1. Brand Style Guide
Revised September 2016
Destroy any previous copies

2. Page 2Hamleys Brand Style Guide
Welcome to the
Hamleys®
Brand Style Guide
These guidelines provide you with the approved
branding assets and an instruction of how to use
them.
All files within this document can be downloaded from
the Hamleys Franchise FTP. Please see the Glossary
and FTP information on page 20.
The Hamleys Design Team delivers ALL types of design
to the business from in-store point of sale (POS),
window and shop fit graphics to external marketing
materials, online and product design, and we’re
responsible for all Hamleys own brand packaging.
We control the tone of voice, WHAT we say, HOW
we say and WHEN we say to ensure a complete and
seamless brand experience for our customer.
Contents
Master Logo Page 3
1 Colour Logo Page 4
at Hamleys Logo Page 5
Special Icons Page 6
William Hamley Page 7 - 8
Intellectual Property Page 9
Quick Guide: The Hamleys Logo Page 10
Brand Colours Page 11
Proofing Hamleys Gold Page 12
Official Font Page 13
Generic Toy Print Page 14
Official Skyline Page 15
Photo Library Page 16
Approval Process & Artwork Guide Page 17
Office Stationery & Communications Page 18 - 19
Hamleys Franchise FTP & Asset Pack Glossary Page 20
Please Note: Brand Guidelines
All artwork independently developed for any
communication within the business or to external
parties must be sent to the Design Team for
Brand Approval before use.
See page 17 for the Approval process.

3. Page 3Hamleys Brand Style Guide
Master Logo
The Master Logo can be used in 2 ways: -
• Red & Gold Logo - Use on white or light
backgrounds.
• White & Gold Logo - Use on bold, dark or busy
backgrounds.
To select the correct logo for the end use, the size and
legibility of type contained within the artwork must be
considered.
• Filenames marked PANTONE are for use with
external printers, screen printing, costume and
product development only.
• Filenames marked CMYK are for use with internal
and external printers only.
• Filenames marked RGB are for screen use,
Hamleys.com and online marketing only.
Red & Gold Logo 1
Use when logo size exceeds 5cm.
If the Logo is going to be less than
3cm in size, use Logo 3.
Red & Gold Logo 2
Use when logo size falls between 3cm - 5cm
Red & Gold Logo 3
Use when logo size is below 3cm
White & Gold Logo 1
Use when logo size exceeds 5cm.
Ask for approval from Hamleys and Zebra for use on
Hamleys Toy Shop Fascias.
If the Logo is going to be less than
3cm in size, use Logo 3.
White & Gold Logo 2
Use when logo size falls between 3cm - 5cm
White & Gold Logo 3
Use when logo size is below 3cmPlease Note: Regisitered Trademark
The ® mark must be placed under the S as
shown to the right.
For press release, the ® must be superscripted on
Hamleys name during its first appearance.
Please Note: Animation
No animation can be used without Approval.
There is an approved Hamleys logo available in
our Asset Pack mentioned in page 20.
There are logos in the Asset Pack prepared for embroidery, animation and media boards.
See page 10 for correct and incorrect use of the Hamleys logos

4. Page 4Hamleys Brand Style Guide
1 Colour Logo
The Hamleys logo can only be used as a single colour
in exceptional circumstances.
The use of this logo is restricted to the 4 colours shown
on the right including white, red, gold and black.
Use these logos in the following application:
• Black & White internal printing ONLY. Non
customer facing.
• When you are restricted by print specification.
• Special printing methods including gold foiling.
For any other applications or advise on logo usage,
please contact Design Team directly.
Please Note: Brand Colours
Please refer to page 11 for the exact colour
values.
Gold Logo 1
Use for premium printing
Use Gold T171 when using foil.
Please refer to page 11 for further information
on the Hamleys Gold.
Red Logo 1
Use for economic printing
Use only for a low cost print run
for example sale signage.
Black Logo 1
Use for black & white printing ONLY
DO NOT use this for artwork purposes.
Written permission is required from the
Design Team before use.
White Logo 1
Use for economic printing
Use only for a low cost print run
for example sale signage
See page 10 for correct and incorrect use of the Hamleys logos

