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Mediakit 2020 English

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Fordaq advertising options and performance data

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Mediakit 2020 English

  1. 1. ABOUT US Fordaq SA owns a leading online B2B marketplace for wood products. It connects buyers with suppliers from over 190 countries in 14 languages. More than 240 000 companies worldwide use Fordaq’s services to trade wood products, view daily news and access market information specific to the forest and wood industry. Fordaq also offers key collaborative software solutions to the forest and wood industry. Contact us, we are happy to advise you! info@fordaq.com
  2. 2. AUDIENCE GEOGRAPHY Contact us, we are happy to advise you! info@fordaq.com Fordaq is growing fast and worldwide! Monthly sessions Monthly page views 2 500 000 400 000 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00%
  3. 3. MAIN ACTIVITY OF MEMBERS Contact us, we are happy to advise you! info@fordaq.com Importers and exporters of wood products 13% Sawmills 10% Forestry 9% Furniture manufacturers 9% Firewood, pellets, chips, briquette producers 9% Service providers 8% Joinery, Interior product manufacturers 7% Machinery & equipment suppliers 6% Pallet & wooden packaging producers 6% Construction,building industry 6% Wood-based panel producer 5% Other MAIN activity 12% Active postings Monthly registrations 3 500 45 000 Messages sent monthly 25 000 Registered members 240 000
  4. 4. BANNER FORMATS Contact us, we are happy to advise you! info@fordaq.com Leaderboard Technical details GIF, JPEG, PNG 728 x 90 pixels Max. 50 KB Target URL Pricing CPM (Cost / 1000 impressions): 60 EUR Top Leaderboard 30 EUR Bottom Leaderboard Example: 30 000 impressions – 3 months Top Leaderboard: 1800 EUR Bottom Leaderboard: 900 EUR Possible position Members and visitors on: Marketplace, Directory, posting detail, company detail Average CTR: 0.04%
  5. 5. BANNER FORMATS Contact us, we are happy to advise you! info@fordaq.com Skyscraper Technical details GIF, JPEG, PNG 160 x 600 pixels Max. 60 KB Target URL Pricing CPM (Cost / 1000 impressions): 50 EUR Example: 30 000 impressions – 3 months = 1500 EUR Possible position Members’ Homepage Members and visitors on: Marketplace, Directory, Latest News, Trade Shows Average CTR: 0.09%
  6. 6. BANNER FORMATS Contact us, we are happy to advise you! info@fordaq.com Small banner Technical details GIF, JPEG, PNG 468 x 60 pixels Max. 40 KB Target URL Pricing CPM (Cost / 1000 impressions): 30 EUR Example: 30 000 impressions – 3 months = 900 EUR Possible position Members and visitors on: Marketplace and Directory listings Average CTR: 0.06%
  7. 7. BANNER FORMATS Contact us, we are happy to advise you! info@fordaq.com Medium rectangle banner Technical details GIF, JPEG, PNG 300 x 250 pixels Max. 50 KB Target URL Pricing CPM (Cost / 1000 impressions): 30 EUR Example: 30 000 impressions – 3 months = 900 EUR Possible position Members and visitors on: Latest News Average CTR: 0.11%
  8. 8. BANNER FORMATS Contact us, we are happy to advise you! info@fordaq.com Content banner Technical details GIF, JPEG, PNG 560 x 245 pixels Max. 50 KB Target URL Pricing CPM (Cost / 1000 impressions): 75 EUR Example: 30 000 impressions – 3 months = 2250 EUR Possible position Visitors’ Homepage Average CTR: 0.11%
  9. 9. SPONSORED NEWS Contact us, we are happy to advise you! info@fordaq.com Pricing English Standard News: from 450 EUR Teaser position Postman News detail Latest News Average CTR: 0.21%
  10. 10. TARGETED MAILINGS Contact us, we are happy to advise you! info@fordaq.com Reach your audience Select your targeted industry type Pricing Setup fee: 500 EUR Per additional language: 100 EUR Price per recipient: 0.20 EUR Translation: Price on request Select your geographical target
  11. 11. Contact us, we are happy to advise you! info@fordaq.com You can define the delivery options for each advertising product: period, page on the website, country/continent, language, day of the week, time of the day.

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