2. Findings
For my focus group I interviewed 4 people these were 2 males and 2 females
both aged ranged from 16-18. I wanted to find out more specific things that my
target audience would want to see in my magazine to make it more interesting.
Firstly I was interviewing my target audience age range anyway so anything they
would say would be important to include to my magazine as it was that age range
I was aiming for. Secondly I pitched different names I was thinking of calling my
magazine, below is some ideas I thought of.
UNDERground
LOUD
STEREO!!
3. The two females both said they liked the name loud but the males said that it
already sounded to common and was already used as an album cover by Rihanna.
All four of my focus group said they liked stereo as it related to music in a good way,
and they said it would catch their attention. The only problem was they said they
found the font and colour a bit to plain and boring and not unique and eye catching
enough. They said they want to see something different in a bright colour so when
they see the magazine it would catch their attention. So I am sticking to the name
stereo but I have decided to change the colour and font. I tried out two different
fonts and two different colours (below). Both the males and females said they
preferred title 2 (the orange one) the males said this because the pink was a bit too
girly and wouldn’t appeal to many males and the females said it because the font
was weird and different and stands out.
STEREO!! STEREO..
(Broadway font) (AR Darling font)
4. After I decided the title I pitched a few ideas of what to expect in my magazine these
were things like:
o Interviews with Celebrities ( upcoming artists as well)
o Pictures
o Tour dates
These were just a few things I suggested and everyone said that they were good ideas
that they like to read in magazines, but the females suggested to put horoscopes in the
back because they feel that its just that little extra something interesting to read.
Summarising my findings..
Over all doing a focus group has helped my findings for my magazine. I now have
my title ‘STEREO’ and the font a colour base for it, my focus group told me what
they would like to see in my magazine which helped a lot as they was already my
target audience I now know what they expect from my magazine. I think by doing
this focus group it helped sum up what they want to see in my magazine in a
quick easy way it will effect my final product as I am doing it for what my readers
want.
