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Focus Group Feedback
      Daniella Johnston
Finished Products
Using web 2 technology, I created a focus group to find out my audience’s opinions on my magazine. As it is aimed at
teenagers and students, I thought it would be best to carry this out on the social networking site – Facebook, as it is
                                   associated more with the younger generation.


                      Questions
Results

                      What target audience best suits this magazine?

                      Everyone I asked in the focus group chose
                      teenagers and students as the most suitable
Teenagers/Students    target audience for my magazine which I
People aged 25 - 40   intended to aim it at. In terms of gender, both
People aged 40+
                      genders was the most popular answer although
                      some people did think the magazine was best
                      suited to males. As I decided to aim my
                      magazine at teenagers/students and both males
                      and females but make the magazine more male
                      orientated, I think I have made my magazine
                      come across well to this audience.




     Males
     Females
     Both Genders
What feature on the cover attracts you most to the magazine?

Before producing my front cover I carried out market research to see what people are most attracted to
when they see a magazine. The majority answered main image or the main cover line therefore I took this
into account and tried to make the main image and cover line the most eye catching feature on the cover.
The results below show that this worked and that I have made these two features more interesting and
noticeable than the other ones.




                                                                                      Masthead
                                                                                      Coverline
                                                                                      Main Image
                                                                                      Colour
                                                                                      Incentives
                                                                                      Other
Out of the cover, contents page and double page spread, which one would you say it best and why?


                                                                             These results show that if I was to do
                                                                             my magazine again, the contents page
                                                                             and cover page would need the most
                                                                             improvements as these were the least
                                                                             favourite to my target audience.
                                                        Cover Page
                                                        Contents Page
                                                        Double Page Spread
Would you buy my magazine? Why?
86% of the people I asked said yes for the following reasons:

1. There is a good variety of bands
2. It looks professional
3. The cover lines and images are eye catching

The remaining 14% of the people I asked said no for one reason – because they didn’t like the genre of music
within the magazine. This 14% were girls therefore not only does it prove that my conclusion from my market
research is correct as girls tend to like more mainstream music, but it also shows that my magazine is more male
orientated and would mainly be bought by that gender.



How could I improve my magazine?
•   Add more interviews
•   Add more reviews
•   Add more cover lines on the cover
•   Make the price more noticeable

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Focus Group Feedback

  • 1. Focus Group Feedback Daniella Johnston
  • 3. Using web 2 technology, I created a focus group to find out my audience’s opinions on my magazine. As it is aimed at teenagers and students, I thought it would be best to carry this out on the social networking site – Facebook, as it is associated more with the younger generation. Questions
  • 4. Results What target audience best suits this magazine? Everyone I asked in the focus group chose teenagers and students as the most suitable Teenagers/Students target audience for my magazine which I People aged 25 - 40 intended to aim it at. In terms of gender, both People aged 40+ genders was the most popular answer although some people did think the magazine was best suited to males. As I decided to aim my magazine at teenagers/students and both males and females but make the magazine more male orientated, I think I have made my magazine come across well to this audience. Males Females Both Genders
  • 5. What feature on the cover attracts you most to the magazine? Before producing my front cover I carried out market research to see what people are most attracted to when they see a magazine. The majority answered main image or the main cover line therefore I took this into account and tried to make the main image and cover line the most eye catching feature on the cover. The results below show that this worked and that I have made these two features more interesting and noticeable than the other ones. Masthead Coverline Main Image Colour Incentives Other
  • 6. Out of the cover, contents page and double page spread, which one would you say it best and why? These results show that if I was to do my magazine again, the contents page and cover page would need the most improvements as these were the least favourite to my target audience. Cover Page Contents Page Double Page Spread
  • 7. Would you buy my magazine? Why? 86% of the people I asked said yes for the following reasons: 1. There is a good variety of bands 2. It looks professional 3. The cover lines and images are eye catching The remaining 14% of the people I asked said no for one reason – because they didn’t like the genre of music within the magazine. This 14% were girls therefore not only does it prove that my conclusion from my market research is correct as girls tend to like more mainstream music, but it also shows that my magazine is more male orientated and would mainly be bought by that gender. How could I improve my magazine? • Add more interviews • Add more reviews • Add more cover lines on the cover • Make the price more noticeable