This document provides an overview of key components of a business plan, including:
1. The executive summary which clearly states what is being asked for upfront.
2. The business description which outlines the industry, products/services, and plans for success.
3. The marketplace section which describes customers, competition, and market positioning.
4. The financial section containing income/cash flow statements, balance sheets, and break-even analyses.
Key components within these sections include business concept, market strategies, competitive analysis, operations/management plans, and financial factors. The length of a business plan can vary depending on the complexity of the business but typically ranges from 15-20 pages.
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal
Developing Marketing Strategies and Plans
Value Delivery Process
What is the Value Chain?
Core Business Processes
Core Competencies
What is Holistic Marketing?
Levels of a Marketing Plan
Corporate Headquarters Planning Activities
CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.The Service Strategy provides guidance on how to design, develop, and implement service management not only as an organizational capability but also as a strategic asset.
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
entrep
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This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
it is a simple sample FOR LOOP program for arduino board, just YOU have to connect the leds with pin 13 and than coming down upto pin 9. Than run and see the result....
Product strategy is like a roadmap, and like a roadmap it’s useful only when you know where you are and where you want to go.The Service Strategy provides guidance on how to design, develop, and implement service management not only as an organizational capability but also as a strategic asset.
If you want to help or donate please donate at my paypal:
dyokimura@gmail.com
entrep
SUPPORT ME:
https://www.buymeacoffee.com/dyokimura6
CHECK MY GAMING CHANNEL:
https://www.youtube.com/channel/UCoKOObshfyyxhVkw1VjyQNA
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
it is a simple sample FOR LOOP program for arduino board, just YOU have to connect the leds with pin 13 and than coming down upto pin 9. Than run and see the result....
During this session we define what a business plan is and it's uses and benefits. We provide a framework to follow when developing your plan that helps you go through all the key elements to ensure that you have a concise and solid plan for investors and for your partners, employees and other stakeholders.
BusinessDeals is a team of Business Professionals engaged in providing consultancy in various facets of Services for small and medium businesses, businessmen, investors, Professionals, Venture Capital, Private Equity funds etc. The extraordinary growth and a booming economy of India is gearing up to be a leading global economic power in the coming few years and this is opening up new avenues for conducting business.
Co-operative societies, Sacos, Housing, Investmet, Marketing, etc need to come up with Business Plans to guide in running the co-operative business or help in raising funds, seeking credit, etc..
How to create a successful marketing plan Uzzal Hossain
Reading "How to Create a Successful Marketing Plan" is Step One of Developing a Great Marketing Strategy that Helps Your Business Succeed
Marketing plans are an imperative part of starting any business. They are used as a blueprint for mapping out the manner in which you will be able to achieve your business goals.
A marketing plan is not only necessary for new businesses, as it can be used to help existing programs incorporate the strengths their company currently enjoys in an effort to implement necessary changes or improvements. A marketing plan can be implemented for a new product or service in which case it is meant to pull together all of the needed elements for an effective marketing start. It is important to have a marketing plan so that you can determine where you are, where you are headed, and how you will get there. It is especially important to have a marketing plan so that you can submit it for things such as loan considerations.
As a whole, you should see your marketing plan as a process for which you have a team whole goal is keeping it simple, developing a time-frame, providing feedback, implementing necessary revisions, and remaining consistent with the mission statement.
Introduction to EntrepreneurshipPage 21 of 27Business Plan for aTatianaMajor22
Introduction to Entrepreneurship
Page 21 of 27Business Plan for a Startup Business
Due Date * Plan & Presentation Week #15
The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you want, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you’ll have a collection of small essays on the various topics of the business plan. Then you’ll want to edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later.
This business plan is a generic model suitable for all types of businesses. However, you should modify it to suit your particular circumstances. Before you begin, review the section titled Refining the Plan, found at the end. It suggests emphasizing certain areas depending upon your type of business (manufacturing, retail, service, etc.). It also has tips for fine-tuning your plan to make an effective presentation to investors or bankers. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.
