The document contains 25 short statements or insights on various topics related to sports, fitness, health, consumerism and trends. Some of the insights include that grit has become glamorous, baseball is changing to attract new fans and players, and personalized options have become normal. Another insight is that running shoes form an intimate reliance, and fitness is a journey rather than a destination. A final insight is that individuals have become the new brand.

1. 25 TO LIFE INSIGHTS
By Maureen Callahan
February 20, 2017

2. By the time you are diagnosed with Lung Cancer, it’s too late to research treatment
options.

3. Fluidity is the new condition of the day.

4. Grit is the new glam.

5. Baseball is changing bringing in new fans and players who are breaking the Sport’s
traditional rules of engagement, they want more.

6. Like fitness, her life is full of ups and downs. Throughout the day she relies on small but
significant game-changers.

7. Soccer boots are social capital.

8. When it comes to working-out, getting started is the hardest part.

9. Personalized is the new normal.

10. Real women hold the real power.

11. Her Instagram inner circle is hyper-local.

12. In the workforce without mentors, female Millennials often shatter self-confidence rather than
glass ceilings.

13. Orange County consumers try really hard to look like they aren’t trying hard.

14. Unlike a lot of sports, the amount of hours spent in a running shoe forms an intimate
emotional reliance.

15. Most don’t drink wine for the complex taste portfolio but for the connection, experience, and
nostalgia.

16. Fitness is a journey not a destination.

17. Women give themselves a silver medal even on their most accomplished days.

18. To be a San Franciscan athlete is to use the city landscape.

19. For mothers, healthy eating is complex and highly individualized, it’s turned into a
chore.

20. Men perceive UGG as their girlfriend’s brand.

21. Fitness instructors are the real attitude influencers

22. People consume in ways that not only make them better as individuals, but that also
make them part of a larger, mutually beneficial collective.

23. Individuals are the new brand.

24. Parents are fearful about the amount of time their kid’s spend on mobile/web, they feel in
the dark.

25. Pick-up court/street/field games are not just for boys anymore.

26. Athluxury is the new athleisure.

27. Maureen Callahan
mcallahan23@gmail.com
(206)849-8924
Photo credit:
Unsplash.com
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