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“This is the period of short skirts, shirt
FLAPPERS   shrift, short credit and short names.”-Vogue
           1924




             TABLE OF CONTENTS:
             Summary
             Before
             Attitude
             Dance
             HAIR + Make UP
             Dress
             After
             Works Cited
“   In the 1920’s
women celebrated the financial
social freedoms they had earned
                                          and   Summary
during the war by inventing a totally new
look. Now leading more active lives,
women wanted clothing and hairstyles to
match. As
        the fussiness of prewar
years dropped away, women
cropped their hair into easy-to-manage,
boyish bobs and began to wear shorter, loose-
fitting garments that   allowed far greater
freedom of movement”
-(20th century Design)
DURING THE WAR: boys and the girls broke out
 of society's structure; they found it very
 difficult to return
                     “They found themselves
                     expected to settle down into
                     the humdrum routine of
                     American life as if nothing
              had happened, to accept
              the moral dicta of elders who
              seemed to them still to be
              living in a Pollyanna land of
              rosy ideals which the war
              had killed for them.

They couldn't do it, and they very
  disrespectfully said so.”
ATTITUDE
                OUT                           IN
            Men Smoking                Women Smoking
       Dancing During the Day          Dancing All Night
           Covering Chests             Flattening Chests
           Secret Sex Lives            Active Sex Lives
        Curvy-feminine bodies        Skinny-boyish bodies
             Conformity                    Rebellion
           Female Elegance             Girlish Innocence
      “Make a home and lead her   “Mix a cocktail and take her
                 in”                          out”
              Shortage                      Excess
              Feminine                   Androgynous
               Classic                       Jazz
hairand
 MAKEUP



 • RED LIPS
 • DARK EYES
 • SHORT HAIR
Drop the
                                       hemlines, loose
                                       the corsets. Tape
                                       your chest and
                                       shorten your
                                       sleeves.




      “I make fashions women can live in and feel
      comfortable in.”- Coco Chanel
        “To achieve the new slim line –
        modern, minimal, geometric- the
        surface of the body was broken up
        by shapes of contrasting color,
        dismantled and reassembled rather
        like a Cubist painting”


         DRE
MOD
1929: The Great Depression ends the extravagance
            Once roudy Flappers marry and settle by 1930’s.




CHANGE: women’s freedom to enjoy
 themselves alongside men. It became much more
 common for women to enjoy drinking, dancing
 and even active sex lives. “Within a couple of
 decades, the freedom to play would grow into the
 freedom for women to work alongside men as
 well.”
works consulted
•   "1920s Fashion." Bowling, Beatniks, and Bell-Bottoms: Pop Culture of 20th-Century America
            (Five Volume Set). Boston: U·x·l / Thomson Gale, 2002. 263-265. Print.
•   Gaff, Jackie. 20S & 30s: Between the Wars (20th Century Design). Milwaukee: Gareth Stevens
            Publishing, 2000. Print.
•   Herald, Jacqueline. Fashions of a Decade: The 1920s (Fashions of a Decade). New York: Facts
            on File, 1991. Print.
•   Unknown. Flapper1923. N.d. Style High Club, Unknown. Style High Club. Web. 11 Apr. 2010.
•   Unknown. Great Depression. N.d. Weblogs, Unknown. Weblogs. Web. 12 Apr. 2010.
•   Unknown. Flappers. N.d. Flappers, Unknown. History 1900s. Web. 9 Apr. 2010.
•   Unknown. Flapper. N.d. 1920's Photos, Unknown. Flickr. Web. 11 Apr. 2010.
•   Unknown. Flapper. 1923. Grace Magazine, Unknown. Grace Magazine. Web. 10 Apr. 2010.
•   Watson, Linda. Twentieth Century Fashion: 100 Years of Style By Decade & Designer Volume
            4: Fashion Designers G-m. New York: Chelsea House Publishing, 1999. Print.

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Flappers!

