Addis Ideas Business Model / Pitch Deck
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A presentation detailing the Addis Ideas mobile application.
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Addis Ideas Business Model / Pitch Deck
- 1. NGO’s / IGO’s, Government Agencies, Private Firms Innovative Africans $2.3 Trillion spent on Foreign Aid, but development still lags
- 2. African Innovation + Collaboration = African Development Solutions
- 3. Collaborate. Submit Ideas. Get Sponsored. Our Solution African Innovation Collaboration Outside Sponsorship
- 4. How Addis Ideas Works Submit your ideas to a live feed Collaborate to make the best possible development solutions Get access to Verified Sponsors – key stakeholders in development
- 5. The Market 229 Million Target Market 298 Million African Internet Users $275 Billion • Our target market captures 77% of African internet users • This is $275 Billion opportunity
- 6. Meet Yonas Young, Cosmopolitan Africans 6.1 % $800 billion
- 7. Our Products: Mobile & Web Integration 1. Mobile-Friendly Web Application 2. Android Application and / or iOS (Delivery Date TBA) 3. SMS Integration
- 8. Real-time Interactions Gamification: An Innovative Approach to Development Leaderboards Badges Reputation Points Community Analytics Management Dashboard
- 9. Co-Founder Technical Co-Founder Former VP, Goldman Sachs CFO, ALLE Bejimla Co-Founder Developer Managing Partner, Deloitte EthiopiaMarketing Fellow Marketing Fellow Founder, Soukeina Our Team Tia Ayele Dennis Shah Alpha KifluMitu Yilma Charles Gomes Ermias SehaiRabiya Asad Kimberly Mihayo Olivier Alais Board of Advisors Founder, Soukeina Simba Marekera Marketing Fellow Chanty Gbaye
- 11. Key Partners Key Resources NGOs Businesses Venture Capitalists International Development Community Valuable Sponsors Critical Mass of Users Educated & Innovative Consumers Scalable & Innovative Project Ideas Key Activities Platform Development Pilot Program in Ethiopia Customer Learning Initiatives Traditional Marketing Strategies Building Sponsor Relationships
- 12. Customer Segments Social Entrepreneurs Do-Gooders Sponsors Advertisers & Marketers Value Propositions Get noticed – turn your opportunity into a reality & get funded. Improve the world around you. Be the change you wish to see. Social engagement. Find and support innovation around you. Target the market around you. Customer Relationships Expect meaningful collaborations, project growth, visibility, and possible funding. Expect fulfilling initiatives to engage in. Expect to find scalable, popular, and innovative projects. Expect exposure amongst targeted groups.
- 13. Company Social Networking Crowdfunding Project Ideas African Development Focus Facebook Kickstarter Linkedin AngelList Kiva SeeClickFix Addis Ideas Competitor Analysis
- 14. Our Supporters “An app that harnesses the power of African Innovation. ” “Addis Ideas addresses challenges faced on the African continent from African perspectives .” Smile & Mobile Mark Anthony Neal Startup Spotlight Duke Professor, Author, & Left of Black blog creator “A revolutionary mobile app to crowd source development ideas. ” Tech Moran Startup Spotlight
- 15. Contact (770) 377-3747 www.addisideas.org Tia Ayele | Co Founder info@addisideas.org twitter.com/addisideas Linkedin.com/in/addisideas facebook.com/addisideas
Editor's Notes
- In the past five decades, the West spent $2.3 trillion on foreign aid but still could not get four-dollar bed nets to poor families…Unfortunately, statistics like this are rampant. One of the primary reasons for this is a lack of contextual knowledge on African issues.
- At Addis Ideas, we believe that Africans have the power to work together to create their own development solutions.
- Our solution is to combine African innovation, Collaboration, and Outside Sponsorship.
- Our revolutionary mobile application has the UI of Kickstarter and the social networking capabilities of Facebook. Users submit their project ideas into a live feed, where they instantly receive feedback from other users, and generate public support and private sponsorship for their innovation.
- Our target market captures 77% of internet users in Africa. This is a $275 Billion opportunity.
- Meet Yonas…Yonas is a 20-something with a degree in economics. He has access to most modern technologies, and is driven by the desire to uplift his surrounding community. Yonas represents our target market: young cosmopolitan Africans.
- Although Yonas is our target market, Addis Ideas caters to every African. That’s why we’re servicing the following: A mobile friendly web application to cater to the 57% of Africans that rely on mobile phones for internet. And SMS Integration, to provide limited features to users without Internet: such as voting on ideas and posting comments.
- We’ve gamified our application to better market to African consumers. Features such as Leaderboards, Reputation Points, and Badges not only incentivize user engagement, but reward the most innovative development ideas.
- Our team has a multi-disciplinary background, with skill sets in emerging markets, mobile development, marketing, and finance. We represent institutions such as MIT, Duke, Deloitte, and Goldman Sachs. Moreover, we all share a passion for Addis Ideas. Remember at Addis Ideas, African Ideas Matter.
- We’ve completed a prototype and are working to release the first iteration of our application by early July. After this, we will launch our 12-month pilot program in Ethiopia, where we will engage in customer learning initiatives to stimulate demand—such as offering free trials to our premium accounts and hosting demo days at universities—promote through traditional media (i.e. TV and radio), and build relationships with relevant sponsors. We will partner with relevant NGO’s, Businesses, and Angel Investors. So far, we’ve started talks with UNECA, Deloitte, McKinsey, and ----. We view all of this as necessary to ensure retention of valuable sponsors, a critical mass of users, educated & innovative consumers, and scalable & innovative project ideas.
- We offer a unique social engagement opportunity for all of our customer segments. However, we will primarily focus on Social Entrepreneurs and Sponsors for revenue generating activities. Social entrepreneurs can expect meaningful collaborations, project growth, visibility and possible funding for their existing projects. Sponsors (who represent highly, coveted organizations and firms) looking can expect to find scalable, popular, and innovative projects to support.
- No other platform mirrors Addis Ideas’ capabilities. Addis Ideas is the only app that combines features from these popular platforms and uniquely caters to African development.