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What happens
now we’re all
innovators?
Andrew Beckley Luis Villa
“What does he
mean we’re the
whiskiest pair in
Fjord? Is it good for
business?”
We’re in a
good state
It’s never been as
quick
It’s never been
cheaper
“ “
It’s never been
practiced more
Customers have
n...
A Men’s Health
approach to
innovation…
But we’re in a
strange state
Maintain Grow New New New
We’re trying to do
a lot of things
Culture
Operations
Customer
Enterprise
Creativity is
flowing, we’re
learning about
small steps
Design
Thinking
Design
Doing
Design
Culture
(N times)
THINK DO TRA...
Then new stuff
comes along
But the rich kids of
innovation aren’t
failing
Hi, I’m Elon.
This week I sold $14BN
orders for a
revolutionary new car
and successfully landed
a rocket on a floating
dro...
We’re in middle
age and
disorientated
Liminality
Get familiar with it
Could it be just a
midlife crisis?
Or something
more dangerous.
We’ve been here
before
The complex
about new value
16
The complexity
and the complex
The fear of the
crazy, the need to
embrace it
18
We can’t survive
like this…
Standardise
Alienate
Automate
Disappear
What we
are…
Hearing
Seeing
Feeling
Our IT guys won’t
support it
Our board is not
willing to disrupt
“ “
Speed of change i...
What we
are…
Hearing
Seeing
Feeling
Blindly following
technology trends
All about $, and not
other value
Not learning from...
What we
are…
Hearing
Seeing
Feeling
The world has been
sold a formula
Organisations
antibodies are
very strong
“ “
There’s...
We all know how
successful
innovations end.
Innovation (a definition)
Celebrity white men doing (epic)
technology shit in ...
Not the
unglamorous
birth
Potential is being
stopped when it
get$ a bit difficult
25
Are we honest
and open where
we’re
comfortable
playing?
UNGLAMOUROUSGLAMOUROUS
EXCLUSIVE INCLUSIVE
R & D
Labs
Employee
Inb...
It’s all about
people, in human
organisms
27
If technology is in
our hands
and we are putting
design at the
heart…
we need to put
innovation in the
head
Innovation is
in the head?
It’s not skills based It’s not a capability
It doesn’t require
specialist
knowledge
It doesn’t ...
Playing with
different
attitudes
SleepersManagers Rebels
Any innovation implies a
threat to a status quo.
There will be wi...
Change to
traditional
leadership
SleepersManagers Rebels
Any innovation implies a
threat to a status quo.
There will be wi...
Adding additional
styles later, never
losing the movement
TRANSFORMATIONAL
Vision / Dream
TRANSACTIONAL
Process / Do
Leade...
Which
innovator do
we want to be?
A few
predictions…
No. A few hopes
34
The focus becomes
people and their
analog, not product
and its technology
People
And a
rediscovery
of purpose
PeoplePurpose
We see a
resurgence in
quality, craft &
ownership
PeoplePurpose Craft
And simplicity,
as their design
thinking
evolves into
structured
thinking Design
thinking
And simplicity,
as their design
thinking
evolves into
structured
thinking Structured
thinking
We see the first
Chief Story-
Telling officer
Structured
thinking
Story
Telling
Organisations
gain creative
confidence
Structured
thinking
Story
Telling
Creative
confidence
Organisations
venture creative
confidence
Structured
thinking
Story
Telling
Venture
confidence
Then we could
see some big
movements
How confidence
humanised
capitalism
Thank you.
No,
thank you
Fjord Equinox: what happens now we're all innovators?
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Fjord Equinox: what happens now we're all innovators?

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By Andrew Beckley, Principal Design Director Design Strategy Group, and Luis Villa, Strategy Director.

Published in: Design
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Fjord Equinox: what happens now we're all innovators?

