How to Create a Persona in 7 Steps - A Guide with ExamplesYuri Vedenin
A detailed step-by-step guide to persona creation. We’ll be using our Personas Online tool (https://uxpressia.com/personas-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create personas fairly quickly without wasting time on setting up the environment.
You can read the original post here: https://uxpressia.com/blog/how-to-create-persona-guide-examples.
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
How to Create a Persona in 7 Steps - A Guide with ExamplesYuri Vedenin
A detailed step-by-step guide to persona creation. We’ll be using our Personas Online tool (https://uxpressia.com/personas-online-tool) along the way for two reasons. Because it’s easy to use and it lets you create personas fairly quickly without wasting time on setting up the environment.
You can read the original post here: https://uxpressia.com/blog/how-to-create-persona-guide-examples.
Landing Page Testing can lead to double digit conversion rate gains. Learn how to test your pages to improve conversion, and attract super affiliates without changing your payout structure.
Maria Mora
July 21st, 2016
Content & Copy
Microcopy might seem like a small detail, but it can make a huge impact on user experience, engagement and even conversions. Treat it as an afterthought and you may send your users fleeing, but well-strategized and well-crafted microcopy can not only direct but delight users.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
What is blogging? Does the idea of blogging seem daunting? Danielle M. Villegas writes the technical communication blog, TechCommGeekMom, and is a regular guest blogger for the STC Notebook with her "Villegas Views" by-line. Danielle shares her personal experiences in creating her blog, talks about how a blog can work for both personal and corporate gain, and will provide pointers on best practices.
3 Registration Page Mistakes That Leave Your Workshop and Seminar Rooms EmptyDaphne Bousquet
If you have trouble filling your workshops and seminars, chances are that it isn't your promotional efforts. More likely that it's your registration page. Here are the top 3 registration page mistakes that keep your workshop and seminar rooms empty.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
By https://www.customd.com. In this guide we’ll give you our pro tips on how to design the perfect online form that is simple and easy to fill out, which will ultimately lead to more submissions and a lot less frustration from your applicants.
Today’s sophisticated internet users have high expectations when it comes to their experience using a website or an app. They are quick and impatient and also have shorter attention span – thanks to new mobile technologies that contributed significantly to this shift in Internet user behavior. You only get a few seconds to grab the user’s attention to check out your website or app and once he is on-board, you get only a few seconds to impress the user by providing great user experience which in turn increases the session duration or the time user spends on your website or app. As you know great user experience also results in repeat visits and better conversion rate.
Maria Mora
July 21st, 2016
Content & Copy
Microcopy might seem like a small detail, but it can make a huge impact on user experience, engagement and even conversions. Treat it as an afterthought and you may send your users fleeing, but well-strategized and well-crafted microcopy can not only direct but delight users.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
What is blogging? Does the idea of blogging seem daunting? Danielle M. Villegas writes the technical communication blog, TechCommGeekMom, and is a regular guest blogger for the STC Notebook with her "Villegas Views" by-line. Danielle shares her personal experiences in creating her blog, talks about how a blog can work for both personal and corporate gain, and will provide pointers on best practices.
3 Registration Page Mistakes That Leave Your Workshop and Seminar Rooms EmptyDaphne Bousquet
If you have trouble filling your workshops and seminars, chances are that it isn't your promotional efforts. More likely that it's your registration page. Here are the top 3 registration page mistakes that keep your workshop and seminar rooms empty.
I cover five common marketing mistakes I see businesses making and tell you how to fix them.
This was actually a presentation I gave at my BNI chapter so below are the slides I used. If you woudl like to hear me talk to the slides then head along to the podcast at http://www.contentgrasshopper.com.au/_blog/Content_Grasshopper_Podcast/post/episode-13/
By https://www.customd.com. In this guide we’ll give you our pro tips on how to design the perfect online form that is simple and easy to fill out, which will ultimately lead to more submissions and a lot less frustration from your applicants.
Today’s sophisticated internet users have high expectations when it comes to their experience using a website or an app. They are quick and impatient and also have shorter attention span – thanks to new mobile technologies that contributed significantly to this shift in Internet user behavior. You only get a few seconds to grab the user’s attention to check out your website or app and once he is on-board, you get only a few seconds to impress the user by providing great user experience which in turn increases the session duration or the time user spends on your website or app. As you know great user experience also results in repeat visits and better conversion rate.