5. Page 5Hamleys Brand Style Guide
at Hamleys Logo
The at Hamleys logo must be used on supplier
graphics. For Example, Barbie at Hamleys, Star Wars
at Hamleys or LEGO at Hamleys.
The at Hamleys logo is available in 2 ways:
• Red & Gold Logo: Use on white or light
backgrounds.
• White & Gold Logo: Use on bold, dark or busy
backgrounds.
AT Hamleys Ellipse
The AT Hamleys Ellipse is designed specifically for
shop fit. Below shows an example of AT Hamleys
Elipse usage on our Wall Bay Headers.
Red & Gold at Hamleys
Use on bold, dark or textured backgrounds
White & Gold at Hamleys
Use on white or pale backgrounds
at
AT Hamleys Ellipse
Use ONLY for shop fit - the AT is emphasised.
Please Note: Ownership
The at Hamleys logo must be present on
supplier artwork when used internally or
externally to ANY Hamleys Toy Shops.
See page 10 for correct and incorrect use of the Hamleys logos

6. Page 6Hamleys Brand Style Guide
Special Icons
There are 4 special icons approved for use.
These can be used as an embellishment to Brand
artwork.
• Hamleys H
• Hamleys Crown
• Hamleys Star
• Hamleys 5 Stars
For any other applications or advise on logo usage,
please contact Design Team directly.
These Special Icons follow the same usage rules as the
Hamleys logo. See page 10 for further instructions.
H Logo
Use when space is restricted.
The ™ should not be used on shop fit.
The H can only be used in red, gold or white ONLY
5 Stars
Can be used on graphics and shop fit.
The 5 star formation cannot be changed,
rotated or reflected.
Star
Use on graphics and shop fit
The star cannot be changed,
rotated or reflected.
Crown
Used on graphics and shop fit.
Please remove the star detail if they will not print at a
clear legible size.

7. Page 7Hamleys Brand Style Guide
William Hamley
William Hamley is the host of Hamleys and his
official name is William.
He is used to reinforce the Brand on Marketing & PR
materials, and signs-off communications.
The following cannot be applied to William under
ANY circumstances: -
• NO Animation.
• NO Addition of elbow and knee joints.
• NO Change of apparel.
• NO Change of colour.
• NO 3D Interpretations.
• NO Holding hands or signs.
• NO Christmas decorations.
Please Note: Trademark
William Hamley is a Hamleys Trademark, and
is highly protected with all usage controlled
by the Design Team.
Page 7 shows the correct usage of William
Hamley. Page 8 shows examples of incorrect
usage of William Hamley. Usage out of these
parameters MUST have written authorisation
from the Design Team before use.
William Hamley 1 William Hamley 2
William Hamley 3 William Hamley 4

8. Page 8Hamleys Brand Style Guide
Usage of William Hamley
William Hamley can be placed in a select number
of positions. Example have been artworked on the
right to show you the correct and incorrect usage of
William Hamley.
-
Diagram 1 ~
You can create designs using a cropped version of
the 4 positions. Please see examples of how to crop
William Hamley correctly on the right.
Diagram 2 ~
DO NOT edit the master artwork files supplied
within the Asset Pack. Use as provided.
Examples of incorrect usage include: -
DO NOT Reflect. He should never be mirrored – the
highlight on his hat should always be on the
left hand side.
DO NOT Stretch, skew OR distort artwork files supplied.
DO NOT Place graphics over OR artwork William
holding a sign.
DO NOT Add features to William, change his colours,
change what he is wearing, or alter his facial
expression.
DO NOT Remove any elements from William.
DO NOT Add seasonal graphics to William.
DO NOT Animate William.
DO NOT Use old William Hamley ~ Delete all old
versions to prevent incorrect usage.
Diagram 1 ~ See cropped examples below.
This includes (from left to right below) introducing, head shot, cropped hat, jumping William and half head.
Permitted - What you CAN DO
NOT Permitted - What you CANNOT DO
Permitted - What you CAN DO
NOT Permitted - What you CANNOT DO
Diagram 2 ~ See examples below.
NO SIGN HOLDING
*This a discontinued William Hamley designed for packaging. DO NOT USE. *Stretched
*Colours changed
*Added object
*Seasonal William
*Holding a sign
*Eyes changed
*hair changed
*hat removed
*Stretched
*Holding an object*Buttons & scarf edited

