The document summarizes fashion trends during the Roaring 1920s following World War I. Key events included women gaining the right to vote, the rise of the flapper subculture as women embraced newfound freedoms like smoking, drinking, and dancing intimately with men. Automobiles and radio also contributed to social changes. Iconic designers like Coco Chanel, Madeleine Vionnet, and Jeanne Lanvin helped popularize looser silhouettes, shorter hemlines, and simpler styles. Trends included cloche hats, little black dresses, Oxford pants for men, and bold makeup looks as people sought to leave the war behind and embrace the luxuries of the new decade through fashion.

1. 1914 - 1929
“THE ROARING ERA”

2. WORLD WAR I

3. The 4 years of the “Great War” saw unprecedented levels
of carnage and destruction.

4. INFLUENCE OF THE WAR ON FASHION

5. Flapper Girl Both the sexes started dancing
in close proximity

6. Women started smoking and drinking.

7. CHANGES IN THE SOCIAL LIFE
OF WOMEN IN THE 20’S.

8. Women voted for the first time post the war

9. After the war, people started
to believe started wanting to
live a luxurious life

10. Two inventions that helped cause the social changes:
automobile and radio.

11. The Black Bottom
The CharlestonThe Cakewalk

12. “You can blame the flappers mother everytime.. while mother is flapping around at
the afternoon tea.. or bridge game, daughter goes out flapping in an auto. it’s only
natural, let the mothers stay at home, then they would find that their daughters
would come flapping home, flap into an apron and spend their out of school cars in
a thoroughly wholesome way.”

13. The Flappers

14. The psychology of flappers

15. ART DECO

16. Influence of Art Deco on fashion

17. ARTISTS OF THE 20’S

18. Edward Alexander Wadsworth, 1889 - 1949.
facade 1914 -1915

19. Margarete Burger Hamerschlag 1902 - 1952
self portait, 1948
raskolnikoff in a dialouge with
the judge, 1919

20. Paul Nash, 1889 - 1946
Genesis, the void 1924

21. ICONIC DESIGNERS

22. Madeleine Vionnet
Madeleine Vionnet developed all her designs on a wooden doll.

23. Vionnet's designs
were
photographed
against the mirror,
which helped her
view all the 3
directions of her
designs

24. Jeanne Lanvin
Jeanne Lanvin's ankle length dresses

25. Lavin's design :a
1924 dinner dress
made of ivory silk
satin with red silk
applique

26. Jean Patou
French tennis champion, Suzanne
Lenglen , in Patou’s design

27. Two light creations of organza with lace and velvet ribbons,
by Jean Patou. On right, by contrast, is a severe design with
pleated insests and matching shoes by Jacques Doucet. All
three have a low waist, as was fashionable in 1924. This
illustration by Cristopher Demiston was for the lifestyle
magazine Art, Gout Beaute.

28. Coco Chanel
A line designed by
Gabriella Chanel, the
lines are loose and not
supported by a corset,
and the ankles are
shown, which were said
to be scandalous that
time.

29. Gabriella Chanel in her
youth. Where she
already wears her hair
short , and wears a
relatively short skirt as
well as two tone shoes,
which somewhat
became a trademark.
A classic. The plain shape
of Chanel’s first perfume
bottle has an almost
masculine feel.
The fragrance itself stood
out against the sweet,
flowery scents of the
time. Not least because
of the convincingly
modern yet timeless
design of the bottle,
Chanel N 5
Became the most famous
perfume in the world.

30. A group of women wearing Chanel on the streets of Paris,1925

31. COSTUMES FOR WOMEN

32. During the
war, a more
practical
look was
adopted.
Clothes
were simply
made
“functional”

33. Womens’ dress patterns, (wrap over coat and the shift dress)

34. A more sleek and sophisticated look was adopted. The silhouette became
straighter; inspiration was drawn from a “tube or cylinder”

35. Every day casuals

36. Evening Wear

37. Women’s
lingerie.

38. Little Black
Dress
or LBD
was a
black
evening
cocktail
dress, cut
simply and
often
short.
“A sort of uniform for all women of taste.”

39. Trousers for Women; in late
1910’s women wore pants
for the first time and were
ridiculed upon by the same
sex

40. HAIR & MAKEUP

41. The ideal hair and makeup of 1920’s

42. Advertisement in magazine “Photoplay”, 1926

43. FOOTWEAR

44. Designers such as
Ferragamo were immensely
popular in the 1920s
The latest trends of 1920s

45. The Cloche Hat was the
most popular
headwear amongst
women at that time

46. Smaller looking and tight fitted hats.
Designs by
Jeanne Lanvin
&
Paul Poiret

47. MEN’S FASHION

48. Types of Men’s wear

49. Oxford Pants

50. Men’s tie’s were no longer plain, they included
polka dots, stripes and plaid.

51. Black patent shoes were popular in this ear Popular Hats

52. IDOLS

53. Josphine BakerLouise Brooks

54. Kiki de Montparnasse Nancy Cunard