EvaluationNatalie Boylan
1. In what ways does your media product use, develop or challenge             forms and conventions of real media products...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                  and conventions of real media pro...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                       and conventions of real medi...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
1. In what ways does your media product use, develop or challenge forms                and conventions of real media produ...
2. How effective is the combination of your main product and ancillary                                 texts?Our main prod...
2. How effective is the combination of your main product and ancillary                                  texts?            ...
2. How effective is the combination of your main product and ancillary                                    texts?          ...
3.What have you learned from your audience feedback?   Before we started our documentary we sent out a questionnaire askin...
3.What have you learned from your audience feedback?Radio TrailerWe asked our audience ‘After listening to our radio trail...
3.What have you learned from your audience feedback? Double Page Spread We asked our audience ‘ After reading the article ...
4. How did you use media technologies in the construction and                   research, planning and evaluation stages?R...
4. How did you use media technologies in the construction and                   research, planning and evaluation stages?R...
4. How did you use media technologies in the construction and                 research, planning and evaluation stages?Fil...
4. How did you use media technologies in the construction and                    research, planning and evaluation stages?...
4. How did you use media technologies in the construction and                  research, planning and evaluation stages?Ed...
4. How did you use media technologies in the construction and                research, planning and evaluation stages?Edit...
4. How did you use media technologies in the construction and                    research, planning and evaluation stages?...
4. How did you use media technologies in the construction and                   research, planning and evaluation stages? ...
4. How did you use media technologies in the construction and                 research, planning and evaluation stages?Rad...
4. How did you use media technologies in the construction and                research, planning and evaluation stages?Cutt...
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Media evaluation

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Media evaluation

  1. 1. EvaluationNatalie Boylan
  2. 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? DocumentaryFor our A2 media coursework we was told that we had to create the first opening 5minutes of a documentary of our choice and two ancillary tasks along side it whichwere a radio trailer which would introduce the documentary and a double pagespread of a magazine which would be about our documentary.In order to create these things it was important that we had done a lot of researchinto different things so we had an idea of what we were doing.In order to create the first 5 opening minutes of a documentary, we first needed to doresearch into similar documentaries to find out the common codes and conventionsthat were used and displayed. To do this we looked at documentaries such as SuperSize Me and Airline.
  3. 3. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? DocumentaryCamera ShotsThere were many different camera shots and angles that were used in both of these documentaries thatwe found useful to use in ours. One main convention is the rule of thirds. This is used a lot indocumentaries when interviews are taking place, this will show the interviewee sitting with an empty spacenext too them and being a third of the way in a their eyes to be a third of the way down. We successfullyused this in ours as shown below. It enables the audience to get a better picture of the mise en scene andthings around them. Super Size Me Our Documentary
  4. 4. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Documentary Camera Shots Many other shot types that we found were used quite frequently were shots such as close ups, Medium Close Ups, Long Shots of things, Extreme Close ups and some Establishing Shots too. We used many medium close ups in our documentary so the audience were able to get a better picture of who the people are and even their facial expressions and emotions.Hand Held CameraWe also found that in the documentary Super Size Me, they used a hand held camera for quiet a few things.Using a hand held camera heightens the sense of realism and can make the audience feel more involvedwatching it. We liked the idea of a hand held camera, so we decided to interpret this into our documentary duringour reconstruction. This made it look like the viewers were seeing what the actor was seeing as well.
  5. 5. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Documentary Tripod The use of a tripod during a documentary is vital for when someone may be speaking like during a professional interview. This is because there will be no movement through when they are speaking and you may be able to get it at the right height, distance and position you want it. We used a tripod in our documentary when interviewing professionals, but also when doing establishing shots. We found the tripod to be useful when we wanted to do things like zooming or panning as it was able to stay steady throughout, for example when panning across the college. Establishing Shots An establishing shot was used in our documentary when we showed the college, and the people in the canteen. We found this too be effective as the viewers were able to get a better picture to what was going on. Our establishing shots.
  6. 6. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? DocumentaryVoice OverA voice over is commentary done by the filmmaker which will run throughout the documentary. In our documentary weincluded a voice over, but it was hidden as the person did not appear on the screen speaking to the audience. We foundthe voice over to be useful, because they were able to talk about what was going on and give additional information for theviewers to listen to that may not have appeared on screen. Our voice over explained and read out our information clearly.We found the information in our documentary from research we had done, so the viewers knew the research was truthful. Reconstruction A reconstruction is artificial footage that has been created to explain a scene that may have happened in the past. It is usually replayed by actors. A reconstruction helps to create a sense of realism of what‟s going on. We used a reconstruction in our documentary which was based on a case study we was given by the police officer. Our reconstruction was a young girl who had been underage binge drinking, walking through a park alone at night when she was raped. We found it useful to do this reconstruction as it would heighten the sense of realism of what can happen to some people, it may also help the audience emphasise with the girl.
