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How the iPhone Will

Change the Mobile Space

Brian Fling,   Principal & Director of Strategy, Blue Flavor




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Web 2.0


Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Web 1.0         Web 2.0




                                      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    Proprietary   Standards
Walled Gardens    Web Services
First to market   Web as a Platform
Brand-centered    User-centered
Jargon Alert


Mobile 2.0
The convergence of mobile services and web
services. The promise of Mobile 2.0 is to add
portability, ubiquitous connectivity and location-
based services to enhance information and services
found on the web.


         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0




     Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web




         Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier




          Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier
5.   Javascript kills battery life




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier
5.   Javascript kills battery life
6.   The Mobile User Experience Sucks




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier
5.   Javascript kills battery life
6.   The Mobile User Experience Sucks
7.   Mobile Widgets are the next big thing




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier
5.   Javascript kills battery life
6.   The Mobile User Experience Sucks
7.   Mobile Widgets are the next big thing
8.   The Carrier is the new “C” word




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.   #1 Mobile 2.0 = The web
2.   The mobile web browser is the next killer app
3.   Mobile web Applications are the future
4.   AJAX is the next frontier
5.   Javascript kills battery life
6.   The Mobile User Experience Sucks
7.   Mobile Widgets are the next big thing
8.   The Carrier is the new “C” word
9.   People abuse the Podium




           Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.    #1 Mobile 2.0 = The web
2.    The mobile web browser is the next killer app
3.    Mobile web Applications are the future
4.    AJAX is the next frontier
5.    Javascript kills battery life
6.    The Mobile User Experience Sucks
7.    Mobile Widgets are the next big thing
8.    The Carrier is the new “C” word
9.    People abuse the Podium
10.   We are creators not consumers


            Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile 1.0         Mobile 2.0




                                       Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
     Proprietary   Standards
 Walled Gardens    Web Services
 First to market   Web as a Platform
 Brand-centered    User-centered
But can it happen?




 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPhone




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
A Confession




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPhone




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
From many perspectives
   the iPhone is not
    revolutionary.



   Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
But it is creating a
revolution none-the-less.




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPhone is shifting
  perceptions of what
mobile technology can do.



    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPod Touch




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
375,000
  sold per month



Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.    #1 Mobile 2.0 = The web
2.    The mobile web browser is the next killer app
3.    Mobile web Applications are the future
4.    AJAX is the next frontier
5.    Javascript kills battery life
6.    The Mobile User Experience Sucks
7.    Mobile Widgets are the next big thing
8.    The Carrier is the new “C” word
9.    People abuse the Podium
10.   We are creators not consumers


            Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.    #1 Mobile 2.0 = The web
2.    The mobile web browser is the next killer app
3.    Mobile web Applications are the future
4.    AJAX is the next frontier
5.    Javascript kills battery life
6.    The Mobile User Experience Sucks
7.    Mobile Widgets are the next big thing
8.    The Carrier is the new “C” word
9.    People abuse the Podium
10.   We are creators not consumers


            Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
10 Things I Learned at Mobile 2.0
1.    #1 Mobile 2.0 = The web
2.    The mobile web browser is the next killer app
3.    Mobile web Applications are the future
4.    AJAX is the next frontier
5.    Javascript kills battery life
6.    The Mobile User Experience Sucks
7.    Mobile Widgets are the next big thing
8.    The Carrier is the new “C” word
9.    People abuse the Podium
10.   We are creators not consumers


            Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPhone is the first
mobile device worthy of
      being labeled
       “Mobile 2.0”


    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness




 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization
5.   Updateable Software




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization
5.   Updateable Software
6.   Location awareness




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization
5.   Updateable Software
6.   Location awareness
7.   Bandwidth expectations




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization
5.   Updateable Software
6.   Location awareness
7.   Bandwidth expectations
8.   Portable device convergence




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.   Smart phone for the masses
2.   Flat rate data
3.   Device sold and supported outside the carrier
4.   No Subsidization
5.   Updateable Software
6.   Location awareness
7.   Bandwidth expectations
8.   Portable device convergence
9.   Web & Mobile Standards




      Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
iPhone Uniqueness
1.    Smart phone for the masses
2.    Flat rate data
3.    Device sold and supported outside the carrier
4.    No Subsidization
5.    Updateable Software
6.    Location awareness
7.    Bandwidth expectations
8.    Portable device convergence
9.    Web & Mobile Standards
10.   Impact on web communities


       Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
(Made by the folks at Blue Flavor)
                                             iPhone apps that grow on you.




Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Why Create Leaflets?

We wanted to showcase




                                                 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
...the merger of Web 2.0 and Mobile 2.0
...the use of web standards in mobile
...designing for the mobile context
...mobile web best practices
...designing for the iPhone
...rapid and iterative development


              (Blog Post Why we made Leaflets)
The Home Screen




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Using CSS3




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Using CSS3




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
+




   Using CSS3
                                                                                                              3 Kilobytes




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
+
                                                                                                              +




   Using CSS3
                                                                                                  320 bytes
                                                                                                              3 Kilobytes




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
+
                                                                         +
                                                                                                                         +




   Using CSS3
                                                                                                             320 bytes
                                                                                                                         3 Kilobytes




                                                                              -webkit-border-radius: 10px;




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
+
                                                                         +
                                                                                                                         +




   Using CSS3
                                                                                                             320 bytes
                                                                                                                         3 Kilobytes




                                                                              -webkit-border-radius: 10px;




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
+
                                                                         +
                                                                                                                         +




   Using CSS3
                                                                                                             320 bytes
                                                                                                                         3 Kilobytes




                                                                              -webkit-border-radius: 10px;




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
<div id=quot;appsquot;>
  <ul>
    <li id=quot;navSearchquot;><a href=quot;search/quot;>Search</a></li>
    <li id=quot;navRSSquot;><a href=quot;feeds/quot;>Feeds</a></li>
    <li id=quot;navNewsvinequot;><a href=quot;newsvinequot;>Newsvine</a></li>
    <li id=quot;navLinksquot;><a href=quot;applist/quot;>App List</a></li>




                                                                                        Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
    <li id=quot;navEventsquot;><a href=quot;upcoming/quot;>Upcoming</a></li>
    <li id=quot;navFlickrquot;><a href=quot;flickr/quot;>Flickr</a></li>
    <li id=quot;navDeliciousquot;><a href=quot;delicious/quot;>del.icio.us</a></li>
    <li id=quot;navBaseballquot;><a href=quot;scores/quot;>Baseball</a></li>
    <li id=quot;navNYTquot;><a href=quot;nyt/quot;>NY Times</a></li>
    <?php if ($_user): ?>
       <li id=quot;navSettingsquot;><a href=quot;user/settings.phpquot;>Settings</a></li>
    <?php endif; ?>
  </ul>
  <div id=quot;loading_statusquot;><img id=quot;loaderquot; src=quot;/media/images/loader.gifquot; border=quot;0quot;
alt=quot;quot; /><span id=quot;ltextquot;>Loading icons...</span></div>
</div>




              Home Icon XHTML
#apps li{

    float: left;

    width: 56px;

    height: 56px;

    border: 1px hidden #666;

    -webkit-border-radius: 10px;

    text-align: center;

    background: #666 url(/media/images/button_glare.png) no-repeat;

    -webkit-box-shadow: 0px 1px 3px black;




                                                                       Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

    margin: 7px 10px 20px
}

#apps li a{

    text-decoration: none;

    color: #999;

    display: block;

    padding-top: 60px;

    font-weight: bold;

    font-size: .8em
}

li#navNewsvine{

    background: url(/media/images/button_glare.png) no-repeat,
       url(/media/images/home_newsvine_low.png) no-repeat;

    background-color: #005422
}




                   Home Icon CSS
Home Screen




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Newsvine Leaflet




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Newsvine Leaflet CSS




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Controls CSS




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
and the iPhone launch (3 weeks)
                                                                                                                                                                                        A Successful Experiment
                                                                                                                                        The entire application was built between WWDC




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
A Successful Experiment
The entire application was built between WWDC
and the iPhone launch (3 weeks)




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
TechCrunch—“Must-Have iPhone App”
A Successful Experiment
The entire application was built between WWDC
and the iPhone launch (3 weeks)




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
TechCrunch—“Must-Have iPhone App”
105,000 hits the first week to website
A Successful Experiment
The entire application was built between WWDC
and the iPhone launch (3 weeks)




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
TechCrunch—“Must-Have iPhone App”
105,000 hits the first week to website
12,000 unique app users the first week
A Successful Experiment
The entire application was built between WWDC
and the iPhone launch (3 weeks)




