Luke Ireland worked as a Digital Marketing Coordinator for Volvo Group UK from June 2015 to August 2016. In this role, he supported the digital marketing activities of several Volvo brands, including Volvo Trucks, Renault Trucks, Roadcrew, and BRS. Some of his responsibilities included building websites, creating marketing content, managing social media, supporting dealerships, and assisting at industry events. Throughout his time at Volvo, Luke received positive feedback for his strong work ethic, likable personality, and reliable contributions to the marketing team.
The document provides an update on the status of Volvo Trucks' merchandise web shop project. It summarizes that the web shop is now live in a production environment, the project from VIT is complete, and maintenance responsibilities have been handed over. It also discusses plans to test return/claim processes and financial transactions. Upcoming sections will cover dealer information, market information, and timelines for launching the web shop in additional countries.
Porsche has a long history dating back to 1931. It struggled financially during the 2008 crisis but was acquired by Volkswagen in 2010. Volkswagen's plan is to fully integrate Porsche by 2011, but this risks diluting the Porsche brand and alienating customers. Porsche faces challenges in meeting stricter fuel efficiency regulations while maintaining performance. It must also navigate managing its brand identity within the larger Volkswagen group.
Strategic Analysis Of The Porsche 911 In AustraliaKyleL1
This document provides a strategic marketing assessment of the Australian market for Porsche's 911 sports car series. It finds that the current target customer segment should be maintained while also seeking new target segments. It recommends that future growth strategies focus on expanding into new customer markets with Porsche's existing product lines, rather than diversifying into new types of vehicles. One potential new target segment is identified that values functional attributes like maintenance and fuel efficiency over symbolic benefits. Competitors for this new segment include the BMW M6, Aston Martin Vantage, and Audi R8. Further research is needed to develop strategies for competing against these rivals.
This document discusses Porsche's brand positioning and marketing strategy. It summarizes that Porsche positions itself as a high-quality, high-priced exclusive sports car manufacturer. It then discusses segmenting the Porsche market and targeting everyday users. The document outlines Porsche's "Magic Marketing Mix" that focuses on practicality, prestige, product, and predictability. It concludes with Porsche's strategy to increase sales to 200,000 cars annually by 2018 through growing customer enthusiasm and becoming an excellent employer while maintaining high returns.
The document analyzes BMW and Porsche using various financial metrics including debt ratios, activity ratios, liquidity ratios, and profitability ratios. For debt ratios, BMW has a debt ratio of 0.27, debt to equity ratio of 1.13, and equity ratio of 0.24 while Porsche has lower debt with a debt ratio of 0.201, debt to equity ratio of 0.55, and equity ratio of 0.368. The document also compares the companies' activity, liquidity, and profitability ratios to evaluate operating efficiency and financial performance.
Mauro Galli is an experienced professional with a proven history of success in marketing and sales roles within logistics and transportation companies. He currently serves as the Sales Director for DHL Express Switzerland, with P&L responsibility for the Swiss sales organization. He is seeking a new challenge in a general manager or country manager position that allows for high autonomy and fully driving business operations.
The Volvo Group employs about 100,000 people across 19 countries and sells products in over 180 markets worldwide. It has production facilities in various countries and provides information about its operations on its website at www.volvogroup.com. The document discusses the global scale and reach of the Volvo Group's business.
Volvo's marketing strategy report analyzes the company's background, values, sales performance, and environmental factors to develop strategies. An internal analysis uses SWOT and McKinsey 7S models to examine strengths like safety standards and weaknesses like high prices. Porter's Five Forces shows competitive rivalry and buyer power pose threats. Segmentation and targeting strategies aim to increase sales in growing markets like China and among customers who value safety. The promotional mix will use advertising, PR, direct marketing, and sales promotions to position Volvo as the world's safest premium car brand.
The document provides an update on the status of Volvo Trucks' merchandise web shop project. It summarizes that the web shop is now live in a production environment, the project from VIT is complete, and maintenance responsibilities have been handed over. It also discusses plans to test return/claim processes and financial transactions. Upcoming sections will cover dealer information, market information, and timelines for launching the web shop in additional countries.
Porsche has a long history dating back to 1931. It struggled financially during the 2008 crisis but was acquired by Volkswagen in 2010. Volkswagen's plan is to fully integrate Porsche by 2011, but this risks diluting the Porsche brand and alienating customers. Porsche faces challenges in meeting stricter fuel efficiency regulations while maintaining performance. It must also navigate managing its brand identity within the larger Volkswagen group.
Strategic Analysis Of The Porsche 911 In AustraliaKyleL1
This document provides a strategic marketing assessment of the Australian market for Porsche's 911 sports car series. It finds that the current target customer segment should be maintained while also seeking new target segments. It recommends that future growth strategies focus on expanding into new customer markets with Porsche's existing product lines, rather than diversifying into new types of vehicles. One potential new target segment is identified that values functional attributes like maintenance and fuel efficiency over symbolic benefits. Competitors for this new segment include the BMW M6, Aston Martin Vantage, and Audi R8. Further research is needed to develop strategies for competing against these rivals.
This document discusses Porsche's brand positioning and marketing strategy. It summarizes that Porsche positions itself as a high-quality, high-priced exclusive sports car manufacturer. It then discusses segmenting the Porsche market and targeting everyday users. The document outlines Porsche's "Magic Marketing Mix" that focuses on practicality, prestige, product, and predictability. It concludes with Porsche's strategy to increase sales to 200,000 cars annually by 2018 through growing customer enthusiasm and becoming an excellent employer while maintaining high returns.
