This document provides information about sponsorship opportunities for three Paella festivals taking place in Florida, New Jersey, and California in 2015. It details the event dates and locations, expected audience demographics, event highlights including cooking competitions and cultural activities, and benefits provided to sponsors at different partnership levels for national sponsors engaged in all three festivals or regional sponsors in one location. Sponsor benefits include branding and logo placement, marketing and PR promotions, on-site activations and hospitality, and post-event recognition.
The Coconut Grove Arts Festival, 51 years in the making! On President's Weeke...Damaso V Santana
The Coconut Grove Arts Festival is one of the nation's premier outdoor fine arts festivals. A Tradition on the South Florida cultural calendar. During the three day President's Weekend on February 2015 the Coconut Grove Arts Festival will celebrate its 52nd year.
Secure your Sponsorship of this year long Celebration of Art, Culinary Arts and Culture in South Florida, culminating in its Fifty Second year old, three day festival on President's Day Weekend!
Sponsorship Deck _Off The Field Players' Wives Association Super Bowl Fashion...ShawnetteSappHicks
The 18th annual Off The Field Players’ Wives Association Super Bowl Fashion show is a full production event featuring the wives of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity.
Held annually for the past seventeen years, the Off The Field Players’ Wives Association Fashion Show has become a marquee event of the Super Bowl and has repeatably been a sold out event.
Type-A New York City Bootcamp Brand OpportunitiesType-A Parent
Type-A Parent's New York City Bootcamp (focus: brand-blogger relations) provides the opportunity to engage, connect and build fierce buzz with new media content creators. Type-A Parent, founded in 2007, hosts the world’s top conferences for moms and dads who blog and started the first network for parent bloggers.
Here are three reasons your brand or client needs to be at our New York City Bootcamp:
1 - You’ll network with the world’s most influential mom and dad bloggers.
2 - You’ll generate major buzz for your brand or client! Last year’s bootcamps generated 63.8 million impressions to reach 3.1 million people on Twitter, and influencers attending shared 2,100 images on Instagram, for example.
3 - You’ll experience high-level, intimate networking, learn how to improve your blogger outreach skills, build long term relationships and forge valuable business deals with some of the nation’s most active word of mouth marketers.
We have a very limited number of sponsorship spots available for our bootcamp.
The Coconut Grove Arts Festival, 51 years in the making! On President's Weeke...Damaso V Santana
The Coconut Grove Arts Festival is one of the nation's premier outdoor fine arts festivals. A Tradition on the South Florida cultural calendar. During the three day President's Weekend on February 2015 the Coconut Grove Arts Festival will celebrate its 52nd year.
Secure your Sponsorship of this year long Celebration of Art, Culinary Arts and Culture in South Florida, culminating in its Fifty Second year old, three day festival on President's Day Weekend!
Sponsorship Deck _Off The Field Players' Wives Association Super Bowl Fashion...ShawnetteSappHicks
The 18th annual Off The Field Players’ Wives Association Super Bowl Fashion show is a full production event featuring the wives of current and retired NFL players walking the runway as they showcase the latest fashions and raise funds for a local charity.
Held annually for the past seventeen years, the Off The Field Players’ Wives Association Fashion Show has become a marquee event of the Super Bowl and has repeatably been a sold out event.
Type-A New York City Bootcamp Brand OpportunitiesType-A Parent
Type-A Parent's New York City Bootcamp (focus: brand-blogger relations) provides the opportunity to engage, connect and build fierce buzz with new media content creators. Type-A Parent, founded in 2007, hosts the world’s top conferences for moms and dads who blog and started the first network for parent bloggers.
Here are three reasons your brand or client needs to be at our New York City Bootcamp:
1 - You’ll network with the world’s most influential mom and dad bloggers.
2 - You’ll generate major buzz for your brand or client! Last year’s bootcamps generated 63.8 million impressions to reach 3.1 million people on Twitter, and influencers attending shared 2,100 images on Instagram, for example.
