Orange aims to guide customers to the best mobile applications and facilitate access to services. It offers a selection of applications and works with developers through its Orange Partner program. Key applications discussed include Your Orange, which was co-created with customers to manage accounts, and the Orange wifi application.
N1 how to guide: use iphone apps for businessAndrew Grant
Nation1 is a digital marketing agency that started in 2000 focusing on youth and guerilla marketing. It has since refined its focus to provide niche digital strategies for growth-focused clients. The document discusses the rise of mobile marketing through smartphones, particularly the iPhone, and how it has changed expectations around marketing. It describes what apps are and qualities of successful apps, including usefulness, ease of use, and providing value to users. Some examples of popular apps are given like Rotary Dialer and UrbanSpoon.
Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...iMediaIndia
This document discusses the growing role and opportunities of mobile media in India. It notes that mobile has surpassed television as the most widely used mass media platform in India. The document seeks to address common myths about mobile audiences and advertising, highlighting that mobile offers opportunities for large scale reach across urban and rural areas, can effectively engage youth and tech-savvy influencers, and allows for powerful targeting and segmentation of audiences. It provides several examples of how brands across categories can leverage mobile. The key takeaways are that mobile allows for reach, engagement with audiences, and impact through applications and leveraging natural consumption behaviors on the platform.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document provides an overview of the history of mobile applications. It discusses how mobile applications evolved from simple games and utilities on early mobile phones to more complex applications enabled by new mobile operating systems. The development of proprietary platforms like Palm OS, Blackberry OS, and Symbian OS allowed for more advanced applications but also fragmented the market. No single platform has emerged as dominant, creating challenges for developers who must choose which to support.
Native apps are designed to run directly on a device's operating system. They must be downloaded from app stores and updated through new downloads. Web apps run in browsers using HTML5 but can automatically update without downloads. Hybrid apps combine aspects of both - they are downloaded like native apps but can use web technologies like HTML, CSS, and JavaScript and update content over the air. They can also access device features like cameras through JavaScript.
N1 how to guide: use iphone apps for businessAndrew Grant
Nation1 is a digital marketing agency that started in 2000 focusing on youth and guerilla marketing. It has since refined its focus to provide niche digital strategies for growth-focused clients. The document discusses the rise of mobile marketing through smartphones, particularly the iPhone, and how it has changed expectations around marketing. It describes what apps are and qualities of successful apps, including usefulness, ease of use, and providing value to users. Some examples of popular apps are given like Rotary Dialer and UrbanSpoon.
Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...iMediaIndia
This document discusses the growing role and opportunities of mobile media in India. It notes that mobile has surpassed television as the most widely used mass media platform in India. The document seeks to address common myths about mobile audiences and advertising, highlighting that mobile offers opportunities for large scale reach across urban and rural areas, can effectively engage youth and tech-savvy influencers, and allows for powerful targeting and segmentation of audiences. It provides several examples of how brands across categories can leverage mobile. The key takeaways are that mobile allows for reach, engagement with audiences, and impact through applications and leveraging natural consumption behaviors on the platform.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
The document discusses the advantages of developing web apps over native apps. It notes that while apps initially drove adoption of mobile internet, developing separate apps for each platform is time-consuming and expensive. The optimal solution is a single web app that can be accessed across devices and operating systems, combining the usability of native apps with the reach of the mobile web. Web apps allow for cross-platform functionality without the downsides of separate app development.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document provides an overview of the history of mobile applications. It discusses how mobile applications evolved from simple games and utilities on early mobile phones to more complex applications enabled by new mobile operating systems. The development of proprietary platforms like Palm OS, Blackberry OS, and Symbian OS allowed for more advanced applications but also fragmented the market. No single platform has emerged as dominant, creating challenges for developers who must choose which to support.
Native apps are designed to run directly on a device's operating system. They must be downloaded from app stores and updated through new downloads. Web apps run in browsers using HTML5 but can automatically update without downloads. Hybrid apps combine aspects of both - they are downloaded like native apps but can use web technologies like HTML, CSS, and JavaScript and update content over the air. They can also access device features like cameras through JavaScript.
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
droidcon 2012: The Android passenger, Joerg Decker, CapgeminiDroidcon Berlin
The document discusses bringing Android-based platforms and apps into vehicles. It notes opportunities for new vehicle apps but also challenges around safety, control, and standards. The document envisions an in-vehicle service platform running native Android that would allow certified third-party apps to access vehicle data and systems through a vehicle API while ensuring safety and control. Android is positioned as having great potential to become the leading open platform for innovative vehicle apps and services.
