Flipkart is an Indian e-commerce company that started in 2007, selling books online. It has since expanded to sell a wide range of products across multiple categories. Some key points about Flipkart include:
- It is headquartered in Bangalore and was founded by IIT graduates Sachin Bansal and Binny Bansal.
- Flipkart has become India's largest online retailer and sells nearly 20 products per minute.
- It introduced innovations like cash-on-delivery payments and has acquired other Indian e-commerce companies.
- Flipkart has built effective fulfillment and customer support systems to handle its scale and growth.
Flipkart implemented a CRM system to centralize customer data, improve the customer experience across channels, and increase customer retention. The CRM system allowed Flipkart to gain valuable customer insights, run targeted marketing campaigns, improve demand forecasting and inventory management, and enhance after-sales customer service. As a result, Flipkart saw increased sales, higher repeat customer rates, and faster growth.
Flipkart's supply chain management involves logistics, procurement, warehousing, supplier relations, and customer relations to deliver products from suppliers to customers. Key aspects include an in-house logistics network, inventory and just-in-time procurement, multiple warehouses across India, A/B/C supplier grading, and 24/7 customer support. The competitive environment and achieving customer satisfaction pose ongoing challenges to maintaining a cost-effective supply chain.
Flipkart is India's largest e-commerce retailer. The document analyzes Flipkart's inventory and supply chain management. It discusses how Flipkart maintained high stock levels in its 300+ warehouses to avoid shortages. However, this led to issues like excess storage and expired goods. Flipkart addressed this using just-in-time delivery and partnerships with 15+ couriers for timely order fulfillment. It also uses sales data to predict inventory levels and reduce waste.
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 in India. It operates primarily in India and is headquartered in Bangalore. The document discusses Flipkart's history, vision, marketing mix, SWOT analysis, and financial performance based on a case study. It finds that Flipkart's revenues have grown significantly since its founding and that it faces competition from Amazon but maintains an edge through fast delivery, product listings, and sales promotions.
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees Binny Bansal and Sachin Bansal. It began as an online book retailer and has since expanded into various product categories. Flipkart leverages various services and strategies to provide customers with a positive shopping experience, such as cash-on-delivery, easy returns, and its own in-house logistics and customer support teams. It has grown to become one of the largest e-commerce players in India through strategic acquisitions and a complex corporate structure.
Flipkart is an Indian e-commerce company that started in 2007, selling books online. It has since expanded to sell a wide range of products across multiple categories. Some key points about Flipkart include:
- It is headquartered in Bangalore and was founded by IIT graduates Sachin Bansal and Binny Bansal.
- Flipkart has become India's largest online retailer and sells nearly 20 products per minute.
- It introduced innovations like cash-on-delivery payments and has acquired other Indian e-commerce companies.
- Flipkart has built effective fulfillment and customer support systems to handle its scale and growth.
Flipkart implemented a CRM system to centralize customer data, improve the customer experience across channels, and increase customer retention. The CRM system allowed Flipkart to gain valuable customer insights, run targeted marketing campaigns, improve demand forecasting and inventory management, and enhance after-sales customer service. As a result, Flipkart saw increased sales, higher repeat customer rates, and faster growth.
Flipkart's supply chain management involves logistics, procurement, warehousing, supplier relations, and customer relations to deliver products from suppliers to customers. Key aspects include an in-house logistics network, inventory and just-in-time procurement, multiple warehouses across India, A/B/C supplier grading, and 24/7 customer support. The competitive environment and achieving customer satisfaction pose ongoing challenges to maintaining a cost-effective supply chain.
Flipkart is India's largest e-commerce retailer. The document analyzes Flipkart's inventory and supply chain management. It discusses how Flipkart maintained high stock levels in its 300+ warehouses to avoid shortages. However, this led to issues like excess storage and expired goods. Flipkart addressed this using just-in-time delivery and partnerships with 15+ couriers for timely order fulfillment. It also uses sales data to predict inventory levels and reduce waste.
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 in India. It operates primarily in India and is headquartered in Bangalore. The document discusses Flipkart's history, vision, marketing mix, SWOT analysis, and financial performance based on a case study. It finds that Flipkart's revenues have grown significantly since its founding and that it faces competition from Amazon but maintains an edge through fast delivery, product listings, and sales promotions.