3 - You’ll experience high-level, intimate networking, learn how to improve your blogger outreach skills, build long term relationships and forge valuable business deals with some of the nation’s most active word of mouth marketers.
We have a very limited number of sponsorship spots available for our bootcamp.
2016 Farm to Table Pittsburgh Sponsorship InformationMary Hagan
Becoming a sponsor of the Farm to Table Pittsburgh Local Food Conference supports ongoing education about long-term healthy eating habits, supporting local sustainable agriculture as well as the strengthening of our region's food security.
North Dakota Leadership for Local Foods Megan Myrdal
This slide show is an overview of the North Dakota Local Foods Leadership Training projects as of October 2015. The goal of this project was to provide training, guidance and support to local food leaders, as well as small mini grant to fund projects. Nearly 20 teams participated in the training and received mini grant to build capacity, education and marketing for local and regional foods. These slides showcase a handful of the projects.
South American foods and flavors are ripe with opportunity for the food industry. From now-assimilated foods such as quinoa to still exotic imports such as purple corn or aji amarillo, South American cuisines offer unique flavor, color, nutrition, and culinary potential.
At its best, marketing and promoting international and regional cuisines is neither strictly about tradition nor exactly about fusion. It’s about participating in the evolution of foodways that are “always-already” fused, continuing the intermingling of traditions and cross-cultural influences in the spirit of authenticity rather than under the strict letter of culinary law. Peruvian cuisine, for example, is built up not only from indigenous Andean and colonizing Spanish influences, but also from the history of Chinese and Japanese immigration to Peru, manifested in the Chifa and Nikkei expressions of this nation’s cuisine. Menu and product developers will find success with the right balance of respect for tradition and informed innovation. Much of the motivation for looking at regional Mexican cuisines as well as places further south of the border is to bypass the deracinated and overly Americanized Hispanic foods of a past generation. Instead, we can take American food culture back to the future—not simply back to the past— via authentic Latin American foodways.
Profiles in this issue
Looking forward, what’s the opportunity-scape for South American foods and flavors? This report profiles the following menu and packaged product development opportunities:
• Aji peppers and rocoto see expanded applications in sauces and as ingredients for snacks with a global flair
• Purple corn and purple potato will stake more claim as authentic and healing foods, including for those seeking non-GMO ingredients
• In the wake of quinoa, amaranth and pichuberry will play on texture and flavor attributes, as well as leverage health & wellness, to increase penetration in the specialty and natural market
• Pisco and Caipirinha will draw on perennial interest in international spirits and beverages to foster new mixology and flavoring applications
• South American stews, including Brazil’s Feijoada, have gotten their sea legs in the restaurant circles.
Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
• Health and wellness
• Food authenticity and integrity
• Artisanal and craft spirit
• Purposeful eating
• Flavor adventure and tourism
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
2016 Farm to Table Pittsburgh Sponsorship InformationMary Hagan
Becoming a sponsor of the Farm to Table Pittsburgh Local Food Conference supports ongoing education about long-term healthy eating habits, supporting local sustainable agriculture as well as the strengthening of our region's food security.
North Dakota Leadership for Local Foods Megan Myrdal
This slide show is an overview of the North Dakota Local Foods Leadership Training projects as of October 2015. The goal of this project was to provide training, guidance and support to local food leaders, as well as small mini grant to fund projects. Nearly 20 teams participated in the training and received mini grant to build capacity, education and marketing for local and regional foods. These slides showcase a handful of the projects.
South American foods and flavors are ripe with opportunity for the food industry. From now-assimilated foods such as quinoa to still exotic imports such as purple corn or aji amarillo, South American cuisines offer unique flavor, color, nutrition, and culinary potential.
