Asian Paradises 2013 / 2014 For more information visit us at http://www.paradisesonline.com/

1. p a r a d i s e s Asian
MEDIAKIT 2014 – 2015
18th Edition
Can you afford not to be seen in the
highest circulating travel publication,
website & Application on Asia?
paradisesonline.com
ParadisesInk

2. p a r a d i s e s Asian
For over seventeen years Asian Paradises has offered an exclusive,
comprehensive holiday destination guide to its readers. Asian
Paradises is designed to inspire travellers to holiday at exotic
resorts within Asia.
The elite readership demographic ensures that your product or
service reaches the most discerning traveller who is prepared
to spend time and money researching the ultimate holiday
experience.
Once the traveller’s desired destination has been chosen,
important decisions then need to be made regarding all other
aspects of their holiday. This creates many opportunities for
products and services to be promoted through the array of
advertising avenues available at Asian Paradises.
The team at Asian Paradises is both flexible and innovative and
considers our advertisers to be an integral part in the success
of our publication and website. We are dedicated to meet the
needs of our advertisers to the upmost of our ability and we
welcome the opportunity to discuss your requirements with you.
Asian Paradises Media Kit 2014-2015

3. ourreadersHIP
Asian Paradises penetrates every market that shows interest in the Asian region including those of which no other publications reach.
Region Consumer* Trade Sources of Trade Distribution
Southeast Asia 6,000 2,300 Agents and tour operators in Hong Kong, Taiwan, Japan, Philippines, Singapore,
Malaysia, Indonesia and South Korea.
UK & Europe 12,000 3,950 Trade and consumers through ITB (Berlin), World Travel Mart (London), and to
major wholesalers and travel agents in UK and European countries.
Australia & New Zealand 14,000 3,500 3500 to travel agents; 2000 to corporate clients personally addressed to CEOs
and MDs; 950 to registered incentive houses and professional conference
organisers.
Middle East 1,400 850 450 copies to consumers and to the trade at Arabian Travel Mart and 400 copies
to major wholesalers and travel agents
Total Distribution (44,000) 33,400 10,600 * Consumer Sales are through select book stores and news agents
Circulation
News Agencies/Book Stores 33,400
Travel Agencies 8,350
Corporate 1,000
Conference Centres 750
Airline Lounges 500
Total Distribution 44,000
Our Readers - Demographics
Age 30-48
Average Age 36
Gender 44% Male 56% Female
Average Yearly Income Above $85,000
Children Yes. GenerationY & Z Children
Research shows that 68% of readers take more than 2 holidays each year.
www.paradisesonline.com

4. Website&Booking Engine
Garnering rapid growth in both traffic and subscribers in the recent
months, www.paradisesonline.com is on its way to becoming the
fastest growing website for Asia and the Pacific Islands. With more
than 80,000 targeted subscribers, Asian Paradises provides you
with a highly successful website with high advertising and branding
exposure.
Combining both content and public interaction is our key to running
a successful website. In addition to regular contributing articles of
all things related to travel, there is our resident scout team who
travels around Asia and the Pacific scouting out properties that we
represent, bringing to consumers curated and reliable information.
Our commitment to ongoing development has urged us to revamp
and revisit our platforms. Today, Paradises is equipped to represent
your brand across multiple platforms effectively.
Paradisesonline.com offers the most qualified travel audience
i.e those searching and booking online
Asian Paradises Media Kit 2014-2015