The document analyzes BMW and Porsche using various financial metrics including debt ratios, activity ratios, liquidity ratios, and profitability ratios. For debt ratios, BMW has a debt ratio of 0.27, debt to equity ratio of 1.13, and equity ratio of 0.24 while Porsche has lower debt with a debt ratio of 0.201, debt to equity ratio of 0.55, and equity ratio of 0.368. The document also compares the companies' activity, liquidity, and profitability ratios to evaluate operating efficiency and financial performance.
Mauro Galli is an experienced professional with a proven history of success in marketing and sales roles within logistics and transportation companies. He currently serves as the Sales Director for DHL Express Switzerland, with P&L responsibility for the Swiss sales organization. He is seeking a new challenge in a general manager or country manager position that allows for high autonomy and fully driving business operations.
The Volvo Group employs about 100,000 people across 19 countries and sells products in over 180 markets worldwide. It has production facilities in various countries and provides information about its operations on its website at www.volvogroup.com. The document discusses the global scale and reach of the Volvo Group's business.
Volvo's marketing strategy report analyzes the company's background, values, sales performance, and environmental factors to develop strategies. An internal analysis uses SWOT and McKinsey 7S models to examine strengths like safety standards and weaknesses like high prices. Porter's Five Forces shows competitive rivalry and buyer power pose threats. Segmentation and targeting strategies aim to increase sales in growing markets like China and among customers who value safety. The promotional mix will use advertising, PR, direct marketing, and sales promotions to position Volvo as the world's safest premium car brand.
The document discusses open-source design and how innovative and sustainable design can help where resources and expertise are scarce. It provides examples of open-source design projects including an "Eat Your Own Clinic" that is grown quickly and provides nutrition, transitional schools in Sri Lanka, and a water-collecting shelter that collects fresh water from rain and improves access to water.
Volvo aims to advance beyond competitors with a new digital media strategy. It will focus on social media platforms like Facebook and Twitter, YouTube videos, and Instagram contests. An internet marketing campaign will include Google AdWords with targeted keywords. A mobile app and contextual targeting will reach families and older drivers. The $4 million budget allocates most funds to social media, internet marketing, and Google AdWords. Success will be evaluated using Google's reporting tools.
Ford’s advertising campaign-An Insight into the controversial campaignAditya Chaturvedi
This presentation talks about the how a bad advertisement can affect a company's image and what repercussions the company have to face in the market.
In this presentation we have taken up the recent advertising campaign by Ford for the international markets. The advert campaign was initially planned for print and online media but due to the poor quality of the ads, it was never approved by Ford to be put up for advertisement but the advert agency for Ford India JWT India, owned by WPP Group, released the ads online. What happened thereafter is all in the presentation.
MindShift Interactive evaluates the launch of Mahindra's latest car, Mahindra e2o. Did it 'Rise' to the expectations of their TG. Find out our verdict on Social Media.
This is a campaign for Volvo that I developed for my Field Experience course, based on what I learned at Arnold Worldwide during my internship. I was supposed to choose an Arnold client and develop a new campaign or branding strategy for that client.
The document proposes a social media campaign for Saudi Duty Free (SDF) with the objectives of gaining more followers and likes on Facebook and Twitter and building SDF's profile. The campaign will educate existing followers on smart shopping tips through posting engaging graphics. Sample posts include a teaser introducing the campaign and tips about color-coded displays. The campaign will not stop promotions from being posted and can support promotional posts. The goal is to provide value to followers while promoting deals.
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
Hindustan Computer Limited (HCL) is an Indian multinational information technology company and one of the pioneers of the Indian IT industry since 1976. The document summarizes HCL's history, products, services, promotional activities, and survey findings. A survey was conducted to analyze the effectiveness of HCL's promotional strategies and identify reasons for low sales. The survey found that lack of promotion led to low awareness, but promotional activities like demonstrations increased consideration of HCL's products which provide affordable laptops and desktops with 24/7 support. Recommendations included opening exclusive showrooms, regular promotions, and partnerships with malls for greater outreach.
Volvo's acquisition of Geely. A merger and acquisition study case for presentation in M&A Class of Universitas Tarumanegara Post Graduates, Jakarta, Indonesia.
Volvo Trucks sought to penetrate the US market in the late 1970s. [1] It initially sold trucks through existing dealers and acquired White Motor Corp in 1980. [2] However, Volvo struggled due to differences in truck configurations preferred in the US and Europe. [3] It made some missteps like acquiring weaker brands instead of the market leader. To succeed in 2000, Volvo was recommended to expand globally, collaborate locally, decentralize, and improve customer service.
Cadbury's advertising campaigns in India since the 1990s targeted different age groups and sought to position Cadbury Dairy Milk chocolate as a daily household dessert. The early campaigns from the 1990s targeted children aged 2-15 and featured animated ads. Later campaigns from the 2000s and 2010s aimed to build social acceptance of Cadbury for all age groups by showcasing "the kid in everyone" and positioning Cadbury as something sweet to eat on special occasions or before new beginnings. KitKat's messaging strategy in India since the 1990s has been to position the chocolate bar as something to have when needing a break.
The study examined the relationship between various selling strategies and sales performance. It proposed a conceptual framework and tested hypotheses about how adaptive selling strategy, customer-oriented selling strategy, sincerity, commitment, and liability of salespeople strategies, and relational selling strategy impact sales performance. Data was collected through surveys and analyzed using correlation analysis and structural equation modeling. The results provided support for positive relationships between adaptive selling strategy, customer-oriented selling strategy, sincerity and commitment of salespeople as hypothesized, though some relationships were stronger than others. The study provided insights into how different selling strategies can influence sales performance.
Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
12 Interview Questions to Ask Every Sales Manager Candidate?HubSpot
Making the right hires is an integral part of creating a successful team, especially in sales. These are 12 interview questions that you should ask every sales manager candidate.
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Complete ppt of cadbury by KIRAN SHAUKATKiran Shaukat
Cadbury is a global confectionery company with annual revenues of $50 billion. Its vision is of a peaceful, equitable society based on social justice. Cadbury's mission is to deliver quality products. It has many product lines including Cadbury Dairy Milk, Cadbury Roses, and Cadbury Drinking Chocolate. Cadbury's strategies include emphasizing quality, launching innovative products, and communicating the benefits of its products through affordable advertising.
Volvo has configured its value chain to focus on producing heavy trucks, accounting for over 90% of production. It integrates development and production of major components in-house. Volvo produces trucks with high reliability, safety standards, and comfort. It centralizes operations from headquarters in Sweden but disperses 18 production facilities worldwide to be closer to customers.
The US market is very important for Volvo's global ambitions, representing 45% of sales in 2000. Success there proves Volvo's strength against US and European competitors.
European and US producers have struggled in each other's markets due to differences in design preferences, regulations, and components like engines and transmissions.
Volvo initially sold through car dealers
This report provides an overview of Volvo Trucks and its "Live Test" internet marketing campaign. It discusses:
1) Volvo Trucks' history as a subsidiary of Volvo Group and one of the largest truck manufacturers in the world.
2) The "Live Test" campaign, which consisted of 6 viral video clips on YouTube showcasing Volvo trucks' features through stunts and gained over 94 million views.
3) How the campaign's use of YouTube, broad targeting approach, technical messaging, accessibility on any device, and elicitation of user parodies helped it achieve unprecedented success in generating brand awareness for Volvo Trucks online.
The document discusses open-source design and how innovative and sustainable design can help where resources and expertise are scarce. It provides examples of open-source design projects including an "Eat Your Own Clinic" that is grown quickly and provides nutrition, transitional schools in Sri Lanka, and a water-collecting shelter that collects fresh water from rain and improves access to water.
Volvo aims to advance beyond competitors with a new digital media strategy. It will focus on social media platforms like Facebook and Twitter, YouTube videos, and Instagram contests. An internet marketing campaign will include Google AdWords with targeted keywords. A mobile app and contextual targeting will reach families and older drivers. The $4 million budget allocates most funds to social media, internet marketing, and Google AdWords. Success will be evaluated using Google's reporting tools.
Ford’s advertising campaign-An Insight into the controversial campaignAditya Chaturvedi
This presentation talks about the how a bad advertisement can affect a company's image and what repercussions the company have to face in the market.
In this presentation we have taken up the recent advertising campaign by Ford for the international markets. The advert campaign was initially planned for print and online media but due to the poor quality of the ads, it was never approved by Ford to be put up for advertisement but the advert agency for Ford India JWT India, owned by WPP Group, released the ads online. What happened thereafter is all in the presentation.
MindShift Interactive evaluates the launch of Mahindra's latest car, Mahindra e2o. Did it 'Rise' to the expectations of their TG. Find out our verdict on Social Media.
This is a campaign for Volvo that I developed for my Field Experience course, based on what I learned at Arnold Worldwide during my internship. I was supposed to choose an Arnold client and develop a new campaign or branding strategy for that client.
The document proposes a social media campaign for Saudi Duty Free (SDF) with the objectives of gaining more followers and likes on Facebook and Twitter and building SDF's profile. The campaign will educate existing followers on smart shopping tips through posting engaging graphics. Sample posts include a teaser introducing the campaign and tips about color-coded displays. The campaign will not stop promotions from being posted and can support promotional posts. The goal is to provide value to followers while promoting deals.
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
Hindustan Computer Limited (HCL) is an Indian multinational information technology company and one of the pioneers of the Indian IT industry since 1976. The document summarizes HCL's history, products, services, promotional activities, and survey findings. A survey was conducted to analyze the effectiveness of HCL's promotional strategies and identify reasons for low sales. The survey found that lack of promotion led to low awareness, but promotional activities like demonstrations increased consideration of HCL's products which provide affordable laptops and desktops with 24/7 support. Recommendations included opening exclusive showrooms, regular promotions, and partnerships with malls for greater outreach.
Volvo's acquisition of Geely. A merger and acquisition study case for presentation in M&A Class of Universitas Tarumanegara Post Graduates, Jakarta, Indonesia.
Volvo Trucks sought to penetrate the US market in the late 1970s. [1] It initially sold trucks through existing dealers and acquired White Motor Corp in 1980. [2] However, Volvo struggled due to differences in truck configurations preferred in the US and Europe. [3] It made some missteps like acquiring weaker brands instead of the market leader. To succeed in 2000, Volvo was recommended to expand globally, collaborate locally, decentralize, and improve customer service.
Cadbury's advertising campaigns in India since the 1990s targeted different age groups and sought to position Cadbury Dairy Milk chocolate as a daily household dessert. The early campaigns from the 1990s targeted children aged 2-15 and featured animated ads. Later campaigns from the 2000s and 2010s aimed to build social acceptance of Cadbury for all age groups by showcasing "the kid in everyone" and positioning Cadbury as something sweet to eat on special occasions or before new beginnings. KitKat's messaging strategy in India since the 1990s has been to position the chocolate bar as something to have when needing a break.
