This document discusses digital marketing strategies. It defines digital marketing as promoting products and services using digital channels like websites and social media instead of traditional channels like television, print, and radio. It discusses how consumers are overwhelmed with marketing messages and have developed ways to tune them out. It then outlines how marketers are adjusting to this by using strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Specific examples are given of how sports and entertainment properties use these digital strategies.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
The document discusses Ford's online media approach in India. It provides background on Ford's presence in India and challenges around establishing leadership. It then discusses consumer insights around automobile research and purchasing online. It outlines Ford's proposed three stage online strategy - the first focuses on visibility and lead generation, the second on engagement through contests, and the third on building loyalty through online destinations. It provides several examples of how other automobile brands are using online media and ends with mockups of proposed campaigns for Ford.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlanDigital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
1. Social Media to Social Retailing - Ian JindalLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
The complete Digital Marketing TutorialRAHUL CHAVAN
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
2. The 6 Dimensions of Social Commerce - Mark Ellis, SyzygyLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
The document discusses Ford's online media approach in India. It provides background on Ford's presence in India and challenges around establishing leadership. It then discusses consumer insights around automobile research and purchasing online. It outlines Ford's proposed three stage online strategy - the first focuses on visibility and lead generation, the second on engagement through contests, and the third on building loyalty through online destinations. It provides several examples of how other automobile brands are using online media and ends with mockups of proposed campaigns for Ford.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlanDigital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
1. Social Media to Social Retailing - Ian JindalLike Minds
Presentation given at the Like Minds Social Commerce Immersive, London, Weds. 9th Feb. 2011. Part of the Like Minds series of events for Social Media Week London
In the latest Wall Street Journal webinar presented by Ogilvy's Social@Ogilvy team, Thomas Crampton, Brian Giesen, and John Stauffer give an in depth look at the newest social trend - Facebook Commerce - and how it can play an integral part in any business strategy.
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
1. The document discusses social, mobile, and local marketing. It provides information on popular social media platforms like Facebook, Twitter, and Pinterest including their founding dates, founders, user numbers, and revenue.
2. It then discusses basic features of these social media and some of their common marketing tools. Mobile marketing is growing rapidly and most users spend their time on mobile using apps rather than browsers.
3. The document outlines steps to start a mobile or location-based marketing campaign including developing mobile-optimized websites, apps, and ads as well as measuring campaign results. Location-based marketing targets users based on location to provide local services and information.
Microsoft needed to raise the profile and reputation of its Lumia brand among business users to support its "mobile first, cloud first" strategy. The #OfficeLove campaign was developed to significantly boost Lumia's brand positioning using a provocative creative platform that "8 out of 10 relationships start in the office", based on research showing most Lumia business users chose it for personal use too. Using multiple channels including events, social media, and direct mail, the multi-week campaign increased Lumia brand consideration by 21% and preference by 12%, exceeding targets and helping raise Lumia's business market share.
The document discusses online advertising options for automotive sales, specifically in the Dallas area market. It analyzes search and display advertising formats, and promotes the Specific Media online advertising network for its ability to target over 86% of in-market car shoppers through behavioral targeting across many publisher sites. An example campaign is described that used Specific Media's network to target truck shoppers and help Ford maintain its leadership in light truck sales over Chevrolet's Silverado.
The document summarizes a study of luxury auto brands' presence on social media. It finds that Porsche and BMW have the strongest social media presence, while Japanese brands are largely absent. It provides rankings of brands and analysis of what consumers discuss. It concludes with recommendations for luxury brands to better engage consumers through social platforms like Twitter, Facebook, YouTube and Flickr.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
LINE is a Korean messaging app that has expanded successfully in other Asian markets. Its core product allows free chatting, calling, video calling and sending stickers. To enter the US market, LINE analyzed its target market of tech savvy 13-32 year olds interested in pop culture. The marketing objectives are to increase the US user base to 20 million and become a top 20 app. The strategies use celebrities, events, ads and stickers to create awareness of LINE as a lifestyle brand for social connection. The implementation includes a Katy Perry endorsement, YouTube ads, billboards, selfie contests and branded stickers.
Getting started with twitter advertisingTed Prodromou
This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.
Mobile advertising is becoming increasingly important as consumers spend more time on tablets and smartphones. This report found that:
1) Clicks from mobile devices, especially retail, travel and automotive ads, are growing rapidly. Click-through rates are often higher on mobile than desktop.
2) Mobile usage both substitutes and complements desktop usage. Purchases from tablets are more likely on weekends when desktop sales decline.
3) Advertisers can reach more consumers and generate additional sales by including mobile in their campaigns across different devices and times of day.
