A trademark is a distinctive sign, symbol or name used to identify and distinguish the goods or services of one business from those of others. Trademarks can consist of words, logos, slogans, sounds, or other symbols. Registering a trademark provides legal protection against infringement and establishes exclusive rights over the use of the mark in relation to specified goods or services. Some key benefits of registering a trademark include securing exclusivity, controlling use of the brand by others, and deterring and preventing infringement by other traders.