  1. 1. What happens now we’re all innovators?
  2. 2. Andrew Beckley Luis Villa
  3. 3. “What does he mean we’re the whiskiest pair in Fjord? Is it good for business?”
  4. 4. We’re in a good state It’s never been as quick It’s never been cheaper “ “ It’s never been practiced more Customers have never desired it as much “ “ Innovation consultancies have never been more plentiful It’s never been easier “ “
  5. 5. A Men’s Health approach to innovation…
  6. 6. But we’re in a strange state
  7. 7. Maintain Grow New New New We’re trying to do a lot of things Culture Operations Customer Enterprise
  8. 8. Creativity is flowing, we’re learning about small steps Design Thinking Design Doing Design Culture (N times) THINK DO TRANSFORM IMPACT
  9. 9. Then new stuff comes along
  10. 10. But the rich kids of innovation aren’t failing
  11. 11. Hi, I’m Elon. This week I sold $14BN orders for a revolutionary new car and successfully landed a rocket on a floating drone ship. Enjoy your afternoon.
  12. 12. We’re in middle age and disorientated Liminality Get familiar with it
  13. 13. Could it be just a midlife crisis?
  14. 14. Or something more dangerous. We’ve been here before
  15. 15. The complex about new value 16
  16. 16. The complexity and the complex
  17. 17. The fear of the crazy, the need to embrace it 18
  18. 18. We can’t survive like this… Standardise Alienate Automate Disappear
  19. 19. What we are… Hearing Seeing Feeling Our IT guys won’t support it Our board is not willing to disrupt “ “ Speed of change is our challenge We can’t see anything big enough “ “ Our compliance department won’t allow it No one else is doing it… “ “
  20. 20. What we are… Hearing Seeing Feeling Blindly following technology trends All about $, and not other value Not learning from the complexity of any failure “ “ “
  21. 21. What we are… Hearing Seeing Feeling The world has been sold a formula Organisations antibodies are very strong “ “ There’s a lot of old men who are trying to look cool It’s all product and no people “ “
  22. 22. We all know how successful innovations end. Innovation (a definition) Celebrity white men doing (epic) technology shit in the US West Coast. You?
  23. 23. Not the unglamorous birth
  24. 24. Potential is being stopped when it get$ a bit difficult 25
  25. 25. Are we honest and open where we’re comfortable playing? UNGLAMOUROUSGLAMOUROUS EXCLUSIVE INCLUSIVE R & D Labs Employee Inbox Hackathons Market Leaders “Disruptors”
  26. 26. It’s all about people, in human organisms 27
  27. 27. If technology is in our hands and we are putting design at the heart… we need to put innovation in the head
  28. 28. Innovation is in the head? It’s not skills based It’s not a capability It doesn’t require specialist knowledge It doesn’t require authority It doesn’t require huge expenditure It takes confidence & simplicity “ “ “ “ “ “
  29. 29. Playing with different attitudes SleepersManagers Rebels Any innovation implies a threat to a status quo. There will be winners and losers. There will be conflict and resistance. Leaders Mindset Followers Movement
  30. 30. Change to traditional leadership SleepersManagers Rebels Any innovation implies a threat to a status quo. There will be winners and losers. There will be conflict and resistance. Leaders Mindset Followers Movement
  31. 31. Adding additional styles later, never losing the movement TRANSFORMATIONAL Vision / Dream TRANSACTIONAL Process / Do Leadership CREATE A MOVEMENT Management CREATE A PROCESS
  32. 32. Which innovator do we want to be?
  33. 33. A few predictions… No. A few hopes 34
  34. 34. The focus becomes people and their analog, not product and its technology People
  35. 35. And a rediscovery of purpose PeoplePurpose
  36. 36. We see a resurgence in quality, craft & ownership PeoplePurpose Craft
  37. 37. And simplicity, as their design thinking evolves into structured thinking Design thinking
  38. 38. And simplicity, as their design thinking evolves into structured thinking Structured thinking
  39. 39. We see the first Chief Story- Telling officer Structured thinking Story Telling
  40. 40. Organisations gain creative confidence Structured thinking Story Telling Creative confidence
  41. 41. Organisations venture creative confidence Structured thinking Story Telling Venture confidence
  42. 42. Then we could see some big movements
  43. 43. How confidence humanised capitalism
  44. 44. Thank you. No, thank you

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