Focaccino master franchising considers to be one of the most attractive, cafe bakery opportunities available today. Focaccino established itself as a European café bakery with high-quality, fresh-made and value for money products for everyone to enjoy. Now also opening its doors to prime franchise territories all over the world.

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Master

2. INTRODUCTION
Focaccino master franchising consid-
ers to be one of the most attractive, cafe
bakery opportunities available today.
Focaccino established itself as a Eu-
ropean café bakery with high-quality,
fresh-made and value for money prod-
ucts for everyone to enjoy. Now also
opening its doors to prime franchise
territories all over the world.
Focaccino is the only food master fran-
chising that is totally efficient and in-
dependent nowadays. Specifically, the
master franchisee has the chance to
create an independent production line in
order to guarantee the freshness, high-
quality, availability and low cost of our
products. Moreover, this is the only way
for focaccino to adapt successfully in
the local tastes & preferences. For this
production and adaptation of course,
we offer you 100% ongoing business &
marketing supportand the implemen-
tation of our systems, procedures and
specifications.
Our already established bakery cafes
in Greece feature a menu with a great
variety that fulfills customerneeds for
all the times of the day. Specially, our
fresh-baked bakery products and pitas,
exceptional coffee drinks, baked focac-
cia, focaccia sandwiches, grilled cheese
sandwiches, hot dogs, omelets and
salads are served all-day long from
exceptional people in order to deliver
the ultimate customer experience.
Whether during lunch break, on the way
to work, relaxing with family or catch
up with friends focaccino is there to
offer high-quality & fresh products,
good prices and a unique customer
service.
ABOUT US
Focaccino is the ultimate bakery cafe
customer experience.
Our company managed to achieve
through the products a unique com-
bination of traditional techniques and
recipes with a contemporary pres-
entation and style. Focaccino pita for
instance, combines the traditional
recipe and dough technique with 24
different contemporary innovative
fillings.Inthiswayweareconstantlyun-
veiling exciting new products in order to
enhance our product variety to fulfill our
customers’ needs throughout the day.
But what really makes focaccino a pio-
neer is our dedication to high quality. We
cook every day our focaccia dough with
virgin olive oil and our pita dough with
fresh butter & virgin olive oil. We bake
every day our own special monastery
leaven bread and we even prepare our
own special sauces & spread chesses
for our sandwiches.
Generally all the first materials includ-
ing even herbs, spices and salts are
carefully selected from certified sup-
pliers in order to achieve an every-day
high quality and consistency to our cus-
tomers.
It takes a lot of time and hard work to
start your bakery cafe – we understand
that. That’s why we provide you with a
talented support team to set you up for
success. We assist in construction and
development, we help you also in find-
ing locations that should generate max-
imum guest count.
Focaccino is committed to solid part-
nership. Operations, marketing, sales
and business coaching – the support
and ideas will always be next to you. We
believe in relationships and we under-
stand our relationship is long-term both
professionally and personally.
Focaccino has built its foundations on
what our customers from us and we
know that reliability is what makes res-
taurant chains great. Great customer
service, product freshness & quality and
good value for money are what keep
our customers coming back for more.
To offer that freshness and good pric-
es you produce the focaccino products
in your own premises, with our high
standards and procedures of course.
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BEATS
HERE
OUR

3. Focaccino features one of the most attractive bakery cafe opportunities
available today. We build on long-term relationships with our partners
by maximizing return on investment. Focaccino has the know-how, the
experience and the manpower to support franchisees in ways where
others are limited.
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VISION
OUR

4. Focaccino manpower will equip master franchise owners with an all-embracing
know-how from A to Z of the bakery cafe industry.
More specifically, with a combination of traditional recipes and up-to-day tools and
production systems, we will train you for the production of our coffee and bakery
products with our high standards and procedures.
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TRAINING
&
Additionally, we provide to the master franchise owner:
• Support in the construction and development of the production premises.
• Support in the construction and development of each Focaccino store.
• Training of senior management and all employees in the first model store.
• Sales and customer service coaching.
• Identify critical suppliers and products in your market.
• Distribution of Focaccino packaging & special items to your stores.
• Marketing, PR and local store marketing strategies.
• Organise& participate in your Grand opening to ensure a
successful first impression.
• Ongoing professional support that covers of the business.
SUPPORT

5. Our experienced Focaccino executives
will assist in leasing a store that would
generate maximum guest count and
revenues. Those stores extend from
free-standing units, malls or airports
to renovating an already existing store,
providing this way various options of in-
vestmentfor every entrepreneur.
We will help you also in creating the
perfect Focaccino atmosphere and
guide you also with other important
issues such as the material supplies,
kitchen logistics, customer seating, in-
terior design and operational layout.
Our construction designs include 18 dif-
ferent detailed plans from electrical &
lighting plans to plumbing and air-con-
dition plans. Simultaneously though,
Focaccino construction and develop-
ment experts will visit the construction
site throughout the whole process and
address virtually every challenge or
adjustment that we are likely to face to
ensure the precise application of plans
and designs.
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6. REVENUE ACTUAL %
FOOD & BEVERAGE 60.000 60%
COFFEE 40.000 40%
TOTAL REVENUE 100.000 100%
COST OF SALES
FOOD & PACKAGING COST 32.000 32%
TOTAL COST OF SALES 32.000 32%
FOOD, BEVERAGE & COFFEE 15.000 15%
ADMINISTRATION 1.200 1,2%
TOTAL PAYROLL 16.200 16,2%
OTHER OP. EXPENSES
FOOD, BEVERAGE & COFFEE 1.500 1,5%
ADMINISTRATION 1.000 1%
MARKETING & ADVERTISING 2.000 2%
REPAIRS & MAINTENANCE 2.000 2%
ENERGY COSTS 2.000 2%
TELEPHONES 400 0,4%
TOTAL OPER. EXPENSES 8.900 8,9%
GROSS PROFIT/(LOSS) 42.900 42,9%
RENT 5.000 5%
NET OPER. PROFIT (LOSS) 37.900 37,9%
STORE BUDGET
• This FOCACCINO budget of 100.000 euro is set as an example.
• All operational, F&B costs depend on the country in question.
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7. 6
FOCACCINO MASTER
FRANCHISE TERRITORIES
Territory 1 (Balkan Region):
Cyprus
Bulgaria
FYROM
Albania
Serbia
Croatia
Territory 3 (Middle East):
Turkey
U.A.E.
Saudi Arabia
Qatar
Kuwait
Israel
Territory 2 (Rest of Europe):
Italy Germany
France Netherlands
Spain Austria
Portugal Russia
BelgiumEngland
Switzerland
Territory 4
(East Asia & Oceania):
China
Hong-Kong
Australia
New Zealand
Malaysia
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8. 7
START UP
COSTS
Total costs: Varries according to contract terms
Minimum number of stores: Varies according to territory
Franchise entry fee: Applicable according to territory
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9. FRANCHISING APPROVAL
PROCESS:
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Step1: Master franchising application form
Step2: Confidentiality agreement
Step3: Master franchise presentation
Step4: Feasibility study of country and region in question
Step5: Master franchise agreement contracts
Step6: Discovery day of the model store
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10. P
2, M. Alexandrou Str., 166 74 Glyfada, Greece, Tel.: +30 210 963 7901, Fax: +30 210 963 7903
E: franchise@topfranchises.gr - www.topgroup.gr
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