At its best, marketing and promoting international and regional cuisines is neither strictly about tradition nor exactly about fusion. It’s about participating in the evolution of foodways that are “always-already” fused, continuing the intermingling of traditions and cross-cultural influences in the spirit of authenticity rather than under the strict letter of culinary law. Peruvian cuisine, for example, is built up not only from indigenous Andean and colonizing Spanish influences, but also from the history of Chinese and Japanese immigration to Peru, manifested in the Chifa and Nikkei expressions of this nation’s cuisine. Menu and product developers will find success with the right balance of respect for tradition and informed innovation. Much of the motivation for looking at regional Mexican cuisines as well as places further south of the border is to bypass the deracinated and overly Americanized Hispanic foods of a past generation. Instead, we can take American food culture back to the future—not simply back to the past— via authentic Latin American foodways.
Profiles in this issue
Looking forward, what’s the opportunity-scape for South American foods and flavors? This report profiles the following menu and packaged product development opportunities:
• Aji peppers and rocoto see expanded applications in sauces and as ingredients for snacks with a global flair
• Purple corn and purple potato will stake more claim as authentic and healing foods, including for those seeking non-GMO ingredients
• In the wake of quinoa, amaranth and pichuberry will play on texture and flavor attributes, as well as leverage health & wellness, to increase penetration in the specialty and natural market
• Pisco and Caipirinha will draw on perennial interest in international spirits and beverages to foster new mixology and flavoring applications
• South American stews, including Brazil’s Feijoada, have gotten their sea legs in the restaurant circles.
Consumer drivers
With a new front-runner and ambassador in Peruvian cuisine, there’s a lot of momentum behind South American cuisine. Consumers are ready for the exploration of these foods and drinks, and to effectively meet this market opportunity restaurants and food retailers must simultaneously respond to the long-term consumer drivers that are reshaping our food culture:
• Health and wellness
• Food authenticity and integrity
• Artisanal and craft spirit
• Purposeful eating
• Flavor adventure and tourism
International Sherry Week 2014 Post Campaign Report Chelsea Anthon
7 days, 2000+ events, in 22 Countries, with 100,000+ people connected worldwide in celebration of Spain’s unique Sherry Wines. Participants reported sales growth of up to 3 times, media coverage spreading from Russia to the Americas to Australia.This digitally led campaign targeted global “Jerez” professionals and aficionados, providing them with the tools and innovation to create their own promotional events to showcase Sherry Wines to their customers. Driven primarily through social media, the results were staggering with a reported 2.1 million Twitter reach during the peak of the campaign.
2015 Coconut Grove Festival - Sponsor PackagesReneRodriguez
THE COCONUT GROVE ARTS FESTIVAL IS A YEAR-LONG CELEBRATION OF ART, CULINARY ARTS AND CULTURE IN SOUTH FLORIDA, CULMINATING IN ITS FIFTY-TWO-YEAR-OLD, THREE-DAY FESTIVAL ON PRESIDENTS’ DAY WEEKEND 2015.
The Multicultural Community Project, would like to welcome you our 5th. annual Jazzing in July event. Jazzing in July 2017 Featured artist are Opal Staples and Sax Preacher will be Premier Jazz ,Networking and fundraiser event July 29th at The Renaissance Bronzeville 4641 South King Drive Chicago, Illinois 60653 from 4:00 pm to 8:00 pm. Tickets $55.00 VIP and $25.00 General Admission https://www.eventbrite.com/e/multicultural-community-project-presents-jazzing-in-july-2017-tickets-34047660469
5 Tips for #Eventprofs to Connect Sponsors to AttendeesGary Schwake
Whether you organize conferences, festivals or endurance events, effectively connecting event sponsors to attendees is critical not only for acquiring sponsors, but also retaining them.
These slides were originally presented during a webinar hosted by Virtual Event Bags and Eventbrite Australia, the goal of which was to help event organizers learn more about:
* The importance of fostering the connection between sponsors and attendees
* How organizers have tried to do this in the past
* Actionable recommendations to delight both your attendees and sponsors
* Practical tips to immediately apply to your next event
You can find a summary of the webinar at http://www.virtualeventbags.com/?p=1122
Vancouver Asian Film Festival is the oldest Asian film festival in Canada. It was founded in 1995 and debuted in September 1997. Since then, tens of thousands of film lovers have experienced a diverse selection of North American-Asian and international films.
