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Similar to Xiaomi content strategy (1)
Xiaomi content strategy (1)
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- 2. Made By Hammad Rehman JoylPaul Sahil Sawant
- 3. Product in affiliationwith Venom A Phone As Powerful As VENOM
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- 6. - Xiaomi (Mi)is mainly Perceived as a Budget and Value for money Brand across India .The tagline Of Xiaomi Is “Making quality technology accessible to everyone” - Xiaomi is Known For incorporating customer feedback in its products and has a strong fan base in India - The Brand has also offered flagship phones which have fared miserably even after offering similar specifications as its competitors with a similar price.
- 7. - The reasonfor this analogy is Xiaomi is not considered As a high-end brand or a status enhancing brand by the general consumer. - More than 72% users of flagship phones consider that their phone should enhance their status in one way or another according to a survey - To conclude Xiaomi is considered a Reliable and budget electronic brand with high end specs than its competitors in its price range and has successfully become an integral part of our society.The POCO series is a new flagship series by xiaomi to create a seperate flagship identity
- 8. Goals & Objectives(SMART)
- 9. Goals & Objectives Thecampaign will run for a month till the movie releases (4th October) T ● The buzz of the movie before the release will help in attracting the relevant audience. The limited edition device aims to push the buyer into a sense of urgency to buy it. The campaign aims to create awareness about the product and to expand its digital reach R ● The aggressive pricing of the phone will help in sales. Engagement rate Facebook: 0.40 % (SUB-PAR) Instagram : 2.9%(Excellent) Twitter : 0.06%(SUB-PAR) A ● We aim to create better curated content for Facebook and twitter audiences and increase the engagement rate to 0.50 % and 0.10 % respectively We can measure the no of leads to flipkart via the links provided on social media M ● The percentage increase in the no of followers and the engagement rate of posts will help in measuring the increase in social media presence The primary goal is to create awareness about the new budget flagship phone (POCO F1) S ● By tying up with a Marvel movie the brand will look more cool and attract the major target audience (youth). ● To Increase the social presence of the new flagship phone page and consequently increase the Sales through links on the social media pages
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- 11. Andrew Male , Age16 , Student , Lives with his parents SSC pass and currently in 11th Grade Avid Reader , Comic Book Fanatic , Into many fandoms. As he is a student there is no income. Gets pocket money from his parents.
- 12. Female , Age20 , Lives with her parents and a younger brother. BMS Graduate with a marketing specialization Watching movies, Going out with friends, Tom Hardy Fangirl Interning at a well known agency with a 7k stipend. Riddhi
- 13. Male, Age 22,Lives with his parents and two younger siblings. Is a Computer Engineer and have ample knowledge about coding. Tech enthusiast, Likes testing new gadgets, Xiaomi Fanboy. Works at TCS as a coder and earns 22k per month. Pratik
- 14. Female, Age 38,Lives with her Husband and son. Housewife and a freelance content writer. Manages a blog of her own. Likes cooking and writing. Clicking pictures of the dishes cooked and upload them on her blog Earns around 15k through freelancing. Diane
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- 16. Content Bucket Facts Memes Gifs Videos Social MediaPosts Fan Art Contest Testimonials Festivals Influencers
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- 22. Contest Post 1Contest Post 2
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- 24. Platform Time ofthe day Facebook 1pm Instagram 1pm Twitter 12pm, 1pm, 6pm. YouTube 6pm
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- 28. Festival Post *Can't makeit venom theme as it would make no sense
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