Getting onside with consumers - Market LeaderFlyResearch
Smartphones are becoming ubiquitous, with nearly half of mobiles having smartphone capabilities. This presents opportunities for marketers to engage consumers through useful apps. A survey found consumers are open to reciprocal engagement through apps that provide value, like Jamie Oliver's recipe app. The iPhone dominates the smartphone market, comprising 17% globally. Smartphone users download an average of 5.5 apps per month, mostly games but also for social media and shopping assistance. Marketers should recognize smartphones' engagement potential through "always on" and "always with" accessibility.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Mobile trends show rapid growth in mobile search driven by an annual holiday peak. Half of all mobile internet sessions start with search. Mobile search queries grew over 200% year-over-year in 2011 for top searches. Marketers are recognizing the need to optimize websites for mobile to improve the customer experience and capture the growing mobile traffic. However, many large companies still do not have mobile-optimized sites, presenting an opportunity for those that make the investment.
10 Reasons to Adopt HTML5 for Mobile AppsDoug Robinson
HTML5 offers several advantages over native mobile apps, including the ability to write code once and deploy it on any device, lower development and maintenance costs, and easier updating of apps without app store approval. HTML5 apps can also take advantage of rich media capabilities and may soon integrate with device hardware features through open standards and APIs. The multimedia and app capabilities of HTML5 are underrated despite examples that showcase interactive graphics and games.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
Apple launched the iPhone in 2007 to great fanfare and hype. The iPhone combined functions of a mobile phone, iPod, and internet communication device into one innovative touchscreen product. It faced significant challenges including developing a new mobile operating system and competing in the established smartphone market. Apple overcame these obstacles through partnerships with AT&T and by leveraging Steve Jobs' vision and Apple's brand strength to generate massive media attention around the iPhone launch.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
Wake-up-word speech recognition using GPS on smart phoneIJERA Editor
Wake-Up-Word (WUW) is a new prototype of speech recognition not widely recognized. Lately, the use of GPS is widely increased in everyday life that means that our necessities have changed. We can use a new paradigm in controlling the voice of a map in the digital era. This would bring benefit for people while driving a car. In this paper we present a set of voice commands to integrate within the map and navigation voice control. Using a voice control for Global Positioning System (GPS) helps to determine and track the precise location using a technology called Google API. The benefit of this application would be avoiding car accidents using speech command instead of typing.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Fresh Beacon is a platform that enables mobile apps to send targeted notifications and communications to users based on their location, interests, and profile using geofencing, Bluetooth beacons, and other context. The platform consists of geofencing and beacon detection modules, tools for managing notifications and user profiles, and analytics dashboards. It is designed with a focus on user privacy and transparency, requiring opt-in and allowing users to delete collected data. The summary provides an overview of Fresh Beacon's key capabilities for location-based targeting and analytics.
1) Nokia has achieved wide distribution of its mobile mapping client, with tens of millions of clients in use across over 25 GPS-enabled devices. Usage of maps on Nokia devices has grown 5x in the last two years and is now an essential service.
2) Nokia has built a unique asset of best-in-class map data for over 170 countries, with car and pedestrian navigation available in more than 70 countries.
3) Nokia is looking to connect people to locations and experiences through its Ovi platform and services, allowing people to share their social experiences and locations through integrations with Facebook and other partners.
This document discusses Orange's role at the heart of the mobile applications ecosystem. It summarizes that Orange aims to guide customers through the large selection of available apps to find those that suit their needs. Orange offers its own apps like Your Orange for account management and provides app recommendations and discovery tools. It also supports app developers through the Orange Partner program to help them market and promote their apps. The document highlights several of Orange's apps and its approach of co-creating apps with customers to best meet their wants and needs.
Orange is a major telecommunications company that owns the Orange brand and operates in many countries worldwide. It provides mobile, internet, and TV services to over 180 million customers. Orange has launched the Orange App Shop, which allows customers to browse, download, and pay for thousands of apps directly from their mobile devices. The Orange Partner program supports app developers by providing tools, resources, and access to Orange's large customer base so they can submit their apps to the Orange App Shop.
