The document describes a focus group being conducted to get feedback on horror film trailers, posters, and magazine covers. Participants will watch 5 horror film trailers and then answer questions about whether they found them scary, what plots and genres are suggested, and if they would want to watch the films. They will then look at film posters and answer similar questions about revealed plots, genres, and interest in the films. Finally, they will examine horror magazine covers and be asked about design appeals, most interesting to read, and potential changes.

1. FOCUS GROUP

2. My group and I have come
together to present to you
horror film trailers, posters
and magazine front covers
and ask you a few
questions about them.
Thank you for coming
along today, let’s begin...

3. FILM TRAILERS...
http://www.youtube.com/watch?v=o9uEkTPchIo&safe=active
– HIDE AND SEEK
http://www.youtube.com/watch?v=2ywOPNNii9w
– THE ORPHAN
http://www.youtube.com/watch?v=x0eeAQGGwCU
– THE UNINVITED
http://www.youtube.com/watch?v=k10ETZ41q5o&safe=active
– THE CONJURING
http://www.youtube.com/watch?v=AKqFfkassgo
– TEXAS CHAINSAW MASSACRE

4. •
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Did this trailer scare you?
Does this trailer suggests to you the narrative/plot of the film?
Does this trailer appeal to you?
Which horror conventions or common features did you indentify in
this trailer?
Would you watch this film, if so why? If not, why?
Which type of sub genre do you think this film belongs to?
Psychological, possession, slasher... How was this revealed to you?
Did you think the non diegetic sound (sound not heard in the film
world) added to the scariness of the trailer and made it more
effective?
If you could change anything about this trailer to make it more
scary what would you do/not do?

5. FILM POSTERS

6. • What does each poster reveal to you about the
narrative/plot of the film?
• What sub-genre do you think each poster belongs to?
Slasher, possession, psychological...how can you tell?
• Would you watch the films that each poster is
advertising? If so why? If not why?
• Do you dislike anything about each poster?
• Can you tell that the posters are promoting horror?
how?
• What you change/keep the same about each poster?

7. Horror magazine front covers...

8. • Does the design of this front cover appeal to
you? The font, the image, gifts etc
• Which magazine would you be most likely to
read? Why?
• Would you change anything about these
magazine front covers to better them?