The document describes a focus group being conducted to get feedback on horror film trailers, posters, and magazine covers. Participants will view and discuss trailers for 5 horror films, analyze several film posters, and provide their opinions on horror magazine covers. For each media type, they will be asked questions about scariness, appeal, understanding of plot or genre from the visuals alone, and any changes they would make to improve the effectiveness of the marketing.

1. FOCUS GROUP

2. My group and I have come
together to present to you
horror film trailers, posters
and magazine front covers
and ask you a few
questions about them.
Thank you for coming
along today, let’s begin...

3. FILM TRAILERS...
http://www.youtube.com/watch?v=o9uEkTPchIo&safe=active
– HIDE AND SEEK
http://www.youtube.com/watch?v=2ywOPNNii9w
– THE ORPHAN
http://www.youtube.com/watch?v=x0eeAQGGwCU
– THE UNINVITED
http://www.youtube.com/watch?v=k10ETZ41q5o&safe=active
– THE CONJURING
http://www.youtube.com/watch?v=AKqFfkassgo
– TEXAS CHAINSAW MASSACRE

4. •
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Did this trailer scare you?
Does this trailer suggests to you the narrative/plot of the film?
Does this trailer appeal to you?
Which horror conventions or common features did you indentify in
this trailer?
Would you watch this film, if so why? If not, why?
Which type of sub genre do you think this film belongs to?
Psychological, possession, slasher... How was this revealed to you?
Did you think the non diegetic sound (sound not heard in the film
world) added to the scariness of the trailer and made it more
effective?
If you could change anything about this trailer to make it more
scary what would you do/not do?

5. FILM POSTERS

6. • What does each poster reveal to you about the
narrative/plot of the film?
• What sub-genre do you think each poster belongs to?
Slasher, possession, psychological...how can you tell?
• Would you watch the films that each poster is
advertising? If so why? If not why?
• Do you dislike anything about each poster?
• Can you tell that the posters are promoting horror?
how?
• What you change/keep the same about each poster?

7. Horror magazine front covers...

8. • Does the design of this front cover appeal to
you? The font, the image, gifts etc
• Which magazine would you be most likely to
read? Why?
• Would you change anything about these
magazine front covers to better them?