The granulation of manure into a premium fertilizer product offers a widespread solution to many of the issues faced by the global population today, including the pressure on farms to deal with increasing amounts of manure on smaller plots of land, nutrient runoff, and the Earth's depleted soils. This presentation looks at how the granulation of manure can help to resolve all of these issues.
The granulation of manure into a premium fertilizer product is becoming an increasingly popular method of managing on-farm waste. However, before manure can be used as a feedstock in the granulation process, it must be pre-conditioned. This presentation looks at the many methods available for pre-conditioning both wet and dry manure sources for use as a feedstock in the granulation process.
Testing is an integral part of process development when working with a rotary kiln. This presentation examines why testing is important, what types of testing can be conducted, as well as how thermal testing in the FEECO Innovation Center works.
Bedding recovery from manure is becoming a popular alternative to more traditional bedding options. This presentation looks at the many benefits of utilizing a recycled manure solids (RMS) or dried manure solids (DMS) bedding.
There are many factors to consider when developing a manure granulation process. While not an exhaustive list, this presentation goes over some of the main factors to consider, including return on investment, spatial needs and storage, emissions, fuel source, product off-take, automation, engineering, and more.
Manure can be processed into Recycled Manure Solids (RMS) or Dried Manure Solids (DMS) bedding. This presentation looks at the process of transforming raw manure into a dried manure solids bedding product, as well as the many benefits this can offer.
As the granulation of manure into a premium fertilizer or soil amendment product becomes more popular, testing is needed to confirm feasibility and develop a process around the unique manure sample to be processed.
This presentation goes over why testing is important, and details the testing process that occurs in the FEECO Innovation Center, including the phases of testing, how testing works, and what particle characteristics can be targeted.
As large-scale farms become the future of agriculture, technologies are needed to help farmers manage increasing amounts of manure. This presentation looks at a unique approach to managing manure through one all-encompassing process that not only alleviates that challenges associated with manure, but also allows it to be used to its fullest potential. This process can yield various products, including biogas, a premium fertilizer product, and a Dried Manure Solids (DMS) bedding product.
A presentation I gave a few weeks ago at our TWG Friday Demos on the basics of long format form design and best practices to consider to help you build the best guided form experiences.
Learn the basics of killer web forms. Does your form scare away your visitors? Does it confuse them? Does it intimidate them? Do you know what your form conversion rates are and how to make them better? Could your signup rate be improved?
This presentation will discuss the basic elements of good form design. From the questions you ask, to the way you ask them, from layout to error handling and validation.
The granulation of manure into fertilizer and soil amendment products is becoming a popular option for large-scale farms learning to deal with increasing amounts of manure.
This presentation looks at the various systems available for granulating manure, as well as the advantages and disadvantages each has to offer.
Presentation about behavior and engagement taking information learned from presentation by B.J. Fogg, and Nicole Lazzaro at Adaptive Path's UX Week 2010
Forms usability design best practices experience dynamics web seminarExperience Dynamics
Forms usability: Forms are a foundational element of web and web application user experience. How easily and comfortably can your users interact with and complete your forms? In short, how annoying are your forms?
Usability vs Design – When Does One Trump the Other? AI (Alexander Interactiv...Josh Levine
I recently presented at the Internet Retailer Web Design Conference (IRWD) down in Orlando (Feb 13). The topic was "How to achieve harmony between usability and design". Special thanks to Jordan Lustig, from Saks Fifth Avenue, for joining me up on stage. We had a great time. Thank you all for joining us!
The pleasurable UX behind a form lies in understanding the needs and giving attention to the minute details. Our aim should be to create an effortless interface with clear labels and the most appropriate input field to reduce the effort and cognitive load of the user. Implementing design heuristics like Visibility of status, user’s freedom, consistency; will help you to build a brilliant design and make you understand the reasons behind the form’s UX.
Shopify website design – UX best practices that boost salesSoftwareSupp
→ Learn the best UX practices
→ Get recommendations for improvements
→ Optimize the website for mobile
→ Boost user satisfaction and sales
Download a FREE E-COMMERCE GUIDE by SoftwareSupp here: https://bit.ly/free-ecommerce-guide
Do you want to learn more? Go to our blog and see all guides prepared by top professionals: https://softwaresupp.com/blog
Find the best Certified Freelancers to hire on-demand on SoftwareSupp.
