The document summarizes the results of a focus group presentation on horror films. It asks participants about their favorite horror films and elements, including favorite sound effects, viewing locations, scary locations in films, effective film trailers and posters, magazine cover designs, and the impact of actors and text on magazine covers. The presentation collects opinions on design elements and preferences to inform the development of new horror films and marketing materials.

1. FOCUS GROUP PRESENTATION
By Kalgani, Afra, Mariyam, Elbin

2. WHAT IS YOUR FAVOURITE
HORROR FILM (SLASHER) & WHY?
Scream A Nightmare on
Elm Street
Halloween Chucky Friday the 13th

3. WHAT WOULD YOU LIKE TO SEE
IN A HORROR MOVIE?
Plot twist Gruesome Killings Jump scares Emotional backstory

4. WHAT TYPE OF SOUND EFFECTS
RAISE YOUR LEVEL OF ANXIETY &
WHY?
Screaming Heavy Breathing Intense Music

5. WHERE'S YOUR FAVOURITE PLACE
TO WATCH A HORROR & WHY?
Cinema At home At a friends

6. WHICH LOCATION GENERATES
THE MOST FEAR AND TENSION ?
Isolated house Deep forest School

7. WHICH TRAILER DID YOU FIND MORE
EFFECTIVE & WHY
House of Wax Friday the 13th

8. OUT OF THE TWO TRAILERS WHICH
MOVIE DO YOU WANT TO WATCH ?
HOUSE OF WAX
FRIDAY THE 13th

9. FILM POSTERS
WHICH ASPECT OF THESE THREE POSTERS APPEALS TO YOU THE MOST & WHY :
MASTHEAD(TITLE) MAIN IMAGE OTHER

10. DO YOU FIND THE “BASED ON A REAL
STORY” TAGLINE AN EFFECTIVE ELEMENT ?

11. Magazine Cover 1
WHICH MAGAZINE IS MOST APPEALING ?
WHAT COLOUR SCHEME IS MOST SUITABLE FOR A HORROR MAGAZINE :
RED & BLACK BLACK & YELLOW OTHER

12. DOES HAVING A FAMOUS ACTOR ON THE FRONT COVER INCREASE THE CHANCE OF YOU BUYING THE MAGAZINE?
WOULD YOU LIKE TO SEE MORE OR LESS SELL LINES ON THE FRONT COVER ? WHY ?

13. THANK YOU FOR YOUR TIME