9. Page 9Hamleys Brand Style Guide
Intellectual Property
The Registered Trademarks MUST appear on ALL
external marketing or PR material in the business.
The one exception to this rule is when the logo size
results in poor legibility of the trademarks.
The trademarks MUST also be applied to ALL
in-store marketing and promotional material that
will be taken away from the store.
Hamleys Logo ~ The ® appears as small as possible to the
right of the letter Y and the bottom left ‘curl’ of the letter S
in Hamleys. The ® MUST be the same colour as the Hamleys
within the logo.
Hamleys H Logo ~ The ™ logo appears as small as possible
whilst still being legible in the bottom right.
William Hamley ~ The ® appears as small as possible whilst
still being legible to the bottom right of the full William icon.
Hamleys Strapline
Customer Facing & Non-Customer Facing
Strapline is a term used as a secondary
sentence attached to a brand name. Its
purpose is to emphasize a phrase that the
company wishes to be associated with. In our
case it is The Finest Toy Shop in the World.
Sample usage of the ®
Sample usage of the ®
Sample usage of the ™

10. Page 10Hamleys Brand Guidelines 2.0
Thefunstartshere!
#1 Red & Gold Logo
Always use the files without
alteration in the asset pack.
#2 White & Gold Logo
Always use the files without
alteration in the asset pack.
#3
Never remove the 5 stars
from the logo. The 5 stars
must always be present*
#4
Never remove the Est.
London 1760 from the banner
in logo.
#5
Never increase the size
of the banner or use it
independently from the logo.
#6
Never use an apostrophe
in the Hamleys logo or in
writing.
#7
Never change the position of
the strapline.
#8
Never change the strapline
wording.
#9
Never add a bevel to the
Hamleys logo.
#10
Never change the colour of
the Hamleys logo.
#11
Never place a drop shadow
on the Hamleys logo.
#12
Never place an outer glow
effect on the Hamleys logo.
#13
Do not convert the Hamleys
logo into grayscale or
gradient.
#14
Never outline the Hamleys
logo in a colour.
#15
Never outline the Hamleys
logo in white.
#16
Never bend the Hamleys
logo. It should be visible and
easy to read.
#17
Never create logos or text
that look like the letters in
the Hamleys logo.
#18
Never place the Hamleys logo
on a busy background.
*The only exception for removing the 5 stars is for specific product design & development. On this occasion the Design Team need to advise the correct usage e.g. very small bear foot pads.
Brand Approval Process: Send artwork accompanied with a description of end use to Hamleys Brand Design Manager Stacey Dix sdix@hamleys.co.uk
Quick Guide: The Hamleys Logo
CORRECT AND INCORRECT USE OF THE HAMLEYS LOGO