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
droidcon 2012: The Android passenger, Joerg Decker, CapgeminiDroidcon Berlin
The document discusses bringing Android-based platforms and apps into vehicles. It notes opportunities for new vehicle apps but also challenges around safety, control, and standards. The document envisions an in-vehicle service platform running native Android that would allow certified third-party apps to access vehicle data and systems through a vehicle API while ensuring safety and control. Android is positioned as having great potential to become the leading open platform for innovative vehicle apps and services.
Getting onside with consumers - Market LeaderFlyResearch
Smartphones are becoming ubiquitous, with nearly half of mobiles having smartphone capabilities. This presents opportunities for marketers to engage consumers through useful apps. A survey found consumers are open to reciprocal engagement through apps that provide value, like Jamie Oliver's recipe app. The iPhone dominates the smartphone market, comprising 17% globally. Smartphone users download an average of 5.5 apps per month, mostly games but also for social media and shopping assistance. Marketers should recognize smartphones' engagement potential through "always on" and "always with" accessibility.
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
Getting the building blocks right - concept and construction. Is it all about the execution? How do you know if you've had success? What are the key factors in relation to monitoring and measurement. This presentation was given by Moses Kemibaro from Dotsavvy at the Mobile Web East Africa 2013 Conference in Nairobi, Kenya.
Mobile trends show rapid growth in mobile search driven by an annual holiday peak. Half of all mobile internet sessions start with search. Mobile search queries grew over 200% year-over-year in 2011 for top searches. Marketers are recognizing the need to optimize websites for mobile to improve the customer experience and capture the growing mobile traffic. However, many large companies still do not have mobile-optimized sites, presenting an opportunity for those that make the investment.
10 Reasons to Adopt HTML5 for Mobile AppsDoug Robinson
HTML5 offers several advantages over native mobile apps, including the ability to write code once and deploy it on any device, lower development and maintenance costs, and easier updating of apps without app store approval. HTML5 apps can also take advantage of rich media capabilities and may soon integrate with device hardware features through open standards and APIs. The multimedia and app capabilities of HTML5 are underrated despite examples that showcase interactive graphics and games.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
This document discusses how to develop a mobile strategy for travel companies. It outlines key aspects to consider such as management commitment, goals, value creation, budget, and complexity. The document recommends workshops with experts and stakeholders to visualize ideas, develop detailed concepts, and code apps for different platforms. It stresses the importance of realizing the mobile opportunity, creating value in the travel process, and providing an extraordinary user experience. Developing a strong mobile strategy is key to winning in this new landscape.
Mobile usage has shifted dramatically from legacy devices to smartphones. While messaging remains popular, mobile internet and smartphone apps now command significant consumer attention. Social networking further increases a brand's consumer reach, as mobile users are highly social and influential. Effective mobile marketing requires an ongoing, multi-channel communication strategy adapted to the mobile platform and how consumers are using their devices.
Apple launched the iPhone in 2007 to great fanfare and hype. The iPhone combined functions of a mobile phone, iPod, and internet communication device into one innovative touchscreen product. It faced significant challenges including developing a new mobile operating system and competing in the established smartphone market. Apple overcame these obstacles through partnerships with AT&T and by leveraging Steve Jobs' vision and Apple's brand strength to generate massive media attention around the iPhone launch.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
Wake-up-word speech recognition using GPS on smart phoneIJERA Editor
Wake-Up-Word (WUW) is a new prototype of speech recognition not widely recognized. Lately, the use of GPS is widely increased in everyday life that means that our necessities have changed. We can use a new paradigm in controlling the voice of a map in the digital era. This would bring benefit for people while driving a car. In this paper we present a set of voice commands to integrate within the map and navigation voice control. Using a voice control for Global Positioning System (GPS) helps to determine and track the precise location using a technology called Google API. The benefit of this application would be avoiding car accidents using speech command instead of typing.
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
This document discusses the growth of mobile internet and apps. It notes that mobile phones now have over 4 billion subscribers globally, surpassing other media platforms in reach. Content revenues for mobile are decreasing as users spend more time on communication and entertainment like video clips and games rather than purchasing content. Apps have become very popular with over 125,000 available for iPhone and 3,000 downloaded per minute globally. While apps are free to inexpensive, developing a successful mobile app can cost companies $20,000-$100,000 on average. The mobile internet experience has evolved from short browsing sessions to regularly being used for 10-15 minutes or more. Social networking, messaging and mobile internet are becoming more important ways for consumers to engage with brands and
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Fresh Beacon is a platform that enables mobile apps to send targeted notifications and communications to users based on their location, interests, and profile using geofencing, Bluetooth beacons, and other context. The platform consists of geofencing and beacon detection modules, tools for managing notifications and user profiles, and analytics dashboards. It is designed with a focus on user privacy and transparency, requiring opt-in and allowing users to delete collected data. The summary provides an overview of Fresh Beacon's key capabilities for location-based targeting and analytics.