The study examined the relationship between various selling strategies and sales performance. It proposed a conceptual framework and tested hypotheses about how adaptive selling strategy, customer-oriented selling strategy, sincerity, commitment, and liability of salespeople strategies, and relational selling strategy impact sales performance. Data was collected through surveys and analyzed using correlation analysis and structural equation modeling. The results provided support for positive relationships between adaptive selling strategy, customer-oriented selling strategy, sincerity and commitment of salespeople as hypothesized, though some relationships were stronger than others. The study provided insights into how different selling strategies can influence sales performance.
Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
12 Interview Questions to Ask Every Sales Manager Candidate?HubSpot
Making the right hires is an integral part of creating a successful team, especially in sales. These are 12 interview questions that you should ask every sales manager candidate.
1. The document is a presentation submitted to Honey Madam about Cadbury, a leading global confectionery company known for its chocolate, gum, and candy brands.
2. It provides a brief history of Cadbury starting in 1824 when John Cadbury opened a small grocery shop in Birmingham and began making chocolate.
3. Key facts about Cadbury's operations, products, and global presence are highlighted along with strategies for increasing market share in India.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
Complete ppt of cadbury by KIRAN SHAUKATKiran Shaukat
Cadbury is a global confectionery company with annual revenues of $50 billion. Its vision is of a peaceful, equitable society based on social justice. Cadbury's mission is to deliver quality products. It has many product lines including Cadbury Dairy Milk, Cadbury Roses, and Cadbury Drinking Chocolate. Cadbury's strategies include emphasizing quality, launching innovative products, and communicating the benefits of its products through affordable advertising.
Volvo has configured its value chain to focus on producing heavy trucks, accounting for over 90% of production. It integrates development and production of major components in-house. Volvo produces trucks with high reliability, safety standards, and comfort. It centralizes operations from headquarters in Sweden but disperses 18 production facilities worldwide to be closer to customers.
The US market is very important for Volvo's global ambitions, representing 45% of sales in 2000. Success there proves Volvo's strength against US and European competitors.
European and US producers have struggled in each other's markets due to differences in design preferences, regulations, and components like engines and transmissions.
Volvo initially sold through car dealers
This report provides an overview of Volvo Trucks and its "Live Test" internet marketing campaign. It discusses:
1) Volvo Trucks' history as a subsidiary of Volvo Group and one of the largest truck manufacturers in the world.
2) The "Live Test" campaign, which consisted of 6 viral video clips on YouTube showcasing Volvo trucks' features through stunts and gained over 94 million views.
3) How the campaign's use of YouTube, broad targeting approach, technical messaging, accessibility on any device, and elicitation of user parodies helped it achieve unprecedented success in generating brand awareness for Volvo Trucks online.
Francisca Bacho is a bilingual marketing professional with over 15 years of experience in marketing roles in Chile and Canada. She has extensive experience developing and executing marketing plans and budgets, managing projects, optimizing processes, and growing sales. Her career objective is to continue her marketing career with a company in Canada that will utilize and challenge her experience.
Chadi Ghassan Bourgi is seeking a career opportunity utilizing his experience in commodities, FMCG, sales, operations management, and leadership. He has over 15 years of experience working for Webcor Group in roles such as Office Manager, General Manager of operations in Mozambique and Angola, growing businesses and meeting sales targets. He holds an MBA and license in Business Administration from Saint Joseph University in Beirut.
ab 219 unit 1 assignment marketing philosophies new,ab 219 unit 2 assignment movie insights inc new,ab 219 unit 3 assignment barclays bank new,ab 219 unit 4 assignment u drive transport new,ab 219 unit 5 assignment bon vivant organic gourmet new,ab 219 un
The presentation discusses Volvo Cars' Content Store, a global asset bank and marketing resource management system that allows Volvo to plan, adapt, and roll out global marketing campaigns easily. It introduces the Dealer Module case study, which aims to provide dealers an easy way to adapt globally produced print and digital templates. The presentation covers experiences and challenges with the Content Store and Dealer Module, such as securing brand guidelines and complex dealer setups in the system.
Mike Lutjen is a marketing professional with over 15 years of experience in marketing communications, business development, account management, and media sales. He has extensive experience managing projects involving content creation, social media, website management, and client relations. His background includes roles leading marketing efforts for companies in manufacturing and media. He is proficient in many software programs and social media platforms.
Peter Gostling is an experienced manager in the transport and logistics sector with over 35 years of experience. He has held various managerial roles at several large transport and logistics companies, including Wincanton Transport Services, where he currently serves as General Manager, and Fowler Welch Coolchain, where he was previously Business Development Manager and General Manager. Gostling has expertise in areas such as customer service, financial management, business development, and people management.
The document provides a summary of Lindsay Bridge's 15-year career working in financial roles at Volvo, progressively taking on more senior positions. It details her qualifications and skills in accounting, finance, Microsoft Office, and SAP. Her experience includes implementing new reporting processes, redesigning finance training, and successfully completing forecasting and budgeting cycles. Previous roles saw her take on responsibilities like line management, investment appraisal, and monthly financial reporting.
Themba Sono has over 15 years of experience in sales, marketing, and operations. He has held roles such as Sales Executive, Senior Commercial Sales Executive, Sales Manager, and Branch Manager. Sono has a proven track record of exceeding sales targets and has received numerous awards for his sales performance. He is seeking a new position that offers career growth opportunities and a supportive company culture.