11. Page 11Hamleys Brand Style Guide
Brand Colours
These are our brand colours.
Depending on the end of use, preparation and
method of presentation of designs you will see a
slight variation in depth and intensity of colour.
See below for different colour profiles
(Artworkers, Printers & Suppliers use only)
• PANTONE® Colours (Pantone solid coated)
are used for the development of screen prints,
stationery, product and costume development.
• CMYK / 4-Colour is used for internal and external
printing.
• RGB / 3-Colour process is used for screen use,
Hamleys.com and ANY online marketing.
• HEX / Hexadecimal colour or RGB / 3-Colour is
used when displaying content online for example
Hamleys.com and Hamleys Resource Centre.
• RAL Code is used for shop fit.
• A Dulux Code has been provided for a select
number of corporate colours.
• NCS is an International Colour Paint System.
Please Note: Colour Warning
Please DO NOT colour match to print
outs of this document - USE THE VALUES
FOR THE RELEVANT PROCESS ONLY.
PANTONE®
Black C
PRINT
C75~M68~Y67~K90
SCREEN & WEB
R0~G0~B0
Hex 00 00 00
SHOP FIT
RAL 8022 (Black Brown)
NCS 8801-R14B
Black Red Gold White
PANTONE®
Red 186C
PRINT
C3~M100~Y95~K1
SCREEN & WEB
R207~G16~B45
Hex CF 10 2D
SHOP FIT
RAL 3020 Traffic Red
for powder coating
Formica Carnaval Red K1238
for laminates
NCS-1080-Y90R
for decorations
PANTONE®
Gold 872C
FOIL Gold T171
PRINT
C20~M30~Y70~K15
SCREEN & WEB
R180~G151~B90
Hex B4 97 5A
SHOP FIT
1st Choice for powder coating
Becker Industrial Coatings
Product No. EP902292G
2nd Choice for powder coating
RAL 1036 Pearl Gold
PANTONE®
White C
PRINT
C0~M0~Y0~K0
SCREEN & WEB
R255~G255~B255
Hex FFFFFF
SHOP FIT
RAL 9016 Traffic White
Core Corporate Colours
PANTONE®
2975C
PRINT
C38~M2~Y5~K0
SCREEN & WEB
R150~G213~B234
Hex 96 D5 EA
SHOP FIT
Reception Support Centre
Dulux 50BG 55/241
Internal Support Centre
Dulux 70BG 72/071
Dark Blue Ceiling
Dulux 43 BB 09/340
Blue Dark Red Pale Pink
PANTONE®
187C
PRINT
C23~M100~Y88~K15
SCREEN & WEB
R171~G25~B45
Hex AB 19 2D
SHOP FIT
RAL 3002 Orient Red
NCS 2167-Y95R
PANTONE®
475C
PRINT
C3~M19~Y28~K0
SCREEN & WEB
R243~G208~B179
Hex F3 D0 B3
If you are using
PANTONE®
CMYK Coated
references the closest
match is P 47-1 C
Secondary Corporate Colours
Use on William Only
Please
Note:
Additional
Colours
There are additional
colours used
within Hamleys.
Please ask Design
Team for assistance.

12. Page 12Hamleys Brand Guidelines 2.0PROOFING HAMLEYS GOLD
Technical guidance for Artworkers & Printers.
CORRECT AND INCORRECT USE OF THE HAMLEYS GOLD.
INCORRECT VERSION
The logo file has been pasted straight
into software not preserving colour
values of the asset. This results in the
gold appearing too dark.
CORRECT VERSION
The logo file has been pasted straight
into software preserving the asset
colour values.
CMYK (Old Version) LAB (New Version)
CMYK (Old Version) LAB (New Version)