5. DIGITAL EXPOSURE
Be part of our digital platforms to engage
consumers in real time communications –
anywhere around the world – delivered to
the palm of their hands.
Anchored by www.paradisesonline.com,
we offer valuable insight about Paradises
in the world, at anytime.
Distribution of exposure includes our
continually expanding email database of
over 80,000-targeted subscribers, 1400
Tourism Offices and thousands of Travel
Agents worldwide.
We have also introduced video footage
of most destinations, and we are now
offering video to you, the advertiser, to help
maximise your impact.
Digital App
Complimentary for all users through
the App Store, it potentially earns you
exposure with over 250 million APPLE
users around the world.
The app also includes links to overview of
each country, local weather information,
and currency converter, making it the app
to have for an ideal travelling companion
Digital Magazine
Reach to a wider audience with our newly
launched Digital Edition of both Asian
Paradises and Pacific Islands Paradises.
Representing both publications digitally
makes reading more accessible worldwide.
Offered complimentary on our website
www.paradisesonline.com, readers
will be engaged with interactive media
available within the digital editions.
To measure the return on your
investments, reports on Readership
Statistics are emailed to you quarterly.
www.paradisesonline.com

6. Rates($)
Double page 8,700
Full page 5,900
Half page 3,600
Quarter page (display advertising only) 2,300
Covers carry a 25% loading
DIGITAL ADVERTISING RATES
Video – $500 per year
Exclusive Welcome Banner (Pop-Under 720x300)
$500 / month
$1,200 / quarter
$4,000 / year
Front page
Full page – $500/month - $1,200 /quarter - $ 4,000 / year
Half page – $350/month - $900/quarter - $2,500/year
Quarter page – $ 250/month - $700/quarter - $2,000/year
Email Opportunities
Custom eBlast – 4,950 per email
Editorial E-Newsletter – 2,400 per email
COMPLIMENTARY
All current advertisers- Free profile page
Hyperlinks to websites
Hyperlinks to email addresses
DEADLINES
On Sale Date 4 August 14
Booking Date 23 May 14
Material Date 30 May 14
Asian Paradises Media Kit 2014-2015

7. Half Page
SPECS
Artwork Specs
Full Page - Trim Area: 297mm deep x 210mm wide.
Add 5mm for bleed. Type Area: 261mm deep x 172mm wide
Half Page - (Vertical) Trim Area: 124mm deep x 175mm wide
Add 5mm for bleed
Advertorial requirements
Artwork must be submitted for approval prior to publication date.
Please supply images at 300dpi as JPG or TIFF. Full page advertorials
require six images with at least one at A5 landscape size (210mm x
148mm horizontal).
Please note: There will be an additional charge of $40 for every PDF
proof after the first 3 proofs.
Display advertising requirements
Please supply all material before the advertising deadline date.
Supply your finished ad in hi-resolution print PDF file format on
CD or by email only. JPG, TIFF and EPS files will be accepted if a
PDF file cannot be supplied. All other formats will not be accepted.
These include: Quark files, Word documents and EPS files with
unembedded fonts. Advertisers without suitable artwork should not
hesitate to have our design studio upgrade or prepare new artwork.
Artwork production costs for display
advertising
Colour Single Half Page Quarter Page
$800 $500 $300
This rate includes Typesetting and 3 PDF proofs. Detailed artwork
(e.g. maps & graphs) are an additional charge at $80 per hour.
Additional PDF proofs after the first 3 proofs are charged at $40
each.
Single Page
www.paradisesonline.com

8. Payments
Payment for advertisements is due upon publication. Payment by cheque, bank draft or credit card.
Prompt payment discounts: 10% discount is offered if payment is received within 14 days of the sales contract confirmation and a 5%
discount is offered if full payment is received within 30 days.
Late payments
The Publisher regrets the necessity to introduce a late payment penalty of 2.5% per month, or part thereof, on any amount outstanding
after the last day of the month following the month of invoicing.
Cancellations
Of an advertisement is not possible after 14 days from the date of invoice unless the Publisher agrees in writing. If agreement is obtained,
a cancellation fee of 50% of the value of the invoice will become immediately due and payable.
CONTACTDETAILS
Peter Bloomfield
ph +61 2 9369 2177 • mob +61 400 877 744 • fax +61 2 9369 2677 • email peter@paradises.com.au • skype pgbloomfield