Address data is one of the most critical data resources available to businesses with an ecommerce function. Whether you’re a restaurant, a fashion retailer, or a bank, the need to understand location at the address level, and the risk of getting it wrong, has now been turbo charged in this fragile economic period. Fundamentally, business applications developed with consistent and correct address information are vital for conducting ecommerce with confidence – and avoiding costly mistakes. During this on-demand webinar, we explore five ways address data increases ecommerce sales and how it can be used to: • Gather addresses around sales territories for targeting • Reduce cart abandonment and increase conversions by as much as 6-8% • Add accurate tax context and reduce auditing risk • Target your buyers local to retail outlets or distribution centers • Identify and profile your existing and target audiences • Extend your multi-channel reach with identity knowledge and affinity insights

1. Five Ways Address
Data Increases
Ecommerce Sales
Jon Spinney | Product Management Director

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3. 3 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
Reduce Cart Abandonment.
Increase Conversions 3-6%.
Reduce Returns.

4. Autocomplete billing & shipping Address
entries on your website.

5. 5 Precisely APIs. Internal Only. Not for distribution outside of Precisely.

6. 6 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
3-6%
increase

7. 7 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
Add Tax.
Reduce Auditing Risk.

8. Gather Sales, General Use, and Special
Tax Rates by Address.

9. 9 Precisely APIs. Internal Only. Not for distribution outside of Precisely.

10. 10 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
Target your local
buyers.

11. Detailed household information by
Address.

12. 12 Precisely APIs. Internal Only. Not for distribution outside of Precisely.

13. 13 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
Profile your audiences.

14. Gather local demographics & lifestyles by
Address.

15. 15 Precisely APIs. Internal Only. Not for distribution outside of Precisely.

16. 16 Precisely APIs. Internal Only. Not for distribution outside of Precisely.
Extend your multi-
channel reach with
Identity knowledge &
affinity insights.

17. Gather affinity signals by Address.

18. Precisely APIs. Internal Only. Not for distribution outside of Precisely.

19. Q&ANow you know!

20. Thank you