Fordaq advertising options and performance data

2. ABOUT US
Fordaq SA owns a leading online B2B marketplace for
wood products. It connects buyers with suppliers
from over 200 countries and territories in 14
languages. More than 290 000 companies worldwide
use Fordaq’s services to trade wood products, view
daily news and access market information specific to
the forest and wood industry.
Fordaq also offers key collaborative software solutions
to the forest and wood industry.
Contact us, we are happy to advise you!
info@fordaq.com

3. Fordaq is growing
fast and worldwide!
Sessions
(/month)
2 500 000
470 000
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Page views
(/month)
AUDIENCE
Contact us, we are happy to advise you!
info@fordaq.com

4. Importers and exporters of
wood products
19%
Sawmills
8%
Forestry
8%
Furniture
manufacturers
8%
Firewood, pellets, chips,
briquette producers
7%
Service providers
7%
Joinery, Interior product
manufacturers
10%
Machinery &
equipment suppliers
5%
Pallet & wooden
packaging producers
4%
Construction,
building industry
7%
Wood-based panel
producer
5%
Other main
activity
12%
MEMBER ACTIVITY Messages sent
(/month)
3 400
26 500
Registrations
(/month)
Contact us, we are happy to advise you!
info@fordaq.com
Active postings
290 000
35 000
Registered
members

5. Technical details
GIF, JPEG, PNG
728 x 90 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions):
60 EUR Top Leaderboard
30 EUR Bottom Leaderboard
TOP
BOTTOM
Example:
30 000 impressions – 3 months
Top Leaderboard: 1800 EUR
Bottom Leaderboard: 900 EUR
Possible position
Members and visitors on:
Marketplace, Directory, posting
detail, company detail
Average CTR: 0.07%
BANNER FORMATS Leaderboard
Contact us, we are happy to advise you!
info@fordaq.com

6. Pricin
g
Average CTR: 0.06%
BANNER FORMATS Skyscraper
Contact us, we are happy to advise you!
info@fordaq.com
Technical details
GIF, JPEG, PNG
160 x 600 pixels
Max. 60 KB
Target URL
Pricing
CPM (Cost / 1000 impressions):
50 EUR
Example:
30 000 impressions – 3 months:
1500 EUR
Members and visitors on:
Members’ Homepage,
Marketplace, Directory, Latest
News, Trade Shows
Possible position

7. Average CTR: 0.03%
Small banner
BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Technical details
GIF, JPEG, PNG
468 x 60 pixels
Max. 40 KB
Target URL
Pricing
CPM (Cost / 1000 impressions): 30
EUR
Example:
30 000 impressions – 3 months:
900 EUR
Members and visitors on:
Marketplace and Directory listings
Possible position

8. BANNER FORMATS
Average CTR: 0.28%
Medium rectangle
Technical details
GIF, JPEG, PNG
300 x 250 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions):
30 EUR
Example:
30 000 impressions – 3 months:
900 EUR
Members and visitors on: Latest
News
Possible position
Contact us, we are happy to advise you!
info@fordaq.com

9. BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Average CTR: 0.11%
Content banner
Technical details
GIF, JPEG, PNG
560 x 245 pixels
Max. 50 KB
Target URL
Pricing
CPM (Cost / 1000 impressions):
75 EUR
Example:
30 000 impressions – 3 months:
2250 EUR
Visitors’ Homepage
Possible position

10. Pricin
g
Teaser position
BANNER FORMATS
Contact us, we are happy to advise you!
info@fordaq.com
Average CTR: 0.19%
Sponsored News
Pricing
English Standard News:
from 450 EUR
Postman, Latest News, News detail
Teaser position

11. OPENS & CLICKS
REPORT
Select your targeted industry type
Setup fee: 500 EUR
Per additional language: 100 EUR
Price per recipient: 0.20 EUR
Translation: Price on request
Select your geographical target
TARGETED MAILINGS
Contact us, we are happy to advise you!
info@fordaq.com
Reach your audience
Pricing

12. You can define the delivery options for each advertising
product: period, page on the website, country/continent,
language,
day of the week, time of the day.
Contact us, we are happy to advise you!
info@fordaq.com