Flexera Software's Why

© 2017 Flexera Software LLC. All rights reserved. | Company Confidential1
Why

SOFTWARE is eating the world!
SUPPLIER BUYER

Software is a
$350 BILLION INDUSTRY
that
POWERS EVERY COMPANY
on the planet
Source: Gartner, Forecast: Enterprise Software Markets, Worldwide, 2013-2020, 4Q16 Update, Dec. 2016

Software powers the INTERNET OF THINGS
SUPPLIER BUYER
…IoT will represent
$13 TRILLION IN REVENUE
By 2025:
80 BILLION
DEVICES…
Source: Vernon Turner, IDC

But the software industry has a
DIRTY LITTLE SECRET
SUPPLIER BUYER

The software “SUPPLY CHAIN” is the single
most DYSFUNCTIONAL in all of industry today…
SUPPLIER BUYER

…which costs TENS OF BILLIONS per
year in WASTE and INEFFICIENCY…
SUPPLIER BUYER

…and injects RISK into every company,
government and household around the world
SUPPLIER BUYER

SUPPLIER BUYER
Every other industry has a HIGHLY EFFICIENT supply chain
We build products. They are safe and
secure. The only time we talk audit is
during tax season.
I use only what I’ve paid for and the only
time we talk audit is during tax season. My
SUPPLIERS manage my inventory.

An EFFICIENT supply chain
has TRANSPARENCY
THIS ALLOWS SUPPLIERS AND BUYERS TO AGREE ON WHAT’S BEEN
OWEDPURCHASED USED
SUPPLIER BUYER

Flexera ENABLES an efficient and transparent
SOFTWARE SUPPLY CHAIN
WE’RE REIMAGINING THE WAY SOFTWARE IS
BOUGHT SOLD SECUREDMANAGED
SUPPLIER BUYER

What’s wrong with the
SOFTWARE
SUPPLY CHAIN?

Software suppliers and buyers
often DON’T KNOW
what’s been purchased, used,
and owed. As a result, they
DISAGREE continuously
SUPPLIER BUYER

“Node
Locked”
“Pay Per
User”
“Concurrent
Users”
WHY? Software suppliers have an
INFINITE number of ways to PRICE
software and MEASURE usage…
SUPPLIER BUYER

“Only in
the Cloud”
“On your
desktop &
laptop”
“You can
virtualize it”
… an INFINITE number of ways
they decide HOW
software can be used…
SUPPLIER BUYER

“We’ll bill for
overages”
“We’ll deny
access”
“We’ll audit our
customers”
SUPPLIER BUYER
… and an INFINITE number of
ways they ENFORCE
ENTITLEMENTS and
USAGE RIGHTS

Another problem is that there is no “UNIVERSAL METER” helping
SOFTWARE BUYERS understand…
SUPPLIER BUYER
…HOW MUCH software is being USED,
making COMPLIANCE and BUDGETING
virtually impossible

This creates INEFFICIENCY, WASTE, and
FRICTION between supplier and buyer
SUPPLIER BUYER
I don’t think my customers are paying me
for all the software they are using.
We need to audit.
Why is managing our software assets so
difficult and time consuming? I don’t have
this problem with suppliers of hardware,
telecoms, etc.

SUPPLIER BUYER
Flexera SOLVES THIS PROBLEM
by enabling a “single version of the truth”
Software Asset Management
& License Optimization
We help buyers
purchase only what
they need, manage
what they have and
use what they bought
We help suppliers
automate & standardize
how they monetize
their products and
track usage
Software
Monetization

…If it’s not, suppliers create
RISK for themselves
and their BUYERS
SUPPLIER BUYER
A supply chain also has to
be SAFE and SECURE…

SUPPLIER BUYER
A BILL OF MATERIALS gives visibility into what a product contains,
MITIGATING RISK for suppliers and buyers

But it’s hard to see if there are VULNERABILTIES in software, and in the
OPEN SOURCE COMPONENTS suppliers use
SUPPLIER BUYER
FACT:
95% of IT organizations leverage
OPEN SOURCE
components in their software -
whether they know it or not.
— Gartner

Are there vulnerabilities in our software? Do
we know which customers are at
risk? Can we notify them? Can we push
out patches?
Are we running unauthorized software? Are
we exposed to vulnerabilities hackers can
exploit? How can I minimize my risk?
As a result, suppliers routinely distribute
software with VULNERABILITIES
SUPPLIER BUYER

Flexera’s security solutions MINIMIZE VULNERABILITY RISK
for both the software supplier and buyer
SUPPLIER BUYER
Tamper Resistant Licensing
Open Source Security
Software Monetization
Software Vulnerability Management

Flexera creates TRUST and TRANSPARENCY
in the software supply chain…
SUPPLIER BUYER
…Enabling software supplier and buyer to secure their applications, and agree on
what’s been purchased, how much has been used, and how much is owed
Tamper Resistant Licensing
Software Monetization
Software Vulnerability Management

WE’RE REIMAGINING THE WAY SOFTWARE IS
w w w . f l e x e r a s o f t w a r e . c o m
SOLD SECUREDMANAGEDBOUGHT

Flexera Software's Why

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