Each year VAFF attracts close to 4,000 audience members over its four-day festival and year round events. It also reaches many more through word of mouth, pre-festival events, and traditional and social media throughout the year.
VAFF is entirely organized and produced by a group of dedicated volunteers, and is made possible by generous financial support from corporate sponsors, public funders and private donors.
2014 Farm to Table Pittsburgh Exhibitor & Sponsorship InformationMary Hagan
This is the 8th year that the Farm to Table Pittsburgh Local Food Conference has been feeding the minds and stomachs of hungry Locavores.
Farm to Table Pittsburgh is an educational program that teaches healthy eating and food preparation methods.
Are you interested in exhibiting, sponsoring, or attending the event this year? Learn more about it on our website: www.FarmToTablePA.com
I am an all-around proficient marketing practitioner having developed core competencies in project management, strategic planning, multicultural markets, on-site activation/management as well as tour management and production. My masters degree in Advertising further adds a strategic perspective which integrates marketing practices with an in-depth understanding of maximizing value to a client through understanding the voice of the consumer.
For the past 7 years I have become an expert in leading the management of various experiential marketing events for brands such as McDonald's, The U.S. Army, Cadillac, and others. See below for some of the events that I worked on.
Specialties: Experiential Marketing, project management, event coordination, competitive analysis, Power Point specialist, database administration, fundraising coordination, Microsoft Office, Word, Excel, online research, strategic marketing and planning, on-site event activation execution
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
1. PAELLA FOR THE WORLD
Presents
A 3-City “Taste of Spain” and Celebration of
Spanish Culture, Paella and the Mediterranean Diet
Florida Paella Festival (St. Augustine) - 9/5/15
Alliance Member of the St. Augustine 450th Commemorative Celebration
New Jersey Paella Festival (Jersey City) - 9/19/15
California Paella Festival (Los Angeles) - 10/3/15
2. TABLE OF CONTENTS
• Welcome Potential Corporate Partner 3
• Introduction 4
• Event Summary 5
• The Audience 6
• Why Sponsor? 7
• Sponsor Benefits 8
• Sponsorship Levels 9
• Logo Placement Example 10
• Benefits Chart 11-12
• Community Partners 13
• St. Augustine 450th Commemoration 14
• The Event Cities 15
• Media Coverage (2014) 16
• Event Beneficiaries 17
• Paella and the Mediterranean Diet 18
• About Paella for the World 19
• Next Steps 20
• Contact Information 21
3. WELCOME
SUMMARY AND SPONSORSHIP OPPORTUNITIES
As a Corporate Partner, you will be provided with an opportunity
to participate in an exceptional multicultural festival and have a choice
of taking advantage of branding and exposure in one market or in all three
markets, and reach thousands of people who appreciate culture, fun and great food.
COME INSIDE AND HAVE A “TASTE” OF HOW YOUR COMPANY CAN PARTICIPATE 3
4. INTRODUCTION
In October, 2014, Paella for the World , in coordination with the New Jersey Restaurant Association and the American
Academy of Gastronomy, produced the inaugural New Jersey Paella Festival at the prestigious Culinary Arts Institute of
Hudson County Community College in Jersey City. The festival was (and is) the only event dedicated to promoting Spanish
cuisine and the commercialization of the Mediterranean diet products in the Garden State. On October 25th, State
Assembly Speaker Vincent Prieto along with Assemblywoman Angelica Jimenez, introduced a resolution to designate
October 25, 2014 as “New Jersey Paella Day.”
The event was such a big success that Paella for the World has decided to produce festivals in two other states in 2015 …
Florida (St. Augustine) and California (Los Angeles) and enhance things to make the events more of a celebration of Spanish
culture and all of its customs and have activities including music, dancing, pageantry , color and of course … great paella and
food! As an added bonus for sponsors, Paella for the World is an Alliance Member of the St. Augustine 450th
Commemoration , and the Florida Paella Festival will be included in the schedule of “Celebrate 450!” … an epic 5-day event
commemorating America’s beginning. The Festival will have a standalone presence on Saturday, September 5th.