Mobile social networking is growing rapidly, with 46% of people accessing Facebook via mobile. This presents new opportunities for brands to engage audiences in new contexts. Existing social networks like Facebook are prioritizing mobile to remain relevant, while new entrants like Apple and Google are entering the space. Early brand campaigns leveraging check-ins on networks like Foursquare have seen success driving foot traffic. However, the space is still immature, and both networks and brands must work to effectively monetize mobile social opportunities.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
This document discusses the use of social media in the retail industry. It begins by explaining how the retail industry was an early adopter of social media to better engage with customers. It then discusses how retailers have incorporated social media like Facebook and Twitter into their sales strategies. The document goes on to describe trends in social commerce, such as the proliferation of mobile apps, customer reviews, and location-based services. It concludes by discussing best practices for social commerce and the benefits it provides retailers.
Worldwide Partners surveyed its network agencies and consumer panel in October 2009 about digital trends.
Key findings: Consumers have integrated digital/mobile technologies into daily life. Facebook and texting are most popular. Mobile phones are replacing landlines and consumers expect apps for all activities. While research begins online, many still prefer shopping in stores. Privacy is important and consumers do not want ads on mobile devices. Emerging trends include growth of mobile apps, mobile video and integration of TV/video onto multiple platforms. Marketers should create transparent online customer service and optimize sites for all devices including mobile.
E-Marketing - Targeting Market Segments and communitiesFilipe Mello
This chapter discusses market segmentation and targeting for e-marketing. It covers the key bases used for segmentation including geographic, demographic, psychographic, and behavioral variables. Some important geographic segments highlighted are countries with over 40% internet penetration rates such as the US, Iceland, and Hong Kong. Demographic segments discussed include teens and children, the fastest growing group online, as well as occupations that are increasing their online presence such as blue-collar workers. The chapter provides examples and considerations for segmenting and targeting different customer groups online.
The document discusses improving the digital marketing strategy for AutoNation Nissan Lewisville. It finds issues like unclear target audiences and a convoluted website structure due to AutoNation requiring dealerships to have third-party websites. The summary recommends focusing digital advertising and SEO to draw searches to their website, simplifying the website design to reduce customer abandonment, reevaluating their target market to the 25-35 age group, and promoting their new online sales process to attract younger online shoppers. An analysis of AutoNation and industry trends is also provided to inform the new strategy.
Digital marketing involves promoting products and services through digital channels like the internet, mobile phones, and social media. This approach has become necessary because consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by focusing on interactive digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These approaches allow consumers to engage with brands in ways that feel less like traditional advertising.
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps, consumer reviews, and events/sponsorships.
How to build a global passion brand: Insights from the 2013 Social@Ogilvy Bra...Ogilvy Consulting
Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing.
Research suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can’t generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority.
Social@Ogilvy analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands (with data from partners CIC, Salesforce Marketing Cloud, and Visible Technologies) to analyze the key drivers of advocacy. Find out more in this report or visit social.ogilvy.com/Advocacy2013
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
This document discusses the evolution of marketing from traditional to digital channels. It provides examples of traditional marketing campaigns and how brands have adapted to new online and mobile channels. The key trends highlighted are the rise of mobile apps and location-based marketing, social media and search, and augmented reality. The document argues that future marketing will require an integrated, cross-channel approach combining traditional, online and mobile strategies to most effectively reach target audiences.
This document discusses trends in augmented and geosocial fashion. It provides statistics on online and social media usage and discusses how luxury brands are embracing creative social media campaigns. Examples are given of livestreamed fashion shows, crowd-sourced fashion apps, and augmented reality applications. The growth of mobile devices and their impact on social commerce is also examined.
This document discusses social commerce and covers topics such as the fundamentals of social commerce, social shopping models, social advertising, using social networks for customer service and market research, enterprise social commerce applications, and the implementation and risks of social commerce. It provides 12 learning objectives on these topics and summaries for each section.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
1. The document discusses social, mobile, and local marketing. It provides information on popular social media platforms like Facebook, Twitter, and Pinterest including their founding dates, founders, user numbers, and revenue.
2. It then discusses basic features of these social media and some of their common marketing tools. Mobile marketing is growing rapidly and most users spend their time on mobile using apps rather than browsers.
3. The document outlines steps to start a mobile or location-based marketing campaign including developing mobile-optimized websites, apps, and ads as well as measuring campaign results. Location-based marketing targets users based on location to provide local services and information.
Microsoft needed to raise the profile and reputation of its Lumia brand among business users to support its "mobile first, cloud first" strategy. The #OfficeLove campaign was developed to significantly boost Lumia's brand positioning using a provocative creative platform that "8 out of 10 relationships start in the office", based on research showing most Lumia business users chose it for personal use too. Using multiple channels including events, social media, and direct mail, the multi-week campaign increased Lumia brand consideration by 21% and preference by 12%, exceeding targets and helping raise Lumia's business market share.
The document discusses online advertising options for automotive sales, specifically in the Dallas area market. It analyzes search and display advertising formats, and promotes the Specific Media online advertising network for its ability to target over 86% of in-market car shoppers through behavioral targeting across many publisher sites. An example campaign is described that used Specific Media's network to target truck shoppers and help Ford maintain its leadership in light truck sales over Chevrolet's Silverado.
