6. - Xiaomi (Mi) is mainly Perceived as a Budget and Value
for money Brand across India .The tagline Of Xiaomi Is
“Making quality technology accessible to everyone”
- Xiaomi is Known For incorporating customer feedback
in its products and has a strong fan base in India
- The Brand has also offered flagship phones which
have fared miserably even after offering similar
specifications as its competitors with a similar price.
7. - The reason for this analogy is Xiaomi is not considered
As a high-end brand or a status enhancing brand by the
general consumer.
- More than 72% users of flagship phones consider that
their phone should enhance their status in one way or
another according to a survey
- To conclude Xiaomi is considered a Reliable and
budget electronic brand with high end specs than its
competitors in its price range and has successfully
become an integral part of our society.The POCO series
is a new flagship series by xiaomi to create a seperate
flagship identity
9. Goals & Objectives
The campaign will run for
a month till the movie
releases (4th October)
T
● The buzz of the movie before the release
will help in attracting the relevant audience.
The limited edition device aims to push the
buyer into a sense of urgency to buy it.
The campaign aims to create
awareness about the product
and to expand its digital reach
R
● The aggressive pricing of the phone will
help in sales.
Engagement rate
Facebook: 0.40 % (SUB-PAR)
Instagram : 2.9%(Excellent)
Twitter : 0.06%(SUB-PAR)
A
● We aim to create better curated content
for Facebook and twitter audiences and
increase the engagement rate to 0.50 %
and 0.10 % respectively
We can measure the no of
leads to flipkart via the links
provided on social media
M
● The percentage increase in the no of
followers and the engagement rate of
posts will help in measuring the increase
in social media presence
The primary goal is to
create awareness about the
new budget flagship phone
(POCO F1)
S
● By tying up with a Marvel movie the brand
will look more cool and attract the major
target audience (youth).
● To Increase the social presence of the
new flagship phone page and
consequently increase the Sales through
links on the social media pages
11. Andrew
Male , Age 16 , Student , Lives with his parents
SSC pass and currently in 11th Grade
Avid Reader , Comic Book Fanatic , Into many
fandoms.
As he is a student there is no income. Gets
pocket money from his parents.
12. Female , Age 20 , Lives with her parents and
a younger brother.
BMS Graduate with a marketing
specialization
Watching movies, Going out with friends,
Tom Hardy Fangirl
Interning at a well known agency with a 7k
stipend.
Riddhi
13. Male, Age 22, Lives with his parents and two
younger siblings.
Is a Computer Engineer and have ample
knowledge about coding.
Tech enthusiast, Likes testing new gadgets,
Xiaomi Fanboy.
Works at TCS as a coder and earns 22k per
month.
Pratik
14. Female, Age 38, Lives with her Husband
and son.
Housewife and a freelance content writer.
Manages a blog of her own.
Likes cooking and writing. Clicking
pictures of the dishes cooked and upload
them on her blog
Earns around 15k through freelancing.
Diane