Flipkart is an Indian e-commerce company founded in 2007 by former Amazon employees Binny Bansal and Sachin Bansal. It began as an online book retailer and has since expanded into various product categories. Flipkart leverages various services and strategies to provide customers with a positive shopping experience, such as cash-on-delivery, easy returns, and its own in-house logistics and customer support teams. It has grown to become one of the largest e-commerce players in India through strategic acquisitions and a complex corporate structure.
Flipkart was founded in 2007 in Bangalore, India by Sachin Bansal and Binny Bansal, both graduates of IIT Delhi. It is one of India's largest e-commerce companies. Sachin Bansal oversees customer-facing operations while Binny Bansal manages fulfillment. Flipkart was initially self-funded and later raised money from Accel India and Tiger Global Management. It has grown significantly due to initiatives like cash-on-delivery and a robust logistics network across India.
Flipkart is an Indian e-commerce company that was founded in 2007 and has become a leader in online retail in India. It has expanded its product offerings from books to various electronics, fashion, and home goods. Flipkart has seen success by focusing on providing customers with a simple and delightful shopping experience through its easy-to-use interface and payment options. As online shopping continues to grow in India, Flipkart aims to solidify its position through ongoing investments in its supply chain and logistics network.
Flipkart was founded in 2007 by Sachin and Binny Bansal. It began as an online book retailer in India and is now one of the largest e-commerce platforms. Headquartered in Bangalore, Flipkart focuses on categories such as electronics, fashion, books, and home goods. It raised funding from Accel India and Tiger Global and is valued at over $100 billion. Flipkart aims to expand further into new categories and grow its private label offerings through investments in supply chain and logistics infrastructure.
INFORMATION SYSTEM FOR MANAGER CONCEPTS RELATED TO FLIPKART.COMMilan49
The document discusses Flipkart, an Indian e-commerce company. It provides details about Flipkart's founders, business model, use of technology, supply chain management, customer relationship management, and fraud detection systems. Some key points include:
- Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal to make books more accessible. It has expanded to various product categories.
- It uses technologies like recommendation engines, supply chain systems, and fraud detection to handle its scale.
- Flipkart manages relationships with suppliers and distributors to maintain its supply chain effectively.
- It focuses on customer service through initiatives like on-time delivery, return policies,
Flipkart is an Indian e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It initially focused on online book sales but later expanded into electronics and other products. Flipkart offers multiple payment options including cash on delivery, which has been significant for growth given low credit card usage in India. It has expanded its product categories and fulfillment capabilities over time, and now employs over 4,500 people with warehouses across major Indian cities.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Looking to learn more about successful ecommerce strategies? Look no further than the "Flipkart Case Study" ebook.
In this comprehensive ebook, you'll get an in-depth look at how Flipkart, India's leading ecommerce marketplace, achieved its incredible success. Through a combination of innovative marketing strategies, cutting-edge technology, and a relentless focus on customer satisfaction, Flipkart has become one of the most successful ecommerce companies in the world.
Inside this ebook, you'll learn about the history of Flipkart, its founding principles, and the challenges it faced in its early days. You'll also discover how Flipkart has evolved over time, adapting to changing market conditions and consumer behavior to stay ahead of the competition.
In addition to insights on Flipkart's business model and operations, you'll also gain valuable knowledge about ecommerce trends and strategies that can help you succeed in your own online business ventures. From marketing tactics to customer engagement to supply chain management, this ebook covers all the key elements of ecommerce success.
Whether you're a business owner looking to improve your online sales or a marketing professional seeking to stay ahead of the curve, the "Flipkart Case Study" ebook is an essential resource for anyone interested in ecommerce. With its detailed analysis and practical insights, this ebook is sure to provide you with the inspiration and knowledge you need to take your business to the next level.
This presentation will give you in depth information about the #Flipkart . Flipkart is an ECommerce giant in #India. Total sales per day has crossed figures of about $100 Million. This presentation will help you in understanding the basics of Flipkart and its working along with its founders. Do answer the #trivia at the end.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
bda practical for student to get flipcartkanopatel29
Flipkart collects a huge volume of customer data from its e-commerce operations daily, including transactions, product views, clicks, and social media mentions. This big data comes in various formats from multiple sources and is generated very rapidly. Managing and analyzing this data poses significant challenges. Flipkart aims to use big data analytics to gain insights, enhance customer experience, optimize operations, and boost sales and profits. Some recommendations include investing in infrastructure to handle the large volume of data in real-time, developing machine learning models for personalized recommendations, and utilizing predictive analytics for demand forecasting and inventory optimization.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
To study the effectiveness of o2 o model ingargradhika496
This document discusses Flipkart's O2O (online to offline) business model in India. Some key points:
- Flipkart launched an assisted shopping program partnering with local retailers to help more Indians shop online. Shopkeepers order through a portal and earn commissions.