1) Nokia has achieved wide distribution of its mobile mapping client, with tens of millions of clients in use across over 25 GPS-enabled devices. Usage of maps on Nokia devices has grown 5x in the last two years and is now an essential service.
2) Nokia has built a unique asset of best-in-class map data for over 170 countries, with car and pedestrian navigation available in more than 70 countries.
3) Nokia is looking to connect people to locations and experiences through its Ovi platform and services, allowing people to share their social experiences and locations through integrations with Facebook and other partners.
This document discusses Orange's role at the heart of the mobile applications ecosystem. It summarizes that Orange aims to guide customers through the large selection of available apps to find those that suit their needs. Orange offers its own apps like Your Orange for account management and provides app recommendations and discovery tools. It also supports app developers through the Orange Partner program to help them market and promote their apps. The document highlights several of Orange's apps and its approach of co-creating apps with customers to best meet their wants and needs.
Orange is a major telecommunications company that owns the Orange brand and operates in many countries worldwide. It provides mobile, internet, and TV services to over 180 million customers. Orange has launched the Orange App Shop, which allows customers to browse, download, and pay for thousands of apps directly from their mobile devices. The Orange Partner program supports app developers by providing tools, resources, and access to Orange's large customer base so they can submit their apps to the Orange App Shop.
Smartphone applications (apps) are growing in popularity and offer potential benefits for local councils. Developing a smart app involves conducting analyses to understand costs and benefits, the local app market, target customers and their smartphone usage, and resource requirements. It also requires engaging app developers, raising public awareness, involving relevant council teams, and collaborating with companies that enable app development. The goal is to test and pilot apps that could improve public services in an innovative and cost-effective way.
This document provides tips for developing effective mobile applications. It advises that mobile apps should not simply replicate web apps, but should be designed for mobile consumption. App developers are encouraged to focus on usability over graphics, limit user inputs, prioritize business value over technical excellence, and target the platform most relevant to their intended audience. Overall, the document emphasizes that mobile apps require a different design approach than web apps to avoid being ignored by users.
1) The document provides an overview of key considerations for developing a successful mobile content app business, including reach, engagement, and monetization.
2) It discusses whether to build a mobile web presence or native app, noting that both can be necessary for full reach. It also covers analytics, social integration, and different monetization models like advertising, paid apps, freemium, and free apps.
3) The document emphasizes the importance of engagement through smooth user experience, content tailored for different devices, and social features and content personalization. It stresses treating analytics as important for understanding user behavior and improving the product.
This document discusses key considerations for marketing a mobile application and achieving high user adoption rates. It emphasizes the importance of thorough market research to define a clear value proposition. Effective marketing strategies include leveraging existing customer channels, positive word-of-mouth, and regular app updates. Retention is dependent on delivering real user value and benefits rather than just marketing pushes. Getting the value proposition right from the start is important to achieve the goal of 5,000 downloads per month.
Find out mobile marketing techniques can be integrated with wider digital and offline marketing activities. This is a session from the Diploma in Digital Marketing qualification from the CAM foundation.
Orange wants to play a stronger role in the applications eco-system. Its Orange Partner program is being reshaped to offer an end-to-end set of services and a comprehensive Toolbox combining various APIs for developers wanting to use the Orange Application Shop as a distribution channel for their apps.
This document discusses digital media and app design. It defines digital media as content that is transmitted over computer networks and the internet. It describes some key characteristics of digital media, including being digital by default, pull-based, convergent, networked and interactive. The document then discusses the definition of an app and the process of app design, which involves understanding users, creating wireframes and prototypes, and visual and interface design. It also discusses some tips for effective app design.