The document summarizes a study of luxury auto brands' presence on social media. It finds that Porsche and BMW have the strongest social media presence, while Japanese brands are largely absent. It provides rankings of brands and analysis of what consumers discuss. It concludes with recommendations for luxury brands to better engage consumers through social platforms like Twitter, Facebook, YouTube and Flickr.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
LINE is a Korean messaging app that has expanded successfully in other Asian markets. Its core product allows free chatting, calling, video calling and sending stickers. To enter the US market, LINE analyzed its target market of tech savvy 13-32 year olds interested in pop culture. The marketing objectives are to increase the US user base to 20 million and become a top 20 app. The strategies use celebrities, events, ads and stickers to create awareness of LINE as a lifestyle brand for social connection. The implementation includes a Katy Perry endorsement, YouTube ads, billboards, selfie contests and branded stickers.
Getting started with twitter advertisingTed Prodromou
This document provides an overview of Twitter advertising options including Promoted Tweets, Promoted Accounts, targeting, lead generation cards, campaign management and analytics. It explains the basics of each advertising feature, how to set up campaigns, optimize content and track performance. Key points covered include how Promoted Tweets are prioritized and seen by users, how to build an email list with Promoted Tweets, and tips for improving engagement with Promoted content.
Mobile advertising is becoming increasingly important as consumers spend more time on tablets and smartphones. This report found that:
1) Clicks from mobile devices, especially retail, travel and automotive ads, are growing rapidly. Click-through rates are often higher on mobile than desktop.
2) Mobile usage both substitutes and complements desktop usage. Purchases from tablets are more likely on weekends when desktop sales decline.
3) Advertisers can reach more consumers and generate additional sales by including mobile in their campaigns across different devices and times of day.
Mobile social networking is growing rapidly, with 46% of people accessing Facebook via mobile. This presents new opportunities for brands to engage audiences in new contexts. Existing social networks like Facebook are prioritizing mobile to remain relevant, while new entrants like Apple and Google are entering the space. Early brand campaigns leveraging check-ins on networks like Foursquare have seen success driving foot traffic. However, the space is still immature, and both networks and brands must work to effectively monetize mobile social opportunities.
An introduction to digital sans much jargon. See if it helps you take the first step into digital marketing. Put together by many from the team at Interactive Avenues (Bangalore) with whom I had the pleasure of working. Please note, the data is from 2014 and is focused on our client, Tanishq.
This document discusses the use of social media in the retail industry. It begins by explaining how the retail industry was an early adopter of social media to better engage with customers. It then discusses how retailers have incorporated social media like Facebook and Twitter into their sales strategies. The document goes on to describe trends in social commerce, such as the proliferation of mobile apps, customer reviews, and location-based services. It concludes by discussing best practices for social commerce and the benefits it provides retailers.
Worldwide Partners surveyed its network agencies and consumer panel in October 2009 about digital trends.
Key findings: Consumers have integrated digital/mobile technologies into daily life. Facebook and texting are most popular. Mobile phones are replacing landlines and consumers expect apps for all activities. While research begins online, many still prefer shopping in stores. Privacy is important and consumers do not want ads on mobile devices. Emerging trends include growth of mobile apps, mobile video and integration of TV/video onto multiple platforms. Marketers should create transparent online customer service and optimize sites for all devices including mobile.
E-Marketing - Targeting Market Segments and communitiesFilipe Mello
This chapter discusses market segmentation and targeting for e-marketing. It covers the key bases used for segmentation including geographic, demographic, psychographic, and behavioral variables. Some important geographic segments highlighted are countries with over 40% internet penetration rates such as the US, Iceland, and Hong Kong. Demographic segments discussed include teens and children, the fastest growing group online, as well as occupations that are increasing their online presence such as blue-collar workers. The chapter provides examples and considerations for segmenting and targeting different customer groups online.
The document discusses improving the digital marketing strategy for AutoNation Nissan Lewisville. It finds issues like unclear target audiences and a convoluted website structure due to AutoNation requiring dealerships to have third-party websites. The summary recommends focusing digital advertising and SEO to draw searches to their website, simplifying the website design to reduce customer abandonment, reevaluating their target market to the 25-35 age group, and promoting their new online sales process to attract younger online shoppers. An analysis of AutoNation and industry trends is also provided to inform the new strategy.
Digital marketing involves promoting products and services through digital channels like the internet, mobile phones, and social media. This approach has become necessary because consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by focusing on interactive digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These approaches allow consumers to engage with brands in ways that feel less like traditional advertising.
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps, consumer reviews, and events/sponsorships.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital Marketing Search Engine Optimization Keyword Research WordPress Customization Content Writing On Page SEO Off Page SEO Baclink Link Building SEO Audit Image SEO Google Algorithms Affiliate Marketing Google Adsense Social Media Marketing Facebook Mekrting Youtube Marketing Instagram Marketing Pinterest Marketing
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Provide training and build skills in line with globalization or the latest technology. To create skilled staffing with knowledge-based technology of the present generation. Through qualified trainers in the IT sector, providing training and investing in new professional staffing. Creating successful freelancers and successful entrepreneurs. Building successful graphic designers, web designers, web developers, digital marketers, and office workers for the local marketplace.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As consumers are overwhelmed with millions of marketing messages each year, marketers must find new ways to cut through the clutter. This has led to a focus on digital marketing strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Interactive elements that encourage consumer participation are also important.