The blueprint of a true, all-day festival will give our Corporate Partners a tremendous experiential opportunity to engage,
sample, sell and brand their products and services to a captive audience and diverse demographic in one, two or all three
markets … including the #1, #2 and #48 DMA’s in the country.
New Jersey
Paella Day Proclamation 4
5. EVENT SUMMARY
⇨ CITIES & DATES:
Florida Paella Festival - Saturday, September 5, 2015 – St. Augustine, Florida (Site TBD)
New Jersey Paella Festival – Saturday, September 19, 2015 – Jersey City, New Jersey (Liberty State Park – Tentative)
California Paella Festival – Saturday, October 3, 2015 – Los Angeles, California (Site TBD)
⇨ AUDIENCE:
Broad, multicultural demographic
Average demographic for a food & wine festival (see “The Audience” slide)
Draw from the Jacksonville, New York/New Jersey and Los Angeles DMA’s
“Industry” audience of: Restaurant owners, chefs & sommeliers; Mediterranean diet products importers, distributors and
the on and off trade; Food & tourism journalists, bloggers & photographers; Wine & tourism consultants, educators, guides
& experts; Hotel owners; Tour operators & travel agents specialized in food, wine & culinary tourism; Doctors, dieticians and
nutritionists; Public officials representing Tourist Boards, Chambers of Commerce and Local Government Officials.
⇨ FOCUS:
A positive venue to showcase the rich and proud heritage of the Spanish culture.
A celebration of culture, where patrons and participants immerse themselves in the cuisine, art, music and dancing of the
Spanish culture.
Commitment to Community :“Giving Back” to our military veterans; Creating scholarships for students of Gastronomy;
Promote the consumption of seasonal fresh fruits, vegetables and other products from the Mediterranean diet among low-
income families.
Provide our Corporate Partners with a venue and platform to not only showcase their brands, products and services to a
targeted audience of thousands, but to promote their Diversity, Inclusion and multicultural corporate initiatives.
⇨ FESTIVAL HIGHLIGHTS:
Paella Cook-Off Competition and Wine Tastings
Workshops where famous chefs from Spain will teach how to prepare authentic Paella Valenciana
Samplings of olive oil and other products related to paella and the Mediterranean diet
“Spirit of Gastronomy” Photo Contest
Entertainment, including music, flamenco dancers, color, costumes and everything “Spanish.”
Unique Positions and interactive sponsored “Areas” thanks to our corporate partners
⇨ FOR SPONSORS:
Media-rich branding before the Festivals
Highly-targeted marketing plan fusing PR and Social Media
Experiential Branding at the Festivals
Brand Visibility during and after the Festivals
5
6. THE AUDIENCE
Standard Food & Wine Festival Demographic
6
• Multicultural: Attendance is a diverse mix of food, wine and culture
enthusiasts, with a strong marketing emphasis to the Hispanic
Community.
• Attendee median age: 25-54 years old
• 65% of ticket purchasers are females, while event attendance is split
50/50.
• 60% of attendees have an annual household income of over $75,000
• 75% own a home
• Is seeking financial goods and services such as mortgages, life
insurance, and investment advice.
• Consider themselves connoisseurs of fine wine and food
• Dines out five to seven times per month at a fine dining
establishment
• Frequently cooks and entertains at home for large dinner parties
• Average distance traveled to the Festivals: 31 to 75 miles
7. WHY SPONSOR?
• Opportunity to get in on the ground floor as a “Founding Partner” of what will
become a series of annual festivals in the initial three states … and help us grow and
expand into other markets in future years thanks to your partnership, support and
commitment.
• Festivals will receive a tremendous amount of positive pre-event, on-site and post
event MEDIA COVERAGE and your company will be able to capitalize on that.