Creating Effective Forms with Constant Contact.pdfT.E. Digital
This resource emphasizes that the true potential of a well-designed form extends beyond data collection; it's about creating a memorable experience for your audience, fostering engagement, and building a loyal customer base.
The guide begins by highlighting the pivotal role of effective forms, serving as the initial interaction point between your business and its audience. It then provides a step-by-step roadmap to harness the power of Constant Contact for creating dynamic forms. The steps include setting up your Constant Contact account, accessing the form builder, designing your form, configuring form options, embedding the form on your website, and finally, testing and optimizing your form for the best results.
This guide is filled with practical tips for crafting effective forms, such as using clear language, minimizing required fields, providing helpful instructions or tooltips, and ensuring mobile responsiveness. It also shares inspiring success stories of businesses that have reaped significant benefits from using Constant Contact's form builder.
The guide concludes with a Frequently Asked Questions section, answering common queries about form creation in Constant Contact, customizing fields, embedding a Constant Contact form on a website, integrating Constant Contact forms with other platforms or tools, enabling double opt-in for Constant Contact forms, and tracking the performance of Constant Contact forms.
In summary, this guide is a must-read for small business owners and marketers looking to create effective forms using Constant Contact. It offers detailed instructions, handy tips, and insightful observations to assist you in enhancing your audience engagement and boosting your business growth.
Conversion Rate Optimization Tips for Web Forms123FormBuilder
Here's an infographic that we've created on tips to improve your conversion rate optimization efforts. Read more about our study here: https://www.123formbuilder.com/blog/2019/07/conversion-rate-optimization-tips-infographic/
SMX West 2010 - Conversion Optimization TipsKayden Kelly
How-To Tips on how to approach improving the conversion of your website with tips on how to identify issues that interfere with conversion, how to find out what people are doing on your site, how to find out why people are doing what they are doing on your site, top 10 usability principles, setting SMART goals, and a brief case study and top 50 tips on testing your website.
Where Did You Go? Why You’re Website’s Not Converting and How to Fix ItNirvana Canada
On the surface, you have a winning website – it’s polished, visually pleasing, and easy to find thanks to some serious digital marketing spend. The only problem is: It’s. Just. Not. Converting.
9+ amazing strategies to reduce your bounce rates now!Larry338625
What is a Bounce Rate? How to reduce the Bounce Rate? Here are 9+ Amazing Strategies to Reduce your Bounce Rates for your website! Call us now to know more!
Similar to Form Design: Best Practices to Improve Conversions (20)
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Form Design: Best Practices to Improve Conversions
1. Form Design: Best Practices to Reduce Errors and Improve Conversions Lauren Martin www.sitemotif.com
2. Design Principles Keep it Simple Avoid unnecessary text and inputs. Focused Goal It should be easy to see what needs to be done to complete the form. Be Clear You never know the context of the user, make sure things are very clear and unambiguous. Constantly Communicate Inform users about what’s going on when it happens.
11. Path to Completion Minimize distractions by removing unnecessary elements The scan line should have good visual spacing. Provide a single path throughout the form
12.
13. Top Aligned Positives Cleaner scan line, means more rapid processing and less effort Label and input field are adjacent Allows long labels Horizontal space for grouping related fields Studies show highest completion rates Good for familiar data Negatives 2x Increased vertical space.
15. Right Aligned Positives Close proximity between label and input field Good for varied label widths 2x faster to complete as left aligned labels Reduced vertical space Negatives Left rag of labels makes scanning less efficient
17. Left Aligned Positives Easy to scan labels is good for unfamiliar data Reduced vertical space Good for forms with sensitive data where you want users to slow down. Negatives Label and corresponding field are not adjacent Long labels extend gaps between labels and controls causing visual “jumps”
19. Buttons 56% of Submit buttons are left aligned with the form. While only 26% are right aligned and 17% centered.* You do not need a cancel button. The user can navigate else where if they are not longer interested. Secondary actions should be separated from the primary action. This can be done visually by making the secondary action a less prominent link. The primary action should be to the left of the secondary action. * Smashing Magazine: http://www.smashingmagazine.com/2008/07/08/web-form-design-patterns-sign-up-forms-part-2/
20. Examples 1. Primary Button, Secondary Link 2. Primary Button, Secondary Button 3. Primary Action on Right
22. Forms are crucial to businesses and stand between the user and the companies product or service. Improve Conversions
23. How do you get to the form? You should have a clear call to action on your homepage. Use very clear links and leads. “Sign Up” is 2x more likely to catch your users eye over “Register”, “Join” and “Create Account”. A signup link should be located in the top third of your page, preferably next to the login form.
