The document discusses font and color choices for magazines. It states that fonts and colors can influence how an audience perceives a magazine and that the choices must match the genre. It recommends using standard, simplistic fonts and colors for a documentary magazine article to achieve a formal, mature tone that is consistent with the established Radio Times magazine which typically features a white background, black text and red subheadings. The document also notes that font styles can indicate the intended age of a magazine's target audience.

1. Fonts and Colours
By Evie Holmes
Using the correct fonts and colours can affect the way in which the
audience perceives your magazine. A specific font and colour scheme
can reveal and infer a message to the audience; if not used correctly
in relation to the genre it can turn the audience away.

2.  As our documentary is of a relatively formal nature, reporting on a serious
topic, the presentation of the double page spread in the TV listing must also
follow these conventions.
 In order to achieve this, the fonts and colour scheme used must be standard
and simplistic, as it is a mature topic and the article will be featuring in the
Radio Times, a professionally established magazine.
 Furthermore, I have researched the presentation of Radio Times and
concluded that there is a colour scheme that features in the articles,
consisting of typically a white background, black text and red subheadings. In
order to fit with the magazine, I will aim to follow this colour scheme.

3. Fonts can infer the age of the target audience…
Baskerville Old Face
KaiTi
Old looking font
Suitable for formal magazines
Thick and thin strokes
Bolder, easier to read
Text is spaced out
More modernised
Equal stroke width

6.  Primary colours– standard and simplistic
 Standard fonts – shows formality
 Primary and secondary images
 Headline
 Captions
 Magazine name and issue/date
 Standfirst
 Pull quote
 Drop caps
 Page numbers
 Text columns
What the double page spread will feature