FlexNet Connect provides software publishers and device manufacturers an efficient way to deliver software updates to end users and gain insights into product usage. It manages rule-based software updates, displays in-app messages, and reports on the installed base. It can be deployed on-premises or as a cloud service. FlexNet Connect helps minimize support costs and downtime by ensuring the right updates are delivered to the correct users. It also allows communication with users through targeted in-app messages and provides analytics on the installed base to optimize product management.