• Promote products and services directly to thousands of festival patrons:
– Generate retail traffic, generate business back
– Sample product
– Build digital direct-marketing database
– Provide platform for social media campaign
– Turn-key activation ideas
• Pre-event marketing and PR to build brand awareness
• Custom developed, targeted promotions to drive pre-event consumer interaction.
• Unique Position sponsorship increases pre-event messaging and on-site visibility.
• On-Site hospitality - entertain/reward: clients, vendors, partners, employees.
• Promote your company’s commitment to diversity and leverage your multicultural
initiatives … especially your Hispanic marketing programs.
• Partner with and support an organization who’s mission is to increase the
consumption of products from the Mediterranean diet, which according to the
United Nations is the healthiest diet in the world. 7
8. SPONSOR BENEFITS
8
POSITION
• “XYZ Company Presents” in Logo (National Title Sponsor)
• “in Association With XYZ Company” in Logo (Regional Sponsor)
• Branding Across ALL Assets
• Category Exclusivity (Upper Tier Sponsors)
• Entitlement Branding of “Specific/Area Sponsorships”
• “First Right” Renewal
PRE-EVENT
• Co-Branded Social Media
• Co-Branded PR Promotion
• Email Campaigns
• Facebook, Twitter, Instagram, Pinterest
• Clickable Website Logo
AT EVENT
• Signage/Projected Brand Images
• VIP Tickets
• Targeted Introductions
• Custom Experiential
• Product Sampling/Demonstrations/Sales/Giveaways
• Advertising/Logo ID in Print & Video Materials
POST-EVENT
• Personalized Thank You
• Co-Branded Email
• “Previous Year Sponsor” ID on Event Website Throughout the Year
9. SPONSORHIP LEVELS
NATIONAL PARTNERS (Branding, Promotion and Presence at all Three
Festivals)
Title Sponsor (One Available)
Supporting Sponsors
Participating Sponsors
Collaborators
REGIONAL PARTNERS (Branding, Promotion and Presence at One Festival)
Associate Sponsor (One Available in each city – 3 Total)
Supporting Sponsors
Participating Sponsors
Collaborators
9
10. LOGO PLACEMENT
(Benefits Chart on Following Two Slides)
Title Sponsor
Name & Logo
Supporting Supporting Supporting
Participating Participating Participating
Collaborator Collaborator Collaborator
National Partner Example Regional Partner Example
In Association with
XYZ Company
10
11. Partnership
Type
National
Title
Sponsor
(3 Cities)
National
Supporting
Sponsor
(3 Cities)
National
Participating
Sponsor
(3 Cities)
National
Collaborator
(3 Cities)
Regional
Associate
Sponsor
(1 City)
Regional
Supporting
Sponsor
(1 City)
Regional
Participating
Sponsor
(1 City)
Regional
Collaborator
(1 City)
POSITION
“Presented” By in Logo X
“in Association With” in Logo X
Branding Across all Assets X X
Non-Food Category Exclusivity X X X X X
BEFORE EVENT
Co-Branded Email X X
Co-Branded Social Media X X
Co-Branded PR Promotion X X
Email Campaigns X X X X X X X
Facebook, Twitter, Instagram X X X X X X X X
Food, Wine and Lifestyle Blogs X X X X X X X X
Clickable Website Logo X X X X X X X X
Logo Placement on
Promotional Posters
X X X X X X X
Logo Placement on Print
Advertising
X X X X X
Company Name Mention in
Selected Radio Advertising
X X 11
12. Partnership
Type
National
Title
Sponsor
(3 Cities)
National
Supporting
Sponsor
(3 Cities)
National
Participating
Sponsor
(3 Cities)
National
Collaborator
(3 Cities)
Regional
Associate
Sponsor
(1 City)
Regional
Supporting
Sponsor
(1 City)
Regional
Participating
Sponsor
(1 City)
Regional
Collaborator
(1 City)
AT EVENT
Custom Experiential/Title
Sponsor of Unique
Position/Area
X X X X X
Exhibit Booth Space
(Marquee Tent)
20x30 20x20 10x20 10x10 20x20 10x20 10x10
Exhibitor Table X
Signs and Banners X X X X X X X X
Logo I.D. on Event Banners X X X X X X X
Sponsor Board Identification X X X X X X X X
