Wienerschnitzel’s Hot Dogs for Homeless Tour: The second annual month-long philanthropic adventure to help those in need.

1. WIENERSCHNITZEL’S 2nd
ANNUAL HOT DOGS FOR
HOMELESS TOUR
March - April 2016

2. J.R. Galardi, of
Wienerschnitzel, and
Mike Smith, Founder
of Skate For Change,
have teamed up for
the second annual
month-long
philanthropic
adventure to help
those in need.

3. The Mission
While traveling the country in a Wienerschnitzel-wrapped RV, the tour will
hit 13 U.S. cities throughout March and April 2016, visiting shelters and
communities with heavy homeless populations. The crew will serve
Wienerschnitzel hot dogs and provide socks, hats, warm clothes, hygiene
kits, and other necessities to those who need it most. Last year’s tour raised
over $200k and they plan to exceed that this year!

4. The Crew
J.R. Galardi
&
Videographer, Photographer,
Celebrity cameos
Mike Smith Josh Schmitz
The Delicious One aka “TDO”

5. The Ride
The “Wienerbago”
Note: The entire tour will be documented by a professional videographer and
photographer, detailing the month-long journey and the many lives touched along
the way.

6. Hot Dogs for Homeless Tour 2015
• The HD4H crew traveled over 8,000 miles across 21 cities in 5 states
• Mike Smith spoke to over 50,000 students at 20 high schools along the way
• More than 50,000 hot dogs were handed out to people in need
• Over $200,000 was donated to Skate for Change ($100k of which was
matched by Wienerschnitzel)
• The entire crew, including pro skateboarder Ryan Sheckler, got hot dog tattoos
to celebrate the success of the first annual Hot Dogs for Homeless tour

7. Wienerschnitzel
The World’s Largest Hot Dog Chain
When our fans are craving a Chili Dog, they think Wienerschnitzel! Founded in 1961
by John Galardi with a single location in Southern California, Wienerschnitzel has
grown to be the world’s largest hot dog chain serving more than 120 million hot
dogs a year; and we’re über famous for our delicious secret-recipe chili that we like
to smother on fries, hot dogs and burgers. Plus, you can’t forget about our Tastee
Freez soft serve treats to round out an epic meal.
Nobody should have to live without Wienerschnitzel, so you’re going to be seeing a
lot more of us popping up all over the country. But, we’re more than the best chili
dogs and corn dogs in the world. We have a responsibility to the people and the
communities who have supported us for the past 50+ years, and we’re passionate
about sharing our successes to help make a difference in the world.
Wienerschnitzel is a family-owned company and we’re going to keep it that way. We
know that Wienerschnitzel holds a special place in the hearts of our fans, many
who’ve grown up with us, and we’re committed to serving up craveable food at a
great value for many generations to come.

8. About J.R. Galardi
J.R. Galardi’s involvement with Wienerschnitzel began on the day he was born. As
the son of company founder, John Galardi, J.R. is dedicated to continuing the family
legacy and expanding the fan base to younger generations.
Proud to follow in his father’s footsteps and build upon the solid foundation
established over the past five decades, J.R. developed the Visionary Department, a
forward-looking marketing division dedicated to capturing tomorrow’s consumer.
With a heavy emphasis on corporate responsibility, the division will tap into current
trends, interests and lifestyles, including everything from sports, film, technology,
music and fashion.
Passionate about sharing company successes
to help make a difference in the world, J.R. is
committed to making charitable giving a
priority. Under his direction, Wienerschnitzel is
activating new partnerships and interactive
for-cause events across the country.

9. About Mike Smith
Most professional speakers talk about what they’ve done or what they’ve been
through - Mike Smith talks about what he’s doing NOW. Mike Smith is a
motivational speaker and action sports personality who has worked with youth for
more than a decade. In the last three years alone, Mike has spoken at over 400
schools, state conferences, and universities, reaching an estimated 1,000,000
students across North America and Canada. Through his speaking, Mike has made
it his mission to inspire young people to create positive change both in and
outside of their schools by encouraging them to be mindful of the legacy they can
leave behind.
Mike also serves as the Founder of globally
recognized non-profit Skate For Change (SFC), an
organization that empowers young skateboarders
to help the homeless in their communities. SFC
chapters have now spread to major cities across
the U.S. and countries worldwide.
Whether it’s motivating students to pursue
greatness; teaching them how to start and
maintain charitable organizations; or giving back
to the less fortunate; Mike is committed to
inspiring others to be extraordinary.

10. In addition to providing much-needed support to the homeless, the
tour will stop at high schools along the way to assist with Mike
Smith’s motivational speaking engagements. The Hot Dogs for the
Homeless crew will participate on panels to communicate the
importance of higher education as well as supporting worthy
causes and making a difference in their own communities.
Never Too Cool for School

11. Fundraising and Awareness
While on campus, Wienerschnitzel will grill hot dogs and
give away merchandise, encouraging students to make a
donation to Skate For Change. All proceeds raised during
the tour, along with a matching contribution from
Wienerschnitzel, will support the organization’s global
expansion.

12. • Los Angeles, CA – 3/25-3/29
• Sacramento/
Bay Area, CA – 3/30-4/3
• Reno, NV – 4/4
• Las Vegas, NV – 4/6-4/9
• Albuquerque, NM – 4/11-4/12
• Lubbock, TX – 4/13
• Dallas, TX – 4/14-4/17
• El Paso, TX – 4/19
• Tucson, AZ – 4/20
• San Diego, CA – 4/21-4/23
Hot Dogs
For
Homeless
Tour
Schedule

13. Contacts and Resources
Media Contact:
Samantha Tyson/ samantha@powrhousepr.com / (949-261-2216)
On-the-Road Contacts:
Drew Newlin (primary) / drew@mikesmithlive.com / (402-219-1485)
Josh Schmitz (secondary) / josh@skateforchange.org / (303-550-1335)
School Bookings Contact
Chris Fisher / chris@tfaspeakers.com / (800-541-4660)
Informational Resources
2015 Recap Video: https://www.youtube.com/watch?v=34CS5eHJszE
Wienerschnitzel: wienerschnitzel.com
Skate for Change: skateforchange.org
Mike Smith Live: mikesmithlive.com
Wienerschnitzel Facebook: facebook.com/wienerschnitzel
Wienerschnitzel Instagram: Instagram.com/wienerschnitzel
Contacts can provide: Photography, B-roll, Interviews (email/phone), onsite media
coordination, real-time tour updates