Foursquare has seen increasing popularity as a location-based social network over the past 12 months. It now has over 16 million users and 25 million places worldwide. Brands and organizations are increasingly using Foursquare's brand pages and badges to market to users, with over 5000 brand pages now on the platform. While adoption is still low among businesses, Foursquare provides an opportunity for passive customer engagement without disrupting daily routines.

1. Business & Data
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2. 101
What’s foursquare?
Local Knowledge
Technology Social
Every Day
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3. Data
Foursquare has seen an constant increase in traffic,
adoption and usage during the past 12 months,
positioning itself as the top Location Based
Network in the market.
*Source: Alexa, Ignite, ComScore
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4. Data
Penetration outside of the US has turned 4sq into
an important marketing tool for both small business
& corporations. LAtin America & South East Asia
account for over 30% of total traffic.
*Source: Alexa, Ignite, ComScore
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5. Business
In Spring 2011, foursquare released their Brand
Page tool for public use, allowing brands to create
their own page on foursquare.
At the same time, foursquare released their online
application to create branded badges under their
Beta program.
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6. Numbers
- foursquare had 200 registered companies with a brand page in October 2010. One year
later, the brand page count is of 5000+ pages.
- 80+ Brands have had presence with a badge.
- foursquare has released more than 360 badges since they launch. approximately 200 of
those badges are inactive now as most of them are time or situation specific.
- Countless numbers of business around the world have registered with foursquare to offer
specials at their locations via the platform.
- foursquare announced in 2011 their University program where major universities will get
their own badge. (This program is planned to launch worldwide but so far has presence
only in the US with 24 local universities with an active badge as of November 2011)
- Universities, Local & Federal governments, local tourism boards, sports organizations and
museums have seen benefits in joining foursquare with brand pages and badges.
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7. Numbers
Raw data.
16,000,000+ users.
25,000,000+ places.
1Billion+ Check-ins.
10,000 actions per second.
Every second, 35 people check-in.
Mayor markets: USA & Europe.
Emerging: LatAm & SE Asia.
Growth 1M/month for the past 12 months (aprox)
*Source: Foursquare engineering
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8. Data
Growth.
*Source: Foursquare engineering
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9. Business
Opportunity.
Even though Location Based Networks have grown
considerably over the past 24 months, adoption is still very
small amongst corporations and small business. Being able
to passively interact with customers in their every day life
without alienating their routine is priceless for a marketing or
ales campaign wether is niche specific or general
awareness. Tools like foursquare allow this type of
interactions with potential customers every single day.
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10. 101
Analyze your business strategy -
Explore different tools -
Train your company -
Find integration -
Create & segment databases -
How? Explore your niches -
Adapt to your customer needs -
Create value -
Be Social -
Find where your customers are going -
Elaborate an strategy -
Take a small campaign for a test run -
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11. About
by
- Business development & expansion consulting firm with presence in Canada, US & Latin America.
- We combine global business trends and apply them into a local context.
- Accidental Marketing is the Social Business division of Yammed Consulting. We have developed integrated
social intelligence and marketing campaigns for clients across the Americas.
- We work with companies and agencies striving to deliver top notch Social experiences.
- Our work has been showcased across the americas & nominated for industry awards.
We help companies approach new markets and local consumers without any distractions and with solid goals.
We look for specific information and data that will provide us with enough business intelligence to be able to
deliver business strategies to our clients. This information is then leveraged to turn experiences into
transactions.

12. Ready to get social?
info@yammed.com