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps and consumer-generated media.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As consumers are overwhelmed with millions of marketing messages each year, marketers must find new ways to cut through the clutter. This has led to a focus on digital marketing strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Interactive elements that encourage consumer participation are also important.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As consumers are overwhelmed with millions of marketing messages each year, marketers must find new ways to cut through the clutter. This has led to a focus on digital marketing strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Interactive elements that encourage consumer participation are also important.
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps.
4.9 --Digital Marketing concept and technologyranjana dalwani
1) Digital marketing involves promoting products and services through digital channels like the internet, mobile, and social media instead of traditional channels like TV, print, and radio.
2) Marketers have had to adjust their strategies to deal with issues like message clutter, overwhelmed consumers who ignore ads, and new technologies that allow consumers to skip ads.
3) Common digital marketing strategies discussed in the document include internet marketing, mobile marketing, social media marketing, viral marketing, and using apps, consumer reviews, and events/sponsorships.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media. It has become increasingly important as consumers are overwhelmed with marketing messages and have learned to tune them out. Marketers have adjusted by using digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. These strategies allow personalized, interactive marketing that encourages consumer participation.
Digital marketing involves promoting products and services using digital channels like the internet, mobile phones, and social media instead of traditional channels like television, print, and radio. As consumers are overwhelmed with millions of marketing messages each year, marketers must find new ways to cut through the clutter. This has led to a focus on digital strategies like internet marketing, mobile marketing, social media marketing, and viral marketing. Interactive elements that encourage consumer participation are also important.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
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TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
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- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
3. 4.9
Marketing Applications
Digital Marketing
What is digital marketing?
Digital marketing can be described as actively
promoting products and services using digital
distribution channels as an alternative to the
more traditional mediums such as television,
print and radio
http://promotedial.com/
4. 4.9
Marketing Applications
Today’s consumer is more cognizant of the marketing messages all
around them, leaving them more likely to tune out advertisements or other
forms of marketing communication
In the “golden age” of television, an ad on one of
the big three networks could reach 70 percent of
the viewing audience
According to Seth Godin (author of Permission
Marketing) today’s consumer receives roughly one
million marketing messages a year on average
Digital Marketing
What is Digital Marketing?
http://promotedial.com/
5. 4.9
Marketing Applications
Overwhelmed consumers are becoming
adept at tuning out marketing messages
E-mail filters to block spam
Digital video recorders (DVRs) to skip commercials
Caller ID to screen telemarketers
Recycling direct mail pieces without opening them
Digital Marketing
http://promotedial.com/
6. 4.9
Marketing Applications
Overwhelmed consumers are becoming
adept at tuning out marketing messages
Digital Marketing
The Big Four networks (ABC, NBC, CBS & Fox) all
filed lawsuit against satellite cable provider Dish
Network in 2012 after it introduced a new DVR
feature that allows Dish viewers to automatically skip
commercials
In 2013, the courts ruled in favor of
Dish Network in a ruling Dish called
"a victory for American consumers.”
http://promotedial.com/
7. LESSON 4.9
Marketing Applications
Business and marketing professionals
refer to this saturation as “clutter”
Clutter is a major problem for today’s marketer
The cost of selling has almost tripled over the past
decade
Today’s consumer has a broken trust with traditional
marketing means (broadcast media, print media etc.)
Digital Marketing
http://promotedial.com/
8. 4.9
Marketing Applications
Marketers today must determine ways to effectively
cut through the clutter if the firms they represent
are to financially thrive
Today’s digital marketers must become more
creative and free thinking in their approach to
promoting company products and services
Sports, entertainment and event marketing provide
an effective means for cutting through today’s
marketing clutter
How does clutter impact marketers?
Digital Marketing
http://promotedial.com/
9. 4.9
Marketing Applications
Digital marketers turn to technology to help
reach target consumers
How are marketers adjusting?
1. Internet marketing
2. Mobile marketing
3. Social marketing
4. Viral marketing
Digital Marketing Strategies
http://promotedial.com/
10. 4.9
Marketing Applications
The goal for digital marketers is to focus on
interactive elements, encouraging consumers to
participate in the marketing process
U.S. interactive marketing spending will reach $55
billion by 2014, making up 21% of all marketing
spending, according to a report issued by Forrester
Research
How are marketers adjusting?
