Uses of Clothes

1. Uses of Clothing
Abbiyatir(AMM-01)

2. The uses of clothing
1. Utility
2. Modesty
3. Immodesty (sexual attraction)
4. Adornment
5. Symbolic differentiation
6. Social affiliation

3. • Fashion is a specialized form of fashion
adornment.
• Travellers are the first to comment on the body
adornment and dress style that they encountered
around the world.
• Some return from there travels with drawing and
examples of clothing.
• Eventually the study of clothing came to be an
excepted part of an anthropology(scientific study
of human being).

4. Utility
• Clothing has many practical and protective
purposes.
• The body needs to be kept at a temperature to
ensure blood circulation and comfort.
• Dress reformers have put utility above other
aesthetic considerations.
• Consumers also choose clothes which are
comfortable and durable.
• In these recent years fitness clothing and
sportswear are also utility items.

5. Modesty
• We need clothing to cover our nakedness.
• Most people feel insecurity about revealing
imperfections.
• When they grow older, clothing disguises
and conceals our defects.
• Modesty is socially defined.

6. Immodesty
• Clothing can be used to accentuate the
sexual attractiveness and availability of the
wearer.
• Fashion continuously stimulates sexual
interest by focusing the attention on
different parts of the body for seductive
purposes.

7. Adornment
• Adornment allows us to enrich our physical
attractions , assert our creativity and
individuality.
• Adornment can go against the needs for
comfort and movement. (the wearing of
corsets or piercing and tattooing.
• Cosmetics and body paint, jewellery, hair
styling, shaving, false nails, wigs, hair
extensions , high heals and plastic surgery are
all body adornment.

8. Symbolic differentiation
• People use clothing to differentiate and
recognize profession, religious affiliation ,
social standing of life style.
• Occupational dress is an expression of
authority and helps the wearer and stand
out in a crowd.

9. Social Affiliation
• People dress alike in order to belong to a
group eg. punks
• They do not have a uniform but they can be
recognized.
• The punk dress code was designed by the
British fashion designer Vivienne Westwood
in 1970’s.