  7. 7. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Documentary Vox Pops Vox pops are commonly used in documentaries. Its where other ordinary people are interview about the topic of the documentary about their views and opinions on it. Super Size Me cleverly used this convention quite a lot in their documentary when they went onto the streets of America and into schools to ask them on their opinions of McDonalds. We used Vox Pops in ours to ask the people of Solihull Sixth Form their views and opinions of underage binge drinking. This worked well as the people asked were in the same age range as well and it would also help give the audience a better insight to what other people have to say as well.Archival FootageArchival footage are clips that are inserted into the documentary without the need of additional filming. Weused archival footage well during the first bit of our documentary to show teenagers going out binge drinking.This helped as it was real life footage so it adds a sense of realism.
  8. 8. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Documentary Expert/Professional Interviews Expert interviews are sometimes used in documentaries to authenticate peoples views. Having experts talk about their views and opinions helps the viewers to get a more factual insight to things as the experts will know what they are talking about, they may also sometimes disagree and give a negative view. The expert interviews were used in both super size me when he is talking to health care professions and in airline when they are talking to people who work there. We liked this idea and interpreted it into our documentary and used a police officer, the college Chaplin and a health and social care teacher as well. Like super size me, we also used headings to introduce them. Super Size Me Our documentary
  9. 9. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Double Page Spread Main Image Main Image Masthead Masthead Caption Drop Cap Stand First Columns Smaller Image CaptionStand First Grab Quotes Columns Smaller Image This was our final design of our magazine article (above left) next to it is a magazine article from Radio Times (above right). As you can see we done a lot of research into magazines and what are the main codes and conventions of a magazine and what we would need to include to make it successful. We also chose Radio Times to be the magazine to publish our article.
  10. 10. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Double Page Spread Drop caps are almost always used in magazine articles to introduce the sentence. This was used in the double page spread to make it look more like a professional magazine. A masthead is always used in magazines to give the title to your article. It may sometimes be a quote from the article of what someone has We used smaller said or more than likely the title of Date, time and channel is always images taken from the documentary, if it is documentary used on a magazine to make our documentary to based. Ours is the title of our sure the readers know all the give the readers an documentary. information. We sectioned ours insight to some of with two pink lines to make it the clips showed in A grab quote is sometimes more visible. it. used in magazines to grab the readers attention to something. They often include an interesting A stand first is used in magazines to normally quote that is already used A caption of text on the introduce the article. This gives the readers a in the article and make it picture gives the readers better insight to what they are going to be bigger, this is because a better understanding of reading about. Its normally something short they think will interest the what the picture is and that will grab the readers attention. readers. what is going on in it.
  11. 11. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Radio TrailerAfter listening and analysing several radio trailers such as the Italian Grand Prix on radio 5 live, we gainedknowledge on many common codes and conventions that are used in radio trailers and took note of this on ouranalysis sheet. The common codes and conventions that we found we used for ours to make it effective andinteresting as it was appealing to an audience on Capital FM.
  12. 12. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Radio Trailer Scheduling Information Having scheduling information on a radio trailer is very common as it allow the listeners to get all the information needed on when its on, what channel and what time. We used this at the end of our radio trailer by saying “Tune in to channel 4 at 9pm this Thursday to really see how much is too much.” This gives our listeners all the information they will need on when to watch our documentary. Extracts from the Documentary Throughout the radio trailer we used different extracts from our documentary, these included a clip of the interview with the police officer and some vox pops form the students. By adding direct extracts from the documentary it makes it more effective for the listeners and it also helps give them an insight to what may be in the documentary. It was important for us to choose more up beat interesting quotes that the listeners will want to hear. Music and Voiceover We made sure that in our radio trailer linked to our documentary, we done this by using the same music from the documentary in our radio trailer. We wanted music that had a good beat as we was broadcasting to a young generation so it was important that they didnt get bored. We also made sure we had an enthusiastic voice over to keep the listeners attention throughout. Length of Radio Trailer After listening to several radio trailers we noticed that they seem to last between 30-45 seconds. It isnt that long but it is long enough for you to get your point across, and short enough so the listeners dont loose interest. Our radio trailer lasted around 33 seconds, which was long enough for us to get all of our information across that we needed to without making it seem boring.
