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Location-Based Services Overview and 5 Tips for Location-Based Marketing

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Overview of location-based services like Foursquare and Facebook Places. Also includes 5 practical tips for getting started with location-based marketing.

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Location-Based Services Overview and 5 Tips for Location-Based Marketing

  1. 1. Overview of Location-Based Services and How to Get Started with Location-Based Marketing Adam Steinberg Co-Founder, PlacePunch adam.steinberg@placepunch.com
  2. 2. Introduction Adam Steinberg Co-Founder & CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472
  3. 3. Agenda Evolution of social media What is a check-in? How to check-in Location-based marketing overview 5 tips for starting with location-based marketing
  4. 4. Evolution of Social Media
  5. 5. 2000 2004 2007 2010 Share ideas Share photos, updates Share what you’re doing Share where you are
  6. 6. What’s causing this change in social media? GPS-Enabled Smartphones •
  7. 7. Smartphone Affordability
  8. 8. Smartphone popularization 2004 2010
  9. 9. Smartphone usage to exceed flip phone in 2011
  10. 10. What is a Check-In?
  11. 11. Check-ins are social location broadcasting and sharing
  12. 12. Check-ins connect friends and venues
  13. 13. How to Check-In
  14. 14. Download a check-in application to your smartphone
  15. 15. What applications (location-based services) offer check-ins?
  16. 16. Check-in at restaurants, stores
  17. 17. Share check-ins on Twitter, Facebook
  18. 18. Meet friends
  19. 19. Discover new venues
  20. 20. Earn badges
  21. 21. Become the mayor Foursquare Mayor: Customer with the most days checked into your venue over the last 60 days
  22. 22. Redeem Check-In Specials
  23. 23. Why check-in? Socialize Earn badges; Become the mayor Receive offers
  24. 24. Location-Based Marketing Overview
  25. 25. Check-Ins for Business Check-Ins Are: Customer Visits Free Advertising Customer Data
  26. 26. Why do check-ins matter? 5 million users + 150,000 new users a week 2,500 media mentions weekly Facebook opens check-ins to 500 million members
  27. 27. Brands marketing through location-based services Restaurants Retailers
  28. 28. What is location-based marketing? Location enable marketers to target customers according to real preferences at the right time
  29. 29. Goals of location-based marketing + Repeat customer visits + New customer visits + Word of mouth awareness + Smarter marketing
  30. 30. Location-based marketing is data and insights • Where your customers are • Where else do they visit • How many friends they have • Who they are (demographics)
  31. 31. Can you harness location data?
  32. 32. In other words … Timeliness + Personalization Customer Loyalty + Word of Mouth Marketing
  33. 33. What location-based marketing is not
  34. 34. 5 Tips for Starting With Location-Based Marketing
  35. 35. 1. Claim venues and offer specials to nearby customers
  36. 36. 2. Deliver timely, relevant messages to customers Message customers when they check in • Goodwill • Promotional / Bounce backs • SMS/Email/Twitter Benefits • Affinity • Future visits • Retweets / Awareness
  37. 37. 3. Automate personalized marketing Based on check-ins, create personalized messages for: • Frequent customers • New customers • Lapsed customers Examples Send thank you messages and special rewards to best customers (that must be shared – buy one get one free) If a customer hasn’t visited in last 60 days, automatically send coupon or offer.
  38. 38. 4. Identify your potential customers Market to potential customers that visit competitors’ locations
  39. 39. 5. Measure. Rinse. Repeat.
  40. 40. Bonus: Incorporate location data in other marketing efforts Send the right offers to the right people based on their check-in history
  41. 41. 2 Minutes on PlacePunch
  42. 42. PlacePunch connects your brand to customers through location check-ins Your BrandYour Brand
  43. 43. PlacePunch enables marketers to:  Build check-in loyalty programs  Send timely, relevant messages  Build email list  Learn about customers www.placepunch.com
  44. 44. Who do we work with?
  45. 45. Learn more at … www.placepunch.com
  46. 46. Thanks for your time Adam Steinberg Co-Founder & CEO PlacePunch adam.steinberg@ placepunch.com 678.608.1411 @placepunch @adams472
  47. 47. Questions?

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