The Economic Impact of the Alligator Festival 2010

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Team members in the Hotel, Restaurant and Tourism Administration program at the St. Charles Parish Satellite Center recently completed an analysis of the economic impact of the Alligator Festival. This presentation was give to the members of the St. Charles Parish Rotary Club.

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The Economic Impact of the Alligator Festival 2010

  1. 1. Economic Impact Analysis<br />HRT Administration<br />Satellite Center<br />
  2. 2. <ul><li>Total Attendance for 2010: 17,000 people
  3. 3. Surveyed: 743 people or about 4 %</li></ul>Attendee Information<br />
  4. 4. How did you hear about the festival?<br /><ul><li>Word of Mouth: 74%
  5. 5. Print: 16%
  6. 6. Television: 5%
  7. 7. Internet: 3%
  8. 8. Radio: 2%</li></li></ul><li>Why do people come?<br /><ul><li>Food: 33%
  9. 9. Rides: 22%
  10. 10. Socialize: 20%
  11. 11. Band: 13%
  12. 12. Other: 7%
  13. 13. Crafts: 5%</li></li></ul><li>Who’s from where?<br /><ul><li>St. Charles Parish (local): 78%
  14. 14. Greater New Orleans Area: 11%
  15. 15. Other River Parishes: 3%
  16. 16. Greater Baton Rouge Area: 3%
  17. 17. Other: 5%</li></ul>States: Mississippi, New Jersey, Texas, Florida, and New York<br />
  18. 18. Indirect Spending for Attendees<br /><ul><li>$0-$30 [50%]=$28,050</li></li></ul><li>Indirect Spending for Attendees<br /><ul><li>$31-$100 [32%]=$77,805</li></li></ul><li>Indirect Spending for Attendees<br /><ul><li>$101+ [18%]=$100,950</li></ul>Ramada, Best Western, Cypress Inn <br />
  19. 19. Indirect Spending for Attendees<br />Total: $206,805<br />Ramada, Best Western, Cypress Inn <br />
  20. 20. Direct Spending for Attendees<br /><ul><li>$0-$49[57%]=$188,950</li></li></ul><li>Direct Spending for Attendees<br /><ul><li>$50-$99[23%]=$228,750</li></li></ul><li>Direct Spending for Attendees<br /><ul><li>$100-$149[15%]=$248,625</li></li></ul><li>Direct Spending for Attendees<br /><ul><li>$150-$249[3%]=$79,600</li></li></ul><li>Direct Spending for Attendees<br /><ul><li>$250+ [2%]=$79,500</li></li></ul><li>Direct Spending for Attendees<br />Total: $825,425<br />Average spent per person: $49<br />
  21. 21. Total Attendee Impact<br />$1,032,230<br />
  22. 22. Attendee Suggestions<br />Better parking<br />All day wristbands<br />Better variety of food<br />Advertise $1 admission and have more entrances<br />More shaded areas/seating<br />In general, prices were too high<br />Greater variety of bands and longer performances<br />More police <br />Clean port-o-potties and Hand washing outside of port-o-potties<br />
  23. 23. Vendor Information<br />
  24. 24. Did you spend money locally?<br /><ul><li>4 companies spent less than $30
  25. 25. 8 companies spent between $31-$100
  26. 26. 6 companies spent over $100</li></li></ul><li>Materials Purchased<br /><ul><li>Most companies purchased between zero and twenty-five percent of their materials in St. Charles Parish.
  27. 27. Most companies had one or two people working per booth.</li></li></ul><li>Estimated Profits<br /><ul><li>20 Food Vendors paid $3,047.87 in sales tax
  28. 28. 46 Craft Vendors paid $958.16 in sales tax
  29. 29. Ride Vendor paid $3,267 in sales tax</li></li></ul><li>Total Vendor Impact<br />$7,273<br /> In sales tax<br />* This total only represents taxes paid by vendors to the St. Charles Parish Sales Tax Office as of December 2010<br />
  30. 30. Total 2010 Alligator Festival Impact<br />$1,039,503<br />
  31. 31. Vendor Suggestions<br />Businesses in SCP should keep the sales together and pay taxes on the scheduled date.<br />Ice chests<br />Handicap accessible<br />Tents organization <br />Duplication of merchandise<br />More police<br />More advertising for crafts<br />Re-entry stamp<br />
  32. 32. Any Questions or Concerns?<br />Thank You for working with the Satellite Center’s Hotel, Restaurant, & Tourism Administration Team<br />

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