CXO Perspectives On Content & Demand Gen
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From the 2016 B2B Content2Conversion Conference, with: Panelist: -Andrew Gaffney, Publisher and Editorial Director, Demand Gen Report -Liz Miller, CMO Council -Dan MacDonald, CMO, MX
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Cari Baldwin from BlueBird Strategies gave a presentation on building a better nurturing program. She discussed moving from Lead Nurture 1.0 to 2.0 by using multiple channels of communication, triggered sophistication based on buyer behavior, and separate nurture tracks for new and existing customers. Baldwin provided benchmarks on the importance of lead nurturing and tips for success, including developing buyer personas, thought leadership content strategy, and testing different nurture programs to engage prospects at various stages of the buying process.
C2C 2016 LookBookHQ Demandbase Case Study
Elle Woulfe, VP of Marketing, LookBookHQ and John Dering, Director of Marketing Programs, Demandbase, dive into how LookBookHQ has been used to increase content engagement.
Right Message, Right Buyer - at the Right TIme
The document discusses how to effectively engage customers through content marketing. It recommends creating relevant content tailored to different audiences and stages in the buyer's journey. Content should be delivered at the right time through personalized messaging across channels like email, social media, and mobile. Marketers should track customer behaviors and interactions across multiple touches to measure the success and ROI of different programs and channels. The goal is to attract potential customers, engage them with helpful content, and nurture them into qualified sales leads over time through personalized conversations.
Dgr lls16 look_bookhq-finaldeck
Few marketers are really able to gauge how engaged prospects are with their content. Clicks, fills and downloads are easy enough to measure, but what about the engagement level and time spent viewing content? Tracking the intensity of the behavior can set would-be buyers apart from casual clickers. Listen to LookBookHQ's Elle Woulfe and Oracle Marketing Cloud's David Johnson in this #LLS16 webinar to learn how to tap into the content needs and preferences of your buyers: http://dg-r.co/2bbiFqq
Data-Ed Webinar: Data-centric Strategy & Roadmap
Data is the lifeblood of just about every organization and functional area today. As businesses struggle to cope with the data flood, it is even more critical to focus on data as an asset that directly supports business imperatives. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management capabilities are the root cause of many of these failures. This webinar covers three lessons (illustrated by examples), which will help you to establish realistic expectations, and help demonstrate the value of this process to both internal and external decision makers.
DITA and content strategy
Sarah O'Keefe discusses content strategy and how it connects business goals to content. She explains that content strategy is not just about tools and considers whether DITA can be a content strategy on its own. O'Keefe outlines factors to consider like requirements, constraints, options, and sponsorship when determining a content strategy and solution.
Overcoming 5 Barriers to Digital Transformation
The drive towards digital transformation begins with the customer and extends far into the company, impacting every area of the organization from vision and strategy to architecture, technology, operations, and culture. While not insurmountable, these changes can be challenging.
Guest speaker Nigel Fenwick, an analyst with Forrester, and Michael Porter, Perficient’s principal strategic advisor, discussed the top 5 barriers to a successful digital transformation, and how some real-world companies have overcome them.
We covered five barriers to digital mastery and how to:
-Overcome functional silos and resource scarcity
-Deal with segregated customer data
-Address technical budgets that are in a downward spiral
-Move from a product-centered to a customer-centered approach to business
-Break down the IT and business barrier
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
BrightEdge Share15 - S303: International Search & Localization - Bob Dearsley...
BrightEdge Share15 - S303: International Search & Localization - Bob Dearsley...BrightEdge Technologies
This document summarizes Motorola Solutions' international website migration project from 2014-2015. They partnered with BrightEdge, The B2B Marketing Laboratory, and Be Found Online to migrate over 18,000 pages across 17 locales and 12 languages to a new platform on a tight timeline. Key challenges included maintaining search performance during the loss of enterprise pages and redesigning the user experience. Through regional engagement and pre-planning, the project achieved a 21% traffic drop excluding enterprise pages and saw global keyword rankings and data cube scores increase for product pages post-migration.Share15: International Search & Localization - Bob Dearsley, Steve Krull, Mic...
Check out the presentation from Share15 where Steve Krull speaks with Bob Dearsley and Michael Velasco on how to take an international brand and make them local.
