This document outlines a plan for a Facebook engagement advertising campaign for Callaway Golf. The goals are to increase sales, grow the email contacts database, drive more traffic to Callaway websites, raise brand awareness, and create a search engine optimized landing page. It discusses Facebook facts and growth statistics, how to create and promote a Facebook page, build a community of fans, measure success through analytics, and review the campaign goals. The deliverables include a campaign plan, landing page mock-up, Facebook page creation, and analytic and social interaction reviews.