It typically takes several weeks to complete a good plan. Most of that time is spent in research and re-thinking your ideas and assumptions. But then, that’s the value of the process. So make time to do the job properly. Those who do never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.
Business PlanOWNERS
Your Business Name
Street Address
Address 2
City, ST ZIP Code
Telephone
Fax
E-Mail
Table of Contents
I.Table of Contents3
II.Executive Summary4
III.General Company Description5
IV.Products and Services6
V.Marketing Plan7
VI.Operational Plan15
VII.Management and Organization19
VIII.Personal Financial Statement20
IX.Startup Expenses and Capitalization21
X.Financial Plan22
XI.Appendices25
XII.Refining the Plan26
Executive Summary
Write this section last.
We suggest that you make it two pages or fewer.
Include everything that you would cover in a five-minute interview.
Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?
Make it enthusiastic, professional, complete, and concise.
If app ...
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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1. A business plan is a written description of your business's future, a
document that tells what you plan to do and how you plan to do it. If you
jot down a paragraph on the back of an envelope describing your
business strategy, you've written a plan, or at least the germ of a plan.
Business plans are inherently strategic. You start here, today, with
certain resources and abilities. You want to get to a there, a point in the
future (usually three to five years out) at which time your business will
have a different set of resources and abilities as well as greater
profitability and increased assets. Your plan shows how you will get from
here to there.
Why We Write a Business plane:
For whatever reason, the trend in business plans these days is to go
back to the fundamentals, with good projections and solid analysis. An
"easy to read quickly" format is more important than ever. If you want
people to read the business plan you develop--and most people do--then
my best advice to you is keep it simple. Don't confuse your business
plan with a doctoral thesis or a lifetime task. Keep the wording and
formatting straightforward, and keep the plan short.
But don't confuse simple wording and formats with simple thinking. The
reason you're keeping it simple isn't because you haven't developed
your idea fully. You're keeping it simple so you can get your point across
quickly and easily to whoever's reading it.
Inside a Business plan:
2. There are three primary parts to a business plan:
The first is the business concept, where you discuss the industry,
your business structure, your particular product or service, and how
you plan to make your business a success.
The second is the marketplace section,in which you describe and
analyze potential customers: who and where they are, what makes
them buy and so on. Here, you also describe the competition and how
you'll position yourself to beat it.
Finally, the financial section contains your income and cash flow
statement, balance sheet and other financial ratios, such as break-
even analyses. This part may require help from your accountant and a
good spreadsheet software program.
Breaking these three major sections down even further, a business plan
consists of seven key components:
1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors
Explaination:
3. Executive Summary
Within the overall outline of the business plan, the executive summary
will follow the title page. The summary should tell the reader what you
want. This is very important. All too often, what the business owner
desires is buried on page eight. Clearly state what you're asking for in
the summary.
Business Description
The business description usually begins with a short description of the
industry. When describing the industry, discuss the present outlook as
well as future possibilities. You should also provide information on all the
various markets within the industry, including any new products or
developments that will benefit or adversely affect your business.
Market Strategies
Market strategies are the result of a meticulous market analysis. A
market analysis forces the entrepreneur to become familiar with all
aspects of the market so that the target market can be defined and the
company can be positioned in order to garner its share of sales.
Competitive Analysis
The purpose of the competitive analysis is to determine the strengths
and weaknesses of the competitors within your market, strategies that
will provide you with a distinct advantage, the barriers that can be
developed in order to prevent competition from entering your market,
and any weaknesses that can be exploited within the product
development cycle.
4. Design & Development Plan
The purpose of the design and development plan section is to provide
investors with a description of the product's design, chart its
development within the context of production, marketing and the
company itself, and create a development budget that will enable the
company to reach its goals.
Operations & Management Plan
The operations and management plan is designed to describe just how
the business functions on a continuing basis. The operations plan will
highlight the logistics of the organization such as the various
responsibilities of the management team, the tasks assigned to each
division within the company, and capital and expense requirements
related to the operations of the business.