  13. 13. 2. How effective is the combination of your main product and ancillary texts?Our main product to create was our documentary. We was also told to create a magazine article and a radio trailer thatwould link in with our documentary as well. It was important that when doing the double page spread and the radio trailerthat we focused on how they would help sell and advertise our documentary to our target audience. Our target audiencewas teenagers and young adults, we chose this target audience because we feel they can be known for being the worstbinge drinkers so it was important for us to get the message across to them.Narrowing our target audience down, it will mainly be aimed at those who have turned 18 or over that may go on holidaywith friends for a non stop binge drinking week or even those who are younger who may be influenced by peer pressureand society today, that feel they have to start drinking and they may become addicted to it.We havent defined our target audience to any specific race, religion or disability. With gender we have aimed it at both,as nowadays each gender binge drinks. With age it is a younger target audience, but it can also be reached out to anolder target audience who may be parents of teenagers as we can show them the damaging effects binge drinkingcauses.We have chosen to broadcast our documentary on channel 4. Channel 4 is a channel that will broadcast many differenteducational documentaries. We feel our documentary is of an educational topic that a lot of people who watch it willbenefit from. Documentaries such as „My big fat gypsy wedding‟ have had viewers of nearly 8,048,000, so it is clear thatour documentary would be reaching out to a wide target audience.
  14. 14. 2. How effective is the combination of your main product and ancillary texts? Radio TrailerIn our radio trailer we used clips from the documentary such as clips of students talking, some of the same facts that arestated in the documentary and the same beat. By using all these same things in our radio trailer the audience are able torecognise that these are from the documentary and will be able to make the link. The music we chose had a beat to itmeaning it may be more interesting to listen to and may attract the listeners more. We also had the same voice over weused in our documentary as well, the audience will be able to make this link and combine them well. The voice over is veryenthusiastic which means it will keep the listeners more interested if we are appealing to a young audience as they could getbored.Our radio trailer is being broadcast on Capital FM. Capital FM‟s new Network isled by London‟s 95.8 Capital FM - broadcastsfrom key areas around the UK such as Scotland, Newcastle, Manchester, Birmingham, Leicester, Nottingham, South Walesand the South Coast. From this is it clear that Capital FM is able to broadcast to a wider population, so using this radiostation will mean our advertisement will be listened by many. The majority of the Capital audience are females with 58% ofthem and 42% being males. 58% of those who make up the audience are aged between 15-34, which is the target audiencewe are aiming for. This radio station links well with our documentary that is being broadcast on channel 4 as they both have a similar target audience. I believe that our radio trailer and documentary have combined well as they both share same components like the music, voice over and clips.
  15. 15. 2. How effective is the combination of your main product and ancillary texts? Double Page SpreadFor our double page spread we used one main image that is seen in our documentary and three smaller images that are alsoclips from our documentary. We used the main image we chose because we feel it is eye catching and it shows the kind oftarget audience we are aiming at. Using these images shows how we have directly linked it to the documentary so theaudience will recognise it.For our layout we used a simple basic layout that is commonly used in the radio times magazine. The colours were basic, butby doing this is made it look like we was portraying a more serious topic. By using a basic layout it may have seemed boring toour audience and it may not have interested them to look at it, which meant they might not have been interested in watchingthe documentary.Even though radio times isnt really aimed at the target audience we were looking for, it still contains articles for all differentchannels such as BBC 1,2&3, ITV and Channel 4 which was the channel we chose. So it still ranges to a wide audience.Overall, I think that our double page spread was our weakest text and may have let us down a bit, because the layout was toobasic and may not have been something that attracts our target audience.
  16. 16. 3.What have you learned from your audience feedback? Before we started our documentary we sent out a questionnaire asking our target audience about what they like to see in a documentary. By doing this it would help us in order to create a documentary that everybody would like and would watch. From this research we found out the channels they normally see documentaries which was Channel 4 and BBC Three , we also found out that they like to see vox pops of peoples views and opinions and reconstructions as they find them interesting. After completing our three tasks we then sent out another questionnaire asking what people thought of our documentary, radio trailer and our double page spread. Documentary We asked our audience ‘Do you think the reconstruction worked well?’ 90% of our audience said it worked well with feedback such as „it was realistic‟, „the point of view shot worked well‟ and „it was effective‟. On the other hand the other 10% felt it didnt work as well with the documentary We asked our audience ‘Do you think the vox pops andWe also asked our audience „What do you think professional interviews wereworked well in the opening of our documentary?‟ 40% used well throughout thesaid that the alcohol shots worked well, 20% said the opening?’ 100% of our feedbackarchive footage was successful. 20% said that the all said they thought it workedmontage of images went well. Lastly,10% of students well with comments like „theysaid the vox pops worked well and were interesting were interesting‟ and „it providedand the remaining 10% said the statistics were good answers for questions‟.as it gave them some information.