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
TechCrunch—“Must-Have iPhone App”
105,000 hits the first week to website
12,000 unique app users the first week
7,000 recurring app users per week
A Successful Experiment
The entire application was built between WWDC
and the iPhone launch (3 weeks)




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
TechCrunch—“Must-Have iPhone App”
105,000 hits the first week to website
12,000 unique app users the first week
7,000 recurring app users per week
Average 22 pages view per visit
Leaflets Takeaways




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
could work on any “Mobile 2.0” device.
                                                                                                                                                                                                       Leaflets Takeaways
                                                                                                                                                       While we designed it for the iPhone, Leaflets




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Design for context.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Design for context.
Optimize for the bandwidth.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Design for context.
Optimize for the bandwidth.
Test. And then test some more.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Design for context.
Optimize for the bandwidth.
Test. And then test some more.
Javascript is crucial to the user experience.
Leaflets Takeaways
While we designed it for the iPhone, Leaflets
could work on any “Mobile 2.0” device.




                                                Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Standards. Standards. Standards.
Design for context.
Optimize for the bandwidth.
Test. And then test some more.
Javascript is crucial to the user experience.
CSS3 is ideal for mobile development.
Being Backwards
   Compatible




Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
The iPhone is the first of
many Mobile 2.0 Devices.




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Thanks/Questions/Contact

                                Brian Fling
             Co-founder & Director of Strategy, Blue Flavor
                        brian@blueflavor.com

                                   tel. +1 206 545-0210
                                   mob. +1 206 351-6060

                                      www.blueflavor.com




    Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

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Brian Fling (Blue Flavor)