Financial Factors
Financial data is always at the back of the business plan, but that doesn't
mean it's any less important than up-front material such as the business
concept and the management team
How Long Should Your Business Plan Be?
Depending on what you're using it for, a useful business plan can be any
length, from a scrawl on the back of an envelope to, in the case of an
especially detailed plan describing a complex enterprise, more than 100
pages. A typical business plan runs 15 to 20 pages, but there's room for
wide variation from that norm.
Much will depend on the nature of your business. If you have a simple
5. concept, you may be able to express it in very few words. On the other
hand, if you're proposing a new kind of business or even a new industry,
it may require quite a bit of explanation to get the message across.
The purpose of your plan also determines its length. If you want to use
your plan to seek millions of dollars in seed capital to start a risky
venture, you may have to do a lot of explaining and convincing. If you're
just going to use your plan for internal purposes to manage an ongoing
business, a much more abbreviated version should be fine.
A Better Business Plan Can Lead
to New Customers
These four steps can help get you on your way to
enhancing and expanding your client base.
One thing almost all small businesses need is more sales. John Doerr, a
venture capitalist with Kleiner Perkins Caufield & Byers, said that at a
recent event I attended. Everyone in the audience -- which was made up
of several hundred entrepreneurs, investors and service providers --
agreed.
I wondered: How can good business planning help you find new
customers? The key is to take a step back from your daily routine and
reconsider your strategy, as well as its impact on sales. While you were
busy building your business, your market may have changed, even
slightly, or your customers may have changed. You can sometimes
identify these changes by asking individual customers out to lunch,
6. searching online or joining a workshop or class to give yourself some
new angles.
After that, the goal is to reconfigure your business plan by adding new
sales initiatives as concrete tasks among your milestones. Each initiative
should involve specific responsibilities that can be assigned to specific
people, with start dates, end dates and budgets. New startups will want
to be thinking about the following points from the start, making sure to
add these initiatives to your business plan with detailed explanations
about how you will track these goals and follow through on them.
Here are four steps that should set you on a path to finding new
customers -- and hopefully to higher sales.
1. Sell more to existing customers.
Generally, that's the quickest path to healthy growth. The best example
I've ever seen is the computer store that contacted its entire customer
base and reminded them all that they were most likely overdue for
upgrading their data storage, networking gear, printers, software and
computers. This company created a special promotion and cleared some
old inventory in the process.
How could something like that work for your business? The computer
store story illustrates how customers can be grateful for reminders, and
be ready to say yes to improved performance. Essentially, there are
three parts to it: Determining what you can offer that relates to your
customers and business offering, how to turn it into an event and how to
get the message out to customers.
7. And when you come up with something, put it into the milestones of your
business plan. Give it a start date, end date, and a person in charge.
Estimate additional sales so you'll know, for next time, whether you
underestimated or overestimated.
Related: Expand Your Contact Database to Find More Customers
2. Review your pricing.
Price is the most powerful marketing message you have. What's most
important isn't the high or low of it, but how it matches your strategy.
Some businesses are built around visible low pricing to bring people in
and generate higher unit sales, while others offer more quality and need
a higher price to communicate that message. I see far more businesses
underpriced than overpriced. A problem with frequent low pricing is that
your business may wind up losing customers who assume your product
or service isn't great because the price doesn't match it.
And if you decide to revise pricing, make sure you reflect that in your
sales forecast, and in your marketing messages. Synchronize what
you're saying to your customers with what your price says to your
customers. And then, most important, make sure you deliver the value
you promise. Put that into your plan as a task in the milestones.
Related: How to Find the Pricing Sweet Spot
3. Review your marketing messages.
That means both the core content of your message, and how you deliver
it. Some small businesses are turning to social media -- particularly
Twitter, Facebook, and LinkedIn -- to spread their messages in new
ways. Others are resurfacing older methods such as email marketing,
8. direct sales, and even direct mail marketing because they've been
neglected for a while.