Navigating Modern Marketing, Digital Transformation and Innovation
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
5 Keys to Generating Leads on your Website
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...Startup Product Academy, LLC
Transcript of Tweets from discussion. In today's economy most organization have strict budget constraints which limits the amount of resources that can be dedicated to new products and product enhancements. Add to this, the fact that most industries are increasingly competitive and companies that do not keep up and adapt to fast changes find themselves rapidly fading out of existence. Interactive Content Formats/Platforms (Seth Lieberman)
Seth Lieberman, CEO of SnapApp, presented on how to increase engagement and drive conversions with interactive content. Interactive content deepens relationships with users, drives repeat traffic, and increases engagement by providing reciprocal value through an exchange of information between the user and content provider. SnapApp's software eliminates developers from marketing to provide more value for marketers and audiences.
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce Strategy
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Evolve13_Hardie_Meinhardt
The document discusses Life Technologies' journey to innovate and optimize their localization process through the use of cloud-based translation technology. It outlines problems with their previous processes, such as a lack of strategy and ownership over translation. It then details how they worked to develop a new framework, including defining key performance indicators, surveying stakeholders, and establishing governance. This involved partnering with Cloudwords to build a custom connector between their content management system and Cloudwords' translation API and marketplace. The goal was to streamline workflows, give local teams more control, and improve overall efficiency and cost-effectiveness of the localization process.
WBR_B2B May 24 Webcast Combined FINAL
The document discusses a survey of B2B digital transformation strategies. Key findings include:
- Fast-tracking digital transformation is a strategic priority for most B2B companies but 40% feel they are behind competitors.
- B2B companies must invest in new technologies to provide flexible digital experiences, but many are still building basic tools like ecommerce platforms.
- Companies cite the complexity of their businesses as the top obstacle to better digital experiences.
- Critical technologies over the next 18 months include content management, ecommerce platforms, and integration with back-end systems.
How Best-in-Class Sales Leaders Create Better Forecasts and Increase Revenue
This document discusses how best-in-class sales leaders use analytics to improve sales forecasting and increase revenue. It provides insights from a webinar on using data and analytics to more accurately forecast pipeline and sales. Key takeaways include the importance of not relying solely on CRM for forecasting, empowering all employees with self-service analytics, and updating forecasts frequently. The document highlights benefits of accurate forecasting like focusing resources on most likely deals and understanding customers' needs. It also outlines how Birst can help companies achieve these benefits through advanced analytics, in-app experiences, and access to data from any source.
Similar to CXO Perspectives On Content & Demand Gen (20)
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]
BrightEdge Share15 - S303: International Search & Localization - Bob Dearsley...
BrightEdge Share15 - S303: International Search & Localization - Bob Dearsley...
Share15: International Search & Localization - Bob Dearsley, Steve Krull, Mic...
Share15: International Search & Localization - Bob Dearsley, Steve Krull, Mic...
Navigating Modern Marketing, Digital Transformation and Innovation
Navigating Modern Marketing, Digital Transformation and Innovation
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Nov 21: Overcoming Limited Resources and Unrealistic Expectations to Ensure P...
Interactive Content Formats/Platforms (Seth Lieberman)
Interactive Content Formats/Platforms (Seth Lieberman)
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce Strategy
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce Strategy
How Best-in-Class Sales Leaders Create Better Forecasts and Increase Revenue
How Best-in-Class Sales Leaders Create Better Forecasts and Increase Revenue
More from G3 Communications
2012 Killer Content Awards
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
2015 Killer Content Awards Report
This document provides summaries of 20 examples of successful B2B content marketing campaigns. Some key themes that emerged from the campaigns included a focus on creating buyer-focused content, leveraging influencers, measuring ROI, using nurture campaigns, and multi-touch campaigns across channels. Each summary highlights the content goals, metrics of effectiveness, and lessons learned from the campaign. Examples of successful campaigns included those from Microsoft, Lattice Engines, Glassdoor, and Trapit.
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...
Experiential retail through in-store events and classes is an growing trend for retailers. A survey of retailers found that most have held events and classes in the past in order to build their brand, drive revenue, and increase customer engagement. However, planning and executing these experiential activities can be challenging for retailers. Common challenges include budgeting, developing strategies, promotion, and requiring pre-registration. Looking ahead, retailers plan to continue or increase their investments in a variety of event and class types over the next two years as experiential marketing is seen as a way to increase sales, traffic, and customer loyalty.