  17. 17. 3.What have you learned from your audience feedback?Radio TrailerWe asked our audience ‘After listening to our radio trailer would you watch ourdocumentary?’ 90% of our audience said that they enjoyed it and would watch ourdocumentary. 10% of the audience said they would not watch our documentary afterlistening to our radio trailer. We also asked our audience ‘ What do you think worked well on the radio trailer?’. 30% said they liked the vox pops, another 30% said it sounded realistic, 20% said they liked the music that was used. 10% said they liked the scripting of the trailer and the remaining 10% said they liked the facts that were used. Lastly, we also asked them ‘What do you think that could be improved on the radio trailer?’ 60% of our audience said it was good and nothing needs to be improved, 20% said that we could include a few more vox pops. 10% said it could be a bit longer and the remaining 10% said the sound levels needed to be consistent throughout.
  18. 18. 3.What have you learned from your audience feedback? Double Page Spread We asked our audience ‘ After reading the article in the double page spread would you watch our documentary?’ 100% of our audience said that they would all watch our documentary after reading the double page spread magazine article. We also asked our audience ‘What do you think that we could improve on the double page spread?’. 50% said that they would give no improvements to our double page spread. 30% said they would change the font and size of our text and the remaining 20% said they would add more text to the article.We asked the audience ‘Do you think the space was used wellin the layout of the double page spread?’. 80% said that theythought it was used well with feedback such as „conventional‟and „the images were used well‟. On the other hand 20% saidthat the double page spread was a bit too spacious.
  19. 19. 4. How did you use media technologies in the construction and research, planning and evaluation stages?Research and PlanningFor the making of our production of the documentary and our two ancillary tasks,it was important that we done initial research into the topic of binge drinking sowe understood it a lot more. The first main research we done wasn‟t really usingany technologies, instead it was making story boards of what our documentarycould look like and doing things like mind mapping our first ideasWhen researching into the topic of binge drinking we had to make sure we wasfinding correct and truthful information to use. To do this we used severaldifferent websites on the internet that we knew would of gave us usefulinformation to use. These were websites such as „The Guardian‟, „BBC News‟and „Sky News‟. These were trusted websites as they always had up to datenews, so using it in our documentary would be relevant to today‟s society.We also had to do research into what kind of channel we wanted ourdocumentary to air on, we did this by looking through several different channelsand what kind of audience they appeal too, after researching this we decided touse channel 4..
  20. 20. 4. How did you use media technologies in the construction and research, planning and evaluation stages?Research and PlanningDuring the research we decided that we needed to look into similardocumentaries to find out the common codes and conventions of adocumentary and how the first 5 minutes of one may be structured. To do thiswe used many different online websites such as youtube, BBC iPlayer and4oD on demand.When we had felt we had done most of our research and planning we decidedto upload it to our blog on „blogger.com‟. We used things such as „prezi‟ and„slideshare‟ as different ways of uploading our work. It was easy to do as allthere was to it was making sure we had the HTML code. We found these sitesuseful as we could use different ways of presenting them and making ourwork look more interesting to read. We had to click on embed and copy the code from prezi. After clicking „create a We then finally clicked publish, new post‟ we clicked to where it would then appear HTML and copied the on our blog. code into the space.
  21. 21. 4. How did you use media technologies in the construction and research, planning and evaluation stages?FilmingAfter conducting our research it was time to carry out our filming. To do our filmingwe used several pieces of equipment. Our main one was our camera which was aCanon HG20 Camera. This camera was very useful when filming our footage as itcame equipped with all the technology we could of wanted like being able to takestill shots as well as video footage and being able to change the lighting and thefocus to how we wanted to.We found this very useful when filming our reconstruction. As we was filming it inthe day our reconstruction may not have had that much of an effect on the viewerswith it being daylight. So we changed the focus on the camera and the lighting tovery dark so it made it look like we was being filmed at night time.Throughout our filming we tried to use a variety of different shots to make thedocumentary more interesting to watch. This was easy to do as our camera waslight so we were able to use shots such as a handheld camera, but also manydifferent still shots where we was able to do zooming in and out. We was able to dostill shots because of the use of a tripod. We found the tripod very useful when wewas filming our professional interviews and vox pops, because we were able to getthe right angle and distance on the camera without it moving.When filming the professional interviews and the vox pops we needed equipmentsuch as headphones and a microphone. These were very easy to use as all weneed to do was plug the microphone and headphones into the camera. Themicrophone enabled us to get rid of any background noises that may haveoccurred.