The document provides a summary of an international marketing and communications professional. It outlines her educational background which includes a B.Sc. in Business from the London School of Economics and an MBA from the UK. It then details over 10 years of experience in strategic marketing, brand development, event planning, public relations, and social media marketing across Asia and Europe. Specific experiences highlighted include planning numerous successful events in Sri Lanka, India, and Europe and managing media and public relations for various organizations. Contact information is provided at the end.
Daniela von der Fecht has over 15 years of experience in customer service, purchasing, and administrative roles for automotive, chemical, and food companies. She is currently the Technical Coordinator to the Head of Supplier Quality Management at Bentley Motors, where she performs assistant and project coordination duties. Previously she held roles with increasing responsibility at United Phosphorus, ExxonMobil, Makro Cash and Carry, and other firms. She holds a B.A. in literature, philosophy and sociology and is fluent in German, English, and conversational in other languages.
Playbooks take your meetings from presentations to dynamic conversationsMario Haneca
Did you know that 70% of bad sales interactions result in immediately lost revenue? Oftentimes, this happens because a sales rep struggles to find the most appropriate material during the sales meeting. Enter sales enablement, the ability to equip your sales team with the right material for the right meeting.
Integrate guided selling to further leverage your sales enablement strategy. With interactive playbooks, sales reps put the customer at the heart of the meeting and address the topics that really matter.
This presentation contains the slides of the joint webinar of Showpad with Hickup CEO Julien Lescure on May 19th 2015
The International Communications Adviser Network (I-CAN) offers analysis and guidance to help UK exporters expand international sales through its network of advisers. I-CAN has launched the new International Communications Review (ICR) service, which provides a proven methodology for analyzing exporters' international communications and offering practical recommendations to improve export performance. An ICR costs £500 and focuses on areas like an exporter's international web strategy, marketing materials, and preparations for overseas visits. I-CAN advisers work with businesses to design a tailored assistance program and can provide additional support through workshops on topics such as international online marketing and e-commerce.
AFFCO_NEWSLETTER_WINTERSPRING2011 25Oct11 OptPoh Len Pek
The document provides an update from the CEO of the Australian Fresh Fruit Company (AFFCO) covering activities from May to September 2011. Some key points include:
- The success of AFFCO's recent leadership development programs and plans for future programs.
- The CEO's participation in industry events like Fresh Connections 2011 and efforts to coordinate opposition to New Zealand apple imports.
- Updates on projects like the Well-Informed Growers program and CherryNet stem retention project.
- Highlights of potential innovations like the Polynate bee pollinator and MAF Roda apple pre-sizer.
- Plans to continue providing members with updates on issues impacting the fruit industry through leadership programs
This document is Andi North's portfolio, which includes:
- An introduction and background about Andi North and his company Mangopear Creative.
- Examples of client work including websites created for various businesses.
- Examples of agency work Andi did while employed at Alniro, including developing responsive websites.
- Contact information for Mangopear Creative.
The document describes a mobile retail showroom program powered by BobCar. It provides an overview of the program, including its objectives to educate consumers, drive brand adoption, and increase sales. Details are given about the custom-built mobile showrooms, staffing, locations targeted, and services provided. Testimonials from past clients like CLEAR, T-Mobile, Olympus, and SanDisk show the program significantly increased sales and brand awareness.
This curriculum vitae summarizes Nicolas Coens' career history working in sales roles for various companies like Renault Trucks, ERIKS, and Wipit, as well as his experience as a project manager developing LCD cleaners. He has a Master's degree in Product Design and speaks French, Dutch, English, and Spanish. His objective is to build a career focused on creativity, quality, expertise and customer contact.
The document summarizes the re-branding of PTI Cymru Ltd to Traveline Cymru. There was confusion between the two brands, with PTI Cymru Ltd being more industry-facing and Traveline Cymru being customer-facing. The re-branding process included developing a new logo, website, stationery, and marketing materials featuring the Traveline Cymru brand. Research like focus groups provided positive feedback on the new brand. While challenging internally, the re-branding was deemed a success with customers and partners congratulating Traveline Cymru on the change.
2. Volvo Group Headquarters
Being Digital Marketing Co-Ordinator for Volvo Group UK, this
consisted of supporting the following brands with their digital marketing
and other marketing activities:
Volvo Trucks
Renault Trucks
Roadcrew
BRS
Marketing, Luke Ireland, Portfolio
2 16/10/16
My Role
3. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
3 16/10/16
Quotes…
Luke has a very infectious personality and is instantly likeable and as result he has the
enviable ability to get on with all with whom he works – a true team player.
A very motivated and jovial individual, he has a positive professional attitude towards the task
at hand, with a determination to see it through to the end and deliver on time and to
specification – a conscientious and hard-working individual to the end.
A particularly admirable skill of Luke’s is his ability to know when to listen and learn from the
‘experts in the field’, using his thirst for new found knowledge to develop and further his own
experience – as a result a reliable self-starter rather than someone who requires constant
direction.
Personally, I would like to see Luke back in the Volvo Group business once he has completed
his final year studies at Coventry University. He is a proven and reliable asset with plenty to
offer the Volvo business as it follows its strategic direction into the future.
I wish him the best of luck with completing his studies and look forward to him hopefully
furthering his ambitions and career with Volvo Group UK in the future.