  • 1. “This is the period of short skirts, shirt FLAPPERS shrift, short credit and short names.”-Vogue 1924 TABLE OF CONTENTS: Summary Before Attitude Dance HAIR + Make UP Dress After Works Cited
  • 2. In the 1920’s women celebrated the financial social freedoms they had earned and Summary during the war by inventing a totally new look. Now leading more active lives, women wanted clothing and hairstyles to match. As the fussiness of prewar years dropped away, women cropped their hair into easy-to-manage, boyish bobs and began to wear shorter, loose- fitting garments that allowed far greater freedom of movement” -(20th century Design)
  • 3. DURING THE WAR: boys and the girls broke out of society's structure; they found it very difficult to return “They found themselves expected to settle down into the humdrum routine of American life as if nothing had happened, to accept the moral dicta of elders who seemed to them still to be living in a Pollyanna land of rosy ideals which the war had killed for them. They couldn't do it, and they very disrespectfully said so.”
  • 4. ATTITUDE OUT IN Men Smoking Women Smoking Dancing During the Day Dancing All Night Covering Chests Flattening Chests Secret Sex Lives Active Sex Lives Curvy-feminine bodies Skinny-boyish bodies Conformity Rebellion Female Elegance Girlish Innocence “Make a home and lead her “Mix a cocktail and take her in” out” Shortage Excess Feminine Androgynous Classic Jazz
  • 5.
  • 6. hairand MAKEUP • RED LIPS • DARK EYES • SHORT HAIR
  • 7. Drop the hemlines, loose the corsets. Tape your chest and shorten your sleeves. “I make fashions women can live in and feel comfortable in.”- Coco Chanel “To achieve the new slim line – modern, minimal, geometric- the surface of the body was broken up by shapes of contrasting color, dismantled and reassembled rather like a Cubist painting” DRE MOD
  • 8. 1929: The Great Depression ends the extravagance Once roudy Flappers marry and settle by 1930’s. CHANGE: women’s freedom to enjoy themselves alongside men. It became much more common for women to enjoy drinking, dancing and even active sex lives. “Within a couple of decades, the freedom to play would grow into the freedom for women to work alongside men as well.”
  • 9. works consulted • "1920s Fashion." Bowling, Beatniks, and Bell-Bottoms: Pop Culture of 20th-Century America (Five Volume Set). Boston: U·x·l / Thomson Gale, 2002. 263-265. Print. • Gaff, Jackie. 20S & 30s: Between the Wars (20th Century Design). Milwaukee: Gareth Stevens Publishing, 2000. Print. • Herald, Jacqueline. Fashions of a Decade: The 1920s (Fashions of a Decade). New York: Facts on File, 1991. Print. • Unknown. Flapper1923. N.d. Style High Club, Unknown. Style High Club. Web. 11 Apr. 2010. • Unknown. Great Depression. N.d. Weblogs, Unknown. Weblogs. Web. 12 Apr. 2010. • Unknown. Flappers. N.d. Flappers, Unknown. History 1900s. Web. 9 Apr. 2010. • Unknown. Flapper. N.d. 1920's Photos, Unknown. Flickr. Web. 11 Apr. 2010. • Unknown. Flapper. 1923. Grace Magazine, Unknown. Grace Magazine. Web. 10 Apr. 2010. • Watson, Linda. Twentieth Century Fashion: 100 Years of Style By Decade & Designer Volume 4: Fashion Designers G-m. New York: Chelsea House Publishing, 1999. Print.

Editor's Notes

  1. http://www.flickr.com/photos/joanneteh_32/3182482794/
  2. http://www.goetzkids.com/Ancestors32_Smoking_adjusted_smallfile.jpg
  3. http://2.bp.blogspot.com/_dCVZ3U_lipU/SUbR0bxIk0I/AAAAAAAANO4/96wR9cNl8VM/s400/flapper-1-1.jpghttp://gracemagazine.files.wordpress.com/2009/02/louise-brooks.jpghttp://www.silentsaregolden.com/photos/clarabow2.jpg
  4. http://stylehighclub.files.wordpress.com/2009/09/clara_bow-007.jpg