Building Customer Success With Enhanced Employee Engagement
Access the full event here: https://event.on24.com/wcc/r/1956171/6FBD87FB123A769E1C9499F4CDC6E922
"Successful retailers recognize that their front-line employees are much more than just shelf-stockers and cashiers: they are absolutely critical to creating the kind of unique, memorable customer experiences that differentiate a retail brand. Unless their employees feel that they are an engaged, vital part of the shopping experience, retailers are finding that it’s nearly impossible for them to execute on customer experience (CX) initiatives.
By tapping into the Voice of the Employee (VoE) — which involves collecting, managing and acting on employee feedback — and by linking it to Voice of the Customer (VoC) programs, retailers can get the data they need to enhance employee engagement. And with Millennials and Gen Z employees entering the workforce, their desire for finding connection and purpose at their jobs increases the necessity and value of such programs.
This Retail TouchPoints Connected Consumer Series webinar, sponsored by Medallia, will use real-world retailer examples to explore how VoE and VoC can be successfully linked, and how retailers can use the data and insights generated by these communication initiatives to build employee engagement, enhance the customer experience and boost the bottom line. Additionally, attendees will learn what’s needed to establish a VoE program; what to look for in a partner; and how best to use the information that the program generates to achieve desired business results."
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...
Access the full event here: https://event.on24.com/wcc/r/1959223/858371423C975CB61D19288C605A108C
"The last mile has become a customer experience battleground for retailers, but it’s one that brands can win. While Amazon has raised consumer expectations around delivery speed, what shoppers really want are delivery options tailored to their needs — including self-service options; visibility into where and how their delivery will arrive; and no-hassle resolution when issues do occur. Retailers that focus on last-mile improvements reap benefits such as higher NPS scores, increased AOV and greater customer loyalty.
In this Connected Consumer Series webinar from Retail TouchPoints, sponsored by Convey, attendees will learn how Delivery Experience Management (DEM) provides the single source of last-mile data and tools needed so that retailers can actively manage deliveries efficiently, at scale. Nearly 12% of all shipments encounter some kind of issue, from delays to damaged packages — retailers can either head off problems before they occur, or quickly resolve them to the customer’s satisfaction. With DEM, retailers can ensure customers get their orders how and when they expect, taking intelligent action to correct issues along the way and uphold brand promises.
DEM best practices from retailers including Grove Collaborative, Uncommon Goods and Neiman Marcus will illustrate how retailers can proactively turn around negative shipping experiences, and often avoid them altogether. Expert commentary from a leading industry analyst will identify key last mile challenges and reveal what retailers can do to address them, resulting in efficient transportation, top line growth, and happier customers."
Leveraging Omnichannel Trends for E-Commerce Marketplace Success
Access the full event here: https://event.on24.com/wcc/r/1963090/8D083B7B55462D75E842E96A689457C3
"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.
In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.
You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"
The Store is Media: Reengineering Frontline Teams for the New Age of Retail
Access the full event here: https://event.on24.com/wcc/r/1963727/632C5E2064B82920B10916ACEA80499E
"The physical store is by far the most powerful media channel your brand has - a living, breathing, experiential story about your brand, your values and the things you sell. The new role of stores is not simply to distribute products, but to distribute remarkable and memorable experiences. The question is, who are the people entrusted with bringing your brand story to life? What cultural onboarding, training, skills and tools do your frontline staff need in order to be your stand-out storytellers - the trusted voice and face of your brand.
Join us on April 2 to learn how pioneering brands are reengineering their frontline teams for the new age of retail where the customer is king and experience is everything."
Optimizing the Omnichannel Journey
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
The document describes a customer journey mapping exercise for a beauty retailer. It identifies key stages in the customer journey from discovery to loyalty. For each stage, it outlines typical customer activities both digitally and in-store. It then details the goals, motivations, needs and feelings customers likely experience at each stage. The purpose is to understand the full path to purchase and identify opportunities to improve the customer experience across all touchpoints.
