- Toyota began as a textile company in 1926 and eventually established an automobile department, becoming Toyota Motor Co. in 1937.
- In 1997, Toyota introduced the world's first mass-produced hybrid, the Prius, in the Japanese market. The Prius uses a combination of a gasoline engine and electric motor to achieve high fuel efficiency and low emissions.
- The Prius became very popular due to its innovative technology, fuel savings, and tax incentives. It helped encourage more environmentally conscious driving and pushed other automakers to develop hybrid and electric vehicles.
The case throws a light on how Toyota marketed their hybrid product ‘Prius’ in USA. It is a market which had a history of fast cars and big SUVs.
The presentation was co-developed by : Aakansha Bajpai, Abhishek Bose, Amit Kumar Das, Arvind Singh, Arunava Saha, Archana Yadav (MSRIM Bangalore)
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
The case throws a light on how Toyota marketed their hybrid product ‘Prius’ in USA. It is a market which had a history of fast cars and big SUVs.
The presentation was co-developed by : Aakansha Bajpai, Abhishek Bose, Amit Kumar Das, Arvind Singh, Arunava Saha, Archana Yadav (MSRIM Bangalore)
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
A case analysis on Toyota dealing with the mass recall situation.
This contains SWOT of Toyota, the on-going problems Toyota was facing, reasons and possible solutions of them.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
A case analysis on Toyota dealing with the mass recall situation.
This contains SWOT of Toyota, the on-going problems Toyota was facing, reasons and possible solutions of them.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
Tactical Brand Marketing Plan - UBER Munich, GermanyEvelyn Sindermann
A market analysis of UBER in the German market (Munich) with recommendations for a tactical brand strategy that increases revenue to €8.2M by the end of 2015 and doubles the market share to 14.8% by 2020.
The purpose of project 3 is to study about the automotive industry in generally. Then the scope will going deeply to reveal what innovation was occur nowadays in this industry. The study will take two major players in this industry. These are Toyota Motor Company and Honda Motor Company. Inside this document also will review about how the largest automotive manufacturer such Toyota Motor Company and Honda Motor Company carries out the management of innovation. Innovation management will discuss about Toyota Production System (TPS), Toyota Way, Seven Principles of Toyota Production System (TPS), Honda’s Philosophy, Fundamental Beliefs and Three Joy. At the end of this document, it wills write-down how the automotive industry will be manage in the future that focus on research & development (R&D).
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
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Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
2. History
• Began as a textile company in 1926 by Sakichi Toyota (Toyoda Automatic
Loom Works)
• In 1933, Kiichiro Toyoda established an automobile department within
Toyoda Automatic Loom Works
• In 1937 Toyota Motor Co. was established as an independent company
• In 1947 started passenger car production
3. History
• In 1958 sold their first cars in the United States
• In 1959 opened first plant outside of Japan, in Brazil
• In 1966 the first Corolla brand has come off the production line
• In 1997 Toyota introduced the first hybrid(Prius) to the world in japanese
market
4. Today
• Today, Toyota has 51 plants in 27 countries
• In 2008 becomes the world’s largest car manufacturer
• In 2013 had a total sales of 9,98 million units
• Also has Daihatsu, Hino and Lexus brands
5. Philosophy
Toyota owes its success
to the Toyota Way
philosophy and
that had been
implemented
almost since the
beginning of the story
6. PRIUS (How did it become real?)
Responding to concerns about the environment,
Toyota set itself an exceptionally high goal for its
21st century car project in the spring of 1993 —
to create a car that would have more than twice the fuel economy of cars in the
same class, reduce CO2 emissions, seat five adults and provide maximum cabin
space in a compact design.
After repeatedly exploring ways to achieve this goal, Toyota decided to adopt a
combustion engine and electric motor hybrid system in June 1995.