Public Address Announcements
and Recognition/Thank You
X X X X X X X
Event Program Ad –
Inside
Front &
Back
Cover
Ad – Full Page Ad – Half Page Ad – ¼ Page Ad – Inside
Back Cover
Ad – Half
Page to Full
Page
Ad – ¼ Page Company
Logo and/or
Mention
Tickets 300 150 75 30 150 75 15 - 30 5 - 10
AFTER EVENT
Personalized Thank You X X X X X X X X
Gala Dinner VIP Tickets X X X X X X X X
Signage at Dinner X X X X X 12
13. COMMUNITY PARTNERS
The Festivals will be listed on partner websites … offering our
Sponsors additional exposure and hyperlinks to their corporate/brand websites
13
14. THE ST. AUGUSTINE
450TH COMMEMORATION
America’s First City
2015 will mark the 450th-year anniversary of the birth of America’s First City – St. Augustine. The
mission of the St. Augustine 450th Commemoration is to share with the nation and the world the
important role St. Augustine played in the making of America and to tell the story of St. Augustine’s
450 years of rich multicultural history and enduring people through engaging programs.
Paella for the World and the Florida Paella Festival is an Alliance Member of the St. Augustine 450th
Commemoration. As an Alliance Member, the Festival will be provided with cross-promotional
opportunities and receive promotion on the Commemoration’s website (www.staugustine-450.com)
providing Festival Sponsors with additional, multi-month pre-event logo identification and clickable
links.
Celebrate 450! will attract thousands of people thanks to not only the unique embracing of the city’s
450-year history … but special guests, VIP’s and dignitaries, including the King of Spain, King Felipe VI.
14
15. THE FESTIVAL CITIES
St. Augustine, Florida
Population – 13,000
Jacksonville Metropolitan Area Population – 1,502,515
Demographics:
69.9% White
21.8% African American
6.9% Hispanic/Latino
Jersey City, New Jersey
Population – 247,597
New York Metropolitan Area Population – 23.5 million
Demographics:
61.6% White
16.9% African American
21.7% Hispanic/Latino
Jersey City: 32.7% White; 25.8% African American; 27.6% Hispanic/Latino; 23.7% Asian
Los Angeles, California
Population (County) – 9,819,000
Los Angeles Metropolitan Area Population – 18.2 million
Demographics:
54.6% White
7.0% African American
44.8% Hispanic/Latino
15
16. MEDIA COVERAGE
A sampling of the media that covered the New Jersey event in 2014.
Additionally, online magazines and websites from New York, New Jersey,
Miami, Spain, Chile, Uruguay, Venezuela and other countries had media hits.
16
17. EVENT BENEFICIARIES
Our Veterans
Proceeds of the three (3) Festivals will benefit Military Veterans through Paella for the World’s “Paella Healing Veterans” program.
Paella Healing Veterans
A pilot program whose goal is to provide free Hyperbaric Oxygen Treatment (HBOT) to U.S. military veterans with Traumatic Brain Injury (TBI) and
post-Traumatic Stress Disorder (PTSD). To achieve that goal Paella for the World will donate hyperbaric Chambers to veteran organizations.
Why Traumatic Brain Injury(TBI) and post-Traumatic stress Disorder (PTSD) are significant health issues for Veterans returning from service ?
Because the effects of these conditions are usually long lasting and often life threatening (frequently suicide), and currently there are no
definitive medical treatments for TBI and the treatments being provided today are only palliative drugs and/or counseling. Numerous studies
have demonstrated that the untreated, lingering effects of these injuries adversely impact the returned Veterans’ lives, resulting frequently in
destroyed families, drug and alcohol use, unemployment, mental illness, incarceration, and homelessness. As a result of their experiences in
wars, soldiers often suffer from unbearable headaches, dizziness, depression, nightmares, and violent mood swings.