- Research found 96% of Indians don't shop online due to lack of trust and awareness. The program aims to address this by leveraging trusted local retailers.
- Initial products offered are phones/electronics. Retailers also provide services like bill payments earning additional commissions.
- A study analyzed the effectiveness of the model, finding most respondents willing to shop online through assisted local stores, especially in lower tier cities and
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, and uses a marketplace model where third-party sellers can also sell products on the platform. It has acquired several other Indian e-commerce companies to expand its offerings.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, with payment options including cash on delivery and online payment methods. It competes with Amazon and Snapdeal in India's growing e-commerce market.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
The internship opportunity with FLIPKART was a great chance for learning and professional development. Increasingly, supply chain management is being recognized as the management of key business process that comprises the supply chain. Flipkart is one the e-commerce company in India has been contributing to the economy by providing quality consumer product in a comparatively reasonable price. If the winning factor for Flipkart has been investigated, the result would be its outstanding supply chain procedure.
Managing a PPC campaign successfully means knowing what to avoid. Dive into the do's and don'ts of effective PPC campaign management for better outcomes.
Difference between programmer and database developerdeorwine infotech
Choosing between database development and programming? Let's explore the differences between these roles to help you decide where your skills and interests align best.
Flipkart was founded in 2007 in Bangalore, India by Sachin Bansal and Binny Bansal, both graduates of IIT Delhi. It is one of India's largest e-commerce companies. Sachin Bansal oversees customer-facing operations while Binny Bansal manages fulfillment. Flipkart was initially self-funded and later raised money from Accel India and Tiger Global Management. It has grown significantly due to initiatives like cash-on-delivery and a robust logistics network across India.
Flipkart is an Indian e-commerce company that was founded in 2007 and has become a leader in online retail in India. It has expanded its product offerings from books to various electronics, fashion, and home goods. Flipkart has seen success by focusing on providing customers with a simple and delightful shopping experience through its easy-to-use interface and payment options. As online shopping continues to grow in India, Flipkart aims to solidify its position through ongoing investments in its supply chain and logistics network.
Flipkart was founded in 2007 by Sachin and Binny Bansal. It began as an online book retailer in India and is now one of the largest e-commerce platforms. Headquartered in Bangalore, Flipkart focuses on categories such as electronics, fashion, books, and home goods. It raised funding from Accel India and Tiger Global and is valued at over $100 billion. Flipkart aims to expand further into new categories and grow its private label offerings through investments in supply chain and logistics infrastructure.
INFORMATION SYSTEM FOR MANAGER CONCEPTS RELATED TO FLIPKART.COMMilan49
The document discusses Flipkart, an Indian e-commerce company. It provides details about Flipkart's founders, business model, use of technology, supply chain management, customer relationship management, and fraud detection systems. Some key points include:
- Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal to make books more accessible. It has expanded to various product categories.
- It uses technologies like recommendation engines, supply chain systems, and fraud detection to handle its scale.
- Flipkart manages relationships with suppliers and distributors to maintain its supply chain effectively.
- It focuses on customer service through initiatives like on-time delivery, return policies,
Flipkart is an Indian e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It initially focused on online book sales but later expanded into electronics and other products. Flipkart offers multiple payment options including cash on delivery, which has been significant for growth given low credit card usage in India. It has expanded its product categories and fulfillment capabilities over time, and now employs over 4,500 people with warehouses across major Indian cities.
Running head E-Grocery business model – group project1E-GROcer.docxtodd271
Running head: E-Grocery business model – group project 1
E-GROcery business model – group project 8E-Grocery Business Model
Chathuri Samarasinghe
Tharangini Puvvala
Vijay Bula
Sullivan University
CSC560 Electronic Commerce and Intranet Development
May 5, 2019
E-Grocery Business Model
In the past few years, the online grocery shopping industry is growing with consumers rapidly along with expansion of digital world. With e-commerce expanding throughout the global market, the demand for online grocery stores has also been increasing. Companies like AmazonFresh, FreshDirect in the US have opened a platform for the companies to sell groceries to their customers with a single click. Many products that are being sold on online platform, that were considered to be impossible to convert for online shopping. With proper technology usage, the companies can sell perishable goods online and compete the traditional stores. Company Background and evolution
Fresh Grocery, Inc.