13. Page 13Hamleys Brand Style Guide
H Albert Font Family
This is only supported by Adobe Creative Suite or similar software packages.
H Albert Light Use on small print, terms & conditions and other graphics with restricted space / Turn off
the Open Type feature / The Hamleys stars on the small letters reduce legibility.
Trebuchet MS Regular This can be used on any internal communications.
Trebuchet MS Italic This can be used in artworking as HAlbert does not support italics.
Trebuchet MS Bold This can be used on any internal communications.
Trebuchet MS Bold Italic This can be used in artworking as HAlbert does not support italics.
H Albert Extra Bold Use on subheadings, headings, call to actions and writing on large POS e.g. prices,
product titles etc / Turn on the Open Type feature.
H Albert Bold Use on subheadings, headings, call to actions and writing on POS including prices &
product titles etc / Turn on the Open Type feature.
H Albert Regular Use on main text and body text / DO NOT use on subtitles or headings /Turn off the
Open Type feature / The Hamleys stars on the small letters reduce legibility.
Official Fonts
HAlbert and Trebuchet MS are the official fonts for
Hamleys.
HAlbert
HAlbert is a bespoke font. We have designed special
characters within this font including:
• Integrating a Hamleys star on the j, i & !.
• Re-designed the £ sign to improve legibility.
*To activate the special characters select “Contexual
Alternative” on the “Open Type” character menu in Adobe
Creative Suite. Only use these features on headings,
subtitles and call outs. Ensure all 4 fonts from the HAlbert font
family are installed successfully on your computer.
Trebuchet MS
Trebuchet MS is the equivalent PC and HTML font
to HAlbert.
Font for Artworkers
Trebuchet MS
For internal communications ONLY. This must be used on all email communications and supports Cyrillic characters.
Font for Internal Commuications & PCs
Please Note: Different Fonts
There are additional fonts used within
Hamleys that are linked to specific Marketing
& VM Promotions. An example of this would
be the HVD Comic Serif & Chocolate Box
fonts used in the seasonal instruction packs.
Childsplay font has been removed from
the Brand Guidelines, and therefore must not
be used.

14. Page 14Hamleys Brand Style Guide
Generic Toy Print
This is the generic toy print for Hamleys.
Applications include gift wrap, gift boxes and
certificates. This artwork can be used as a backdrop for
small and large scale graphics.
The prints are available in the following colours: -
• PANTONE Coated Colours are used for the
development of screen prints, stationery, product
and costume development.
• CMYK / 4-Colour is used for internal and external
printing.
• RGB / 3-Colour process is used for screen use,
Hamleys.com and ANY online marketing.
Please Note: Promotional Toy Print
The toy print can be used in other colourways
when part of specific Marketing & VM
Promotions.
Details of this can be found in the relevant
Marketing & VM Instruction Guide
e.g. Have A Hamleys Christmas!
Generic Toy Print
Examples of use include Hamleys
Gift Boxes.
Please Note: Printing using Pantones
Please ask the Design Team for advice when
preparing for samples and printing.
Light Gold C37 M42 Y64 K8
Dark Gold C40 M=48 Y=77 K=17
Light Red C=8 M=100 Y=84 K=1
Dark Red C=2 M=100 Y=82 K=26
Please note below are the correct colour
values to print the toy print: -

15. Page 15Hamleys Brand Style Guide
Official Skyline
This is the Hamleys Official Skyline. This has been
illustrated to represent our London heritage.
Examples of UK & International use is outlined below: -
• Hoarding graphics
• Shop fit perimeters
• Recruitment posters
• Window backdrops
• Shelf edge strips
• Wall bay headers
Please Note: Localised Skylines
Localised skylines have previously been supplied
including Dubai, Copenhagen, Chennai and
Cyprus. These should no longer be in circulation.
Hamleys Skyline
The skyline can be repeated. An example application can be seen on the perimeter shop fit graphics and shelf edge strips.
Please Note: Manipulation
DO NOT manipulate the Hamleys Skyline.
The skyline does feature in other designs
that have been produced and approved by
the Design Team including Birthday Parties,
Halloween and Hamleys.com.
The skyline is illustrated to include the Olympic Stadium, Tower Bridge, Big Ben, Shard, Hamleys Toy Shop, Gherkin & London Eye.
Skyline Elements
The skyline elements are used to bring
posters and graphics to life, and add a
little bit of fun.
The artworking of these elements is tightly
controlled to ensure the use of brand assets
are consistent.
• Cloud
• Balloon
• Birds
• Blimps
• Kite
X
What you CAN DO What you CANNOT DO
Change the colours
Add drop shadows
Rotate
Stretch or distort
Place on a coloured
background other than
sky
X
X
X
Only use on sky blue
Place William Hamley in
an air balloon
Use balloons or birds as
bullet points
XPlease Note: Hamleys World
Localised skylines can be used for Hamleys
Worlds. Please contact design@hamleys.co.uk

