Women's fashion and lifestyles changed dramatically in the 1920s as a result of social and cultural shifts after World War 1. Young women, called "flappers", rebelled against traditional values by smoking, drinking, wearing revealing clothes like short dresses and no corsets, and dancing provocatively. Flappers cut their hair short, wore makeup, and sought independence, freedom of expression, and sexual liberation not seen in prior generations of women. Their unconventional behavior represented the social revolution of the Roaring Twenties era in America.