Steve Goult, Product Manager Commercial Aftermarket, Volvo Trucks
4. Volvo Group Headquarters
I worked closely with Luke at Renault Trucks for 14 months and after
making us laugh in his interview I knew he would fit into the team straight
away, which he did. As well as being very socialable, easy going and great
fun to work with he also works very hard, a combination needed for working
in Marketing. Nothing is too much for him from clearing out the marketing
store room to helping at events to developing a new website with overseas
colleagues. I could trust him to be left alone with projects and knew he
would complete them to deadlines whilst doing a great job. He has worked
closely with our Social Media agency and doubled our followers and
interaction with customers on Facebook and Twitter and he also launched
our LinkedIn and YouTube pages which continues to grow in numbers. He
built up no end of good working relationships with internal departments, the
dealer network and external suppliers. His confidence built throughout the
placement and by the end he was teaching us a thing or two which is no
bad thing! I have absolutely no doubt Luke with go far in whatever career
path he takes and I hope one day he returns to the Volvo Group as he is a
great asset to the team and will be sorely missed.
Natalie Rawlings, Dealer and Events Marketing Manager, Renault
Trucks
Marketing, Luke Ireland, Portfolio
4 16/10/16
Quotes…
5. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
5 16/10/16
Quotes…
Luke has been an instrumental player in helping with the marcoms for
Roadcrew which is part of the Volvo Group. Luke is very forward
thinking, bringing ideas to the table, a very professional member of the
team. During his tenure he delivered campaigns at a local level and
implemented the website, he always hit deadlines that were set.
Should a vacancy be available, Luke would be very much on my
shortlist.
Chris Freeman, Commercial Manager, Roadcrew
6. Volvo Group Headquarters
NC Creative Group closely coordinated with Luke for more than a year
during his placement at Volvo Group. He showed an excellent
understanding of our social media strategy and was keen to regularly
share his own ideas and thoughts. Luke has a very likeable personality
and is a real team player. I found him to be extremely helpful and
enthusiastic at all times, with a good understanding of marketing
requirements.
Luke also spent a week working in our office during his placement year
and was keen to understand agency processes and systems. He
demonstrated quick knowledge acquisition and good problem solving
skills. I would have no hesitation in recommending Luke for a role in a
marketing team or agency.
David Leatham, Head of Social Media, NC Creative Group
Marketing, Luke Ireland, Portfolio
6 16/10/16
Quotes…
7. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
7 16/10/16
Volvo Trucks – Build of new UK market
and dealer site
• Individually built the
majority of the new Volvo
Trucks UK website,
please the see site here
or visit
www.volvotrucks.co.uk
• Set up of the dealer
master, all Volvo Truck
dealers including full build
of four sites.
• Created a training manual
for internal and UK dealer
use. (Slide 8)
8. Volvo Group Headquarters
Launched the Volvo
Trucks website via social
media, email and
internal posters, which I
co-ordinated.
Marketing, Luke Ireland, Portfolio
8 16/10/16
Volvo Trucks – Launch of website
9. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
9 16/10/16
Volvo Trucks – Website training
• Created a training manual, step by step
guide, to build and edit the market and
dealer websites, this was sent out to the
Volvo UK dealer network and for internal
use at headquarters.
• Provided one to one and group training
sessions for specific Volvo dealers.
10. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
10 16/10/16
Volvo Trucks – Seasonal Marketing
• Creation of seasonal marketing
web banners for certain occasions
through out the year.
12. Volvo Group Headquarters
Working with a agency to create
the 2015 Volvo Trucks Christmas
Card.
Marketing, Luke Ireland, Portfolio
12 16/10/16
Volvo Trucks – Seasonal Marketing
13. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
13 16/10/16
Volvo Trucks – Dealer Guide 2016/17
• Creation of the 2016/17 Volvo Trucks Dealer Guide, involved
working with the dealer network to ensure updated information and
refresh of the document design.
14. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
14 16/10/16
Volvo Trucks – VTN Christmas Mailer
• Created the
Christmas mailer for
Volvo Truck Nation
(VTN) members,
offering
merchandise
promotions and
competitions.
15. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
15 16/10/16
Volvo Trucks – VTN Christmas Email
• Along with the Christmas mailer, a email
with the same content was created and
sent to VTN members offering links to
the merchandise shop for each item on
offer.
16. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
16 16/10/16
Volvo Trucks – VTN review
• Reviewed the Volvo Truck Nation membership for 2015, including
membership subscriptions and website performance to see whether the
membership is feasible to continue.
• Results highlighted areas of weakness, which has led to the membership
being considered to be faded out of the Volvo Trucks offering.
17. Volvo Group Headquarters
Created a VTN postcard,
stating ticket prices,
times and dates for the
2016 Truckfest events.
Marketing, Luke Ireland, Portfolio
17 16/10/16
Volvo Trucks – VTN Truckfest 2016
postcard
18. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
18 16/10/16
Volvo Trucks – Social media development
• #MyVolvo is a
personalised model truck
competition which was
run for a week. The aim
of the campaign was to
engage with followers on
a personal basis and
enhance the relationship
between the brand and
followers.
• With the feedback gained
and low cost involved, it
seems this campaign has
been included in the
social media strategy.
19. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
19 16/10/16
Volvo Trucks – Social media development
• Provided content to our social media agency, to start
‘Throwback Thursday’ for the launch of Volvo Trucks UK launch
on Instagram.
20. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
20 16/10/16
Volvo Driver – Dealer Support
• Volvo Driver is a online tool which allows dealers to create localised
promotional flyers to be printed on demand.
• Part of my role was to support dealers in creating specific flyers to their
satisfaction, further examples can be seen on the next slide.
22. Volvo Group Headquarters
- Created a email for
a dealership to
raise awareness of
the new viral video
‘Iron Knight.’
- Also created a
Truckfest email for
VTN members to
encourage
purchases and
visiting the Volvo
stand.