16. Page 16Hamleys Brand Style Guide
Photo Library
A Photo Library is now available on the
Hamleys Franchise FTP.
This is provided to support with Marketing,
PR, Brand Design and Presentations.
Download Instructions: Franchise FTP
The photos are available on the Franchise FTP.
Log on details and full download instructions
are available on Page 20.
The photo library is updated regularly as new
photos are taken. If there is anything specific
you require, that is not available, please ask the
Design Team for advice.
Please Note: Photo Sharing
If you have taken an excellent photo please
share this with the Design Team.
We will review each photo sent to us and add
this to the library if approved.
Please send to sdix@hamleys.co.uk as a Hi-Res
300dpi jpeg.

17. Page 17Hamleys Brand Guidelines 2.0APPROVAL PROCESS & ARTWORK GUIDE
Please Note: Approval Process
ALL artwork independently developed for ANY communication within the
business or to external parties must be sent for brand approval.
This requires 7 working days.
Send artwork accompanied with a description of end use to
Hamleys Brand Design Manager Stacey Dix sdix@hamleys.co.uk
A design MUST not be used if it does not receive brand approval.
Approval Checklist
How do I produce artwork for approval?
Artwork adheres to the rules and logo usage within this document.
I’ve sent a clear description and photograph(s) confirming end use.
I’ve approached the Design Team for direction before artworking.
#1 Clip Art
DO NOT use Clip Art.
#2 Word Art
DO NOT use Word Art or any
other pre-set fonts.
#3 Off Brand Fonts
DO NOT introduce any new
fonts to artwork.
#4 Effects
DO NOT introduce standard
effects in Adobe Creative
Suite e.g. drop shadows.
#5 Editing Assets
DO NOT adjust or amend
brand assets supplied to you.
#6 No Branding & Supplier Sign-off
Hamleys branding must be present in any
internal OR external artworks. DO NOT
send artworks directly to Suppliers for
approval, as it needs to be approved by
the Hamleys Design Team first.
#7 White Boxes
DO NOT place branding or
icons in a white box over a
photograph
#8 Illustrating Hamleys
DO NOT try to illustrate the
Hamleys wording.
See page 10 for further details.
#9 Existing Materials
The Design Team may hold an
existing design to match your
needs ~ Ask for advice before
commencing new artwork.
#10 William
DO NOT change William.
See page 8 for further details.
at Hamleys has been added to the left image

18. Page 18Hamleys Brand Style Guide
Office Stationery
This is the stationery pack for use in external and
internal communications including: -
• Powerpoint
• Hamleys logo
• Hamleys Ludendo logo
• Word A4 document
• Word A4 landscape document
• Word A4 landscape booklet
• Word A4 portrait booklet
There is also a Hamleys logo supplied for your
signature on email communications.
Please refer to the next page for full details.
Please Note: Business Template
There is a Hamleys Business Template available
for extenrral presentations. The Design Team
will supply this on request if required.
PowerPoint
Please Note: Presentation Support
If you are preparing Powerpoint presentations
please request advice and imagery from the
Design Team.
Please give as much notice as possible.
Word Documents
Friday, May 23, 2014
Page 2 of 2 Document4
*Front page
*Internal page
*Individual pages *Booklets
Logos
Hamleys Logo
• Internal & External
communication
Page 1 of 1 Document2
Monday, June 2, 2014
Title
Date
Title
Date