This document discusses opportunities for mobile brands to engage consumers on the go. It provides statistics on mobile internet and app usage in Slovenia, such as 39% of online users surfing the internet on their phones. Common apps include weather, games, and entertainment. Apps are becoming a key driver of smartphone purchases. The document also discusses monetizing apps through paid apps, in-app purchases, and advertising. It explores opportunities for brands through mobile apps, NFC technology, and location-based services like Foursquare.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Intelligent apps use technologies like artificial intelligence and machine learning to perform complex automated tasks and provide personalized experiences for users. They learn from user data and interactions to adapt over time. Examples include apps for voice assistants, language learning, task management, and photo management that utilize machine learning algorithms to be helpful, adaptive, and provide suggestions to users. Intelligent apps have the potential to be used across many sectors like healthcare, education, finance, and hospitality.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
The document summarizes Panvista's mobile application development platform. It allows companies to create fully customized mobile websites and applications across platforms like iPad, iPhone, Android, and Blackberry. The platform provides tools to add content like news feeds, sections, logos, and analytics. It aims to make developing mobile apps easier for companies. Customers use the applications for events, communications, recruiting, projects, and more. The platform includes a mobile web builder, tools for developing mobile apps, and an app launcher to distribute apps and content to select audiences.
This document provides a 10-point checklist for developing a successful mobile app. It advises defining the app's purpose and understanding users before development. During development, the checklist emphasizes simplicity, usability, reliability, and intuitive design. It also stresses the importance of ongoing support, analytics, and marketing even after launch to ensure the app remains useful. The full whitepaper can be downloaded for additional tips on creating a great mobile app.
Social media acknowledging the growing importance of mobile use in east africaCoca-Cola
The document discusses strategies for integrating mobile accessibility into social media campaigns in East Africa. It provides statistics on social media and mobile internet usage in East Africa countries. It argues that social media marketing should focus on mobile platforms given their growing importance. It offers techniques for developing mobile applications and content that allow for interactivity between businesses and customers to increase engagement, transactions, and viral marketing.
Mobile is a truly disruptive technology – it has been driven primarily out of the consumer market and will impact almost every part of a company’s operations in 2013. This includes sales, marketing, customer service and yes, the Channel.
• Le Groupe enregistre un bénéfice net de 3, 1 milliards AED (845 millions de dollars US)
• Plus forte augmentation de capacité de l’histoire de la compagnie aérienne, avec l’entrée en service de 34 nouveaux avions et le lancement de 10 nouvelles destinations
• Emirates franchit le cap des 39 millions de passagers transportés
• Emirates enregistre un bénéfice de 2, 3 milliards AED (622 millions de dollars US)
• dnata, fournisseur de services aéroportuaires, enregistre un bénéfice de 819 millions AED (223 millions de dollars US)
Ouverture du réseau Qantas aux passagers de la compagnie EmiratesChristophe Pelletier
Les clients de la compagnie Emirates peuvent désormais bénéficier des nombreux avantages que leur offre le partenariat établi entre Emirates et la compagnie australienne Qantas, avec l’ouverture des réservations sur différentes destinations domestiques de Qantas, pour les voyages intervenant à compter du 31 mars 2013.
« 100 jours, Regard sur les Affaires publiques » constitue bien plus qu’un outil d’information sur l'ensemble des initiatives gouvernementales - projets et propositions de lois, concertations publiques ou négociations internationales.
O serviço de streaming de música Deezer será lançado em Portugal em 13 de dezembro de 2011, oferecendo acesso ilimitado a 13 milhões de músicas para descoberta, escuta e compartilhamento em qualquer dispositivo. O Deezer tem mais de 20 milhões de usuários em todo o mundo e parcerias com grandes gravadoras.
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Orange at the heart of the mobile applications ecosystem
1. Orange
at the heart of the
mobile applications ecosystem
For a richer
digital life
LeWeb’11 - social local mobile
1 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
2. editorial
More than 600,000 apps are available today worldwide and according to Flurry, App Store
and Android Market alone, smartphone and tablet users downloaded nearly 10 billion
applications in 2011. In Europe, smartphones today account for 30% of the Orange
devices base, compared to 7% in 2009, and is expected to reach 45% by 2013. The
applications market is booming, and going from strength to strength as customers have
embraced this new phenomenon, because it satisfies demand from mobile customers.
