This document summarizes FLAME's social media strategy to promote the institute and increase admissions. It leveraged Facebook through posts about admission details, faculty, infrastructure, and internships. It also ran a "Know Your FLAME" contest on Facebook that engaged 25 unique participants and increased page views. On Twitter, it promoted the #OnMyBookShelf hashtag, which trended in multiple cities and generated over 700 tweets. Both Facebook and Twitter were then used to answer queries from prospective students. This social media campaign helped grow FLAME's Facebook page likes to over 3,400 and its Twitter followers to over 50.

1. FLAME ON DIGITAL MEDIA

2. Social Media Mandate
• To create engagement and fan acquisition for FLAME
on Social Media Platforms
• Generating a buzz about the institute on the online
media
• Eventually increase the no. of admission related
queries for the institute

3. HOW WE LEVERAGED FACEBOOK

4. Content & Engagement
Admission Details
Faculty News

5. Content & Engagement
Promoting Website
Features

6. Content & Engagement
Internship Programs

7. Content & Engagement
Promoting
Infrastructure

8. Special Features
Have you been there?

9. Special Features
What’s on their mind?

10. Special Features
Who’s This

11. Customer Feedback and Connect
Fan Appreciation

12. Know Your FLAME Contest
• The contest got a good start with an average of 4 participants
for the first 6 questions.
• The maximum no. of participants were either alumnus or a
part of FLAME.
• Total No. of Unique Participants: 25
• Total No. of Contest Tab Views: 1,850
• Winner: Ranjit Deshmukh with 11 correct answers

13. Know Your FLAME Contest
Tabs for Non-Fans

14. Know Your FLAME Contest
Contest Tab

15. Know Your FLAME Contest
Detailed updates for the answers
highlighting their significance in
FLAME Campus
Update announcing the
winner

16. TWITTER OPTIMIZATION

17. #OnMyBookShelf
• #OnMyBookShelf was used to promote the visibility of the brand
• Followers were encouraged to tweet with the #Tag
• The #Tag was readily accepted by the twitter audience
• Following points reflect the success of the activity
• Trending No.1 in Mumbai on Trendsmap Breaking #Tags
• Trending no. 2 in Mumbai in top 10 trending topics
• Trending no. 6 in Ahmedabad and Chennai in top 10 trending
topics
• A total of 766 Tweets using the #Tag #OnMyBookShelf
• An increase of 15 followers in just 3 hours

18. #OnMyBookShelf
A total of 766 Tweets using the #tag

19. #OnMyBookShelf
Positive Tweets for the #Tag

20. #OnMyBookShelf
Trending No. 2 in Mumbai

21. Interaction on Twitter
Replies and Conversation with followers

22. Attending Queries
Facebook Queries

23. Attending Queries
Twitter Queries

24. OUTCOME & SUCCESS

25. From where we took the brand ahead
• Facebook page with 3432 likes
• Frequency of updates was negligible
• Zero engagement
• 50+ followers on Twitter

26. SOCIAL MEDIA INSIGHTS

27. Facebook

28. Twitter

29. THANK YOU