Digital Marketing
http://promotedial.com/
11. 4.9
Marketing Applications
The Internet, far more than
any other medium, has given
consumers a voice, a
publishing platform and a
forum where their collective
voices can be heard, shared
and researched, creating a
more powerful and educated
audience than ever before
Digital Marketing Strategies
Internet Marketing
http://promotedial.com/
12. 4.9
Marketing Applications
Consumer-Generated
Media (CGM)
Encompasses the millions of
consumer-generated
comments, opinions and
personal experiences posted
in publicly available online
sources on a wide range of
issues, topics, products and
brands
Also referred to as
Online Consumer
Word-of-Mouth or
Online Consumer
Buzz
Digital Marketing Strategies
http://promotedial.com/
13. 1. Blogs
2. Message boards and forums
3. Social media
4. Discussions and forums on large email
portals (Yahoo!,AOL, MSN)
5. Online opinion/review sites and
services/ feedback/complaint sites
Digital Marketing Strategies
Consumer-Generated Media (CGM)
http://promotedial.com/
14. 4.9
Marketing Applications
Ticket sales
Sponsorship sales
Merchandise sales
Additional revenue
streams (banner advertising
on team websites etc.)
Digital Marketing Strategies
Sports and entertainment properties
use the Internet for a host of
marketing functions
Community relations
Player/staff fan connection
(blogs, chats etc.)
General promotion
http://promotedial.com/
15. 4.9
Marketing Applications
Mobile marketing refers to two
different marketing means: one
refers to marketing on or with a
mobile device (such as a mobile
phone) while the other (more
traditional) is meant to describe
marketing “on-the-go”
Digital Marketing Strategies
Mobile Marketing
http://promotedial.com/
16. 4.9
Marketing Applications
In 2012, Americans alone sent over 2.2 trillion text
messages (that's an average of 19 messages per
American each day)
Mobile advertising raked in $8.9 billion in 2012, an
82.8 percent increase from 2011. One of the main
drivers of this growth is the fact that most consumers
have mobile devices on them nearly all the time, and
the always-connected nature of the device.
Mobile marketing represents an area
of massive potential growth
Digital Marketing
http://promotedial.com/
17. 4.9
Marketing Applications
In a study conducted in 2013, researchers found
that nearly 14 percent of smartphone and tablet
owners used their devices to watch television.
Mobile marketing represents an area
of massive potential growth
Digital Marketing
http://promotedial.com/
18. 4.9
Marketing Applications
“Apps”
Apps are individual
software programs
designed to run on the
Internet, computer, phone
or other electronic device
typically designed to
increase functionality or
ease of use
Apps have recently
gained a lot of
popularity among
consumers
Digital Marketing Strategies
http://promotedial.com/
19. 4.9
Marketing Applications
In June of 2013, Apple announced that 50 billion
apps had been downloaded from their online “apps”
store, up from 30 billion apps in June of 2012
Digital Marketing Strategies
http://promotedial.com/
20. 4.9
Marketing Applications
The sports and
entertainment industry
has taken note of the
apps trend and launched
a number of sports and
entertainment related
apps
Digital Marketing Strategies
http://promotedial.com/
21. 4.9
Marketing Applications
NBA star Dwyane Wade
released a fitness app called
"Dwyane Wade Driven" in
2013 (coincidentally the
same day that the team was
celebrating its third NBA
championship with a parade
and rally in downtown Miami)
that offers customized
training programs and videos
for basketball players and
other athletes
Digital Marketing Strategies
http://promotedial.com/
22. 4.9
Marketing Applications
Perhaps the most commercially successful app developed
by a major league sports property, Major League
Baseball’s “At Bat” app reached 6.7 million paid downloads
for the 2012 season, shattering the previous record
Digital Marketing Strategies
http://promotedial.com/
23. 4.9
Marketing Applications
With the “Fandango” app, users can watch film
trailers, find showtimes, buy tickets and get
directions to the theater, all from their mobile device
Digital Marketing Strategies
http://promotedial.com/
24. 4.9
Marketing Applications
With apps like Zippo’s “concert lighter”, cell phones
have become the new lighters for today’s concert goers
(the app has been downloaded over 15 million times)
Digital Marketing Strategies
http://promotedial.com/
25. 4.9
Marketing Applications
Apps like ESPN’s
Fantasy Football app
allow users to manage
their fantasy football
teams from the palm
of their hand
Digital Marketing Strategies
http://promotedial.com/
26. 4.9
Marketing Applications
Nike Golf launched an app
(called “Nike Golf 360 or
NG 360”) that allows
users to track their rounds
(including statistics),
improve technique and
view golf-specific
workouts
Digital Marketing Strategies
http://promotedial.com/
27. 4.9
Marketing Applications
In 2013, the NFL re-launched its app, providing
fans with the ability to watch the NFL Network and
NFL Redzone on their mobile devices, watch
highlights and access other video clips (including
videos on demand that had previously only been
available to Verizon customers). Fans can now also
listen to audio broadcasts from games (in English or
Spanish), listen to NFL podcasts, manage and track