In the face of this explosion in applications marketing approach by designing them with
and all of the choice this brings the its customers. This was the case for one
challenge for customers to find the best of its leading applications, Your Orange,
application when there are lots of similar designed to enable users to manage their
ones available, and developers who are accounts with peace of mind while offering
finding it hard to make their apps stand easier access to the world of Orange.
out from the crowd. «Where can I find
the best apps for me and my mobile?», In general terms, Orange seeks to make
«Who can I turn to for reliable advice?» its customers’ discovery and purchase of
the best apps on the market easier.In each
Orange is the digital coach for all its country, Orange offers them a local selection
customers, consumers, professionals of high quality applications accessible
and enterprises, and helps them in the from its mobile portals, Orange App Shop,
discovery, downloading and regular use of but also through exclusive spaces in
their preferred applications. «At Orange, we Microsoft Marketplace and Nokia Store.
want to guide all our customers to ensure
they have the best possible experience, The abundance of applications makes it
whatever their choice of handset. We advise more difficult for developers, who are now
first time smartphone users, guiding each competing in a very crowded marketplace.
user through the jungle of applications and «How can I promote my application and
helping them choose the products and make it stand out?», «What is the best way
services that are really suited to their needs, to reach the right people who will use my
and enabling them to make their purchases app regularly?»… Through its Orange Partner
by a simple click, straight to their Orange programme, Orange gives all mobile app
bill. Finally, offering everyone a richer digital developers the opportunity to market their
life in all its dimensions - social, local and applications to all the Group’s customers.
mobile» Paul-François Fournier, Executive
Orange has created the best experience
Vice President of Orange Technocentre.
for its customers so they can enjoy a
To facilitate access to its services, different, easy and practical applications
Orange offers a rich and varied choice experience, by setting up special
of applications and adopts an innovative links with all businesses involved.
2 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
3. contents
Today Orange is a leading world possible use of their smartphone or tablet.
telecommunications operator backed It has a complete approach so that its
by over 216 million customers, customers can maximise benefit from
158 million of them for mobile services, their applications, giving them a richer
in 36 countries worldwide. local and mobile daily digital life. Creator
of both content and services, Orange
Eager to serve everybody, Orange helps also guides its customers in trying out the
all its customers to adopt the best best applications edited by its partners.
Discover, communicate, amuse yourself… and work more effectively –
A stroll through the heart of some of Orange’s leading apps p. 4
Your Orange – an example of co-creation with Orange customers
Orange wifi application
Orange TV
Contacts Backup
Orange Wednesdays
Do Some Good
Business Lounge
Discover and download easily via Orange Selection p. 10
Imagine, design, test, distribute, promote… Orange is close to application
developers and publishers with Orange Partner p. 11
3 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
4. Discover the Orange applications
A stroll through the heart of some of Orange’s leading apps
Orange is the no. 1 operator in
key figures
developing its own applications for
use in a wide range of circumstances,
so that its customers can get the
most out of their devices and can:
> A range of over 60
Connect more easily
applications spread
Communicate and socialise among fifteen countries
Amuse themselves any time > Already installed in
the majority of Orange
Take advantage of their mobiles or downloadable
Orange services while on
from all applications stores
the move and at home
> Almost 20 million
Be rewarded for loyalty
downloads
Work more effectively > 80% growth in the number
when travelling of downloads over the
first 9 months of 2011
Focus on some of these applications
Orange closer to its customers
with Your Orange, an
example of co-creation
Faced with a huge choice of applications Orange can Lab’Orange, a dialogue and
help customers by being their personal digital coach, exchange programme between
involving them fully in the co-creation of new services Orange and its customers, is
with a view to improving the experience of their Orange supported by a community of
world. This underpins Your Orange. An Orange application, more than 35,000 customers who
created for its customers and with its customers. have volunteered to co-innovate
with Orange. They enable Orange
Orange invited several customers, who were members
to interact directly with users at all
of the Lab’Orange community with more or less IT
stages of the innovation process:
experience, to take part in the adventure. For several
from exploration of needs and
months starting in November 2010, a number of co-
creation sessions and workshops were organised. expectations to generating ideas,
practical testing and sales launch.
4 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
5. Instructions for use
Stage 1: what do Orange’s customers really want?
Firstly Orange needed to understand its also the need for a human contact for more
customers’ needs, what they really wanted important issues, how they would like to
from the interaction with their operator: a be rewarded for their loyalty and be guided
clearer view of the services they wanted to to find out about relevant applications
access via their mobile phone, including which are not always easy to find…
some which they often do not know, but
Stage 2: and what content in practice?
The next phase consisted in developing participants worked together, sharing their
the details of the concept, imagining ideas and developing very simple prototypes
what customers would want to include on paper so as to identify and prioritise
in their new Your Orange application. All whatever was most important for them.
Stage 3: what were the results?
The project’s participants, Orange staff approach, which led to results tailored
and customers all praised this co-creation to the actual desires of future users.