Marketing, Luke Ireland, Portfolio
22 16/10/16
Volvo Trucks – Email Marketing
23. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
23 16/10/16
Volvo Trucks – Event Support
• Event support for Volvo Trucks included working at events, in
hospitality and on the merchandise shop, engaging with Volvo Trucks
customers and truck enthusiasts.
• Involved in organising staff uniform (Ordering and distributing)
24. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
24 16/10/16
Volvo Trucks - Highway to Handshake
Documents
- Creating a 19 page document for Retail Development, to communicate
standards to dealers for their depots, labelling duties and time frames.
25. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
25 16/10/16
Volvo Trucks – Behind the Scenes
- Creating a document for Retail Development, to communicate
standards to dealers for their depots, labelling duties and time
frames.
26. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
26 16/10/16
Volvo Trucks – dHub User Guide
- Refreshed the existing Digital Hub User Guide, with the new
features available to the dealer network, for example Print on
Demand (POD)
27. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
27 16/10/16
Volvo Trucks – Used Trucks & Trade and
Export web maintenance
- Responsible for the maintenance of both websites, mainly over
the truck stocklist, which was updated fortnightly.
28. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
28 16/10/16
Renault Trucks – Email marketing for
events
• Created emails
for Renault
Trucks to raise
awareness of
their presence at
events, offering
information on
vehicles on stand
plus competitions.
29. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
29 16/10/16
Renault Trucks – UK Web enquiries
- Logging and distributing UK web enquiries to the dealer network.
- Contributing to the customer service of the brand, to ensure enquiries
are sent efficiently for dealers to take appropriate action.
30. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
30 16/10/16
Renault Trucks – Social media
development
- From analysing Renault Trucks’ social media activity from starting
with the company, it was clear there was a lack of awareness of
Renault Trucks’ social media presence. Along with this the social
media content wasn’t exciting and engaging with customers due to a
lack of communication between Renault Trucks and the social
media agency.
- From starting in June 2015, Renault’s social media following has
dramatically grown, as seen below:
Platform June 2015 26th August
2016
%
Facebook 4,050 10, 747 165.4
Twitter 3,384 9,457 179.5
31. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
31 16/10/16
Renault Trucks – Social media
development – New Campaigns
• Previous Renault Trucks competitions, were only a cap and keyring
giveaway throughout the year. From this I thought there was a opportunity to
showcase the merchandise range, relating to seasonal events throughout
the year and increase engagement and interaction with larger value prizes.
• Please see the following slides for the campaigns I have implemented into
the social media strategy and have contributed to the significant growth on
Facebook and Twitter.
• In August, working with the social media agency we were able to get the
Renault Trucks Facebook page verified, helping the page by having an
official and professional appearance.
32. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
32 16/10/16
Renault Trucks – Social media
development
- #ModelTrucksMonthly is a
competition to win a model truck,
every month. This was trailed for
3 months (Jan, Feb, March) and
is now part of the social media
strategy.
- The graphs on the next slide will
show the impact on interaction
and audience growth over the
first 3 months.
33. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
33 16/10/16
#ModelTruckMonthly results
Interactions
January Audience Growth
February
March
34. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
34 16/10/16
Renault Trucks – Social media
development
• #ILoveRenaultTrucks was a
campaign designed to raise
awareness of the brand via
a sharing campaign with the
aim to gain positive
comments, below shows
peaks in interaction and
sharing.
35. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
35 16/10/16
Renault Trucks – Social media
development
• To relate to the occasion of the clocks
going forward, I decided to launch a
sharing competition to win a men’s and
women’s watch to raise the awareness of
the brand and offer a high value prize,
showing the range offered on the
merchandise shop and boost engagement
and contribute to audience growth.
36. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
36 16/10/16
Renault Trucks – Social media
development
• To relate to the demographics and interests
of Renault Trucks social media, and with a
major sporting event, I decided to launch a
Euro 16 competition to interact with followers
over their interests and develop relationships.
• The campaign was ran over the period of the
Euro’s on all England and France games,
along with selected games, with winners
winning a Renault Trucks branded football.
37. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
37 16/10/16
Renault Trucks – Social media awareness
• To increase awareness of Renault’s social media, I developed a icon
which has been instructed to be used on majority of future marketing
material, i.e. flyers.
• Developed a social media card, which was handed out at events
and put in goodie bags. (Produced before the launch of Renault
Trucks’ Youtube.)
38. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
38 16/10/16
Renault Trucks – Event Support/Graphics
• To raise awareness of Renault
Trucks social media, we
branded the hospitality unit
with the social media links.
• Social media links were also
printed on the truck cut out to
raise awareness, with it being
present at events and visitors
taking images and posting on
social media.
39. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
39 16/10/16
Renault Trucks- Event Support/Graphics
• Branded gazebo with
social media and
web links.
• Developed a competition for the
2016 event season, which involved
designing the flyers and posters.
40. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
40 16/10/16
Renault Trucks – Event Support/Graphics
• Created posters, entry box and entry form
graphics for 2 events during Euro 16.
• Managed the distribution of prizes with
Renault Trucks’ storage agency.
41. Volvo Group Headquarters
Event support included
uniform organisation,
stand set up and
managing on stand
competitions, which
involved working with the
legal department to draw
up Terms and Conditions
for each competition run
during the event season.
Marketing, Luke Ireland, Portfolio
41 16/10/16
Renault Trucks – Event Support
42. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
42 16/10/16
Renault Trucks – Powerpoint Template
• Refresh of the UK Powerpoint template to showcase the full Renault Trucks’
product range, which is now being used throughout the organisation.
43. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
43 16/10/16
Renault Trucks – Network Guide 16/17
• Worked with Retail
Development and the dealer
network to individually update
the network guide and change
the design.
44. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
44 16/10/16
Renault Trucks – Digital Display Demo
• Built a digital display demo for
the Renault Trucks dealer
network, to show what can be
offered to them.
• The demo is to be launched in
September 2016 at the next
dealer marketing meeting.
45. Volvo Group Headquarters
Creating a document for Retail Development, to communicate standards
to dealers for their depots, labelling duties and time frames.
Marketing, Luke Ireland, Portfolio
45 16/10/16
Renault Trucks – Highway to Handshake
46. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
46 16/10/16
Renault Trucks – Behind the scenes
• Creating a document for Retail Development, to communicate standards to
dealers for their depots, labelling duties and time frames.
47. Volvo Group Headquarters
Working with a creative agency to develop graphics for a new platform.
Marketing, Luke Ireland, Portfolio
47 16/10/16
Renault Trucks – dHub Graphics
50. Volvo Group Headquarters
Created a dHub User Guide for the Renault Trucks dealer network,
ready for the launch of the Digital Hub, which was past my time at
Volvo Group UK.
Marketing, Luke Ireland, Portfolio
50 16/10/16
Renault Trucks – dHub User Guide
51. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
51 16/10/16
Renault Trucks – Private Dealer Site
Review
- Due to a lack of budget for the rebuild of the dealer microsites, a private
site review was conducted to show areas of strengths, weaknesses and
any issues, which would be raised at a dealer marketing meeting.
52. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
52 16/10/16
Roadcrew - Email Marketing
• Created emails for Roadcrew to raise awareness of their new
website and tutorial videos on Youtube.
53. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
53 16/10/16
Roadcrew – Fast Movers Campaign
• Managed a campaign with the Roadcrew Commercial Manager to
produce marketing material for the Volvo Dealer network, this included
a internal document for the dealers, email marketing, use of Roadcrew
Driver to produce flyers, and offering dealer support over queries and
issues, especially with Roadcrew Driver.
• Please see visuals on the next few slides.
54. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
54 16/10/16
Roadcrew Fast Movers Campaign –
Internal Document
• Created an
internal
document for
dealers to
understand the
products before
the offer was
available to
customers.
55. Volvo Group Headquarters
This involved categorising products into 3 emails, creating and setting them
up into each dealer account for dealers to edit to their own prices.
Marketing, Luke Ireland, Portfolio
55 16/10/16
Roadcrew Fast Movers Campaign – Email
Marketing
56. Volvo Group Headquarters
Setting up product blocks and templates and added these into all dealer
accounts for dealer to edit with their own prices. Also managed the printing set
up at Volvo’s printing agency.
Used this campaign to launch Roadcrew Driver.
Marketing, Luke Ireland, Portfolio
56 16/10/16
Roadcrew Fast Movers Campaign -
Roadcrew Driver
57. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
57 16/10/16
Roadcrew Fast Movers Campaign –
Dealer Support
• Supporting dealers with editing their templates to satisfy their needs
and requests, this included changing templates and localising
templates with prices.
58. Volvo Group Headquarters
Launched this dealer tool via the Fast Movers Campaign.
Built over 60 product blocks, working closely with the Roadcrew
Commercial Manager to ensure correct information and images were
used.
Marketing, Luke Ireland, Portfolio
58 16/10/16
Roadcrew - Roadcrew Driver
59. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
59 16/10/16
Roadcrew – Email Signature
-Designed a email signature for
Roadcrew, which is now being
used by the business.
60. Volvo Group Headquarters
Updated the Roadcrew website on request with amendments, adding
pages and content. The main job was updating all COSSH data
sheets to comply with legislation.
Marketing, Luke Ireland, Portfolio
60 16/10/16
Roadcrew – Website Maintenance
61. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
61 16/10/16
BRS – Proposal Document
- Created a 4 page document for the use of the BRS sales team to quote
customers, which offers information about BRS, the services on offer, the
proposal and editing room for salesmen to add personal contact details
and change dates and addresses.
62. Volvo Group Headquarters
Marketing, Luke Ireland, Portfolio
62 16/10/16
BRS – Online Advertising Analysis
BRS campaign - CM.com Oct, Nov & Dec 2015 (+
Jan 2016 foc)
Octob
er November December January (foc)
Format Bkd
Deliver
ed click's Bkd
Deliver
ed click's Bkd
Deliver
ed click's Bkd
Deliver
ed click's
Skyscraper 20,000 20,000 20,000
19,208 17,133 20,001
18 18 23
Skin (RH) 20,000 20,000 20,000
93,584 10,000 10,000 28,078
523 58 36 178
Skin (LH) 20,000 20,000 20,000
93,899 10,004 10,004 39,369
639 60 64 242
Total impressions
delivered
206,69
1 37137 40005 67,447
351,28
0
Total click's 1180 136 123 420 1859
• Analysed BRS online advertising on Commercial Motor to cut
costs and still deliver results. Also organised the next
advertising slots for BRS on the website.
63. Volvo Group Headquarters
Created a programme advert for BRS 68th anniversary, this involved
working with the Managing Director of BRS for content and approval.
Marketing, Luke Ireland, Portfolio
63 16/10/16
BRS – 68th Programme Advert
64. Volvo Group Headquarters
Managed the branding on certain merchandise for BRS for specific
events and general marketing material.
Marketing, Luke Ireland, Portfolio
64 16/10/16
BRS – Branded Merchandise