What is HBOT?
Hyperbaric oxygen therapy (HBOT) is a medical treatment which enhances the body’s natural healing process by inhalation of 100% oxygen in a
total body chamber, where atmospheric pressure is increased and controlled. It is used for a wide variety of treatments usually as a part of an
overall medical care plan. The FDA has approved hyperbaric oxygen therapy for 13 different uses, but not for traumatic brain injuries. Insurance
does not cover it.
17
18. WHAT IS PAELLA
AND THE MEDITERRANEAN DIET?
Paella
A rice dish from Spain that has become very popular and is known around the world. It
originated in the fields of a region called Valencia in eastern Spain. Paella is a dish that is
part of the Mediterranean diet. Actually, there are as many versions of paella as there are
cooks. It may contain chicken, pork, shellfish, fish, eel, squid, beans, peas, artichokes or
peppers. Saffron, the spice that also turns the rice a wonderful golden color is an essential
part of the dish.
The Mediterranean Diet
A modern nutritional recommendation originally inspired by the traditional dietary
patterns of Greece, Southern Italy and Spain. The principal aspects include proportionally
high consumption of olive oil, legumes, unrefined cereals, fruits & vegetables, moderate to
high consumption of fish, moderate consumption of dairy products (mostly as cheese and
yogurt), moderate wine consumption, and low consumption of meat and meat products.
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19. ABOUT PAELLA
FOR THE WORLD
Disseminating the Authentic Spanish American Culinary Traditions
Paella for the World is a private non-profit institution whose main objective is to organize activities in the
United States to disseminate the authentic Spanish American culinary traditions and to increase the
consumption of products from the Mediterranean diet. Paella for the World’s “Commitment to
Community” also includes:
Providing scholarships to students of gastronomy
Honoring food journalists and chefs that best reflect the excellence of our cuisine
“Replace with Green” program, whose goal is to increase the consumption of seasonal fresh fruits,
vegetables and other products from the Mediterranean diet among low-income families.
“Paella Healing Veterans” program
Paella for the World is funded by grants from the Maecenas Association LLC and other private companies.
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20. THANK YOU …
and we Look Forward to Discussing a Paella Festival
Partnership With You and “Cook Up” a High-Impact Program
The 2nd Annual New Jersey Paella Festival and the Inaugural Florida and California Paella Festivals offer
companies unique marketing opportunities in the New Jersey/Metro New York, Los Angeles and St.
Augustine/Jacksonville media markets. The Festivals will get tremendous press because they are “feel
good” events … and we pass on the exposure to our partners.
The “pot” is endless with regard to what we can create for you and we would be happy to work with you
and add the “right ingredients” to make sure a program is designed to achieve your specific objectives. 20
21. CONTACTS
John DeMartini, Sponsorship Specialist
(908) 872-5914
Demarsport@aol.com
John is a 25-year event marketing veteran and has created and managed
sponsorship programs for many top brands and Fortune 500 companies for
properties such as: Major League Baseball, New York Racing Association, Quick
Chek New Jersey Festival of Ballooning and all the premier events in Times Square,
including: New Year’s Eve, Solstice in Times Square and Taste of Times Square.
Rodolfo Gonzalez Almaguer, Executive Director
(201) 471-1329
info@paellafortheworld.org
Rodolfo is a veteran journalist who has worked as a newswriter for TV channels
such as Univision (channel 41), Telemundo and NY 1 Noticias. He is an advocate of
preserving our environment and consuming local foods.
Mayda Alfonso, Vice Director
(201) 471-1329
info@paellafortheworld.org
Mayda is the principal contact for the executive Director and provides support to
the organization in all areas … with an emphasis on communications, outreach,
writing, editing and event planning.
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