Orla Conney from Magico delivers a superb set of must dos when setting up to trade online. This is the ultimate checklist for what to do when trading.

1. Go Online &
Achieve Results Fast
Orla Cooney
magico.com
abcommerce.com

2. How to go
online &
achieve
results fast
Stage 3
Long Term Growth - €1,000,000+ revenue
• Promote and Enhance your online store using turn on / turn off plugins
Stage 2
Launch & Grow – Hit your first target of €250,000
• Paid Advertising growth strategy
• Continue to grow your catalogue - 500 products per month
Stage 1
Getting Live
• Select an off the shelf platform – you don’t need a custom bespoke site
• Don’t go DIY – Select an implementation team who are experienced in
your platform choice
• Get live fast – 2-6 weeks and aim for 500 products

3. DOWNLOAD OUR
Go Online &
Achieve
Results Fast
Checklist
ON MAGICO.COM

4. Key
Ingredients
High quality off the shelf ecommerce platform with
free upgrades
Experienced Agency in that platform to implement and
guide you
Professional Graphic Design (outsource/part time)
Quality Product Descriptions & Imagery
Excellent Customer Service
Digital Marketing expertise (outsource/part time)

5. When I wrote this code, only God and I understood what it did.
Now… only God knows.

6. Get live fast
2-6 WEEKS 500+ PRODUCTS DON’T WAIT UNTIL THE ONLINE
STORE IS FINISHED... IT WILL
NEVER BE FINISHED

7. Housekeeping – get
your admin sorted!
• Register domain and email addresses
• Set up your SSL
• Set up an account with an Online Payment Gateway
(Global Payments, Authipay, PayPal etc.)
• Decide on your Shipping locations and Shipping Rates
• Branding Guidelines
• A good implementation team will guide you

12. ePOS / ERP
Integration

16. Make your online
store visible
online

17. That’s not
enough, say
hello to
Google Adwords Google Shopping Facebook
Advertising
Instagram
Advertising
Gmail Campaigns Brand building
campaigns with
Influencers

18. How much do I need to spend?
0
5
10
15
20
25
Month 1 - 3 Month 4 - 6 Month 6 - 12 Month 12 - 24
First target of €250,000 in online revenue per year
Investment in Paid Advertising ROI

19. Add more
products to
your online shop

20. Offer superior
customer service

25. Streamline Order
Management

26. Promotion
Email Marketing SMS Marketing Organic Search
Google Shopping Social Media Videos

27. Key Learnings from Today
Select an off the shelf
platform – you don’t need a
custom bespoke site
Don’t go DIY – Select an
Implementation team who
are experienced in your
platform choice
Get live fast – 2-6 weeks and
aim for 500 products to go
live
Use Paid Advertising to grow
to your first target of
€250,000
Continue to grow your
catalogue 500 products per
month
To move it to the next level
and reach for €1,000,000
target, promote and
enhance your online store
using turn on / turn off
plugins

28. Visit magico.com for more
and abcommerce.com for
more information on our
off the shelf platform
Thanks for listening | TWITTER @ocooney | EMAIL ocooney@magico.com