Malaysian Karhuney Foundation

2. About the organization
Karhuney is derived from the Sanskrit word, which
carries the meaning Mercy or Compassion.
Karhuney Foundation is a self combined
organization based in the Northern Region that is
born with an intention to aid needy students via
collection & contributions of funds from members of
the public

3. Objective of the Organization
1) To aid students by providing special needs to help
their learning process
2) To aid school in special needs to improve student’s
learning facilities.
3) To aid poor & marginalized groups & families in the
their basic necessities that is limiting their educational
needs.

4. Our Social Media Strategy
We made a Facebook page for the organization where
all the information of the organization is given along
with all the details to donate money to the
organization.
This Facebook page will aid the organization to
connect with international people which will be
shared all over the world to spread the awareness of
this non-profit organization.

5. How can social media benefit this
organisation?
• These social media sites can make the communication easier and
it brings opportunity for business owners and solo entrepreneurs
to market their products and services to online community. On
the past years of social media existence, it drastically changed
how news and information delivered to communities, it make
them faster.
• Under the circumstances, the organization can make full use of
social media to publish information about them. This allows
people to fully and fast understand this organization. The
organization can communicate with other people who want to
support them and join them in social media. And then, they can
understand the demand of people.
• So it can effectively increase the visibility of the organization.
Furthermore, This organization can use social media to launch
donations, reduce operational costs and the main fact more
people who need help. In general, social is a good way to improve
the business of this organization.

6. Who will be beneficial from this
strategy
The organization is aiding students who cannot afford
to buy books or pay for tuition but they are willing to
learn and study.
The spreading of the message and the awareness of the
organization through the facebook page will let the
international community know what the organizations
motive is.
This will help the organization to gather donations
from all over the world and the needy students will be
benefitted.

7. How should they ensure they connect with
people effectively using social media?
New update Regularly Make their audience
more aware
Facebook
Twitter
Options
Start making connections as
soon as the profile is complete
Import their address book
to add people they know
Connect to friends, family, alumni and
both past and present colleagues and
supervisors
Try to add at least one new person to
their network a week
Create a Facebook Event so followers can add it
to their calendars (charity events).

8. How can they ensure they are able to
sustain their social media presence?
Organisation members
New
informations
Employ voluntaries
Spred tasks
Experience
CV
Timetable
Student

9. Guideline for the Facebook page
This is the
Facebook
page
People all
over the
world will
press the like
button and
will start
following the
page which
will let them
be updated
with the news
and events

10. Guideline for the Facebook page
New updates about the
organization can be written
on the status box .
The update will be shown in
the news feed of all the
people around the world
who have liked this page
and are following it.

11. Guideline for the Facebook page
People who visits
the page will
eventually see
the donation
information as it
will be on the
front page all the
time.
When someone
clicks it they will
get the full
instructions to
donate.

12. Guideline for the Facebook page
If you press
the
promotion
button

13. Guideline for the Facebook page
This option will
come.
Here the they can
promote the page
to specific
locations and age
group and they
can also set the
timing for the
promotions.
By doing this and
spending only $5
they can promote
this page to a
wider and
specified
community.

14. Guideline for the Facebook page
By clicking
on the
events
option.

15. Guideline for the Facebook page
This option will
come where the
organization can
set up an event
with the name and
the timing of the
event.
This information
will be sent to all
the people who are
following the page
and they will be
notified with the
event updates.