7. PRIUS (At a glance)
• Prius takes it's name from the Latin phrase
‘to go before’
• The with first-generation Prius is introduced
in Japan in 1997, equipped the Toyota Hybrid System ( THS )
• Becomes the world’s first mass produced hybrid production vehicles
• In 2000 the first generation of Prius is introduced in United States
• Made its 1 millionth worldwide sale in 2007
• Fourth generation will be released as early 2015
8. PRIUS (What makes it attractive?)
Innovative Features Appeal to Customers
• Has a combination of gas engine and electric motor
• Extremely fuel-efficient (3,9 lt / 100 km)*
• Low CO2 emissions (89 g/km)*
• Provides tax incentives
• Silent
*average rates
9. PRIUS (It’s Design & Technology)
• Batteries
There are two types of batteries: High Voltage (HV) & Low Voltage
Battery has an almost 10 year life and never need to be
recharged manually
• Combustion Engine
Starts to work when the speed reached at 45 km/h
• Generator
That’s where the gas engine’s power gets converted
to electrical power to drive the motor or
charge the batteries
• Electric Motor
Works at low speed rates (up to 45 km/h) and while braking
and decelerating
• Power Split Device
Connects the engine, motor and generator together
10. PRIUS (How does it work?)
• Accelerating
Both gasoline and electric motor works while accelerating
Up to 45 km/h, only electric motor works and
battery is used
• Decelerating
While decelerating and braking the electric motor acts as
the generator and recharge the battery.
Also while braking, Prius does not consume gasoline
and emit CO2
• Normal Running
When accelerating lightly, Prius uses its electric motor along with
combustion engine to achieve greater fuel efficiency
• Stopping
Its combustione engine shuts off to conserve fuel and reduce emissions
11. Evaluation of the Prius Case Study (1)
1) Formats of Innovations
• Product Innovation (Technological & Marketing Innovation) and
• Process Innovation (Technological Process Innovations)
• Social Innovation (Prius led society to be more cautious for a greener earth)
• Political Innovation (Prius encouraged governments to provide tax incentives)
2) Models of Innovations
• Dynamic Model of Innovation (In the following years, Toyota produced enhanced models
of Prius)
12. Evaluation of the Prius Case Study (2)
3) Six Hats of Creative Thinking
• White Hat (Information, needs and gaps are defined)
• Yellow Hat (Pros and cons of the project were studied)
• Green Hat (Different options and alternatives have been identified)
• Blue Hat (Different aspects of the project evaluated objectively)
4) Product-Focused Strategies
• Differentation (Mass production of hybrid cars)
• Niching (Entering Hybrid Car market)
13. Evaluation of the Prius Case Study (3)
5) Opportunity-Risk Focused Strategies
• Prospector (Totoya took some risks by being the first in the Hybrid Car market)
6) Time-Based Strategies
• First Mover (They were the first in the mass hybrid car manufacturers)
7) New Product Development Framework
• Structured Product Development Process (It meets all 7 stages of SDP)
• Review Board (All top management executives had took part in project)
• Phase Review Process (All top management executives monitored the process and
provided leadership and direction to the project teams)
14. Evaluation of the Prius Case Study (4)
8) Opportunity-Risk Focused Strategies
• Balance Scorecard (Customer, Financial, Innovation & Learning, Internal & Business
Perspectives)
• SMART Technique (Is the project ‘Specific’ ‘Measurable’ ‘Achievable’ ‘Reasonable’ ‘Time-
Bounded’)
• Strategic Management System (Specifying the goal, Identifying strategy, Predicting results,
Planning the next steps)
9) The Roles of People – Leader – Team in the Innovation
• The Executive Sponsor
• Technical Advisory Board
• Programme Manager
• Project Manager
• Project Team Members
15. Evaluation of the Prius Case Study (5)
10) Global Effects of Innovation
• Led other companies to enter the market
• Made consumers get more cautious about a greener world
• Introduced new products to the industry
• Further improvements for hybrid cars occured / will occur
• Less consumed natural resources
Jeneratör: içten yanmalı motorun gücünü elektrik motorunun çalıştırılmasına ya da pillerin şarj edilmesine yarayacak şekilde çeviriyor
White hat: verileri elde etme ve kullanma
Yellow hat: pozitif yaklaşımcı
Green hat: yaratıcı ve yenilikçi düşünce tarzı
Blue hat: süreç kontrolü ile ilgilenir. Sonuçlar ve kararlarla ilgilenir.
SDP: / S1:opportunity identification, S2: Planning&Design, S3:Prototype, S4:Manuf. Development, S5:Distribution and marketing
S6: Market testing and launc, S7: product retirement