#WdstckSM101 foursquare presentation

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#WdstckSM101 foursquare presentation

  1. 1. foursquareChecking in to gain competitive edge<br />#WdstckSM101 July 21, 2011<br />@dwaynekilbourne<br />http://dwaynekilbourne.com<br />
  2. 2. foursquare overview<br />According to HubSpot:<br />Over 10 million registered users<br />3 million check-ins occur each day<br />Other great facts:<br />Free to use<br />Over 500,000 businesses use foursquare<br />Available on all major mobile platforms (iPhone, Android, BlackBerry, Symbian, WebOS, & Windows Phone 7)<br />Founded by @dens & @naveen in 2009<br />
  3. 3. Who is Dwayne Kilbourne?<br />By the numbers<br />573 days using 4sq // 10,378 (& counting) check-ins // 978 friends // 81 (current) mayorships // 77 badges<br />Manage 3 business venues<br />Contributions<br />Superuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 3 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger<br />
  4. 4. Why???<br />
  5. 5. 7 reasons businesses should check-in<br />use specials to reach new customers<br />claiming venue adds competitive advantage<br />data, data, data<br />foursquare tips<br />foursquare is popular (and growing)<br />foursquare is customizable<br />foursquare is free<br />
  6. 6. Use specials to reach new customers<br />customers love specials<br />many customers look for specials nearby<br />foursquare makes it VERY easy for customers to know which specials are nearby at any given moment<br />foursquare gives businesses a plethora of specials options (ie types and ability to run multiple campaigns)<br />
  7. 7. Current Look of Android App<br />Places Tab<br />Nearby Specials Screenshot<br />
  8. 8. Current Look of iPhone App<br />Check-in Tab<br />New Spot for Nearby Specials<br />
  9. 9. Current Types of foursquare Specials<br />
  10. 10. Claiming Venues Adds Competitive Edge<br />Businesses can engage customers<br />Tweet a thank you if their profile is linked to Twitter (even was once linked and now is not linked)<br />Friend your customers and then comment on their check-ins<br />Having a branded foursquare profile allows you to interact even more<br />Businesses can better understand their customers<br />
  11. 11. Data, Data, Data!!!<br />Learn who checks in the most at your venue<br />Learn if you have more males or females checking in<br />Learn during what times your customers check-in the most (or the least)<br />Learn that age range breakdown of your customers<br />Learn… Learn… Learn!!!<br />
  12. 12. Venue Management Screen Example<br />Top & Most Recent Visitors<br />Check-in Stats<br />
  13. 13. foursquare tips<br />Whether or not you claim your venue, your venue probably still exists on foursquare<br />These customers are leaving positive and negative tips about your place of business<br />Easier to track and engage customers if you are already actively on the foursquare network<br />New notifications app feature allows users to know when others do their To-Do or tips!<br />
  14. 14. Example Notification Screenshots<br />
  15. 15. foursquare is popular (and growing)<br />Over 10 million registered users / brands<br />3400% growth in 2010<br />Investors continue to invest in the platform<br />Other brands like LivingSocial, AmericanExpress, and Pepsi are continuing to use and make deals with foursquare<br />Over 10,000 third-party (API) Developers<br />
  16. 16. foursquare is customizable<br />Lots of third-party Apps built on foursquare platform<br />Reason = foursquare team is all about letting you build to fit your brand’s needs<br />New Merchant API allows more integration into your system (if you want to use it)<br />
  17. 17. foursquare is free<br />Foursquare provides all of these services and the data for free<br />Other than your time, only cost would be if you wanted to go to the next level and create a customized brand badge for all users to try and achieve<br />Current cost = $25,000 per month<br />3 month minimum obligation<br />
  18. 18. How???<br />
  19. 19. Step 1: Sign Up<br />Go to either http://join.4sq.com/dwaynekilbourne or directly to http://foursquare.com/ and create a user account.<br />Note: if you go to first link, foursquare provides the easy instructions for you!<br />
  20. 20. Step 2: Claim Your Venue(s)<br />Search for your business (https://foursquare.com/search)<br />You might find multiple results for a location, but just pick one (and then merge the other afterwards)<br />On right side of the venue page, there should be a spot to claim it!<br />
  21. 21. Sample (Top of) Venue Page<br />
  22. 22. Step 3: Complete Claim Process<br />foursquare makes it easy to verify you are authorized to act on behalf of business<br />Follow step-by-step questions<br />If you run into problems, tweet @4sqSupport<br />
  23. 23. Step 4: Begin Engaging Customers<br />See who your typical foursquare customer is.<br />Create a campaign with a special or two<br />Monitor how many unlocks you have received<br />Use information about customers to reach out<br />When you are done, engage some more!<br />
  24. 24. Don’t Be Left Behind<br />
  25. 25. Helpful Links<br />support.foursquare.com<br />AboutFoursquare.com (blog & podcast)<br />Getsatisfaction.com/foursquare/<br />#4sqCHAT (Every Monday at 9pm EST stanzr.com/4sqCHAT)<br />4sqATL.com<br />4sqKennesaw.com (site coming soon)<br />dwaynekilbourne.com/category/foursquare<br />
  26. 26. Q & A<br />

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