8 ways charities can use mobile marketing

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8 ways charities can use mobile marketing

  1. 1. 8ways charities can use mobile marketing<br />A short guide to mobile marketing.<br />
  2. 2. Remember this?<br />29 May 2010<br />2<br />
  3. 3. 4.6<br />Billion … estimated number of mobile phone subscribers at the end of 2009.<br />29 May 2010<br />3<br />
  4. 4. 93<br />the percentage of 18 – 29 year old with a mobile<br />29 May 2010<br />4<br />
  5. 5. 60<br />The percentage of mobiles to be sold in 2013 that will be SMARTPHONES<br />29 May 2010<br />5<br />
  6. 6. Smart phone 2010<br />Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts <br />29 May 2010<br />6<br />
  7. 7. Smart phone 2013?<br /> No … this is a wrist phone watch from 2010<br />29 May 2010<br />7<br />
  8. 8. 25<br />Percentage of UK tweens (aged 8-12 ) with a profile on Facebook, Bebo or MySpace<br />29 May 2010<br />8<br />
  9. 9. 400<br />Million of users on Facebook at the start of 2010<br />29 May 2010<br />9<br />
  10. 10. and it just went mobile.<br />29 May 2010<br />10<br />
  11. 11. TRENDS IN MARKETING<br />Ol’ Skool<br />Nu Skool<br />Print Ads<br />Magazines<br />Expos & Trade Shows<br />Tele-sales<br />Direct Mail<br />Radio<br />TV<br />Social Media<br />E-mail<br />CRM<br />Banner Ads<br />Online Video<br />Search<br />Web<br />Viral<br />Blog<br />Mobile<br />29 May 2010<br />11<br />
  12. 12. 8ways charities can use mobile marketing<br />Setup an SMS premium number to text donations<br />Create a your own app or game for mobile<br />Build a mobile-friendly website<br />Setup SMS and email alerts to get your message out<br />Create your own branded content like images, videos and music<br />Talk about your cause or trends on Twitter<br />Claim your location on Foursquare, Gowalla & Google Places<br />Talk to us<br />29 May 2010<br />12<br />
  13. 13. DAMIEN SAUNDERS<br />Social Media Marketing Specialist <br />+44 7919 110 638<br />Damien@DamienSaunders.com<br />@damiensaunders<br />What Next? Get in touch<br />Find out more:<br />http://damiensaunders.com<br />29 May 2010<br />13<br />

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