  22. 22. 4. How did you use media technologies in the construction and research, planning and evaluation stages?EditingAfter filming all of our final footage, we had to put it on to our apple Macs. We did this by connectingthe camera to the Mac and transferring all of our footage into a folder we had created. After gettingall of our footage onto the Mac we needed to transfer it to finally cut express, which is theprogramme we was going to use to create our documentary on. To do all this we used log andtransfer. We firstly clicked file and then log and transfer. We then clicked add selection to queue, where all of our selected clips would be added to final We then dragged all of our cut. clips on to the log and All of our clips transfer window. were then on final cut express ready to be used.
  23. 23. 4. How did you use media technologies in the construction and research, planning and evaluation stages?EditingThroughout our documentary we experimented with different things we could find. One effect thatwe did like to use a lot was a dissolve. The dissolve we liked was a cross dissolve. We liked thiseffect because it broke up the transition between clips a little bit and made them seen moreeffective. It gave a little break before going into the next one. If we hadnt of used any dissolves thenour clips would of just merged into each other one after another which would of been boring. All we had to do then We firstly clicked the was drag our dissolve effects tab which was down to our editing bit on the side. and place it where we wanted it, which was usually before text, or before another clip. When the effects tab opened, we clicked the dissolve transitions box, and then went down to cross dissolve.
  24. 24. 4. How did you use media technologies in the construction and research, planning and evaluation stages?EditingAnother main edit that we used in our documentary, was creating a montage of images on top of eachother. This idea came from the documentary we watched called „Super Size Me‟. We found this too beeffective and something different from just having talking and our video footage as well. Firstly, we had to find all the images we wanted to use and then log and Clicking transfer them like scale before onto our allowed final cut. us to change the size of the image. Rotation allowed Anchor point us to We selected the image allowed us to rotate our we wanted to use by choose how image to clicking on it and we long we whatever then went on to click wanted the angle. motion where we was transition to able to edit the picture. take.
  25. 25. 4. How did you use media technologies in the construction and research, planning and evaluation stages?Double Page SpreadFor our double page spread we used many different editing techniques in order to make it look more professional.The programme we used to make our double page spread was In Design. I was already familiar with thisprogramme as I had used it in my AS Preliminary task. Creating a drop cap After we had wrote our This is what our drop first sentence we cap looked like after highlighted the letter we we had edited it. wanted to make a drop cap and went up to the top tool bar and clicked the button that shows a drop cap. We increased the size too 2. After we clicked the tool our grab quote went into the textCreating a grab quote Creating a grab quote and the text was quite easy. We first wrapped around it. had to create a text box We used a grab and write what we quote as we found wanted in it. We then them too make the placed it over the text of magazine look where we wanted it and more interesting then went on to the and they are toolbar and clicked the commonly used. wrap text button.
  26. 26. 4. How did you use media technologies in the construction and research, planning and evaluation stages? Creating Columns Another thing we found that is always used in magazines is columns. Columns are used to break up the amount of text so it doesnt make the reader feel they are reading endless amounts of information. We decided to use three columns on one page and two on the other.To make columns we firstly had to select the tool thatallows us to choose how many columns we wanted. After selecting the column tool and choosing how many we wanted. This is Adding an Image what our magazine text looked like. To add an image I had to I then went on I could then click on this to file and place my box on the side place which final image which enabled let me open anywhere on me to draw a the image I my double box the size I wanted to page spread. wanted. use.
  27. 27. 4. How did you use media technologies in the construction and research, planning and evaluation stages?Radio TrailerWhen we had to create our radio trailer we used the programme called garage band. Garage band enabled us toedit our clip for example cutting bits out and it also came with loads of soundtracks that we could use to put on it aswell. Once the radio trailer was complete we was able to export it where it would be able to play as an mp3.Choosing the sound track To allow us to see the tracks that we could choose from we had to click the button that had an eye on it. A selection of different genres then appeared which included tracks After clicking inside. We clicked on on the genre dark. all these different tracks came up and we just had to choose as group which one we wanted to use.
  28. 28. 4. How did you use media technologies in the construction and research, planning and evaluation stages?Cutting the voice overAfter putting our voice over onto the sequence, we realised there were some bits that we didnt wantand some bits that were in the right place so we had to cut them. This was our voice over on the sequence. To cut it all we had to do was This red line would then click in the place we appear to show us that wanted to cut and hold is where we was splitting down certain buttons to the clip. do it. Altering the sounds Some of our sound levels were not After clicking on track consistent with the volume, these blue others, so too make dots appeared. The sure all the sound blue dots enabled us to levels were right we move them higher if we clicked on track wanted the sound to be volume. louder, and move them lower if we wanted the sound quieter.

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