their fantasy football teams, shop for NFL gear on
NFL.com and purchase tickets to games through the
NFL Ticket Exchange
Digital Marketing Strategies
http://promotedial.com/
28. 4.9
Marketing Applications
The NBA's Jam Van tour is an interactive basketball
program that travels from the United States to
China. The Jam Van is a 67-foot 18-wheeler that
transforms into 8,000 square feet of basketball and
interactive “off-court” activities
Digital Marketing Strategies
Traditional Mobile Marketing
http://promotedial.com/
30. 4.9
Marketing Applications
The 2013 NBA Slam
Dunk Champion was
crowned based on fan
votes via text message
Show’s like Dancing
with the Stars and
American Idol often
encourage fans to “text
to vote”
Digital Marketing Strategies
Modern Mobile Marketing
http://promotedial.com/
31. 4.9
Marketing Applications
Social media describes the
online technologies and
practices that people use to
share content, opinions,
insights, experiences,
perspectives, media and to
otherwise interact
Digital Marketing Strategies
Social Media
http://promotedial.com/
32. 4.9
Marketing Applications
Google+
Twitter
Flickr
Facebook
Digital Marketing Strategies
Social media presents itself in the
form of many variable applications
YouTube
Digg
MiniClip
foursquare
Vine http://promotedial.com/
33. 4.9
Marketing Applications
Athletes, celebrities, leagues, teams, events and
corporate sponsors are all shifting the focus to
digital marketing strategies as they compete for
attention in the social media space
In today’s digital marketing era, harnessing
the power of social media has become a top
priority of sports and entertainment
properties of all shapes and sizes
Digital Marketing
http://promotedial.com/
34. 4.9
Marketing Applications
Among team sports internationally, the Los
Angeles Lakers are the only non-soccer
team to rank among the top five in most
combined Twitter followers and Facebook
fans in 2013 (as of August) (they rank fifth
behind FC Barcelona, Real Madrid and
Manchester United and Chelsea)
Digital Marketing
Click here for a slideshow featuring the top ten international sports teams
http://promotedial.com/
35. 4.9
Marketing Applications
1. In theory, social media is free
2. Allows an organization to reach a massive
audience
3. Social media is still experiencing rapid growth,
presenting unlimited potential for marketers
Why is social media important to a
sports or entertainment marketer?
Digital Marketing
http://promotedial.com/
36. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
• Facebook: More than 1 active billion users
• Google+: 359 million active users, up 33
percent from the number of users in 2012
• Linkedin: 225 million professionals and growing
at more than two members per second,
representing every company on the Fortune 500
in over 200 countries
• Twitter: Over 555 million registered users,
more than double the number of users in 2011
but users are actively engaged, “favoriting”
more than 1.6 billion tweets in May of 2013
alone http://promotedial.com/
37. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
• YouTube: According to their website, over 6
billion hours of video are watched each month
on YouTube—that's almost an hour for every
person on Earth, and 50% more than last
year
• Foursquare: 33 million users with nearly 5
new users signing up every six months
http://promotedial.com/
38. 4.9
Marketing Applications
Why is social media important to a
sports or entertainment marketer?
Statistics from a 2013 report show the likelihood of
a consumer making a purchase increases when the
user has a social connection with a brand or its
products (social activities such as sharing and
recommendations drive sales, and fans of brands
are 51 percent more likely to buy than non-fans)
http://promotedial.com/
39. 4.9
Marketing Applications
According to a recent study, 29 percent of sports fans
globally indicated they use social media to follow
leagues, teams and players in 2013, up from just 15
percent in 2011
Digital Marketing Strategies
Why is social media important to a
sports or entertainment marketer?
When the 2012 Summer Olympics
began in Beijing in 2008, Facebook
had 100 million users and Twitter had
just 6 million users, compared with
over a billion Facebook users and 555
million Twitter users when the Winter
Games kick off in Sochi in 2014
http://promotedial.com/
40. 4.9
Marketing Applications
Digital Marketing Strategies
Why is social media important to a
sports or entertainment marketer?
Recently, several start ups like Phanoto and
SportsFanLive have featured social networks
specifically targeting sports fans
Click here to view a slideshow
http://promotedial.com/
42. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
ESPN has expanded its presence on Facebook just
prior to March Madness in 2012, adding the ESPN3
video player’s streaming capabilities and launching a
redesigned page featuring the SportsCenter brand
http://promotedial.com/
43. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
The Boston Celtics created the “3-Point Play” ,a
Facebook game where fans picked three Celtic
players and predicted a specific statistic for an
upcoming game. Points were then awarded based on
accuracy and the risk level of a fan’s picks. After each
game, the top-scoring fan won tickets to an
upcoming home game.