Location Intelligence - A Critical Tool in Retail Performance Management
Access the full event here: https://event.on24.com/wcc/r/1816077/DFF9ECD078983862B13E8F3DA3C7144A
Retailers have more data at their disposal than ever before. Every day new sources and types of data become available. It is critical that retailers are able to consume and analyze this data in order to understand the discrete success factors that drive store success. Location Intelligence combined with leading edge data science is how best in class retailers are finding insights they need to drive growth in today’s Unified Commerce environment. Join Gary Sankary from Esri and Joe Whitley from Environics Analytics to learn how advances in GIS technology and DataScience are enabling retailers to create interactive management decision support tools that that drive top line growth and bottom line performance.
Holiday Predictions: What to Expect Based on Data From 500 Million Shoppers
Access the full event here: https://event.on24.com/wcc/r/1817452/02D1B9BC132DB9B7D2D14665CC4B815D
The first in a succession of monthly holiday-focused webcasts, this session will help retailers prepare for the holiday shopping season ahead. Stay tuned for related online events in Q4 2018 and the anticipated Holiday Wrap Up in Q1 2019!
It’s the happiest time of the year, but it’s the busiest too, particularly for retailers. Every year, Salesforce analyzes data from 500 million shoppers to develop insights related to shopping behaviors during the holiday season. Last year, shoppers favored mobile to search for and purchase holiday gifts. AI-powered product recommendations demonstrated their value, driving a lift in overall transaction size for digital commerce. And every holiday season brings an element of surprise, such as the growing adoption of mobile combined with physical stores opting out of store hours on Thanksgiving Day or Black Friday.
Tune in to hear about what’s in store for retailers this holiday season and what retailers must do to capture the hearts, minds and wallets of today’s sophisticated shoppers. Listen to Salesforce’s Rick Kenney, Sr. Director, Industry Strategy and Insights and Caila Schwartz, Business Intelligence Senior Analyst, discuss shopper research trends and how to create impactful shopping experiences to set your business up for holiday success.
How to Leverage Funnel Metrics and Attribution Data for Your 2019 Planning
Access the full event here: https://event.on24.com/wcc/r/1857248/435508AB175DDF720B1F0B902B23DB52
Believe it or not, it’s that time of year again.
Annual planning is a huge undertaking - laying out strategy and tactics to achieve your goals in the new year. But where should you start?
Start with the Full Circle Method: Planning, Achieving, Optimizing, and Evaluating. At the intersection of strategy, planning, and measurement, these four steps will help you study your breakthroughs and busts in 2018 and use those insights to plan for an amazing 2019. Come learn how successful companies have leveraged this data-driven framework to optimize their strategy, powered by funnel metrics and attribution data.
After this session, you will be ready to:
Derive insights from past campaign performance to plan next year’s campaigns
Layout a 4-part strategy to reach your goals
Create a marketing budget to support your 2019 objectives
With these tools, dive into your 2019 planning with confidence - following practical next steps and a proven success strategy.
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...
This document summarizes a presentation on personalized marketing strategies. The presentation discusses how personalization can increase engagement by greeting customers by their first name, but that personalization requires more than just greetings. It provides five examples of personalization: 1) segmenting audiences into smaller lists, 2) using multiple communication channels, 3) tailoring content dynamically, 4) gathering user preferences, and 5) using machine learning. The presentation was given by Katie Staveley from Mautic, who discussed how their marketing automation platform can be used to enable personalized experiences across digital channels.
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...
The document describes the results of a content audit conducted by JLL Corporate Solutions. It outlines a 5-step process: 1) determining objectives and scope, 2) gathering content, 3) establishing criteria and conducting the audit, 4) analyzing results, and 5) developing an action plan. Key findings included that over 50% of Americas content was of high quality, while 70% of EMEA content addressed operational excellence. The audit identified opportunities to improve content alignment with JLL services like the Future of Work framework. Overall, the audit provided a strategic tool to optimize content marketing practices.
How a Partner-First Approach Drives Revenue & ROI
Access the full event here: https://event.on24.com/wcc/r/1800767/5BE4BCB5AE64B938308E14343DA3B309
Learn how taking a truly partner-first approach pays off in the channel. Channel marketing and management expert Cameron Avery shows you how to engage and enable partners across their journey with modern digital marketing tactics that put their business in the spotlight. Join us to see how purpose-built tech plus a partner-first approach from start to finish delivers more revenue and ROI for you.
