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6Waystoimprove
yoursocialmedia
engagement
by:AbigailDuenas
know,speakto,andreflectyouraudience.
#1.knowyouraudience
Knowtheagerange,gender,demographic,
interests,andpersonalityofyouraudience.
Speakdirectlytoyourfollowersbypostingabout
whattheywanttoseeandreadabout.
“Theessenceofsocialmediaisknowingyouraudiences
andengagingtheminsomethingtheylove.”
-unknown
#2.Startaconversation
listentoyourAudience.
Askandanswerquestions.
howandwhyyoushouldstarttheconversation
Youraudiencehasquestions.GoogleHangoutsandTwitterchatsaresimplewaysto
communicatewithyourpublic.Givethemaplatformtoaskquestionson.
Askfun,easy,andinterestingquestions!you’regivingthemtheopportunitytovoice
theiropinion.Comments,likes,andretweetswillboostinnumberswiththe
dialogue.
#3.postfortheeye
Usevisualstogetapointacrossandgaintraffictoyoursite.
Usersaremorelikelytoengageinapostwhenthereisaphoto
attachedtoit.
Useaphotoorvideowheneverpossible.
Linkallsocialmediaaccountssothatonepostcanbeshared
throughmultipleplatformsatonce.
“Therecanbenowordswithoutpictures.”
-Aristotle
#4.Usehashtags
UsehashtagstoGarnertraffictoyourposts.
HashtagscanbeusedonTwitter,Facebook,andInstagram.Theymake
informationeasytosearchandfind.
Tweetswithhashtagsgetdoubletheengagement.
Use1-3hashtagsperpost.
#5.Knowyourcontent
Knowwhat,when,andhowtopost.
Postwhenyouraudienceisactiveonline.
Useascheduler,suchasHootsuite,toknowwhenthebesttimetopostis.
beawareofthetypeofcontentyourfollowerswanttoseeandread.
Makecontentinteractive.
“Youarewhatyoushare.”
-CharlesW.Leadbeater
#6.useacalltoaction
promptyourfollowerstoanaction.
Acalltoactionwillincreasefollowerengagementwithcontent.
examplesofacalltoaction
clickhere
readthis
signup
buynow
leaveacomment
share
overview
knowyouraudience
startaconversation
postfortheeye
usehashtags
knowwhentopost
“It’snotaboutthenumbers,it’saboutthestory
behindthem.”
- CoryHartlen
contactinfo
Name:AbigailDuenas
email:abigail.e.duenas@biola.edu
LinkedIn:AbigailDuenas

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6 Ways to Improve Your Social Media Engagement