Starbucks & foursquare


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Starbucks & foursquare

  1. 1. Foursquare &StarbucksYacine Sadaoui, FlorianeBrette, AndreiaDionisio, Laura FleuryMBA 2A
  2. 2. The Foursquare App
  3. 3. • Foursquare is a precursor in the SoLoMo tendency• Created in 2009 by Dennis Crowley and Naveen Selvadurai• Over 25 million people use the application worldwide• Over 3 billion check-ins, with millions more every day• Over a million of businesses using the Merchant Platform
  4. 4. How does it work? The purpose of Foursquare is for friends to share where they are and tell others about the places they request. The whole thing is known as a „Check-In‟. People check into places and they share where they are in addition adding comments on the place. Like „the food in this place is amazing‟ or „Next time you‟re in this (Location) you got to visit (Place) Every Foursquare check-in earns you points. 1. For finding a new place in your neighborhood gives you +5 points 2. Making multiple stops on the same night gives you +2 points 3. Taking a friend along with you gives you +1 point
  5. 5. As you start checking-in to more interesting places you earnbadges. These badges will help you discover more new places andhelp for traveling to far away places. Yes, even places yourfrequent everyday will help you get a badge (GYM, Parks, etc)
  6. 6. Why companies can useFoursquare? Create a big scavenger hunt for a product launch Create the challenge with its customers to special offers (invitations, discounts ...) Discover new places (stores, cultural venues ...)
  7. 7. The most successful campaign: Starbucks
  8. 8. What was the purpose? The deal offers customers a $1 discount on a Frappucino. The special greets mayors with this message: “As mayor of this store, enjoy $1 off a NEW however you want it Frappucino blended beverage. Any size, any flavor”. Starbucks is celebrating its 40th anniversary awarding $40 gift cards to customers who check-in using Foursquare. (500 cards was given by random draw) Every Foursquare check-in at a Starbucks store in the United States or Canada will raise $1 as part of the RED global AIDS fund.
  9. 9. A successful campaign? The campaign bring a lot of customers in all Starbucks stores and increased revenue. Very successful gain for the RED AIDS thanks to many customer : about $1 million A huge new brand image of Starbuck through all these campaigns Improve Social Local Mobile presence