> Here is the result of this joint effort.
Your Orange
A free application enabling Orange just one click. The resulting improvement
customers to understand and manage to their patterns of use and their Orange
all their account details directly from their experience leads to a closer and more
mobile in an efficient and easy manner fruitful relationship with their operator.
Customers can track their consumption,
top up their account, take out options, The application is already launched in
find out about special offers, access Spain, France, Switzerland, the Dominican
Orange help, and also discovering all the Republic, Romania and UK for iPhone,
applications published by Orange with Android, Windows Phone 7 and BlackBerry.
> Already used by over 2.5 million
customers in 6 countries
> Progressively available in each
country on all platforms
5 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
7. But also…
Contacts Backup
A must-have free application that enables compatible with most smartphones: iPhone,
users to easily save their phone contacts Android, Nokia, BlackBerry, Windows
in complete security, and to retrieve them Phone 7, Java. The application can also
when they change their mobile phone or backup calendar and SMS messages,
replace a lost of stolen phone. This service is depending on the device compatibility.
> More than 200,000 contact backups
performed every month.
> Available in France, Poland and UK.
Orange Wednesdays
After the success of Orange Wednesdays Orange has developed a special app to
in the UK, Orange has launched Orange read film critics reviews, choose films,
Cinéday this year in France. This means select the showing and obtain a personal
that Orange customers can take a friend special code for 2 for 1 cinema tickets.
to see a free movie every wednesday.
> Launched in France, Luxembourg,
Dominican Republic, Romania and UK
> On Android, BlackBerry, iOS,
Symbian and Windows Phone 7
> Nearly 2 million downloads on
Android and iOS in the UK
7 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
8. But also…
Do Some Good
The Do Some Good application is an Have you got 5 minutes to do some good?
original initiative that allows anyone, Instructions:
whether or not an Orange customer, to
do small charitable acts from anywhere, Users browse the day’s list of
using their mobile, and to be rewarded actions offered by charities
for it. Waiting for the bus, before the start
They complete one of them in
of a TV programme, in a waiting room…
5 minutes such as responding to a
even 5 minutes can make a difference.
health survey or taking photos of
After 4 hours of total assistance, areas needing renovation etc
participants receive a free concert ticket
They can track the beneficial impact
supplied by Orange RockCorps.
under the section «My profile»
Currently distributed in the UK, this app
is an example of Orange’s desire to They can send their favourite actions to
make a real difference in its Corporate others via Facebook, Twitter or email
Social Responsibility, and to get as
Having completed 4 hours of charitable
many people as possible involved.
actions, participants receive their free
concert ticket via Orange RockCorps
> Available in UK via Android, BlackBerry, iOS and Symbian.
> A weeks after launch, the app had already been downloaded over 20,000 times.
> 27,500 actions have already been completed representing more than 2,000
hours of charitable work performed by 16,400 people.
> The app recently won the bronze prize for Best Green Cross Platform Digital
Media Solution at the International Green Awards
8 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
9. But also…
Business Lounge
This is a new entirely mobile and Via a simple and intuitive interface,
business application, which supports this information channel has
professionals helping them to stay up to three sections as follows:
date on the latest mobile technologies.
«Etre au courant» (stay tuned) which
covers a selection of key news from
partner media aimed for professionals,
«Aller plus loin» (go further): this gives
details of the latest IT, telecoms and social
media technologies on the market,
«Pratique» (practical): this is to find
out about the latest professional
services available for mobiles
and tips to boost efficiency,
Launched in France in November 2011,
this app can be downloaded free of charge
from App Store and Android Market.
> A few days after its App Store launch,
Business Lounge was 17th in the overall top
25 free apps, and 2nd in the «économie et
entreprise» (business and finance) category.
9 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
10. Discover and download easily
via Orange Selection
In addition to its role as content agregator and distributor, Orange also guides its
customers in finding out about the best of its partners’ mobile applications.
Don’t go waste time searching for an app,
find them easily with Orange Selection
Orange offers a choice of around Backed by partnerships with Microsoft
100 relevant and high quality and Nokia, Orange customers can
applications per country, via its purchase any content currently available
mobile portals, Orange App Shop or in Microsoft’s Marketplace (France
a selection from partner stores. and UK) and Nokia Store (Austria, France
and UK) directly from their mobile invoice.
