There are six key conventions of the horror genre that are discussed in the document. These include the setting, technical codes, themes, narrative structure, and character types. The setting is often isolated and abandoned places like villages, rural areas, or haunted houses. Technical codes include point-of-view camera shots and diegetic/non-diegetic sounds. Common themes involve binaries of good/evil, hidden evil, and haunted pasts. Narratives typically follow classic Hollywood structures and involve protagonists battling threats. Character types include victims, heroes, killers, and groups of friends.