Unilever's sales and performance were mixed in different markets due to Covid-19. Sales increased in Western countries but decreased in South Asia. Unilever earned $1.73 billion in revenue. Consumer behavior is expected to change with more cautious spending. Issues Unilever may face include supply chain disruptions, changing demand patterns, and a decline in the global economy. Unilever needs to make its supply chain more resilient, monitor demand changes, and adjust production accordingly to maintain its market position in the challenging post-Covid environment.

1. Post Covid-19:A new
opportunity?

2. Situation ANALYSIS
2/7/2021 2
• Unilever made flat
underlying sales of
+2.8% in emerging
market whereas -1.8%
in south Asia making
mixed impact.
• Turnover of 0.2%
increased with positive
impact of 0.65%
• Volume growth of 0.2%
with price reduction of
0.2%
Deodorant and oral care product
increased in western countries
where decreased in south Asia.
• Unilever earned: 1.73
billion USD.
• With sales of 1729.18
million USD.
Unilever incorporation has
about 10000 employees
with
222 subsidiaries.
Unilever maintained stable
stock market position
compared to most of the
other FMCG companies,
due to strong marketing
and brand value

3. Situation ANALYSIS
2/7/2021 3
.
.
Consumer behavior may change
towards cautious spending to save
money.
Post covid-19
Era
Consumers will become more
online dependent,
Economy will suffer major impact.
Stocks will tumble,
Purchasing power of consumers
will be depleted
Less production with controlled
border will limit supply chain
effectiveness.

4. Internal Factor
2/7/2021 4
Unilever held strong
stock market value
compared to other
competitors.
Consumers are
expected to spend more
on basic items like
groceries as opposed to
beauty products.
High level of stress
caused by the
uncertainity and volatility
impacting personal and
family life.
FACTOR 1 FACTOR 1 FACTOR 3
Consumers will be
cautious in spending to
save money for security.
FACTOR 4 FACTOR 5
UNILEVER BD has very
strong market value
compared to others.

5. External Factor
2/7/2021 5
Demand pattern
changing: Leaning
more towards
hygiene product
then beauty product
Consumers getting
more and more
comfortable with online
shopping. Raw Material sourcing
will be difficult due to
international trade
movement restriction..
Inflation rate may
increase in post covid-19
leading to price increase
resulting in reduction of
purchasing power of
consumers.
FACTOR 1 FACTOR 2 FACTOR 3
.
FACTOR 4 FACTOR 5
Hygiene products
demand will
increase in future

6. Issue IDENTIFICATION
2/7/2021 6
TECHNOLOG
Y
SUPPLY
CHAIN
HUMAN
RESOURCE
SALES
1.Global distribution is disrupted due to border restrictions, long
waiting times for additional HSE checks, and production reduction.
2.Modifying/using some existing raw materials into production of
more demanding products.
.
High level of stress caused by uncertainty and its impact on
personal and family well-being. Training and counselling
instituted.
Consumers will avoid busy stores to avoid large human
gathering reverting to online shopping.
Advent of online marketing requires new innovative and
resilient business model to maintain growth.

7. Issue IDENTIFICATION
2/7/2021 7
FINANCE 1.Sluggishness of world economy. Falling of stock price and
interest rate.
2.Change in consumer purchasing trait

8. ISSUE TYPE IMPACT URGENCY PRIORITY
Disruption of global
distribution
threat Supply chain
breakdown
As soon as
possible
Top
Need for innovative
resilient market
opportunity Lack of
adaptability
Within 6 months 2nd
Leaning to online
shopping to avoid busy
retail store
opportunity Reduction of
sales with loss of
market share.
As soon as
possible
3rd
Falling of world economy. threat Revenue loss 4th
Change in purchasing
habit
opportunity Loss of market
share
5th
Issue Prioritization

9. In pre covid-19 era, there were
no worries about RAW material
sourcing due to open world
economy and timely shipping.
Choice of suppliers was also
high, making supply less
stressed.
PROBLEM IDENTIFICATION
2/7/2021 9
On the other hand ,after
covid-19,due to trade flow
restrictions, raw material
sourcing becoming difficult,
forcing producers searching
for alternative suppliers.
Disruption in raw material
supply can cause devastating
effect on the production.
After Covid-19
Before Covid-19

10. ACTION WITH IMPACT
2/7/2021 10
1.The increased supply chain
monitoring will allow
UNILEVER to cope up with the
change in customer trait.
IMPACT
2.Will help Unilever to detect
any kind of early disruption in
raw material supply to mitigate
accordingly.
3.By installing a resilient
operating model. So that
UNILEVER will be able to
adjust to the market demand.
Increasing Supply Chain Monitoring
Should Make the supply chain as
resilient as possible, Like making one
sourcing for personal hygiene &
beauty products as much as possible,
Monitor and evaluate to implement
necessary changes to supply chain
for continued operation.
. Have to monitor and track raw
material supply with utter
importance, as raw material supply
will be hampered.
Have alternative raw material
supplier

11. The economy of Bangladesh
was rising, so does the
purchasing power of
consumers. Which make FMCG
company like Unilever, which
have already gained a huge
market share, a growth
machine.
PROBLEM IDENTIFICATION
2/7/2021 11
At the advent of covid-
19,whole worlds economic
situation detoriated, people
losing their buying power,
which affect directly FMCG
org like Unilever.
Maintaining market share is
key problem.
After Covid-19
Before Covid-19

12. ACTION-PLAN WITH IMPACT
2/7/2021 12
1.By doing so,Unilever will able
to maintain its strong stock
market and market leader
position.
2.Financial analysis adjustment
will help Unilever to prioritize
future plan or even cancel
them.
IMPACT
Making some financial adjustment
Be always alert for any sudden
change in demand of some
product,for tackling this situation,
make the production line as resilient
as posssible
Scrutinize any future investment
plan thoroughly.
Put emphasis on all type of forcast.

13. Sustainability has been a
global topic in last decade in
response to earth’s resource
depletion day by day. But the
lack of public awareness to
this effect has left a void in our
day to day life.
PROBLEM IDENTIFICATION
2/7/2021 13
The arrival of covid-19 is like a
bolt from the blue. People
now started to realize that
sustainability is the future,
Every corner of Bangladesh
has to go under the umbrella
of Unilever’s marketing.
After Covid-19
Before Covid-19

14. ACTION WITH IMPACT
2/7/2021 14
1.Effective sustainable planning
will help Unilever attain
business goals meeting the
demand of all types of
consumers.
2.By implementing a well
thought strategy Unilever will
acquire a strong workforce at
the rural level.
IMPACT
Effective Sustainabilty goal implication throughout the consumer tier
Make collaboration with other relevant
organizations to achieve this goal
more efficiently.
Allocate macro and micro
marketing budget for utilizing
strong brand value to reach out to
urban and rural consumers.
Locally trained manpower should
be deployed to educate the
people of remote areas about
product quality and benefits for
sustainability . .
3. The implementation of this plan
will enable Unilever to monitor lower
tier people’s need and make
necessary adjustments to the
production line to meet that demand.

15. References
https://www.unilever.com.bd/sustainable-living/
https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-global-view-of-how-
consumer-behavior-is-changing-amid-covid-19
https://www.packagingstrategies.com/articles/95442-how-covid-19-is-affecting-fast-moving-consumer-
goods-businesses