Find a way to make this effort concrete and measurable in your plan.
Add specific measurement, whether it's ads, page views, web visitors,
retweets, Klout.com score, friends, links or whatever. And make sure to
track results and follow up on results.
Related: How to Find Sales Leads on Social Media
4. Expand into nearby markets.
That means either selling something new and different to your existing
customer base or selling what you've always sold to new kinds of
customers. Either option is usually more realistic than trying to develop a
completely new product or service while trying to sell it to a different
client base than you're used to. You have to look at your own business
and think creatively.
Whatever you decide to do, make sure to add it to your business plan.
As much as possible, include measurement and tracking so you can tell
if you've successfully implemented the new plan. Then you follow up and
review actual results regularly so you can see what's going right and
what isn't, and make the necessary adjustments.
Updating Your Business Plan
When should I update my business plan?" The answer to that question
is always. You should be updating your business plan every month,
every week and every day; whenever things change, you update your
plan. And things always change. You should update your business
9. planwhen you're alone in the shower, when you're caught in traffic on the
way to work, and when you're walking alone. Update your business plan
when listening to customers and other managers.
While this might seem like chaos, it's actually the opposite; the
constantly-updated business plan is what makes order out of chaos. It
becomes a long-term planning process that sets up your strategy,
objectives and the steps you need to take by constantly being aware of
the results of these steps.
Managing the Planning Process
The Annual Update
Update your plan thoroughly at least once a year. You can start with an
old plan and revise, but make sure you're taking a fresh look--distance
yourself from the trees and look at the forest.
Talk to your customers and potential customers.
Review your value proposition. What are your customers buying?
What problems do you solve? What other solutions can they choose?
Try to come up with a new market segmentation.
Segmentation is the grouping or divisions you see in the market. For
example, if you normally view your market by type of product, look at it
by channel or buyer. If you divide by region, divide by size of buyer
company. Think up a new segmentation to give you a fresh view.
Look at the larger potential market for the problems that need
solutions.
10. Look at contiguous businesses. Look at changing trends and
technologies.
The Monthly Update
Accounting and financial analysis normally works in months since the
books close after every month. Make sure you have a monthly review of
the difference between planned results and actual results for your sales,
profits, balance and cash.
For each of the standard pro-forma projections, always maintain a
table with the plan, another with actual results, and a third with the
difference between plan and actual, which is called variance.
As an annual plan marches through the months, you can use the table
reserved for actual results to include changes in budget that affect the
near future. For example, if the annual plan starts in January, then by
the end of May you have an actual Sales Forecast that includes actual
results for January through May and the latest revised forecast for
June through December.
You must also review the activities, deadlines and planned results that
don't fall into the financials. A good plan is full of milestones,
assumptions and tasks, all of which should be measurable. Make sure
you review and update these measured results every month.
Managingthe Major Revisions
The business planning process involves an important paradox. Strategy
works only when consistently applied over a long period, which means
that you can't implement strategy without following a long-term plan.
11. However, blindly following a long-term plan can also kill a company that
stubbornly insists on following a plan that isn't working.
Resolution of the paradox is called management.It involves judgment.
The owners, operators and managers of the business have the
responsibility of distinguishing between consistently applying long-term
strategy and blindly following a failing plan. There are no easy rules for
this, but the first place to look for clues is in false assumptions. Has the
real world proven wrong the assumptions on which your strategy is
based? This kind of subjective judgment is what makes business
management so important. The planning process, with its regular review,
is critical.
Every Business Plan is Wrong
You have to realize your business plan is wrong. All business plans are
wrong. Plans are about the future--and nobody gets the future right very
often, so keep the plan fresh and watch closely as reality moves forward.
A planning process constantly watches the difference between the plan
and actual results. Reality swallows our assumptions and we need to
keep track of where, why and how we were wrong. This kind of tracking
becomes the key to management.
A Good Business Plan is Never Done