The document discusses the history, objectives, competitors and SWOT analysis of Volkswagen, a leading German automaker. It notes that Volkswagen was founded in 1937 and produces a wide range of vehicles. The objectives include becoming a global leader in customer satisfaction and quality while enhancing supply chain management. Main competitors are listed as Toyota, Honda, General Motors and Ford. The SWOT analysis finds strengths in brand recognition and large workforce, while weaknesses include high competition and production facilities. Opportunities exist in partnerships and innovation, while threats comprise competitive features, rising costs and material prices.

1. PRESENTED BYNIHAR RANJAN NAYAK
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2. 
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History of the company
Aim of the company
Objectives
Competitors
SWOT Analysis
Conclusion
References
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3. 
Third leading automobile manufacturer.
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The company was founded by Ferdinand Porsche in 28th May 1937.
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Headquarters Wolfsburg, Germany.
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The word Volkswagen means ‘People’s Car’ in German.
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The tagline of the company reads as Das Auto meaning ‘The Car’.
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Product range extends from low-consumption small cars to luxury
S.W.O.T
class vehicles and trucks.
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4. 
constitutes car brands-
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5. 
Economic and environmental leader in the global
automotive industry.
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profitable, fascinating
company in the world.
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Volkswagen aims at 10% market share in India.
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incremental volume aims
Brazil, Russia, China and India.
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and
sustainable
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in
automobile
counties
like
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6. 
With new innovations and technologies to become a world
leader in customer satisfaction and quality.
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Top employer across all brands, companies and regions.
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Enhance responsible supply chain management.
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7. 
TOYOTA
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HONDA
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GENERAL MOTORS
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FORD
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8. STRENGTHS
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Wide range of cars which provides enough options to choose
from
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One of the oldest car manufacturers, resulting into increased
reach to masses
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Has over 350,000 employees globally
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9. WEAKNESSES
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Intense competition between global car’s manufacturing
companies
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Production facilities
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10. OPPORTUNITIES
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Create long-term relationships with non-German car
manufacturers
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Implement continuous innovations in cars to stand competition
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Due to its very good results on the stock exchange, VW may
expect to attract numerous new investors
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11. THREATS
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Innovative features included by competitors
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Increasing fuel costs
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Rising raw material prices in the world market.
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12. The present analysis reveals that Volkswagen is on high stage of
productivity, although the company is required to work on its
weaknesses.
At last, I would like to say that Volkswagen should maintain and
improve its market share by improving its services and providing
customer satisfaction.
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13. 1. Ferdinand Porsche. [Online] . Available from:
en.wikipedia.org/wiki/Ferdinand _ Porsche [Accessed 20
October 2012]
2. History of Volkswagen . [Online]. Available from:
http://lifestyle.iloveindia.com/lounge/history-of-volkswagen8769.html [Accessed 27 October 2012]
3.SWOT analysis method. [Online]. Available from:
www.businessballs.com/swotanalysisfreetemplate.htm
[Accessed 25 October 2012]
4. Volkswagen Official. [Online]. Available from:
www.volkswagen.co.uk [Accessed 25 October 2012]
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14. Thank you
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