Our company, Fresh Grocery, Inc. is an online e-grocery store business that will be launched in December 2019. The online platform will have a wide range of both durables and non-durable goods, organic foods, fresh vegetables and fruits, and basic groceries at affordable prices. The online platform will have products from different brands, so the consumer can choose and buy. The company will be based in Chicago, Illinois with multiple suppliers. This is a privately-owned business, that is owned by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). These executive committee members have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. Vision
The company’s vision statement is to become a leading online e-grocery store in the US and to establish a one-stop and click online grocery shopping store in the US. Mission
The company’s mission statement is to establish an online platform to sell groceries from major manufacturing companies/brands at affordable prices to the customers. The company intends to expand their customer target groups throughout East Coast.Organization Structure
The company was co-founded by Jane Doe (CEO), John Smith (COO) and Susan Smith (CFO). The executive committee have hired, CTO – Bill Daniels to handle the design and build the website for their products and services. In addition, the company will have to hire below staff for daily operations:
· Strategic Manager
· Human Resources and Admin Manager
· Merchandize Manager (Supply chain management)
· Sales and Marketing Manager
· Development Team (online website development)
· Project Management Team
· IT Support Team
· Accounting Team
· Customer Care - Call Center Team
· Legal TeamProduct line & services
The company will sell a wide range of goods from top brand companies on their shelves in the state of Illinois. The online platform will have durable and nondurable goods that include the below:
· Fresh organic vegetables and fruits
· Fresh organic dairy .
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Looking to learn more about successful ecommerce strategies? Look no further than the "Flipkart Case Study" ebook.
In this comprehensive ebook, you'll get an in-depth look at how Flipkart, India's leading ecommerce marketplace, achieved its incredible success. Through a combination of innovative marketing strategies, cutting-edge technology, and a relentless focus on customer satisfaction, Flipkart has become one of the most successful ecommerce companies in the world.
Inside this ebook, you'll learn about the history of Flipkart, its founding principles, and the challenges it faced in its early days. You'll also discover how Flipkart has evolved over time, adapting to changing market conditions and consumer behavior to stay ahead of the competition.
In addition to insights on Flipkart's business model and operations, you'll also gain valuable knowledge about ecommerce trends and strategies that can help you succeed in your own online business ventures. From marketing tactics to customer engagement to supply chain management, this ebook covers all the key elements of ecommerce success.
Whether you're a business owner looking to improve your online sales or a marketing professional seeking to stay ahead of the curve, the "Flipkart Case Study" ebook is an essential resource for anyone interested in ecommerce. With its detailed analysis and practical insights, this ebook is sure to provide you with the inspiration and knowledge you need to take your business to the next level.
This presentation will give you in depth information about the #Flipkart . Flipkart is an ECommerce giant in #India. Total sales per day has crossed figures of about $100 Million. This presentation will help you in understanding the basics of Flipkart and its working along with its founders. Do answer the #trivia at the end.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
bda practical for student to get flipcartkanopatel29
Flipkart collects a huge volume of customer data from its e-commerce operations daily, including transactions, product views, clicks, and social media mentions. This big data comes in various formats from multiple sources and is generated very rapidly. Managing and analyzing this data poses significant challenges. Flipkart aims to use big data analytics to gain insights, enhance customer experience, optimize operations, and boost sales and profits. Some recommendations include investing in infrastructure to handle the large volume of data in real-time, developing machine learning models for personalized recommendations, and utilizing predictive analytics for demand forecasting and inventory optimization.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
To study the effectiveness of o2 o model ingargradhika496
This document discusses Flipkart's O2O (online to offline) business model in India. Some key points:
- Flipkart launched an assisted shopping program partnering with local retailers to help more Indians shop online. Shopkeepers order through a portal and earn commissions.
- Research found 96% of Indians don't shop online due to lack of trust and awareness. The program aims to address this by leveraging trusted local retailers.
- Initial products offered are phones/electronics. Retailers also provide services like bill payments earning additional commissions.