19. Page 19Hamleys Brand Style Guide
Name in size 10 bold sentence case
Title in size 10 bold in sentence case
LEAVE A ONE LINE GAP HERE
The Hamleys Group
2 Fouberts Place
London
W1F 7PA
Mobile: +44 (0) XXXX XXX XXX
Office: +44 (0) 20 XXXX XXXX
Fax: +44 (0) 20 XXXX XXXX
www.hamleys.com (Make this a link)
Email Signature
An e-mail signature is a block of text that is
appended to the end of an e-mail message
you send. Generally, a signature is used to
provide the recipient with your name, e-mail
address, business contact information, or
Web site URL.
Attach this signature to ALL outgoing e-mails.
Email should be setup using Trebuchet MS at
size 10 pt and the layout is displayed to the
right.
DO NOT include any of the following in
signatures without approval: -
• Online sponsorship links.
• Local Facebook or Twitter messages.
• Any other additional information.
• Alternative signature logo.
Please Note: Support
Please request assistance for support setting up
your signature if you are unsure.
Email Signatures ~ For employees of The Hamleys Group ONLY
Please Note: Seasonal Changes
The Design Team will communicate ANY
seasonal changes to you including the change
of signature during Christmas.
Email Signatures for Non Hamleys Employees
For Non Hamleys Employees who wish to use the Hamleys logo in their email signature. Please request
instructions and approval from the Design Team before use.

20. Page 20Hamleys Brand Style Guide
Hamleys Franchise FTP
All files discussed throughout this document
are available to download from the Hamleys
Franchise FTP.
Please reference to the Glossary on the right. This
confirms the file formats available for each asset.
File formats for example eps, illustrator (ai) & dst files
are prepared for artworkers, printers and suppliers use
only. You will not be able to open these files without the
relevant software for example Adobe Creative Suite.
Always send the PDF Brand Style Guide before
supplying the assets. Only send individual assets
where possible so we can manage what is in
circulation.
Please ensure old asset packs are deleted. This Asset
Pack supercedes any previous version.
Franchise FTP: Log On Details
This can be accessed through an Internet Browser (Chrome) or
a FTP Software program (Filezilla).
If you experience any issues please contact us.
Browser URL: https://hamsecure.hamleys.co.uk
FTP Software: hamsecure.hamleys.co.uk
Username: Hamfranchise
Password: F74nch1seham
Location: /Franchise FTP / Brand Style Guides /Hamleys
Brand Style Guides - March 2016
Asset Pack Glossary
Logos: Logo Folder
All logos are supplied in Illustrator, eps, Hi-
Res and Low-Res jpegs for print & web.
Logos prepared for specific end use include: -
Embroidery: Embroidery Logo Folder
Supplied in pdf & dst file.
Animation: Animated Logo Folder
Media Board: Media Board Folder
Facebook Profile Picture: ProfilePicture.jpg
Special Icons: Special Icons Folder
Supplied in Illustrator, eps, Hi-Res and Low-
Res jpegs for print & web.
William Hamley: William Folder
Supplied in Illustrator, Hi-Res and Low-Res
jpegs for print & web.
Font: Typefaces Folder
Supplied as Open Type files (otf) in Extra
Bold, Bold, Regular & Light.
Toy Prints: Toy Print Folder
Supplied as Illustrator, eps & Hi-Res jpeg.
Skyline: Skyline Folder
Supplied as Illustrator & eps files.
Skyline Elements are also supplied in this
folder as Illustrator & eps files.
*Jpegs are not supplied as the skyline must go through
artwork software e.g. Adobe Creative Suite.
Photos: Hamleys Photo Library
Supplied as Hi-Res and Low-Res jpegs.
*This folder will be updated regularly by the Design Team
Stationery: Office Stationery Pack
Supplied documents & files include: -
• Powerpoint.ppt
• Hamleys logo.jpg
• Hamleys-Ludendo logo.jpg
• A4 portrait.docx
• A4 landscape.docx
• A4 portrait booklet.docx
• A4 landscape booklet.docx
• Email Signature~TheHamleysGroupe.png
Please Note: File Formats
The Design Team hold additional master artwork files.
If there is something specific or a file format your require,
there is a possibility it already exists.
Please do ask us for assistance.

21. Hamleys Brand Style Guide ~ Revised September 2016
Destroy any previous copies