Every Orange customer thus has Orange customers have exclusive access
access to high quality content to Orange Selection, which has a choice
via various channels as well as of local apps chosen and promoted
Orange customer service: by a Shop Manager in each country.
Orange App Shop, pre-installed This simple experience also ensures
and directly accessible from the that developers have better visibility
home page of more than 4 million because they are brought to the attention
mobiles for over 40 Orange references of millions of Orange customers and
under Android, Java and Symbian presented in a dedicated channel.
in France, UK and Romania.
In 2012, Orange will continue to help its
On Windows Phone Marketplace, customers to discover new applications
in France and UK. with web and mobile recommendation
services combining editorial, social and
On Nokia Store for Symbian 3
personal recommendations. Selected for
mobiles, in France, UK and
each country, relevant for each profile,
Austria, and soon in Egypt.
these applications will be adapted to
the tastes and needs of each user.
And on the Orange Mobile Portal,
in many countries since 2004. With Orange, customers won’t waste
more time searching, they will find
the most appropriate applications.
10 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
11. Imagine, design, test,
distribute, promote…
Orange is close to app developers and publishers at every
stage, with Orange Partner
Orange Partner is the Group’s program for application developers and partners who want
to work with Orange and want a route to offer customers a rich and different experience of
digital life.
Working with businesses of various sizes, ranging from independent developers, IT services
firms, digital agencies, major brands and internet providers, and even other telecoms
operators, Orange Partner also leverages the Group’s strategic and industrial partnerships.
Orange Partner shares Orange’s market knowledge at events, workshops and webinars and
via its website, to enable its partners to target their distribution more effectively.
In it’s role as digital coach for its customers, Orange is actively involved in the ecosystem
and has built strong relationships with developers and partners. Orange Partner offers to
distribute and promote their services to Orange customers, to integrate APIs to differentiate
their applications, anticipate new technologies and innovate with Orange.
key figures > An international
presence through the Orange
Partner Centres where developers
> Launched in 2004, Orange
can meet, be helped or test their
Partner brings together over apps. This is already the case
12,000 contacts who in Canada, China, the United
occupy an essential position at the States, Israel, UK and Tunisia.
heart of the mobile ecosystem.
> A priority link with the
> 400 already referenced Orange Technocentre for open
partners to distribute their innovation with its partners.
applications via Orange.
Orange Partner teams do everything to ensure the success of any project aimed at
offering Orange customers a richer digital life. Orange is thus the favourite meeting place
for a large range of contacts including high-tech or services partners, developers and
content suppliers (companies, organisations or start-ups), and students, universities etc.
11 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
12. How to distribute your mobile applications via Orange
With the support of Orange Partner, producers of apps who want to work with
Orange have a complete range of services at their disposal. All they have to do is
to register on www.orangepartner.com where they can submit their applications,
choose their target markets, take advantage of recommendations and quality
tests from experts, monitor the commercial launch of their application, its sales
and number of downloads, and receive the resulting payments. In this was
they can keep up to date on their project as it advances step by step.
Sharing Orange expertise and experience with its business partners
Exchanging knowledge and experience
Orange Partner provides both Lastly, Orange assists them in
commercial and technical support all submission and approval
for application developers by giving steps of their projects.
them market knowledge and customer
expectations in all relevant countries. Orange Partner also represents an
Orange Partner regularly meets them opportunity for business partners to
during events where it gives them all share Orange’s technological expertise
information they need to succeed. and to participate in the company’s
innovative projects. Orange helps them
As a leading innovative player, Orange to understand new technologies and
also gives its application developers to imagine new uses via NFC, LTE,
in-depth details about specific HTML5 and above all other devices
technical smartphone features or such as tablets, PCs and TV of-course!
useful information received from its
various business partners including
software producers and suppliers.
Orange Partner relies on Orange’s entire innovation chain
Working closely with R&D staff and its Via Orange Partner, Orange offers content
technology partners, Orange Partner providers the opportunity to distribute
puts the partners in contact with local their apps on the various platforms and,
Orange staff even letting them test as and when they become available, to
their applications under real conditions distribute them in Orange’s countries.
on Orange networks and mobiles.
12 - Orange at the heart of the mobile applications ecosystems - LeWeb’11
13. Media relations :
Héloïse Rothenbühler
tel. +33 1 44 44 93 93
heloise.rothenbuhler@orange.com
www.orange-innovation.tv
13 - Orange at the heart of the mobile applications ecosystems - LeWeb’11