- A study analyzed the effectiveness of the model, finding most respondents willing to shop online through assisted local stores, especially in lower tier cities and
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, and uses a marketplace model where third-party sellers can also sell products on the platform. It has acquired several other Indian e-commerce companies to expand its offerings.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, with payment options including cash on delivery and online payment methods. It competes with Amazon and Snapdeal in India's growing e-commerce market.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
The internship opportunity with FLIPKART was a great chance for learning and professional development. Increasingly, supply chain management is being recognized as the management of key business process that comprises the supply chain. Flipkart is one the e-commerce company in India has been contributing to the economy by providing quality consumer product in a comparatively reasonable price. If the winning factor for Flipkart has been investigated, the result would be its outstanding supply chain procedure.
Managing a PPC campaign successfully means knowing what to avoid. Dive into the do's and don'ts of effective PPC campaign management for better outcomes.
Difference between programmer and database developerdeorwine infotech
Choosing between database development and programming? Let's explore the differences between these roles to help you decide where your skills and interests align best.
Dive into the convergence of the Metaverse and the IT industry, where immersive digital environments are changing the way we interact with technology. Uncover how this transformation is enhancing collaboration, innovation, and connectivity in IT.
We’ll go through the key components of a cloud computing roadmap in this article and explain why it’s important for any organisation utilising or contemplating cloud services.
Single Page Applications (SPA) and Multi-Page Applications (MPA) are two distinctive structural approaches that have developed in the constantly changing web development system. Each strategy serves to various circumstances and user experiences, each with its own advantages and challenges. To choose the best architectural for their projects, developers are required to be well-informed on the key differences between SPAs and MPA. But, before that, let get to know about SPA and MPA.
In this article, we will examine the main reasons for ERP system adoption by businesses and the paradigm-shifting effects these solutions can have on the development and success of organisations.
Impacts of spoofing- why it’s a serious cybersecurity concerndeorwine infotech
In this article, I will examine several spoofing attack types, their possible effects, and effective measures to safeguard systems against spoofing operations.
The security of our online data is of utmost importance in the current digital era. Authentication is essential for confirming people’s identities and giving them access to sensitive information or systems. There are several kinds of authentication techniques, and each one provides different levels of security and safety. In this article we will learn about three methods of authentication is essential for preventing cybercrime.
Authentication is an important part of digital system security and ensuring that only authorised persons have access to sensitive information or resources.
Let’s take a closer look at each one
Threads twitter Difference- How far mark-musk war will lastdeorwine infotech
Threads is a New App by Meta that is intended to compete with Twitter. It enables users to add images, videos and obviously threads posts (“like twitter”). Moreover, Threads have some similarities to Twitter in terms of ... learn more
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
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1. writinglove
Feb 20·2 min read· Listen
Flipkart grocery business model- How this Ecommerce Grab customers for
grocery services?
Flipkart is an Indian online grocery retailer that has just expanded into the industry. The
supermarket business strategy of the firm includes an online platform for customers to explore
and purchase food goods, inventory management through local suppliers and partners, a robust
last‐mile delivery system, a variety of payment options, and exceptional customer service.
Flipkart grocery business model
The grocery business model of the Flipkart includes the following key elements:‐
Flipkart has established an online platform for selling its grocery products to customers.
Customers can place orders through the platform after browsing through different categories
including such fruits, vegetables, dairy products, and other grocery items.
Inventory management
Flipkart receives groceries from a network of local suppliers and partners. To ensure that products
are available to customers on time and in sufficient quantities, the company maintains an efficient
inventory management system.
Delivery system
To guarantee that its grocery goods are delivered to customers in a timely and efficient manner,
Flipkart has developed a solid last‐mile delivery method. The brand has collaborated with local
logistics companies to ensure that the items are delivered quickly and reliably.
Payment methods
Flipkart’s grocery business offers its customers a variety of payment methods, such as cash on
delivery, credit/debit card, and online wallet. Customers who use specific payment methods are
also eligible for special discounts and cashback offers.
Customer service
Flipkart offers excellent customer service to its grocery customers via various channels, incl chat,
email, and phone. A dedicated customer service team helps the customer with their concerns and
questions.
Bottom line
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2. Overall, Flipkart’s grocery business’s mission is to give customers with a smooth and easy
shopping experience while maintaining an efficient supply chain and delivery system.
Flipkart’s Grocery business has acquired substantial traction in India’s online grocery sector due to
its cheap price, trustworthy service, and strong brand reputation.
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