24. What’s on the form? Users really do care about what your asking them. For Example: Asking someone for their address is like saying, I’m going to send you stuff. If they are not ordering a product, this may immediately turn them away. Context also matters. If I am just signing up for a clothing site, you should not be asking for my credit card number. If I am trying to purchase an order, then the context would be correct for purchasing information. Try to keep it between 3-8 mandatory fields. Less is better.
25. How is it organized? Every form should have a name and a clear purpose Always chunk information into logical groups Each chunk should have a clear title summarizing the questions in that section Try to avoid multi-page forms. However, if used always make it clear how many steps are involved and how far the user has gotten. Use subtle visual cues like dividers to help group related content Bold form labels for easier scanning.
26. How are you helping them? Provide hints and tool tips with additional information Use examples of expected and allowed input Use tip icons with rollovers and panels for explanations to the right of the input fields. Use one line liner examples and info directly below input fields. Highlight fields with errors, and display error messages in line or at the top of the screen. Allow tabbing through the form and all controls.
27. Improve your conversions. Metrics should be used to measure completion rates, times, and issues. Create multiple versions and do A to B testing to see which forms result in the highest conversion rates.
29. Off Line Reading… Forms that Work: Designing Web Forms for Usability By: Caroline Jarrett $44.95 on Amazon Web Form Design: Filling in the Blanks By: Luke Wroblewski $36 on Rosenfeld Media
Editor's Notes
Set proper expectationsusing clear, obvious, concise language.Login is not clear. What is the login, a user name, account number, email address?What is a “passcode”, According to dictionary.com, it’s a password. So why not write “password”.
Error messages should inform the user Where the error happened, What the error was, and How to correct it.This error informs me that my “Login” information is incorrect. In the form they use “Login” as the title of a field. Therefore it indicates that you entered the incorrect login username.It’s not clear where the error happened, or what the user needs to do to fix it. Let’s assume you are guessing at your login with a common username you use, so you click the “What is my Login” link.After reading carefully, we see that our Login is our “Email address” or “member ID”. Why wasn’t this simply stated on the login form? So you decide to try your email address. And you get the same exact error.So you try Forgot Passcode, thinking maybe you can simply reset everything here. Now you are again asked for your Login, as well as your email. Considering your Login may be your email, they are essentially asking for the same thing twice in different ways. So, even though you are unsure of your credentials, you give it a shot. And when you click continue you get this helpful error…And you are no closer to logging in then you were in the beginning.
Focus on the point. Provide users with a clear call to action and next steps.Here we have the Comcast login. This form has many of the same issues as the Citibank form such as a generic error message an unclear login instructions.However, this form is also very cluttered. This makes it harder to scan, and easier to click the wrong thing.“If you’ve already registered with comcast.com simply sign in” This is completely unnecessary, redundant and only adds clutter to the form. The main title “Sign In To Comcast.com” has already done this job.The not registered are is squished right up below the main login form. This should be visually separated to help distinguish the two possible actions. There is also way to much text here, that is unnecessary and only gets in the way.The error message isn’t given a high enough priority and within the context of the full webpage can be missed.
Here is one possible way this form could be redesigned. We have reduced the text which has greatly simplified the form, and saved space.We have used clear concise labelsWe focused on the primary action, but provided a clear link to secondary actionWe helped the user locate the error using the field label where the error occurred in the message. We also inform the user of the problem, and set a focus on the field where the error occurred.
This is an example of a right aligned form. However this form could still be improved. According to Smashing Magazine 82% of the time it is not necessary to confirm the email and 72% of the time it’s not necessary to confirm the password.