  • 1. How the iPhone Will Change the Mobile Space Brian Fling, Principal & Director of Strategy, Blue Flavor Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 2. Web 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 3. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 4. Web 1.0 Web 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  • 5. Jargon Alert Mobile 2.0 The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location- based services to enhance information and services found on the web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 6. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 7. 10 Things I Learned at Mobile 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 8. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 9. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 10. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 11. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 12. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 13. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 14. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 15. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 16. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word 9. People abuse the Podium Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 17. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word 9. People abuse the Podium 10. We are creators not consumers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 18. Mobile 1.0 Mobile 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  • 19. But can it happen? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 20. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 21. The iPhone Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 22. A Confession Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 23. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 24. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 25. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 26. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 27. The iPhone Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 28. From many perspectives the iPhone is not revolutionary. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 29. But it is creating a revolution none-the-less. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 30. The iPhone is shifting perceptions of what mobile technology can do. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 31. The iPod Touch Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 32. 375,000 sold per month Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 33. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word 9. People abuse the Podium 10. We are creators not consumers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 34. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word 9. People abuse the Podium 10. We are creators not consumers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 35. 10 Things I Learned at Mobile 2.0 1. #1 Mobile 2.0 = The web 2. The mobile web browser is the next killer app 3. Mobile web Applications are the future 4. AJAX is the next frontier 5. Javascript kills battery life 6. The Mobile User Experience Sucks 7. Mobile Widgets are the next big thing 8. The Carrier is the new “C” word 9. People abuse the Podium 10. We are creators not consumers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 36. The iPhone is the first mobile device worthy of being labeled “Mobile 2.0” Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 37. iPhone Uniqueness Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 38. iPhone Uniqueness 1. Smart phone for the masses Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 39. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 40. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 41. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 42. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 43. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software 6. Location awareness Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 44. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software 6. Location awareness 7. Bandwidth expectations Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 45. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software 6. Location awareness 7. Bandwidth expectations 8. Portable device convergence Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 46. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software 6. Location awareness 7. Bandwidth expectations 8. Portable device convergence 9. Web & Mobile Standards Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 47. iPhone Uniqueness 1. Smart phone for the masses 2. Flat rate data 3. Device sold and supported outside the carrier 4. No Subsidization 5. Updateable Software 6. Location awareness 7. Bandwidth expectations 8. Portable device convergence 9. Web & Mobile Standards 10. Impact on web communities Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 48. (Made by the folks at Blue Flavor) iPhone apps that grow on you. Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 49. Why Create Leaflets? We wanted to showcase Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. ...the merger of Web 2.0 and Mobile 2.0 ...the use of web standards in mobile ...designing for the mobile context ...mobile web best practices ...designing for the iPhone ...rapid and iterative development (Blog Post Why we made Leaflets)
  • 50. The Home Screen Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 51. Using CSS3 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 52. Using CSS3 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 53. + Using CSS3 3 Kilobytes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 54. + + Using CSS3 320 bytes 3 Kilobytes Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 55. + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 56. + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 57. + + + Using CSS3 320 bytes 3 Kilobytes -webkit-border-radius: 10px; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 58. <div id=quot;appsquot;> <ul> <li id=quot;navSearchquot;><a href=quot;search/quot;>Search</a></li> <li id=quot;navRSSquot;><a href=quot;feeds/quot;>Feeds</a></li> <li id=quot;navNewsvinequot;><a href=quot;newsvinequot;>Newsvine</a></li> <li id=quot;navLinksquot;><a href=quot;applist/quot;>App List</a></li> Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. <li id=quot;navEventsquot;><a href=quot;upcoming/quot;>Upcoming</a></li> <li id=quot;navFlickrquot;><a href=quot;flickr/quot;>Flickr</a></li> <li id=quot;navDeliciousquot;><a href=quot;delicious/quot;>del.icio.us</a></li> <li id=quot;navBaseballquot;><a href=quot;scores/quot;>Baseball</a></li> <li id=quot;navNYTquot;><a href=quot;nyt/quot;>NY Times</a></li> <?php if ($_user): ?> <li id=quot;navSettingsquot;><a href=quot;user/settings.phpquot;>Settings</a></li> <?php endif; ?> </ul> <div id=quot;loading_statusquot;><img id=quot;loaderquot; src=quot;/media/images/loader.gifquot; border=quot;0quot; alt=quot;quot; /><span id=quot;ltextquot;>Loading icons...</span></div> </div> Home Icon XHTML
  • 59. #apps li{ float: left; width: 56px; height: 56px; border: 1px hidden #666; -webkit-border-radius: 10px; text-align: center; background: #666 url(/media/images/button_glare.png) no-repeat; -webkit-box-shadow: 0px 1px 3px black; Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. margin: 7px 10px 20px } #apps li a{ text-decoration: none; color: #999; display: block; padding-top: 60px; font-weight: bold; font-size: .8em } li#navNewsvine{ background: url(/media/images/button_glare.png) no-repeat, url(/media/images/home_newsvine_low.png) no-repeat; background-color: #005422 } Home Icon CSS
  • 60. Home Screen Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 61. Newsvine Leaflet Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 62. Newsvine Leaflet CSS Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 63. Controls CSS Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 64. A Successful Experiment Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 65. and the iPhone launch (3 weeks) A Successful Experiment The entire application was built between WWDC Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 66. A Successful Experiment The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TechCrunch—“Must-Have iPhone App”
  • 67. A Successful Experiment The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TechCrunch—“Must-Have iPhone App” 105,000 hits the first week to website
  • 68. A Successful Experiment The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TechCrunch—“Must-Have iPhone App” 105,000 hits the first week to website 12,000 unique app users the first week
  • 69. A Successful Experiment The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TechCrunch—“Must-Have iPhone App” 105,000 hits the first week to website 12,000 unique app users the first week 7,000 recurring app users per week
  • 70. A Successful Experiment The entire application was built between WWDC and the iPhone launch (3 weeks) Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TechCrunch—“Must-Have iPhone App” 105,000 hits the first week to website 12,000 unique app users the first week 7,000 recurring app users per week Average 22 pages view per visit
  • 71. Leaflets Takeaways Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 72. could work on any “Mobile 2.0” device. Leaflets Takeaways While we designed it for the iPhone, Leaflets Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 73. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards.
  • 74. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards. Design for context.
  • 75. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards. Design for context. Optimize for the bandwidth.
  • 76. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards. Design for context. Optimize for the bandwidth. Test. And then test some more.
  • 77. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards. Design for context. Optimize for the bandwidth. Test. And then test some more. Javascript is crucial to the user experience.
  • 78. Leaflets Takeaways While we designed it for the iPhone, Leaflets could work on any “Mobile 2.0” device. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Standards. Standards. Standards. Design for context. Optimize for the bandwidth. Test. And then test some more. Javascript is crucial to the user experience. CSS3 is ideal for mobile development.
  • 79. Being Backwards Compatible Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 80. The iPhone is the first of many Mobile 2.0 Devices. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 81. Thanks/Questions/Contact Brian Fling Co-founder & Director of Strategy, Blue Flavor brian@blueflavor.com tel. +1 206 545-0210 mob. +1 206 351-6060 www.blueflavor.com Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.