http://promotedial.com/
44. 4.9
Marketing Applications
Twitter’s popularity has exploded recently, in
large part because it allows for the user to
control the dialogue without any filter,
creating a direct line of communication
between the athlete, celebrity or
sports/entertainment property and the fan
Approximately half of the NBA's players (220
and counting) are on Twitter, including almost
all of the game's biggest stars
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
45. 4.9
Marketing Applications
The Miami Heat were voted
“Team of the Year” on ESPN’s
ESPY award show, thanks to
voting on Twitter, while Harry
Potter was named “Best Hero” by
fans on Twitter at the MTV Music
Awards
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
46. 4.9
Marketing Applications
Many teams, like the
NHL’s New Jersey
Devils, featured Twitter
related messaging
(from Twitter “handles”
to “hashtags”) on team
merchandise
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
47. 4.9
Marketing Applications
In 2012, Nike debuted a Twitter campaign on New
Year’s Eve with the hashtag #makeitcount that was
supported (via tweets) by Nike endorsed athletes all
over the world
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
48. 4.9
Marketing Applications
The campaign drew the ire of officials in the United
Kingdom and Nike subsequently became the first
company to have a social media advertising campaign
banned when it was ruled that star soccer players
Wayne Rooney and Jack Wilshere’s tweets didn’t
clearly state they were advertising
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
49. 4.9
Marketing Applications
1. When in Doubt, Tweet
2. Respect the Fan
3. Use the Resources You Have
4. Follow Back and Listen
5. If it isn’t Broken, Don’t Fix it
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
50. 4.9
Marketing Applications
The Vancouver Whitecaps, MLS
expansion team opening play in 2011,
took full advantage of YouTube by
launching a "30-Day Countdown"
marketing initiative that featured thirty
consecutive days of viral videos
introducing the team to the city of
Vancouver, decorating landmarks,
interviewing celebrities, displaying 3D
billboard projections, and more
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
51. 4.9
Marketing Applications
JK Rowling took to YouTube to create buzz prior to her
Pottermore announcement on the Harry Potter YouTube
channel by placing an interactive placeholder which
featured a collection of owls that refused to budge,
shaking their heads if touched — referring to the teaser
line, "The owls are gathering... Find out why soon."
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
53. 4.9
Marketing Applications
Rolex, in support of its long and storied
relationship with Wimbledon, launched a “Golden
Moments at Wimbledon” channel on YouTube
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
54. 4.9
Marketing Applications
The Harlem Globetrotters have successfully created a
connection with fans by creating memorable content on
their You Tube channel, including a clip of one of their
players dunking a basketball without jumping (which has
garnered over 4 million views already). In 2012, they
added an interactive element by challenging fans to the
"World’s Largest Game of H.O.R.S.E." Fans were
encouraged to submit video of their best trick shots and
would later be attempted by a Harlem Globetrotter player.
“Letters" were awarded weekly, based on fan voting, and
prizes were distributed accordingly.
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
55. 4.9
Marketing Applications
Many sports and entertainment business
professionals utilize LinkedIn, not only as a
networking and recruiting tool, but also as a
means by for exchanging ideas and information
and tracking current industry trends
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
56. 4.9
Marketing Applications
The Milwaukee Bucks post
photos of the Bucks’
gameday experience on
their official Flickr page,
providing fans with a behind
the scenes look at the team
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
57. 4.9
Marketing Applications
In 2012, the
Puerto Rico
Open became
the first official
PGA Tour event
to actively use
Pinterest during
tournament as a
promotional tool
and means for
engaging fans
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
58. 4.9
Marketing Applications
In 2012, Major League Baseball became the first
professional sports league to have every single one of
their franchises on Instagram while creating web-based
versions of their Instagram feeds so fans could view
photos from the league and their favorite teams online
Just one month into the 2012 season, there was already
a 400% increase in Instagram photos posted from big
league parks compared to the entire 2011 season when
more than 40,000 photos of ballparks were posted
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
60. 4.9
Marketing Applications
To build buzz for the release of her "Burn" music video,
Ellie Goulding enlisted her fans (via mashable.com) to
create Vines inspired by their nearest and dearest
friends. The short clips streamed in on Twitter and Vine
using the hashtag #ellieburnvine, with the best ones
mashed up in one video (below) before the official
release.
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
61. 4.9
Marketing Applications
In 2012, the Minnesota Timbewolves and
Minnesota Lynx hosted a Google+ “hangout” with
season ticket holders, allowing fans to interact
directly with front office executives
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
62. 4.9
Marketing Applications
In 2013, Champs Sports included its Tumblr
address in its TV commercials throughout the NBA
playoffs, a move AdWeek suggest’s was the first
time a major brand featured its Tumblr page in an
ad campaign
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
63. 4.9
Marketing Applications
The Boston Celtics created a customized, branded
“Evite” for users of the popular evite.com website
in an effort to help group leaders organize and
promote a Celtics outing
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
65. 4.9
Marketing Applications
In 2013, UStream invested in the exclusive rights
to broadcast the popular music festival, Bonnaroo
(in 2012 YouTube had the rights and in 2011 Vevo
was the festival’s live stream partner).
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
66. 4.9
Marketing Applications
Many NHL teams have partnered with the website
www.beardathon.com to help raise money for their
team charity as a way to piggyback on a longstanding
NHL tradition where players do not shave during the
playoffs.