Accelerate Your Partners' Digital Transformation With Point-Based Rewards
This document summarizes a presentation on using incentive programs to accelerate partners' digital transformation. It discusses assessing the current state of partners' demand generation and skills, aligning incentive programs to partners' sales processes and the buyers' journey, and developing a framework to incentivize key partner activities and behaviors at individual and company levels. The framework involves identifying target activities, tagging them as influencing individuals or companies, selecting appropriate incentive types, applying benchmark incentive rates, and measuring programs. The goal is to use incentives to drive partners' marketing certification, demand creation, opportunity registration, deal closing, and renewals behaviors.
5 Stages of the Partner Journey
The document discusses the 5 stages of a partner's journey: 1) Awareness, where a partner explores new products, technologies or vendors. 2) Consideration, where a partner evaluates options. 3) Decision, where a partner selects what to move forward with. 4) Experience, where a partner engages in a relationship. 5) Growth, where success is achieved and the partner continues investing in the relationship. It emphasizes that partners have power and build solutions, and that 60% of a solution provider's decisions are made before engaging with a vendor.
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
Access the full webcast here: https://dg-r.co/2L5QdrM
Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results.
During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Access the full webcast here: https://dg-r.co/2uiS82A
Fluke used AI-based insights to identify the right target accounts and engage them with hyper-personalized nurture and outbound using a combination of Lattice, Conversica and Eloqua – resulting in 48% higher engagement and greater opportunity creation in their target accounts.
Join our distinguished speakers to learn how Fluke used AI and data to improve segmentation and engage across different channels with hyper-personalized messaging.
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Access the full webcast here: https://dg-r.co/2LhxSVI
In this session, David Fortino, SVP of Audience and Product at NetLine, will discuss his observations on content consumption and demand based on findings from the company’s 2018 State of B2B Content Consumption and Demand Report. Fortino will dissect some of the stand-out data, such as consumption gap trends with C-level professionals and the significance of appealing to the larger active audience comprised of Individual Contributors.
The webcast will also feature Valerie Riley, Director of Marketing for ITProTV, who will share her experience and perspective on the efficacy of content syndication. Specifically, she will discuss:
* The challenges she faced to pilot a new, successful lead generation program prior to launching campaigns; and
* The winning strategy that led to over 1,500% ROI that can help other B2B marketers discover or expand their lead gen tactics.
More from G3 Communications (20)
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...
Experiential Retail: New Data Reveals the Opportunities (and Challenges) of T...
Building Customer Success With Enhanced Employee Engagement
Building Customer Success With Enhanced Employee Engagement
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...
Learn How Top Retailers are Winning the Last Mile With Delivery Experience Ma...
Leveraging Omnichannel Trends for E-Commerce Marketplace Success
Leveraging Omnichannel Trends for E-Commerce Marketplace Success
The Store is Media: Reengineering Frontline Teams for the New Age of Retail
The Store is Media: Reengineering Frontline Teams for the New Age of Retail
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Customer Journey Mapping 2.0: Best Practices for Creating Differentiated Expe...
Location Intelligence - A Critical Tool in Retail Performance Management
Location Intelligence - A Critical Tool in Retail Performance Management
Holiday Predictions: What to Expect Based on Data From 500 Million Shoppers
Holiday Predictions: What to Expect Based on Data From 500 Million Shoppers
How to Leverage Funnel Metrics and Attribution Data for Your 2019 Planning
How to Leverage Funnel Metrics and Attribution Data for Your 2019 Planning
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...
Five Examples That Prove Personalized Marketing Doesn't Start with "Hello [Fi...
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...
The Payoffs of a Strategic Content Audit: The Gift That Keeps Giving for Unli...
Accelerate Your Partners' Digital Transformation With Point-Based Rewards
Accelerate Your Partners' Digital Transformation With Point-Based Rewards
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Engaging With Relevance At Scale: How Fluke Used AI To Transform Their Sales ...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
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Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.The latest Heat Pump Manual from Newentide
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State of D2C in India: A Logistics Update
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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CXO Perspectives On Content & Demand Gen
- 1. #C2C16 LEAD FLOW THAT HELPS YOU GROW Content, Strategy and Boosting Demand for the Modern Marketer
- 2. #C2C16 § 213 Senior Marketing Executives § Online survey of B2B & “Hybrid” brand marketers § North America focus § 46% with brands $1 billion + § 50% have titles of VP and above § Qualitative interviews with leaders from CA, IBM, Informatica, OpenText, SAP and Thermo Fisher Scientific § Complimentary download at www.cmocouncil.org About The Study
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