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2. Will Foursquare Local
Updates Help
Businesses Keep
Satisfied Customers?

3. Social networking is an essential
part of any business plan today.
The social networking giants such
as Facebook and Twitter are well-
known for their place in telling
millions of people what’s
happening in major
organizations, institutions and
businesses.

4. However, small businesses with
just one or two shops or retail
outlets don’t have the money, time
or marketing personnel available
to conduct huge social networking
campaigns.

5. For these small
businesses, Foursquare Local
Updates are the newest and most
effective way to let customers
know what’s worth checking out at
your store or restaurant.

6. What is Foursquare Local
Updates?
Foursquare was originally set up as a
location-based social networking
service. As an app that can be loaded
onto an iPhone, the service tells
potential and returning customers
that are in your area where you’re
located and what’s happening at the
moment.

7. As a small business owner, you can
send communications to current
customers letting them know about
a special one-day sale or the
featured dish on your dinner menu.
Potential customers who have
checked out your site on their
iPhone and liked the location can be
encouraged to stop in to see what
you have to offer.

8. One of the most impressive benefits
of the new Foursquare Local Updates
is its customization feature. As a
business owner, you’d love to have
the chance to tell every customer
who walks through your door each
day about the ways in which your
product or service can benefit them,
but you just don’t have the time.

9. Foursquare can do that for you. Not
only will you be able to text
customers about your special deals
and events, you’ll even be able to
add photos to your message. When
a customer comes within a certain
distance of your location, the app
will deliver the message to his
phone.

10. More effectively than putting a
chalkboard sign in front of your store
or hiring a barker to walk the street,
the Foursquare app will draw
customers into your store.

11. It’s likely that the Foursquare app
will reach the type of targeted
customer you’re looking to draw to
your business. He’s the customer
who probably lives in the
neighborhood or frequently visits it
and has checked out your store or
restaurant on the Foursquare app
already.

12. He wants to buy what you’re selling;
you just need to let him know about
the special deals you have that will
whet his appetite for your products.
He won’t have to wade through
pages of search results to find your
offers, which will raise your esteem
in his eyes.

13. Thanks to your Foursquare
mobile marketing
campaign, you’ve found and
will be able to keep a very
satisfied customer.