In 2012, the “beard-a-thon” began integrating a
number of social media elements, including Twitter,
Pinterest, Facebook and even a Facebook app that
allowed those unable to grow facial hair the opportunity
to participate through augmented reality (the beard-a-
thon effort raised over $520,000 for charities in 2012)
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
68. 4.9
Marketing Applications
Taking it a step further, the Boston Bruins
launched a unique “network” (called the DEN
page) to serve as a portal to all the team’s social
media efforts, from Facebook to Pinterest, a
gateway to its mobile app, and a home for video
and other digital content offerings (the site
attracts more than 2.5 million fans every month)
Digital Marketing Strategies
Social Media Marketing
http://promotedial.com/
70. 4.9
Marketing Applications
Digital Marketing Strategies
Social Media Marketing
To promote the 2013 blockbuster film “Man of Steel”,
Walmart implemented a multi-platform digital
marketing strategy that featured an augmented-
reality mobile app that allowed fans to take photos
with the caped crusader, a free digital comic book,
and a social media campaign with the hashtag
#SeeSteelFirst (part of the overall marketing
campaign featured a promotion that provided
Walmart customers with the opportunity to see the
film a day before its official premiere)
http://promotedial.com/
71. 4.9
Marketing Applications
Location based social networking allows
users to “check into” businesses at a
physical location using a mobile device while
alerting their friends and contacts know
where they are and, in some instances, to
receive coupons and discounts at the
establishment at which they are visiting
(think of it as the convergence of social
media and mobile marketing)
Digital Marketing Strategies
Location-based Marketing
http://promotedial.com/
72. 4.9
Marketing Applications
The MLB Fan Cave in New York is a customized
Foursquare-linked smart phone vending experience that
dispenses official MLB baseballs upon user command.
Pedestrians on the streets of NYC who encounter the
experience can use their smart phones to check into
"THE FRANCHISE on SHOWTIME" via Foursquare,
notifying the intelligent storefront to release a baseball.
Digital Marketing Strategies
Location-based Marketing
http://promotedial.com/
73. 4.9
Marketing Applications
Leading up to the 2012 Olympic Games, Foursquare
users were encouraged to check-in to Olympic venues
around the world (the official Foursquare featured
more than 40 historic sites and venues from past
Olympic Games) for an opportunity to win a trip to
London while GetGlue sports fans were able to collect
stickers for watching all their favorite Olympics sports
Digital Marketing Strategies
Location-based Marketing
http://promotedial.com/
74. 4.9
Marketing Applications
Viral marketing describes any strategy that
encourages individuals to pass on a
marketing message to others, creating the
potential for exponential growth in the
message's exposure and influence
Viral marketing is the digital marketer’s
version of “word-of-mouth” advertising
Digital Marketing Strategies
Viral Marketing
http://promotedial.com/
75. 4.9
Marketing Applications
Nike launched a video as a way to tie in with the
2012 Euro Cup (named “My Time is Now” featuring
some of the biggest names in soccer) that racked up
nearly 10 million views in just three days
Digital Marketing Strategies
Viral Marketing
http://promotedial.com/
76. 4.9
Marketing Applications
Less than 24 hours after posting to YouTube, the Miami
Heat’s version of the “Harlem Shake” racked up more
than 2 million views, ultimately amassing more than 1
billion views in just 40 days
Digital Marketing Strategies
Viral Marketing
http://promotedial.com/
77. 4.9
Marketing Applications
Digital Marketing Strategies
Viral Marketing
In the summer of 2013, DirecTV released a rap
video featuring Peyton and Eli Manning which
generated over 7 million views in the first week
of its release
http://promotedial.com/
78. 4.9
Marketing Applications
Digital Marketing Strategies
Viral Marketing
Also in the summer of 2013, the band Mumford &
Sons enlisted actors Jason Sudeikis, Jason Bateman,
Will Forte, Ed Helms to play them in their ‘Hopeless
Wanderer’ music video, attracting more than 5
million views in less than two weeks
http://promotedial.com/
79. 4.9
Marketing Applications
Ultimately, this shift in marketing trends
creates new opportunities for the sports
and entertainment industry
John Meindl, President of SPORTSBRANDEDMEDIA says on
their website: “Sports, TV, movies and music each offer
successful marketing models. But when sports and branded
entertainment work in unison,
from sports and entertainment will share their insights and
demonstrate how the power of sports can help you build your
brand, engage your customers and sell your products.”
the result can cut through the
clutter of advertising messages and enable you to reach your
target audience in a unique and effective way. Executives
Digital Marketing Strategies
http://promotedial.com/
80. Marketing
Applications
4.9 REVIEW (ANSWERS)
1) Understand the concept of digital
marketing
Today’s consumer is more cognizant
of the marketing messages all around
them, leaving them more likely to
tune out advertisements or other
forms of marketing communication.
Digital marketers turn to technology
to help reach target consumers.
Marketers must be creative and
innovative to connect with today’s
consumer and target audiences.
http://promotedial.com/